{"id":5897,"date":"2020-03-31T15:00:43","date_gmt":"2020-03-31T13:00:43","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=5897"},"modified":"2021-04-22T10:48:45","modified_gmt":"2021-04-22T08:48:45","slug":"how-to-add-push-notifications-to-wordpress","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/how-to-add-push-notifications-to-wordpress\/","title":{"rendered":"How to Add Push Notifications to Your WordPress Website"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]As a business owner or a marketer, you\u2019re not lacking in tools you can use to reach out to your customers, both prospect and current. Between emails, messaging apps, and ads you can place in high-traffic places such as search engine results pages and social networks, it seems like you\u2019ve got all the regular communication channels covered. So do you really need another method to get in touch with customers?[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]If the method in question is push notifications, then yes, you might. Push notifications are a wholly different beast than the other communication methods, which makes them suited for a whole other set of purposes. So before we walk through how you can add push notifications to your WordPress website for free, let\u2019s first see what features make them special.[\/vc_column_text][vc_empty_space height=”68px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Why Give WordPress Push Notifications a Go?<\/h2>\n

[\/vc_column_text][vc_column_text]A case could be made that push notifications deliver more of a qualified message recipient than most other communication methods. How is a push notification different from an email? In lots of ways, including the way people sign up for it. Building a mailing list often relies on incentives<\/strong>. It\u2019s the \u201center your email to get our eBook\u201d type of deal that\u2019s often aimed at website visitors.[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]With WordPress push notifications, the whole process is simplified to the very core<\/strong>. When people navigate to your website using Chrome, Firefox, or any other browser, they see a message asking them whether they\u2019d like to receive notifications from you. If they do, they\u2019ll allow it.<\/strong> If they don\u2019t, they won\u2019t<\/strong>. So you know the people who sign up for your notifications really want them. This might be a reason why push notifications are so popular among e-commerce businesses \u2014 they can be used to qualify leads of desktop and mobile alike.[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]If that isn\u2019t enough for you, or if you\u2019re not interested in qualifying leads, you can enjoy the other benefits of push notifications, including:[\/vc_column_text][vc_empty_space height=”23px”]