{"id":4479,"date":"2020-02-09T16:00:18","date_gmt":"2020-02-09T15:00:18","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=4479"},"modified":"2023-07-12T18:35:12","modified_gmt":"2023-07-12T16:35:12","slug":"promoting-your-wordpress-website-on-social-media","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/promoting-your-wordpress-website-on-social-media\/","title":{"rendered":"Actionable Tips for Promoting Your WordPress Website on Social Media"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Setting up a website is by no means an easy task. Promoting it? Even less so. [\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Your WordPress website can be the best-designed, most informative, engaging and exciting thing since Google, but you have to let the world know it exists. Sure, that\u2019s what SEO is for, but in this day and age, social media presence<\/a> decides your fate<\/strong>, for better or for worse.[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]That\u2019s why today we want to talk about promoting your website on social media. What we\u2019re interested in here is not just how to get people to engage with your social media posts, to follow your profiles and interact, but also how to bring them from your social profiles to your website<\/strong>. We\u2019ll cover all the essentials for getting started and we\u2019ll talk about each of the major social networks individually, too.[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]You can jump to specific tips here: [\/vc_column_text][vc_empty_space height=”22px”][vc_column_text]<\/p>\n

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  1. Start Building a Presence<\/a><\/li>\n<\/ol>\n

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    1. Create Quality Content<\/a><\/li>\n<\/ol>\n

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      1. Create Video Content<\/a><\/li>\n<\/ol>\n

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        1. Consider Paid Ads<\/a><\/li>\n<\/ol>\n

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          1. Contests, Giveaways and Webinars<\/a><\/li>\n<\/ol>\n

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            1. Share Testimonials<\/a><\/li>\n<\/ol>\n

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              1. Try Influencer Marketing<\/a><\/li>\n<\/ol>\n

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                1. Use-Social-Listening<\/a><\/li>\n<\/ol>\n

                  [\/vc_column_text][vc_empty_space height=”3px”][vc_column_text]+ Bonus Tips for Major Social Networks<\/a>[\/vc_column_text][vc_empty_space height=”26px”][vc_column_text]So, pour yourself a big cup of coffee and let\u2019s get started. [\/vc_column_text][vc_empty_space height=”68px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

                  <\/a>1. Start Building a Presence<\/h2>\n

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                  \n \"Start <\/div>\n<\/div>[vc_empty_space height=”38px”][vc_column_text]Social media is all about building a presence. Only after people start hearing about you, and after you have established a brand identity for your website, only then can you tell yourself you\u2019re on the right track, social-wise. [\/vc_column_text][vc_empty_space height=”72px”][vc_column_text]<\/p>\n

                  Pick the Social Networks to Focus On<\/h3>\n

                  [\/vc_column_text][vc_column_text]There are simply too many major social networks today. You can\u2019t possibly focus on all of them. In life, you have to pick your battles, and in online marketing, you have to pick your networks<\/strong>. The question is, how to decide?[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Let\u2019s put it like this: [\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Facebook<\/strong> is, hands down, the most popular network. With more than 2.32 million active monthly users, it\u2019s a network you simply have to be on, regardless of the kind of website you run. [\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]The same goes for Twitter<\/strong>. From mom blogs to B2B companies and international organizations, every serious website maintains some level of presence on the microblogging platform. So Facebook and Twitter are pretty much a must for all websites.[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]As for image-based websites (portfolio sites, ecommerce, art and design magazines\u2026), Instagram<\/strong> is the platform that can offer the most in terms of showcasing the visual content. As of recently, the network also offers shopping functionalities and its popularity as a vehicle for e-Commerce on a steady rise.[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Pinterest<\/strong> and Tumblr<\/strong> are trying to follow suit, and while they most likely won\u2019t surpass Instagram in popularity any time soon, they still represent important platforms for visually oriented websites.[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]LinkedIn<\/strong>, faithful to its \u201cserious social network\u201d reputation, remains the number one platform for businesses (small, medium, startups, B2B companies, corporations, conglomerates, institutions).[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]YouTube<\/strong> and Vimeo<\/strong> are essential for websites that post a lot of video content (duh!) and Foursquare<\/strong> and Yelp<\/strong> are a must for location-based websites (especially those in the food, hospitality and entertainment industries).[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Even though Google+<\/strong> is somehow still a thing, we never heard of anyone actually gaining traffic or, god forbid, conversions from that network. And as for Reddit<\/strong>, it\u2019s a rabbit hole that deserves a research paper of its own so we won\u2019t go into that right now.[\/vc_column_text][vc_empty_space height=”72px”][vc_column_text]<\/p>\n

                  Join Groups and Communities<\/h3>\n

                  [\/vc_column_text][vc_column_text]On social networks, you can\u2019t rely solely on your own posts for interactions with your audience. In order to build a following, you first need to interact with others in the same or related niche, and to connect with your prospective audience. The fastest way to do so is to join as many relevant groups and communities as possible<\/strong>, especially on Facebook and LinkedIn.[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Once you join a group, be active<\/strong>. Answer the questions that fall into your competence, and ask the questions yourself. Engage with other users and feel the pulse of the audience, in order to learn what it is they want and which of their needs you can meet with your website.[\/vc_column_text][vc_empty_space height=”72px”][vc_column_text]<\/p>\n

                  Use Logo for Profile, Cover and Hero Images<\/h3>\n

                  [\/vc_column_text][vc_column_text]The benefit of this approach is twofold. First of all, you\u2019re being consistent, making sure your brand identity is uniform across all your channels<\/strong>, and also across the social platform in question. Your overall presence appears more professional and that\u2019s always a plus.[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Second, by repeating your logo in the strategic places \u2013 your profile and hero images and your cover photo \u2013 you\u2019re making sure your brand gets \u201cstamped\u201d into your visitors\u2019 minds. The more familiar you are to them, the more likely they\u2019ll be to interact.
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                  Use the Same Username Consistently<\/h3>\n

                  [\/vc_column_text][vc_column_text]The same applies to your username. This may fall into the \u201cstating the obvious\u201d category, but it won\u2019t hurt to underscore: your username should be the same across all your social media profiles, and it should be the name of your brand or your website<\/strong>. [\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]The benefits are the same as for using the logo as the profile picture: you perpetuate your professionalism and you\u2019re making sure everyone gets well-acquainted with your business. [\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Now that you\u2019re all set up, let\u2019s see how you can leverage the social media to draw visitors to your website. [\/vc_column_text][vc_empty_space height=”68px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

                  <\/a>2. Create Quality Content<\/h2>\n

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                  \n \"Create <\/div>\n<\/div>[vc_empty_space height=”38px”][vc_column_text]We can\u2019t stress this hard enough \u2013 good content is absolutely crucial for the success of your website, no matter what kind. [\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]By content, we mean both textual and visual<\/strong>. If your website is a blog or a magazine, obviously your main focus will be on text. If, on the other hand, it\u2019s more of a portfolio site, your visual content (images, video, animations, etc.) should be optimized to the max.[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Quality content is: [\/vc_column_text][vc_empty_space height=”23px”]