WordPress Dynamic Content: What It Is and Why It Matters

Content is surely one of the best tools you have in your toolset as a WordPress website administrator. There are just so many different things you can do with it – improve your website’s performance in search engines, attract visitors in content marketing, or even use it as a placeholder during theme or plugin development. You can also bring the level of personalization of your website to a whole new level, and that’s the exact thing you’d do with WordPress dynamic content.

Still, you could be forgiven for not knowing what dynamic content is, let alone why it matters to a WordPress website and what are some of the ways to implement it. Even at a time when personalization is a term routinely used in mainstream conversations, dynamic content can still sound a bit strange.

That’s why we’re here right now – to clear things up, and make sure that you walk away from this article knowing a whole lot more about dynamic content than you knew when you started reading it. So sit back and get ready to learn:

What Is Dynamic Content?

You probably understand what’s the difference between something static and something dynamic. Static things don’t move, and they don’t change. Dynamic things can move, and they can change. When it comes to content, however, the dynamic qualities are more concerned with specific types of change than with movement. Dynamic content is a type of content that adapts to the person viewing it or their actions.

Dynamic content, or website elements that are built on the same principles, is fairly easy to come across online. You can use conditional logic for your website menu to make sure that only users who are logged in can see certain pages in the website navigation. It’s also customary to use conditional logic when creating forms, to display appropriate form fields based on previous choices and answers. That’s the gist of dynamics, the way it’s used when talking about WordPress dynamic content.

You should also know that elements that exhibit movement don’t necessarily qualify for the label “dynamic.” A carousel containing blog posts, for example, might be interactive in the sense that users can browse it. It won’t be dynamic, however, until its contents – the blog posts it displays – are altered by visitors’ actions or preferences. If the carousel displays blog posts that match the keywords contained in the visitors’ last search on your website, for example, you’ll have a dynamic carousel.

The places where you can see dynamic content include:

Dynamic content relies on certain traits and conditions to change what it’s displaying and to whom. Some of the traits that can be used in dynamic content creation include geographic location, age, interests, and preferences. As for the conditions, behavior is always a good choice – anything from the products in the cart to the type of browser they’re using can be used in dynamic content display.

What Are the Benefits of Using Dynamic Content?

The main benefit of using dynamic content on your WordPress website is that it aids greatly in website personalization. Using dynamic content, you can make sure that you’re serving your users just the kind of content they’d like to see – whether it’s an article that would appeal to them, a product that matches their interest, or a service you offer only in their neighborhood.

The applications of this type of content, as well as the possible ways it affects your website and its success, are many. You can, for example, use dynamic content on a landing page, and set it to show different content to people who are located in different locations. This can be extremely useful if you want to point out store locations in their area, for example.

You can use dynamic content to drive more sales on your website in several ways. One is to demonstrate to existing customers that you know them well and that you’re willing to make using your website even easier and more pleasant through custom recommendations or even just small things like displaying greeting messages that call the user by their name. This way, dynamic content improves customer retention, and a loyal customer is a spending customer.

For blogs, dynamic content can ensure that the visitor gets recommended the content that’s most relevant to them. This practice can improve a host of metrics, including time spent on site, decrease bounce rates, and overall make your blog much more appealing to your monetization partner.

How to Add Dynamic Content in WordPress

Now that you know what dynamic content is, and why it’s such a great idea to have it on your website, let’s see how you can go about creating dynamic content in WordPress. Right off the bat, you should know that you’ll have to use a plugin if you want to add dynamic content to your WordPress website. While there are some dynamic blocks in WordPress, they are only dynamic in the sense that their contents can update without having to reload the page.

One of the most common choices for creating dynamic content is Elementor, a popular website builder for WordPress. Elementor is great because it integrates well with other popular dynamic content plugins such as Toolset. You will, however, have to consider getting the pro version of Elementor, as it’s the one that will serve your purposes best if you want to create dynamic content.

You can also just use Toolset for its own Gutenberg blocks – the conditional block, for example, lets you display contents based on user role or the status of a custom field. JetEngine is another plugin that helps with dynamic content – it works with or without Elementor, and it provides decent dynamic content options. You can use its dynamic functions, tags, and visibility to create anything from profile pages to listings. If you want to get conditional with the content on your website, then the If-So Dynamic Content Personalization plugin is the perfect choice for you, as it lets you set conditions as triggers for displaying a different version of content – dynamic content at its finest.

Let’s Wrap It Up!

The internet has long been a very crowded place, which means that you can never have enough tools to look for new website visitors or make the existing ones stay for longer and come back again. Dynamic content, and the level of personalization it can bring to your website, can help you with both. You’ll just need to invest the time to set it all up, but once you do, you just might be thanking yourself for making that choice.