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The design direction established in Flow is marked by its bustling atmosphere & heavily populated layouts. Buzzing with content, Flow uses this busyness to create a unique character of its own.

Rich tones pervade Flow’s color selection – crisp, fresh-toned Mint Green is predominant, with cheery tones of Amber Yellow and the intensity of Crimson Red completing Flow’s lively color palette.

The color selection is pastel, and it builds upon the playfulness set up by the entire motion-driven aesthetic. Flow makes use of a mint green shade combined with yellow & red tones.

Flow’s modern, bright personality is topped off with its vivid images and illustrations. These add another layer of liveliness already laid down by the color selection and animation effects.