Whether you’re a talented freelancer or an experienced professional who needs a job change, starting an agency can be the right option for your professional boost. By providing clients, firms, startups or organizations with specific services, you can not only increase your financial wealth but also get a chance to work on the major projects in your business field.
Although starting an agency can be fun, to run it with success you need to be familiar with different business aspects one agency involves. In other words, you need to have at least general knowledge of how agencies run, how clients are brought in, how work is organized.
The great thing is this type of business model gives you both freedom and many responsibilities. For example, you can run your agency on your own or with a business partner. Also, you can collaborate with famous foreign clients or with big international brands. But, before you handpick your team and start your agency journey, check out these simple steps that will grow your business.
Define your niche
Picking a business specialty is the first step for starting your agency successfully. No matter what business area you cover – advertising, SEO, digital, or graphic design – your chances of succeeding are much bigger when you position your agency within a specific niche. For example, if your agency is design-oriented, you can offer web design services only. This means you need less generalizing and more niching down to stand out and work on the projects that are in your area of interest.
Build your brand identity
It’s almost impossible to run a business without a brand identity. If you’re completely new to the game, you need to make an instant impression in a very competitive agency market. In other words, you need brand design and messaging that will convert customers.
Fortunately, the digital age allows you to easily find a way to reach potential clients. All you need for starters is a website made with the best design & user experience practices in mind. The good news is there are so many agency WordPress themes packed with all the necessities your web presence may need. Thanks to this, you can focus on your business goals, instead of searching for developers and coding experts.
Define systems & processes
Taking your agency to the next level is much easier when you define your business processes and set goals. This demonstrates how each team member has a special place in the working process and contributes to scaling your agency. Luckily, our agency WordPress themes are equipped with a large set of features for presenting your services and work process. Let’s just mention pie chart elements, pricing tables and various workflow short codes ideal for sharing the most important steps of your work on a specific project.
Goals are what moves us forward. To grow your business, start by setting realistic goals. Whether you want to increase your revenue, bring new clients or win new accounts, make sure each member of your team is included in the process. Define your long term annual plan or focus on a specific time frame. Here, your web presence can have an important role as well. By presenting your works & projects online, you have a chance to make new connections and meet new, promising clients.
Showcase your works & services
No matter what kind of agency you run or plan to start, you won’t get far without a website. Whether you want to share your portfolio & showcase your projects or simply present your services, do it like a professional. Our agency themes come packed with versatile portfolio & blog elements, different hover styles & animation effects and endless practical short codes you can use according to your needs. Now, let’s take a closer look at some of the most famous agency types and some themes specifically designed for them.
Types of agencies
Although traditional advertising focused on billboards, TV commercials and radio ads is rapidly changing due to digitalization, many big brands still trust advertising agencies. If you have a team of experienced copywriters and designers, make sure your services and works are presented in the best way. It’s easy with our collection of creative agency WordPress themes packed with essential features any advertising agency may need.
Design & branding agencies
There are many types of design agencies. While some are specialized in graphic design, others offer services in web design, UX design, motion graphic design, etc. With our collection of design agency WordPress themes, you will get a perfect toolkit for showcasing your illustrations, graphics, posters and any other type of design content. Our themes integrate a variety of portfolio layouts and animation effects that will turn your online portfolio into a little piece of art. In case you specialize in branding only, check out our selection of branding agency WordPress themes.
The number of digital agencies has rapidly grown in the past couple of years. This is exactly why you need a great online presentation to get noticed among numerous competitors. Designed to help you showcase your services in a professional style, our digital agency WordPress themes are equipped with tons of functionalities. From contact forms, banners, pie charts to pricing tables and testimonial options. Easily customize each element and add a new client to your portfolio with no effort.
Good rankings on Google are crucial for online visibility. A website positioned on Google’s first page has more chance to convert customers. Fortunately, there are various strategies for improving search results. If your SEO agency covers a wide range of services including keyword and key phrase optimization, optimization of specific pages, link building – make sure it gets noticed. Our SEO WordPress themes are not only compatible with SEO plugins, but also integrate infographic elements, pricing tables, testimonials, contact forms & vast collections of templates.