Being a designer is more than being creative. Besides talent and relevant education, designers now need at least basic business knowledge. Knowing how the industry changes and evolves, allows you to keep track of the market and stay up to date with the trends. If you want to build a professional designer career, you first need to understand your skillset. Then, you need to plan each step of your business journey. In other words, deep, careful research, and a detailed strategy on how you want to position yourself is essential. To help you get your graphic design business off the ground, we created this short guide.
When you know your assets, you know your strengths. Before you find your first clients, analyze your skill level. Be aware of your professional achievements, the type of projects you enjoy the most, and your professional weaknesses. Also, do research on what your future clients may expect from a designer. This will help you identify all the services that are in demand. You can offer everything from logo and poster designing to web design solutions and brand strategies.
Don’t focus on one area only. As a graphic design expert, you have to be able to cover the versatile client’s requirements. Companies often want a “one-stop solution” for growing their brand in different directions. When you can offer a broad range of services, you have more chances to grow your business.
A unique business name is an important part of branding. It should be catchy, easy to remember, and summarize the essence of your business.
When you know your goals and values, you will be able to stand out from competitors easier. Clear mission and vision are essential steps in the early stage of business development. Thanks to them you can keep your brand consistent and your work recognizable.
There is no business without clients. So, choose your projects carefully. When you define the target market and the type of your dream clients, you can be sure your skills will be enough to meet their needs.
Graphic design is a very competitive industry. Before you kick start your own graphic design company, take some time and study the competitors. Analyze their clients, most successful projects, and mistakes as well.
Do detailed research on how graphic design services are being priced by other professionals. Decide whether you want to charge clients by hour or projects. Also, keep in mind that keeping your services too cheap can keep clients away.
You won’t get far without a professional online portfolio. Luckily, our graphic design WordPress themes are packed with everything one designer may need. From beautifully designed portfolio layouts, pricing tables and clients’ testimonials to contact pages and image galleries – our themes have it all. Use creative portfolio layout options to introduce your talents. Showcase your best works and most relevant clients to strengthen your reputation in the industry. It’s easy with a toolset made specifically for designers. Finally, our themes are known for their responsive design, crucial for amazing user experience.
Cookie | Duration | Description |
---|---|---|
__cfruid | session | Cloudflare sets this cookie to identify trusted web traffic. |
AWSALBCORS | 7 days | This cookie is managed by Amazon Web Services and is used for load balancing. |
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
edd_items_in_cart | 1 hour | This cookie is set by Easy Digital Downloads plugin.The cookie is used to store product cart information. |
PHPSESSID | session | This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
G_ENABLED_IDPS | 7977 years 9 months 23 days 2 hours | Google uses this cookie for Google Single Sign-On. |
Cookie | Duration | Description |
---|---|---|
_gat_UA-139054615-2 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
AWSALB | 7 days | AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target. |
Cookie | Duration | Description |
---|---|---|
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_gat_UA-139054615-1 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
_gat_UA-43336951-1 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
_gat_UA-52920680-1 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
_gat_UA-64910749-1 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
_gat_UA-64911354-1 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
_gat_UA-70731616-1 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
_gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
Cookie | Duration | Description |
---|---|---|
fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
Cookie | Duration | Description |
---|---|---|
aso | 21 days | To allow website owners to track visitor behavior and measure site performance. |