The global expansion of broadband internet connections has revolutionized almost every aspect of our lives. As digital technology becomes cheaper and more widely available, we change the ways we do almost anything, from social interactions to economic transactions. Shopping and retail are areas in which this perhaps the most visible.
The share of eCommerce in global retail rates is higher than ever. It’s a trend that doesn’t show signs of stopping. According to predictions, eCommerce sales are eventually going to push out shopping in brick-and-mortar stores, so all those involved in retail better get ready.
To those coming from a more traditional economic setting, online stores and eCommerce in general seem like a scary, complicated realm of risky transactions and uncertain outcomes. This couldn’t be farther from truth, though. Thanks to technological solutions and advanced encryption methods, online transactions are safer than ever and online shopping experience is smooth, streamlined and pleasant.
There’s another thing that people often overlook – you don’t have to set up an online store all by yourself. If you opt for WordPress, you’ll find an amazing selection of online store WordPress themes that you can use to create gorgeous storefronts, efficient and functional checkout pages and everything else you might need for an online shop.
A lot of businesses make the mistake of avoiding to venture into eCommerce because they think they’re not knowledgeable enough or that they don’t have enough money for setting up a proper online store. Sure, a custom-made store can take you a long way, but so can a WordPress-powered website with a proper eCommerce theme, and the latter doesn’t even require any special skills or expertise.
In fact, online store WordPress themes are probably the best choice not just for the brand new businesses but also for the well-established ones. Here’s why: these themes are developed with two things in mind – immaculate design and great functionality. Those are the same two things that every eCommerce merchant needs from a website. The perfect shop needs to look great and work great, and this can be hard (and expensive!) to achieve with a custom website.
WordPress themes come with a selection of clean, modern, elegant layouts for creating beautiful, intuitive and inviting pages. They also include important and useful inner pages which can be used for anything from blogging to displaying important company info. Most importantly, they offer merchants smart, innovative ways of displaying their products.
Benefits of WordPress themes for online shops don’t end with a great-looking storefront. These themes also provide tools for easy shop management and solutions for making the process easier for everyone involved. They come with wishlists, counters, progress bars, product lists and carousels, order tracking forms, CTA buttons, product info sections, product banners, client testimonials and much, much more. As for the eCommerce functionalities, everything from selection of items to the completion of checkout and payment is handled by the mighty WooCommerce plugin, which is compatible with these themes.
eCommerce WordPress themes are suitable for literally any sort of online shop, be it a beauty and cosmetics website, furniture store, flower shop, fashion brand, kids store, tech store, etc. Multipurpose WooCommerce themes can be adapted to fit any purpose, but there are more specialized themes for various types of businesses, too.
For instance, with one of the kids clothing WordPress themes you can set up a lovely little shop where parents can easily pick and purchase clothes for their little ones, but with a tiny bit of tweaking you can use the same theme for something else, for instance for a ladies’ fashion store.
Baby shop WordPress themes usually come with cute and airy design, but despite their adorable look, they are actually quite powerful when it comes to features and functionalities.
WordPress themes are rather easy to customize. Even if you don’t know much about the platform itself, you can get a decent grasp of it in just a week or two of experimenting and playing around with the options. The admin panel is very intuitive, every option and setting is clearly marked and self-explanatory. Even if you decide to change the focus of your business and switch from, say, jewelry and accessories to home décor or flowers, you don’t have to change your theme at all. Just make a few adjustments and upload new content, add new products and that’s it.
With one of the clothing store WordPress themes you get all the necessary tools not just for selling your products but also for advertising them on social media. These days, social platforms are where all the action is at, so it is important for merchants to make use of the possibilities for growth that come with this part of the web. Whether you opt for simple social buttons or integrate your Instagram profile with your shop, it’s important to make sure your visitors are in the loop with your latest products and offers.