How to Boost Your WooCommerce Sales
As of 2023, WooCommerce has been powering 6.6 million online stores on the Internet. That’s a 23.43% market share, which makes it the second largest eCommerce platform after Shopify (which has a very tight lead). That’s all fine and great, but the fact that WooCommerce is doing well doesn’t guarantee the success of your own WooCommerce shop in any way, does it? If you want to boost your WooCommerce sales, you have to roll up your sleeves and do some work.
In this article, we’re sharing with you some of the proven strategies to increase conversions and grow the revenue of your online shop. Here’s what you need to do:
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If you want your sales to grow, you need to offer something that sets you apart from the other shops. Of course, it’s going to be primarily your products that set you apart, but never underestimate the power of proper branding. Sometimes, good branding means more than the product quality, which is a sad fact but a fact nonetheless.
Invest time in creating a distinctive brand identity, including a memorable logo (check out these logos for inspiration), consistent color schemes, and a compelling brand story. Utilize social media platforms, content marketing, and influencer collaborations to reach a broader audience. Consistency across all touchpoints helps customers recognize and trust your brand, increasing the likelihood of conversion.
Personalization goes beyond addressing customers by their names. Leverage data to understand customer preferences and behavior. Implement personalized product recommendations, tailored marketing emails, and a dynamic website experience.
Use WooCommerce’s features or third-party plugins to create personalized landing pages based on customer segments. Segmentation doesn’t need to be limited to gender, age and location. It can also be done based on purchase behavior and history. For instance, if a customer recently bought a crock pot from you, you can target them with a cast iron skillet, because this person is obviously interested in solid and durable cookware – but more on this in our segment about upselling and cross-selling.
Personalization should apply to the checkout service too – you can allow your customers to save their shipping and billing info, and after checkout, you can send them personalized thank-you notes and ask them how they like what they purchased. Another way you can improve personalization is by allowing the users to create, save and share their wishlists, which is also good for conversions. The wishlist feature can easily be added with the right plugin, such as QODE Wishlist for WooCommerce.
Craft compelling emails that drive action. Use segmentation to send targeted messages, experiment with different subject lines, and optimize the timing of your campaigns. Build a solid email drip campaign and monitor key metrics like open rates and click-through rates, and continuously refine your email strategy based on performance.
Not all emails end up read or even in the right inbox – but there are ways to prevent emails from ending up in spam, so explore them and use them.
Don’t think for a second that email marketing is a thing of the past. People do read emails, especially when you entice them with engaging subject lines. You can use emojis, if that fits your brand, offer benefits (coupon codes, access to limited offers, etc) and provide email content that educates and entertains.
From Facebook and Instagram to TikTok, social commerce is on a constant rise. You can now easily set up Instagram shopping for WooCommerce, and you can add your WooCommerce store to Facebook. But even if you don’t want to connect the shops, there’s a lot you can do to leverage the power of social media to drive sales.
Engage with your audience on social media platforms. Respond to comments and messages, run targeted ads, and share user-generated content. Utilize the interactive features of each platform to foster a sense of community and drive traffic to your WooCommerce site.
The importance of testing is something that applies to all efforts directed towards success, whether it’s branding, web design, performance, marketing campaigns or eCommerce strategies. Without regular and properly implemented testing, there’s no way of knowing if you’re on the right track. Testing helps you tweak your strategy, amplify what works and eliminate what doesn’t. In the long run, it also helps save money.
Regularly test and optimize various elements of your WooCommerce shop. You can use a variety of A/B testing tools on product pages, checkout processes, and marketing campaigns. Use analytics to identify high-performing strategies and adapt quickly to changes in customer behavior and market trends.
No business can or should target just about anyone. Depending on your brand, the type of products you sell and the price range, you will want to target specific audiences that are most likely to need what you’re selling.
In order to do that, you need to create detailed buyer personas to guide your marketing efforts. Conduct market research, analyze customer data, and tailor your product offerings and promotions to match the needs and preferences of your identified personas. This targeted approach enhances the relevance of your marketing messages and, in turn, increases your WooCommerce sales.
A returning customer is your best customer. Someone who’s satisfied with your products and service is not only likely to shop again with you, but also to become your brand ambassador. And to achieve high customer retention levels, you need to provide perfect customer service and support. For a customer, help should never be more than a click away, so make sure you have your links to support center clearly displayed on all your pages.
Invest in customer service that goes above and beyond. Offer live chat support (you can use live chat plugins for WordPress, as well as support and ticketing plugins), respond promptly to inquiries, and address issues with empathy. Utilize customer feedback to identify areas for improvement and continuously enhance the overall customer experience.
From hidden fees to the lack of payment options, there are many different reasons for cart abandonment in eCommerce. To reduce this occurrence, first try to identify which reasons these are in your specific shop, and then approach them accordingly. In many cases, you will be able to solve this issue by implementing one of the tools for abandoned cart recovery; in others, you will have to dig deeper to fix the issue.
Combat cart abandonment by implementing an effective strategy. Utilize automated emails with personalized incentives, such as discounts or free shipping. Optimize the checkout process by minimizing steps and streamlining the checkout process. Make sure your cart and checkout pages are clean and intuitive, but engaging enough to keep customers within the process. Consider enabling guest shopping (completing the purchase without having to create an account) and make sure you have the latest customer safety measures in place.
One-click login is another thing that can significantly improve the checkout experience and reduce cart abandonment – you can offer Google one-click login, but you can also provide a one-page shopping experience using plugins.
Finally, if your website has performance and UX issues, no one will want to complete a purchase with you. You can’t just fix the cart page – you need to make sure all your pages are optimized and performing well.
One of the surest ways to increase your WooCommerce sales is to create a sense of urgency through limited-time discounts and special deals. People tend to make decisions based on FOMO (Fear of Missing Out), so if they feel like they only have one chance to score a deal in your shop, they will certainly press the “Add to Cart” button more readily.
With the right tools, you can easily create countdown timers showing how little time they have left until the end of a deal. Also, make sure to properly highlight exclusive deals on your website. Promote these offers through email and social media to drive immediate action, fostering a sense of excitement and urgency among your customer base.
Consider sending out coupon codes to your subscriber base. WooCommerce allows for easy creation of coupon codes so it’d be a shame not to use this functionality.
You may also want to add live sale notifications, which let people know how many purchases have been made in real time. This is an excellent tool for creating urgency among your shoppers.
Increase average order value by strategically implementing upselling and cross-selling techniques. Upselling refers to offering the same or related product that’s more expensive, based on its superior value. It may seem counterintuitive that someone would buy the more expensive version of a product, but with its qualities properly highlighted, the upsold product actually has more value for money. Cross-selling means offering an additional, complementary product that the customer may also need or like. Both these techniques are usually applied on the cart page, or alternatively at checkout.
Recommend related, upgraded or discounted products during the checkout process and highlight bundled deals. Make sure you properly set up related products and product bundles in your WooCommerce backend. Of course, ensure that these suggestions align with customer preferences, providing added value to their shopping experience. If you just randomly suggest things that don’t fit with their purchase intent at all, you will appear spammy and pushy and will likely lose customers.
Wrapping It Up
There you go – none of these strategies are too complicated or time consuming, are they? In fact, they’re so common sense someone might even accuse us of reinventing the wheel, but you’d be surprised how many eCommerce shops don’t bother using any of them and then they wonder how come their sales are stagnating.
Your online shop is like a garden – it needs care, love and attention in order to grow, flourish and bear fruit. Apply these strategies like you would apple water and fertilizer to your garden, and then sit back and watch the money pour in.
If you have your own strategy for growing WooCommerce sales, we’d love to hear about it!
