Aoki draws inspiration from the modern street culture and mixes these tendencies with elements from the contemporary design lifestyle. Its layouts are direct, vibrant and imposing.
Aoki’s distinctly modern visual identity relies on a bold, flashy color palette, carefully applied to its clean white, black & gray surfaces. Intense yellow tones dominate the design, with bright pink used for highlights.
The color palette relies on the impact created by mixing the striking School Bus Yellow tones and the extra-spectral nature of Ruby Pink, juxtaposed with the still, solid black backdrop.
The imagery and elements showcased throughout bear a purposefully vibrant tone, paired with animated overlays and effects which elevate the entire visual character and make the images pop.
Striking, bold typography and simple, effective interface go hand in hand, and they are utilized to help complete the modern environment defined with Aoki’s aesthetic.