10 Best Rich Snippets Plugins for WordPress
Whatever content you are publishing, you most likely want it to find an audience. A typical internet user will look things up using a search engine, and they do say there is nothing quite as invisible as the second page of Google results. There is, unsurprisingly, a whole slew of techniques and practices which ensure better ranking, a place on that coveted first page, and, consequently, better visibility and more visitors. That set of techniques is called search engine optimization, or SEO. There’s much to be said about search engines and how they work, but we’re here to talk about rich snippets (and rich snippet plugins for WordPress) specifically. They provide search engine users with more information on their results, and provide additional information for the search engines as well.
Looking up a book, a movie, a restaurant? A star rating is likely to appear next to your results. Looking up a person? Chances are a photo, a byline, and some personal information will appear next to the name.
WordPress, however, does not provide you with rich snippets by default. It comes as no surprise, then, that there is a broad range of plugins designed to bridge the gap between WordPress’s default capabilities and best practices in terms of SEO and user experience both.
We have compiled a list of rich snippet plugins for WordPress to help you choose one which best fits your needs. But before we get into the list, let us spend some time on rich snippets in general, to help you form an idea of what to look for in a plugin.
What Are Rich Snippets?
A search engine result typically contains the web page title, URL, date of publication and description. Rich snippets were originally a feature of Google – they allow Google users to view additional information about your web pages directly in the search results. This information may include image thumbnails, product prices, review data (star rating), questions and answers, and other data.
Later, Google, Yahoo!, and Bing created Schema.org, a developer community dedicated to creating a common vocabulary (schemas) for structured data on the internet, web pages, e-mails, and so on. Yandex later joined this community. This means that 4 out of 5 most popular search engines now support rich snippets.
With rich snippets, people who submit queries to search engines have more to go on when deciding whether to click on a result or not. You can take advantage of this feature to appeal to potential visitors and increase the number of website visits. Rich snippets may also mean higher search rankings, as they provide more information to search engines, too. This gives your pages a little more visibility, which may result in increased organic traffic to your website.
There is, evidently, ample reason for you to enable rich snippets on your website using a plugin. But which plugin should I use, we hear you ask. To find the answer, scroll down to our list.
All In One Schema comes in two versions: free and pro. The free version of this plugin is versatile enough, offering nine types of schemas allowing for rich snippets: review, person, video, recipe, event, product, article, software application, and service. This variety of schemas allows you to customize rich snippets for a broad range of pages, and in this way make your website’s search results stand out from all the others if they are at all relevant to the query.
The pro version of the plugin allows you to automate adding rich snippets – set it and forget it. Other notable features, though their availability depends on the pricing plan, include advanced targeting functionalities, with inclusion and exclusion rules, content type-specific schema implementation, a library of templates, and more.
Schema App Structured Data is a free plugin which creates schema markups for rich snippets for a large variety of your content automatically, simply by installing and activating it. Once you have done that, markups will be created for all the supported types. The plugin uses data already present to create markups for all of these types, but you can also choose whether or not to include certain metadata.
Supported schema types include page, post, search, author, category, tag, blog, breadcrumblist, and website. The developers also have a premium plugin which adds WooCommerce Products, Wikipedia and Wikidata links to category and tag definitions, custom posts and others.
The free version of Schema & Structured Data for WP / AMP provides you with 20+ schema types, including article, audio, video, music album, book, blog posting, course, event, local business, product, review, recipe, job posting, service, and more. It also supports the general type of markup: the webpage schema, making it possible for you to use various properties of a web page, such as the main image of the web page, or date of last review, for instance. Other useful features include conditional display fields and unlimited custom post types.
If you are running a WooCommerce store, the developers have also provided a premium extension which allows you to easily make your entire store structured data-friendly, with support for membership, bookings, e-mail and various review schemas, among others. But even if your preferred feature cannot be found on this premium plugin’s list, the developers guarantee to create a custom integration for you for no extra charge.
A simple, free plugin, Schema allows you to add structured data to your contents with precision, even while having a minimum of settings. It comes with article and blog post schemas, and applies to default posts and custom post types, making it a great choice for a personal blog with a shoestring budget.
This plugin also has a pro version, which comes not only with many more supported types (course, event, how-to, person, job posting, review, service, and more), but also many more extensions, expanding the plugin’s functionality, support, and more.
If you are looking to enhance your webstore, Rich Snippets & Schema Markup Plugin for WordPress & WooCommerce might be just the ticket. This specialized premium plugin was designed with stores in mind. It enables you to add schema for local business, carousel, breadcrumbs, logo, video, and other snippet types, but, crucially, to improve and expand the product schema by including more information in it, such as price, rating, and reviews. Other useful functionalities include upcoming events in search results, a recipe schema, social media profiles, website links, and more.
Another premium plugin, SNIP is a comprehensive answer to your rich snippet needs. Its standout feature is global snippets – you can generate a single schema and apply it automatically to all posts, pages, or custom post types. You do retain full control over the schema applied to your content, as the plugin also supports conditional logic to this automation process.
In terms of snippet variety, SNIP supports a whopping 800+ schemas, including those for specialized stores (computer store, sporting goods store), amenities (park, public swimming pool, public toilet), medical services (blood test, medical condition) and many, many more. However niche your rich snippet needs, SNIP is bound to have
A premium review plugin, WP Review Pro also supports rich snippets, making reviews of your products and services easily visible to search engine users. This plugin supports 19 different kinds of snippets, which you can easily assign to your posts. For use on your website, the rating widgets are easily customizable to fit any style or layout. No matter which rating system you use – and you have stars, points, percentages, thumbs up/down and circle at your disposal – the rating will appear in your search.
Testimonials Showcase is a premium plugin which allows you to display testimonials, reviews and quotes. While it does offer interesting ways of showcasing what your customers think of your goods, the feature we are most interested in here is the rich snippet support. This plugin gives you a set of options to include alongside your search results, such as a star rating and date. Not primarily meant as a “rich snippet plugin”, if a comprehensive testimonial or review functionality is what you’re really after, this plugin is worth a look.
Taqyeem WordPress Review Plugin is another powerful WordPress review plugin. Its primary functions are reviews and ratings which can be attached to posts, pages, and custom post types. It sports high customizability, allowing it to fit with any layout or style, review styles both simple and complex, and three review display modes: stars, points, and percentages. All of these can be included into your rich snippet. This way, your complex review data can be conflated and presented to search engine users.
Not just a rich snippet plugin, Rank Math is a veritable Swiss army knife of SEO tools, which we heartily recommend. Considered to be one of the best free SEO plugins for WordPress, Rank Math, among other things, allows you to assign a schema to be used for your posts and pages by default. You can also add any supported schema to each individual post or page if it deviates from the defaults you selected. The plugin supports 16 schemas, including review, person, article, product, music, video, and FAQ.
If you are primarily looking for a solution for your review website, perhaps one of the premium review plugins, such as Taqyeem, Testimonials Showcase or WP Review Pro is what you need. If you are not interested in the review functionality primarily or can’t afford a premium plugin, we suggest you try Schema, or the free version of either of the plugins which have it. Finally, if you are looking for an all-round SEO tool with rich snippet support, you can’t go wrong with Rank Math. In any case, give each plugin’s feature list a long, hard read. One final tip: if you want to see how your rich snippets will look to users, bear in mind that Google has a structured data testing tool which can help you with that.