15 Examples of Beautiful Pastel Websites
Calm. Soft. Serene. Subtle. Warm. These are some of the most common words we associate with pastel colors. Their powdery, soothing appearance puts us at ease. It calms and uplifts us, rewarding us with optimism and lightness.
The gentle and delicate nature of pastels has rendered them popular since the ancient Greeks, who loved to dress up in beige and cream outfits. Fast forward to the 18th century when the Rococo style developed in France – the pastel color palette was everywhere. Creamy, pearly, warm shades were combined with florals and other vegetal shapes and used to decorate rooms and furniture. In the Victorian and Art Nouveau eras, pastels didn’t break their stride, with predominantly lilac, yellow, and pistachio green used in many different scenarios, especially in architecture.
To this date, pastel colors remain loved by most people. Their beauty is timeless, universal, and also versatile. That makes pastels a terrific choice for any type of brand. This is especially true today, when we’re moving past gender-exclusive color stereotypes and people are becoming more aware that powdery colors look just as stunning on a construction company website as on an online jewelry shop.
In this article, we would like to take you on a journey through a pastel landscape to show you the boundless potential of these subtle shades. The brands we will mention belong to different business spheres, but they’ve all created stunning websites relying on pastel color schemes. We will talk about:
There’s more than a few pastel demos in our Qi Theme for Elementor, too, such as:
Pattern is a company that gathers multiple consumer goods brands under the same roof. The pastel color scheme on the website makes it highly satisfying to explore. Everywhere you look, you’re greeted with powdery blue, green, and yellow colors. Most of the products are in pastel shades as well. Call-to-action buttons, as well as the footer, are colored in a deep shade of green, contrasting the prevalent pastel color scheme and therefore instantly capturing your eye. The same look is applied to the website of their Equal Parts brand – a cookware line that aims to turn cooking into a fun activity. On that page, the hero image is almost entirely in warm, pastel beige and nude hues with tinges of delicate green, providing a gentle opening to the site. Both the Pattern and the Equal Parts sites have a serenely white background, which further amplifies their clean appearance.
Alto is a full-service pharmacy in the US that delivers prescription medication to patients by hand. They come in direct contact with their customers and the design of their website immediately sets a friendly tone. The content is beautifully illustrated, depicting pleasant encounters between customers and Alto employees. The colors on the site play a huge role in ensuring you feel at ease all the time. Graphics are predominantly in pastel beige, green, pink, blue, red, and orange. The combination of illustrations and gorgeous pastels is not something you see often on a pharmacy website, but it is precisely that imaginative design that helps strikingly transfer their message and set them apart from competitors.
Coterie is a brand that makes sustainable baby care products, and the look of their website is in perfect harmony with what they do. The first trace of pastels is visible in the beautiful popup that appears as soon as the site loads. It is adorned with a delicate soft pink gradient. The same feathery gradient is added to the homepage, seamlessly blending in with other colors and the content. Pastel yellow is added to the sticky menu, with the rest of the homepage colored in baby green, orange, and yellow hues. These colors are a popular choice for nurseries because they help create a soothing and relaxed environment for children. The same atmosphere is mirrored on the site, which is a joy to browse from start to end.
Grainne Morton is an Irish jeweler designer and creator. On her website, the background is predominantly beige, and its neutrality provides a terrific base for the rest of the content. Some parts of the homepage are in white as well as in pastel blue and green shades that beautifully match the colors of the jewels. The layout is divided into sections, each home to gorgeous jewelry pieces or inviting copy. Within each pastel section, there’s also a smaller white area where the jewelry is placed. Since most pieces have a subdued color scheme, the surrounding whiteness allows them to stand out against pastel backgrounds. The fact that each item lies in a separate section ensures all products get an equal amount of attention while pastel backgrounds allow for a highly enjoyable browsing experience.
Gentle Guide is a platform that helps people develop mental, physical, and spiritual aspects of their personalities by connecting them with appropriate guides. Considering what their mission is, the use of pastels on their website isn’t surprising. The opening slide on the homepage engulfs you in a pastel orangey gradient, setting up a relaxing atmosphere on the site. There’s also a grainy image with a gentle gradient effect on it, making you feel further at ease. As you scroll down the page, you will come across soft green and yellow sections, as well as a powdery pink gradient – together, the colors help create a calming, stress-free environment. There isn’t much movement on the site, save for the rotating pale-green wheel promoting the company’s services and the horizontally scrolling soft-yellow bar that contains some empowering messages. Call-to-action elements are in a stronger pastel orange hue, the intensity of which ensures viewers won’t miss the all-important buttons. Typographic choices perfectly match and even enhance the site’s soothing aesthetic, in particular the elegant serif font in headings.
Weedensenteret or The Weed Center is a project that provides information about the effects cannabis has on young people and their health. It is designed as a fullscreen vertical slider with scroll-triggered animations, ensuring a fully immersive experience for the viewer. The graphics are entirely in 3D, giving the site a contemporary look. The 3D elements also follow the movement of your cursor – a small detail that adds loads of fun and a touch of interactivity to the site. On some of the elements, you’ll notice a “+” sign, inviting you to click to discover more details. The background is prevalently in pastel green which looks terrific against the greenery of the cannabis plant. There is also one slide in a dark green shade, which jolts you out of the pastel reverie. In the end, the soft green merges with a light grey that closes the site. Some of the featured 3D graphics are also in pastel colors, especially on the first slide, which includes a beige brain and beige marihuana leaves. Together, all of these visually appealing elements make the site more engaging and encourage viewers to learn more about cannabis.
The Oyster & Fish House is a seafood restaurant located in Dorset, UK. The site is essentially simple, but there are several cleverly incorporated elements and featured effects that make it exceptional. Perhaps the most prominent element is the pattern made up of billowy lines resembling waves. In some sections, the waves start to undulate on hover, mimicking turbulent waters. They are particularly prominent in the fullscreen menu, where they take up the entire screen. The colors of sand and water dominate the site. You can almost feel the grains between your feet while loud waves caress the shore. In combination with the wave pattern, these colors fully immerse you into the restaurant’s seafood story. Call-to-action buttons and menu sections are underlined with a single wavy line, matching the site’s aquatic aesthetic.
Archewell is a public organization founded by the Duke and Duchess of Sussex. It includes a charitable foundation and a division that focuses on media production. The dominant color palette consists of pastel baby blue and delicate brown shades, reminiscent of the sky and the earth. The combination of these two colors creates a calming atmosphere on the site, setting the perfect foundation for Archewell to share their “Compassion in action” motto and present all they do. Brown is predominantly used for seemingly hand-drawn details as well as a background color in some sections. The mentioned illustrated ornaments look imperfect, as if created with wax crayons, adding a touch of warmth to the site. There are also images with a sepia effect, beautifully blending in with the surrounding pastel elements. The great choice of colors, interesting elements, and typographic simplicity make this website a joy to explore.
Marco is a brand of culinary ice cream made in New York. The hero image depicts a person enjoying a tub of ice cream bathed in golden sunlight, opening the website in a striking fashion. The typography is in a pastel vanilla shade, melting in with the surrounding caramel and sun-kissed hues. While the cursor is the same color as the typefaces, its design is what instantly draws your attention. The arrow is slightly larger than the default one we’re used to seeing, and it looks as if it were drawn by hand. When you hover over clickable elements, it morphs into a hand, whereas on carousels, it transforms into arrows, encouraging you to click. The company’s logo is splayed across the hero image in a pastel lime shade, matching the color of their Thai coco-lime ice cream packaging. The bottom of the letters isn’t visible, i.e., it looks as if the logo and the subsequent section are one. The lime color diffuses into the background only to change into a pastel gradient. The second color of the gradient changes depending on the ice cream flavor you choose. For instance, if you select vanilla chai, the gradient ends with pastel yellow, or, if you choose the Turkish mocha flavor, lime green and baby blue merge. As you continue to scroll towards the bottom of this one-pager, you will come across more pastel gradients and colors changing from orange to yellow, providing a warm closure to this gorgeous site.
Enid is a UK-based digital studio. The first glimpse of pastels on the website is evident on the loading screen, where several dark green variants of their logo are displayed on a beige backdrop. The logos are animated so that they change in quick succession, instantly capturing your attention. The one-page website is divided into two sections – the larger one on the left stores information about the studio and their projects while the one on the right contains contact information. Enid’s portfolio is organized in folders. When you hover over one of them, it slightly rises above the others, as if picked up by hand. The left part of the screen features the infinite loop effect, so you get the impression that the list of the studio’s projects is infinite. Folders are colored in pastel pink, green, and beige, and the accompanying typography is in pastel shades too. This amazing use of color brings all of Enid’s diverse projects together and gives their versatile portfolio a unified look.
Austen Ezzel is an interdisciplinary designer and creative director. The loading screen of his website consists of a simple “Hi” in sans serif white letters against a black background. This minimalist opening is in stark contrast with what awaits when the content loads. You find yourself observing a 3D animated show of a phone, speaker, and some cushions balancing on top of each other. The elements are placed against a beige backdrop, providing a soft yet attractive opening to the site. You can click on each project to explore it in detail. The presentation page for that first project – RingCentral – is a majestic pastel oasis. After some introductory text and immersive video presentations, you’ll reach a set of compelling, illustrated pastel images. Their unique style makes the entire showcase look particularly authentic. The most striking part of the presentation, however, is a gripping gradient section. It starts off completely white, but as you scroll, several traces of delicate violet and pink appear. The further down the page you go, the more intense the colors become, with blurry, shapeless lines forming orange, project-related text in the end. Back on the homepage, as you start to scroll, you’ll realize that the 3D show you saw first isn’t even the top section of the site. If you move the mouse upwards, you can find out more about Ezzel. It isn’t common to see that the opening section on a site isn’t the one the users see first when the content loads, which only speaks of Ezzel’s creativity and willingness to provide users with authentic visual experiences. Elsewhere on the homepage, you will come across more stunning project presentations. Some of them are in vivid colors, others contain softer palettes, but they all look equally appealing surrounded by pastel backgrounds.
Honext is a company that makes sustainable building materials from cellulose waste. The mint green and pastel shades of grey on the site reflect the company’s mission. The former represents their decision to create recyclable, environment-friendly materials while the latter could be seen as a symbol of the construction industry as a whole. The layouts are split into multiple sections using straight, thin black lines, and there are also some geometric shapes used throughout the site, mirroring the use of geometry in construction. The appeal of the entire presentation is enhanced with engaging animation and scroll-triggered effects, but it is the pastel colors that give it a particularly eye-pleasing look.
TL Dental is a dental practice located in Australia. They say that their goal is to ensure a relaxing dental experience for their clients, and their website is an excellent overture to that. Gentle grey sections, marble-like blue surfaces, and the golden grid lines set up a calming atmosphere. The floral illustrations and animated floral shadows give the site an almost romantic feel, perfectly matching the delicate pastels. The subdued colors of the featured images and the elegant, gently colored typography beautifully blend in with the dominant pastel color scheme. All these elements combined make up for a distinct dental care website.
Hande is a hand-sanitizer brand stemming from London. It was created in 2020 during the pandemic, with the idea of supporting local charities and the most vulnerable population groups. The company’s slogan is to “Keep it clean”, and that idea seems to refer not just to the hands but also to the design of their website. The layouts are simple, with pure white and pastel grey backgrounds, complementing the minimalist design of the sanitizer packaging. Some of the displayed products and packaging have details in gentle blue, green, orange, and violet hues, which, in combination with the surrounding pastels, create a bright and pure aesthetic. The dark blue typography disrupts the pastel calmness, and so do the amusing illustrated hand gestures. Fingers crossed, the shaka sign, and the peace sign are just some of the displayed gestures which add a touch of fun to the site.
Elan is an Indian leather accessories brand. Most of their products are in black, brown, and burgundy colors, but the pastels in the background significantly soften the site’s look and make it easier to consume. The homepage is divided into several parts, each corresponding to one type of Elan product, e.g., wallets, office accessories, etc. Every section is colored in a different pastel hue, including grey, pink, blue, green, and violet. The gentleness and serenity of these colors clash with the seriousness of the depicted products, enhancing their elegance and allowing them to fully shine.
Pastel colors can have a therapeutic impact on the viewer. They make people feel happy, carefree, and tranquil. They also help make content easier to consume. Brands know that, and they make that fact work in their favor. From eCommerce sites and hand sanitizer brands, to seafood restaurants, construction companies, and educational websites, more and more brands rely on a pastel color palette to make their websites more appealing to the viewer.
If you wish to create an entirely subtle look on your site, you can use nothing but pastels. On the other hand, if you prefer to stir things up a bit and inject a bit of excitement to the pages, you can incorporate some darker, contrasting shades, such as midnight blue or deep green. You can also add pastel gradients, experiment with two, or even blend several pastel shades until you find the winning combination, and create a pastel scenery that truthfully reflects the character of your brand.