For Tech Businesses, a Top-Notch Website is a Must
It’s hard to imagine that technology will be even more ubiquitous in the future than it is right now. How far down the road are we actually going to go? Is there even stopping? And yet, as incredible as it may seem, it’s clear that tech is going to become even bigger, more present, more important and – let’s face it - more powerful.
Dystopian prophecies aside, the fact is that we live in an era in which technology is present in every single aspect of our lives – professional and private, collective and individual. The nature of work has changed too, so more and more professions fall into the strictly technological or digital realm. It’s getting harder for people to explain to their parents exactly what it is that you do – that’s how fast everything is moving.
Technology is where the money and the inspiration is at, right now, and, logically, everyone wants in. Consequently, the competition is fierce, to say the least, and things are only going to get harder as more people join in. That’s why, if you want your tech venture to swim instead of sinking, you better have a sound business strategy in place. And having a perfect, informative and impressive website is one of the first benchmarks in that strategy.
A well-designed, functional and informative website checks a number of boxes in your strategy. First of all, it tells the story of who you are and what your business is about. Second, it invites people to get to know you and engage with you in a way that eventually proves productive for your business goals. In short – it converts visitors into clients. And third, it is the main tool in establishing a rock-solid brand that everyone will know and respect.
Creating the Perfect Technology Website Using a WordPress Theme
The Internet is rife with tech sites, apps, platforms, and communities. It’s a jungle out there, and the ones that will survive are those with the best, most competitive and captivating presentation. Now, it’s important to make one thing clear right now. You don’t actually have to build a tech-related website from scratch. WordPress is a powerful platform that allows you to quickly and easily put on a quality presentation of your business. It is user-friendly, with a tolerable learning curve, and, what’s best, there are themes and plugins you can use to level-up and make a professional-grade website. Technology WordPress themes are ideal for tech-related businesses because they offer a ready-made solution or a template that you just need to adjust to fit your specific business. These themes come fully equipped with a number of useful shortcodes, allowing you to display different sorts of content and information.
Let’s say you’re an author writing about the news, innovations, and trends in the exciting field of technology. You need a vehicle to get your pieces out there – a blog. Tech blog WordPress themes are ideal for this purpose, as they come with great collections of modern, smart layouts for your pages, various portfolio lists, galleries, social icons, banners and everything else you could possibly need for your blog. Do you like fullscreen menus? You got ‘em. Want to add a cool little sidebar to your page and place your content there? No problem. One-page websites, parallax sections, and split-screen layouts are just some of the things you get with these themes to help you display your content in an exciting and inviting way.
In addition to modern, sleek layouts, you will also need things like testimonials, client carousels or galleries, counters, roadmaps, and various other interactive infographics, as well as compelling CTA buttons, service tables, subscription forms, and vCards. All this – and more- comes with tech company WordPress themes, ideal for startups, data analytics businesses, SaaS companies, software developers… in short, tech companies of all kinds.
It is also very important to mention that technology WordPress themes are compatible with the best and the most powerful plugins on the market right now. We are talking, above all, page builders, which allow you to easily add and remove elements, sections and display your own content. We’re also talking about email subscription forms, which are vital for your email campaigns and your marketing efforts in general, as well as various maps, SEO tools and sliders. Finally, these tech store WordPress themes are compatible with the mighty WooCommerce, the best WordPress eCommerce plugin, allowing you to easily promote and sell your products, with full cart and checkout functionality.
Great Practical Value
One of the most important things that make technology WordPress themes a great choice for tech businesses and startups is the fact they are so easy to use. Instead of building your website from scratch, you simply install a theme and, using the page builder, add your own content and manage which sections you want to display.