Bølge crafts its atmosphere by relying on near-surreal elements and imagery – it features strikingly colored floral motifs & illustrations, paired with carefully distributed flowing animations.
The ethereal context in which Bølge exists is defined by the color combinations it utilizes; the coloration ranges from deep blues and greens to soft, pastel pink tones.
Calming saturated tones of Torea Bay Blue come together with lighter hues of Sundown Pink, forming a natural blend of shades which encapsulates the mood & the lighting of the photographic golden hour.
The illustrations featured across Bølge’s layouts display a charming way of evoking universally relatable emotions of warmth and affection that come across as personal and profoundly human.
Another segment of Bølge’s visual identity are textures which bind two qualities together – vector illustrations & what could be perceived as an analogue experience when viewing the rest of the imagery.