{"id":7533,"date":"2020-05-26T15:00:27","date_gmt":"2020-05-26T13:00:27","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=7533"},"modified":"2024-04-01T14:23:24","modified_gmt":"2024-04-01T12:23:24","slug":"email-marketing","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/email-marketing\/","title":{"rendered":"What is Email Marketing and How to Do It Right"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]As far as digital communication tools go, the soon-to-turn-fifty email has proved to be incredibly resilient. The email managed to survive its misuse for spamming. It went unscathed through the proliferation of instant messaging services. It found an ally in the early attempts at automation. [\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]But email marketing has to be counted for one of the most spectacular displays of email\u2019s ability to survive wave after wave of disruption. No matter how streamlined the Google Ads interface became or how engaging video content got, email marketing firmly holds its place in the marketer\u2019s toolbelt. [\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]If you\u2019re wondering what it is that makes email marketing so great and how you can benefit from it, you\u2019ve come to the right place. In this article, we\u2019ll help you understand:[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#what-is-it\">What Is Email Marketing<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#why-use-it\">Why You Should Use Email Marketing<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#how-to-get-started\">How to Get Started With Email Marketing<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"what-is-it\"><\/a>What Is Email Marketing?<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/What-Is-Email-Marketing.jpg\" class=\"attachment-full size-full\" alt=\"What Is Email Marketing?\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/What-Is-Email-Marketing.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/What-Is-Email-Marketing-300x169.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/What-Is-Email-Marketing-620x349.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Most sources you can find online would agree that the definition of email marketing is the \u201cuse of email to promote a product or a service.\u201d So, <strong>when you\u2019re launching a new product, for example, and you send out an email blast, you\u2019re engaging in email marketing<\/strong> \u2014 albeit not in a way that\u2019s currently considered the most effective. Sustained campaigns are much more in vogue nowadays.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You might be sending out a newsletter as part of your email marketing strategy, even though a newsletter and a marketing email are two very different things. <strong>The newsletter\u2019s all about what\u2019s new, free content, discreet calls to action \u2014 if any, and building and maintaining a relationship. A marketing email is much more upfront with its purpose, whether it\u2019s to raise awareness, increase engagement, or simply serve as an entry point to a sales funnel<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]In all its forms, email marketing is a direct form of marketing. <strong>You\u2019re using email to send direct messages to potential customers as well as the people who are already your customers<\/strong>. In that way, it\u2019s similar to its snail-mail counterpart. Still, email marketing has much better tracking and performance monitoring than regular mail marketing. <strong>It can use the full range of digital content and benefit from automation<\/strong>. Lastly, no trees have to be sacrificed to create your emails. That has to count for something.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"why-use-it\"><\/a>Why Would You Want to Use Email Marketing?<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"395\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Why-Would-You-Want-to-Use-It.jpg\" class=\"attachment-full size-full\" alt=\"Why Would You Want to Use It?\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Why-Would-You-Want-to-Use-It.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Why-Would-You-Want-to-Use-It-300x169.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Why-Would-You-Want-to-Use-It-620x350.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]As a marketing tool, the email has to compete against all sorts of digital ads, videos, infographics, and case studies for its place under the sun. And while you can make a strong case that every marketing tool has a set of strengths and weaknesses that make it better suited for some things than other marketing tools, it\u2019s very difficult to disregard the fact that email marketing sometimes looks like a relict in the era of <a href=\"https:\/\/buysocialmediamarketing.com\/\" target=\"_blank\" rel=\"noopener\">social media marketing<\/a>, how-to videos, and influencers.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Yet marketers are still very keen on using email marketing. <strong>Every now again there\u2019ll be a rumor that email marketing has officially died, and it will last only for as long as it takes to create a decent survey that will inevitably show that marketers are very much in love with email<\/strong>. Here are just some of the things they find appealing that might be reason enough for you to give email marketing a try.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">It\u2019s Has an Incredible Reach<\/h3>\n<p>[\/vc_column_text][vc_column_text]The number of email users in the world is expected to <a href=\"https:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2019\/12\/Email-Statistics-Report-2020-2024-Executive-Summary.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">exceed 4 billion in 2020<\/a>. You won\u2019t be able to reach all those people with your email campaigns. But the very fact that half the world\u2019s population has adopted it as a standard tool of communication says a lot about email, and all of it goes in your favor if you use email for marketing. <strong>The reach is great, and it\u2019s likely to grow<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">It\u2019s Cost-Effective<\/h3>\n<p>[\/vc_column_text][vc_column_text]Writing an email and sending it to thousands of people doesn\u2019t happen without expenses. But the <a href=\"https:\/\/litmus.com\/blog\/infographic-the-roi-of-email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">return-on-investment for email marketing<\/a> is $42 for every $1 you spend. <strong>You get a big bang for your email marketing buck<\/strong>. The <a href=\"https:\/\/blog.visitorqueue.com\/average-cost-per-lead-cpl-for-different-b2b-marketing-channels-in-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">average cost-per-lead<\/a> of business-to-business email marketing is lower than that of search engine marketing, using LinkedIn advertising, webinars, and even affiliate marketing. For business-to-customer email marketing, the <a href=\"https:\/\/surveyanyplace.com\/average-cost-per-lead-by-industry-the-final-answer-from-22-influential-articles\/\" target=\"_blank\" rel=\"noopener noreferrer\">average CPL is lower<\/a> than that of display, search engine, and social media advertising.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">You Can Personalize Your Emails<\/h3>\n<p>[\/vc_column_text][vc_column_text]We\u2019re way past the point where one-size-fits-all marketing solutions were acceptable. Every audience can be segmented today, and the more you\u2019re able to zoom in and deliver a personalized note, the more meaningful your message can get. <strong>With email marketing, segmentation and personalization are never an issue<\/strong>. Even the tools you use are built to help you with things like addressing every person on your email list by their name.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">There\u2019s Plenty to Measure and Analyze<\/h3>\n<p>[\/vc_column_text][vc_column_text]The proponents of digital marketing will often cite the ability to easily access all kinds of metrics as one of the best things about advertising online. <strong>Email marketing has its own set of metrics you can track and KPIs you can calculate from them, including the open rate, clickthrough rate, bounce rate, conversion rate, the ROI, and the unsubscribe rate<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;81px&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#f0f0f0&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_widget_sidebar sidebar_id=&#8221;banner-seo&#8221;][vc_empty_space height=&#8221;28px&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#f0f0f0&#8243;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"how-to-get-started\"><\/a>How to Get Started With Email Marketing?<\/h2>\n<p>[\/vc_column_text][vc_column_text]Email marketing is one of those types of digital marketing that need some time to be done right. It\u2019s not as instant as paid search, display, or even affiliate marketing, where you can get your ad in front of people in a matter of hours. <strong>It takes time to do email marketing right<\/strong>. Here are the steps you should go through. [\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">Come Up With a Strategy<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"395\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Come-Up-With-a-Strategy.jpg\" class=\"attachment-full size-full\" alt=\"Come Up With a Strategy\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Come-Up-With-a-Strategy.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Come-Up-With-a-Strategy-300x169.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Come-Up-With-a-Strategy-620x350.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>Before you launch your very first email marketing campaign, you must build a strategy for it<\/strong>. Every marketing campaign needs one, but don\u2019t worry \u2014 building one is probably easier than you think it is. For starters, maybe find answers to the following questions:[\/vc_column_text][vc_empty_space height=&#8221;23px&#8221;]<ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Who do I want to communicate with?<\/strong> You should first define your audience. The more you know about them, the better you\u2019ll tailor the messages in your emails.\n<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>What do I want to say?<\/strong> This will determine the type of campaign you\u2019ll have. Will it be a product launch campaign, or are you doing it to boost customer loyalty?<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>How will I know the campaign is successful?<\/strong> The type of campaign will dictate the goal, and the goal will, in turn, dictate the metrics and KPIs you\u2019ll use to determine the success of the campaign.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>How will you get people to send emails to?<\/strong> Building an email list is a crucial step, and we\u2019ll cover it shortly.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>How often will I send the emails?<\/strong> Some campaigns will have you send out emails more often than others. Figure out a frequency early on but adjust on the go if need be. <\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>How do I track the metrics?<\/strong> Usually, the email marketing service or tool you use will let you track the metrics you need. Keep that in mind when choosing the service.<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_column_text]If another question comes up \u2014 great, write it down and do your best to find an answer to it. The better idea you have about what you want and how you plan to get, the more likely it is you\u2019ll do what you need to succeed. [\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">Build Your Email List<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"395\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Build-Your-Email-List.jpg\" class=\"attachment-full size-full\" alt=\"Build Your Email List\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Build-Your-Email-List.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Build-Your-Email-List-300x169.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Build-Your-Email-List-620x350.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]An email list \u2014 a <a href=\"https:\/\/qodeinteractive.com\/magazine\/find-email-address\/\">list of email addresses<\/a> of people who have agreed to receive your emails \u2014 is the foundation upon which you\u2019ll build a successful email marketing campaign. <strong>Without it, there wouldn\u2019t be email marketing as such \u2014 it\u2019s <em>that<\/em> important<\/strong>. Which is why you must put in all you got into creating it.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The only problem with email lists is that they tend to take some time to grow. But that\u2019s just something you\u2019ll have to live with if you want to use email marketing. To grow your email list the right way, you should:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;23px&#8221;]<ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Avoid buying email lists<\/strong>. Only the people who want to receive your emails should receive your emails. Not that there\u2019s anything wrong with cold calling \u2014 it\u2019s just that this isn\u2019t it.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Create a good opt-in form<\/strong>. These days, there are plenty of excellent <a href=\"https:\/\/qodeinteractive.com\/magazine\/best-wordpress-form-plugins\/\">plugins for building opt-in forms<\/a> of your own, so you have no excuse for skipping this essential step. Better yet, you can use a full-suite lead gen service such as <a href=\"https:\/\/www.leadquizzes.com\/lead-generation-software\/\" target=\"_blank\" rel=\"noopener\">LeadQuizzes<\/a> and get benefits that extend beyond mere opt-in form creation.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Don\u2019t ask for people to provide too much information<\/strong> or do any nonessential action. Ask for what you need. Keep copy relevant. Create a <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-design-cta\/\">good CTA button<\/a>.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Offer an incentive.<\/strong> It can be access to an ebook, a promise of timely and relevant newsletter content, or any other kind of useful asset. Use it and see a <a href=\"https:\/\/visme.co\/blog\/create-a-lead-magnet\/\" target=\"_blank\" rel=\"noopener\">lead magnet<\/a> in action.<\/span>        <\/div>\n            <ul class=\"qodef-ul-items\">\n\t\t            <li class=\"qodef-ul-item\">\n\t\t\t\t            <\/li>\n\t\t    <\/ul>\n        <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Experiment a bit.<\/strong> You don\u2019t have to go overboard, but building a few different landing pages, or trying out different pop-up opt-in configurations might do wonders.<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_column_text]You must remember that you should only use email addresses that people have given you freely with the purpose of receiving future communications from you. <strong>You want to engage in email marketing, not set up a spam email campaign<\/strong>. [\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">Find a Good Email Marketing Service<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"395\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Find-a-Good-Email-Marketing-Service.jpg\" class=\"attachment-full size-full\" alt=\"Find a Good Email Marketing Service\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Find-a-Good-Email-Marketing-Service.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Find-a-Good-Email-Marketing-Service-300x169.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Find-a-Good-Email-Marketing-Service-620x350.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Although you don\u2019t have to send emails one at a time, you should also expect a bit more than bulk emailing from your email marketing service. Services such as Outlook or Gmail are perfectly well suited for regular email, but they will not suffice when it comes to sending out marketing emails. [\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>You should be prepared to pay for a good email marketing service somewhere down the line<\/strong>. And to make sure you get your money\u2019s worth, you should expect your email marketing service to:[\/vc_column_text][vc_empty_space height=&#8221;23px&#8221;]<ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Facilitate compliance with relevant regulations, including GDPR and CAN-SPAM<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Come with a CRM platform with applicable segmentation rules<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Do as much work as possible through automation, as long as it\u2019s practical<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Have the ability to test, monitor, and report on important metrics and KPIs<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Appear trustworthy and doesn\u2019t have any known conflict with ISPs<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_column_text]Your email marketing service can be an invaluable aid in your campaigns if you choose it well. If you don\u2019t, it can easily become an endless source of frustration. <strong>The time you invest in finding the email marketing service that fits your needs the best will eventually pay itself off in time you don\u2019t have to spend doing menial tasks<\/strong>. [\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">Create the Emails<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"395\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Create-the-Emails.jpg\" class=\"attachment-full size-full\" alt=\"Create the Emails\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Create-the-Emails.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Create-the-Emails-300x169.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Create-the-Emails-620x350.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Email marketing can be as simple as sending an email with a couple of lines of text followed by a call-to-action. And not that minimalism doesn\u2019t have its place in email design, <strong>but you should consider going for something more elaborate if you want your emails to land well and do their job<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Some of the things you should consider when creating emails are:[\/vc_column_text][vc_empty_space height=&#8221;23px&#8221;]<ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Segmentation options<\/strong> \u2014 whether you can send different kinds of emails to people on your email list that meet specific criteria.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Building templates<\/strong> \u2014 you don\u2019t have to start every batch of emails from scratch, and make sure that your templates are responsive.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Personalization options<\/strong> \u2014 things like adding names in subject lines and using other specific information when possible can increase the success of your emails.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Avoiding spam filters<\/strong> \u2014 words such as \u201cclick here\u201d and \u201corder now\u201d might trigger spam filters, so you better avoid using them.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Think about the content<\/strong> \u2014 your emails can contain text, photos, audio, and video content, but make sure to optimize it well.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Testing<\/strong> \u2014 you can create emails with slight differences you can then use for A\/B testing to improve specific KPIs.<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_column_text]You should keep the contents of your emails on point. People don\u2019t have a lot of time to devote to reading your emails. <strong>Practicing a good content economy would ensure that you only include what serves the specific purpose of your emails, and nothing else<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">Launch!<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"395\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Launch.jpg\" class=\"attachment-full size-full\" alt=\"Launch!\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Launch.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Launch-300x169.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/05\/Launch-620x350.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]When you have a clear strategy, a decent email list, a good marketing service, and a batch of emails ready to go, there\u2019s little more to do than to launch your campaign. But even though it\u2019s the culmination of all the effort you\u2019ve poured into email marketing, it\u2019s still not time for you to rest. [\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>As your campaign unfolds and data starts coming in, you\u2019ll want to monitor and analyze the performance of your emails<\/strong>. If there are some tweaks you can make to improve it, you should do so. But even if there are no pressing concerns you should address, you\u2019ll still be in for a round or two of analysis after the campaign is done. <strong>Even if you did everything right and your campaign was a resounding success, you should still know exactly what worked and why so that you can replicate it on your next campaign<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Let\u2019s Wrap It Up!<\/h2>\n<p>[\/vc_column_text][vc_column_text]The real reason why so many marketers are using email marketing is that it simply works. It costs next to nothing to get started with creating a marketing list. Email marketing is malleable enough to serve several different purposes, and thanks to the ability to do A\/B testing, marketers have plenty of chances to fine-tune their emails to get the best possible results. [\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Sure, at some point you\u2019ll have to invest some money into email marketing, so it\u2019s not completely free. But with the great return-on-investment it offers, it\u2019s still one of the best marketing options out there, especially if you have a small or fledgling business. So, look at it this way \u2014 you can\u2019t really afford to not give some type of email marketing a try. [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Need a primer on email marketing? Our quick guide will help you understand the basics in no time and show you steps for starting your very own campaign!<\/p>\n","protected":false},"author":9295,"featured_media":7712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[29,4,13],"class_list":["post-7533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business","tag-tips","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/7533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/9295"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=7533"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/7533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/7712"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=7533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=7533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=7533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}