10 Best Upsell and Cross-Sell Plugins for WooCommerce
Boosting sales and maximizing revenue are two things every WooCommerce store owner always wants to know more about. According to Harvard Business Review, it is about 25 times more expensive to acquire a new customer than to keep an existing one. The logic behind this claim is that it is easier to keep customers that have already found you happy than to look for new ones. Finding new customers usually implies lots of effort and funds invested in marketing. But, if you do not want to spend more before you manage to earn more, there are very efficient strategies that bring tangible results, and upselling and cross-selling have proven to be some of the most effective ones.
No wonder WooCommerce already comes with so many built-in features that support these sales tactics. But, there’s an even easier way to take maximum advantage of upselling and cross-selling – in this article we compiled a list of top WooCommerce upsell and cross-sell plugins for your website.
Read on to learn more about:
Yith WooCommerce Frequently Bought Together plugin is simple and easy to use which is only one of the reasons for its sheer popularity. This plugin allows you to show additional products right below the ‘Add to Cart’ button on your product page. Every additional product is displayed with a thumbnail image, price, and title. Checkboxes below enable the customer to easily choose which of the items they want to add to their cart.
What is particularly practical about this plugin is that it lets you set the kind of additional product you want to be displayed so you can choose to add related products, upsells, cross-sells, or even custom products. This means you can easily run both upsell and cross-sell campaigns and have complete control over your sales strategy.
The free version of the plugin includes the options to set an unlimited number of suggested products for every single product of your store, customize the title of the section “Frequently Bought Together” as well as to customize the text and colors of the”Add to Cart” button. The premium version allows for more refined customization options and comes at a price of € 69.99 a year.
Iconic Sales Booster for WooCommerce is a powerful and robust plugin that allows you to add recommended products to your checkout page and your product pages. You also have the option to include a post-checkout popup.
You get to choose exactly which products you want to recommend on the product editor page. If you are running a large store, this may take a while, but it is very handy for smaller stores as it allows you to have total control over your cross-sells.
The plugin enables you to add a frequently bought-together section to your product pages and offer a discount if you want to. If the customer proceeds to the cart without adding the additional product you can easily remind them with a popup.
Apart from cross-selling on the product page, with this plugin, you can create promo offers on the checkout page with a button for adding the promoted items to the checkout screen. Post-purchase cross-sells are also easy to set.
As for the pricing you can choose between two three-tiered pricing plans. The first one includes prices per yearly usage which range from $129 to $649 per year depending on the number of sites. The second plan includes a lifetime license with prices ranging from $389 to $1.949 depending on the number of sites you’ll use it on.
The WISDM Custom Product Bundles for WooCommerce plugin is very handy if selling in bundles is what you believe would work well for you. This user-friendly plugin allows you to upsell by creating bundles of products so that the customers can see related products grouped together, which raises the chances they’ll buy the whole bundle instead of just a single product.
Thanks to the front-end customizer you can easily adjust the styling and layout of the product boxes. It is even possible for customers to create their own bundles of products, and you can use their choices to learn more about their needs and create more attractive offers yourself. You can also set fixed or dynamic pricing for every bundle depending on the types of product it contains. Setting subscriptions on bundles is also possible.
As for the pricing, you can buy a yearly license that costs $80 or a lifetime license that comes at a price of $200.
OptinMaster is a popular lead generation and conversion optimization plugin that allows you to easily run upselling and cross-selling campaigns. It is very easy to use as it comes with a drag-and-drop builder and plenty of pre-made campaigns that include popups, slide-ins, floating bars, and similar elements.
Thanks to the Exit-Intent® technology this plugin helps you retain single-time customers and keep them on your pages so that you have more chances to build a relationship with them. The OnSite Retargeting® feature allows you to cross-sell products based on customers’ interaction with your website. With this plugin, you can also run A/B tests and collect useful data about your customers which enables you to design better-targeted campaigns.
OptinMaster comes in a four-tiered pricing plan with prices ranging from $9 to $80 per month.
The One-Click Upsell Funnel for WooCommerce is one of the rare WooComemrce plugins that allows you to show related products on the cart page apart from adding them on checkout pages. The majority of plugins allow adding related products on the checkout and product page.
With this plugin, you get to decide whether you want the related products to be displayed below or above the cart/checkout form. Thanks to the ‘rule engine’ feature you have the option to decide when the recommended product will be displayed based on the number of products in the customer’s cart or the total price of their order.
The only challenge with this plugin is that it doesn’t make a difference between cross-sells and upsells, it only shows product recommendations but still is very useful and practical. It comes at a price of $29 per year and includes a 30-day money-back guarantee.
The WooCommerce Recommendation Engine plugin allows you to boost your sales by recommending items based on user behavior. It creates automatic, custom product recommendations based on the customer’s view and purchase history and by analyzing which products are frequently bought together. The design of product suggestions features a Netflix and Amazon style, so you can be sure it will match a wide range of website types.
It comes with Recommended Products and a Purchased Products widget, and allows you to place these widgets in different locations throughout your website.
It is very easy to use and integrates perfectly with WooCommerce. It comes at a unique price of $79 per year.
TrustPulse is a powerful social proof plugin that can help you cross-sell and upsell more effectively on your WooCommerce store. It perfectly integrates with WooCommerce and helps you learn more about your customers so you can create better-targeted sales campaigns.
The strategy that this plugin is based on relies on FOMO, fear of missing out. It shows real-time purchases in your store and encourages the users to engage in shopping for different items. You can also set customized welcome messages to provide a better customer experience.
The plugin allows you to display purchase notifications and popular visitor activities on your website, and their style is customizable so you can adjust them to match your website design.
What’s great about TrustPulse is that it includes complete analytics about your sales campaigns and you can access it via your WordPress dashboard.
As for the pricing, it offers four pricing plans with prices ranging from $5 to $39 per month.
Although the name suggests this is an upsell plugin, WooCommerce Checkout Upsell Funnel – Order Bump is actually more focused on cross-selling. It allows you to display additional products to the customer on the checkout page right before they click the Order button. You also have the option to set fixed or percentage-based discounts on the promoted products to encourage a larger purchase.
There is a large number of options for setting the display time for the additional products and for selecting products for these offers. You can also select to display the suggested product on a popup on the checkout page or to redirect the customers to an “order suggestion” page. You can also put out a countdown timer to boost sales by highlighting the sense of urgency.
The plugin is very easy to use and configure and it also offers some basic features for design customization. It comes at a price of $30.
One-Click Upsell Funnel for WooCommerce by MakeWebBetter is a free WooCommerce plugin that offers a variety of post-purchase services to customers on the checkout. The plugin is very easy to use and requires zero coding skills.
With this plugin, you can create unlimited funnels with an unlimited number of offers and get a complete track report for every funnel which can help you create more effective campaigns in the future.
You can track all the upsell funnel data via Google Analytics and Facebook pixel. You can also create and show exclusive offers based on the order emails and set multiple upsell and cross-sell triggers.
CartFlows is a complete sales funnel builder for WooCommerce. It’s a powerful plugin that makes it easy to reduce abandoned carts, implement upsells, order bumps, cross-sell and fully optimize your checkout page.
The plugin includes an innovative drag and drop funnel builder and a range of streamlined templates that make short work of building sales funnels. The one-click upsell feature helps encourage increased average order value by offering targeted or most relevant products at checkout.
Adding order bumps and cross-sells is easy. CartFlows includes simple setup tools, upsell templates, dynamic offer features, A/B testing tools, and everything you need to increase sales.
CartFlows also specializes in minimizing abandoned carts. It includes email tools, automatic follow-ups, coupons, and other incentives to help encourage a customer back to complete checkout.
CartFlows is simple to use and includes instructions and templates galore. There’s a free version so you can try it before buying the premium at $239 per year.
All the WooCommerce upsell and cross-sell plugins in this list offer a variety of ways for boosting sales on your website. Some of them are more focused on cross-selling and others on upselling so it is best for you to analyze what kind of strategy you would benefit from the most. Still, if you are not sure, you can always go for a plugin like YITH WooCommerce Frequently Bought Together as you can get it for free and it provides so much control over the recommendations. One-Click Upsell Funnel for Woocommerce by MakeWebBetter is also a well-rounded, free solution that can cover very different needs. If you find that selling in bundles works best for you, you’ll probably do great with WISDM Custom Product Bundles for WooCommerce. Plugins like WooCommerce Recommendation Engine and TrustPulse will help you create a sales strategy based on your customers’ behavior. If you can’t make up your mind, going with a free plugin is always a good place to start from and then decide if and when you’ll need a more comprehensive solution.