{"id":42914,"date":"2023-03-31T15:00:04","date_gmt":"2023-03-31T13:00:04","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=42914"},"modified":"2023-03-31T09:54:56","modified_gmt":"2023-03-31T07:54:56","slug":"top-woocommerce-metrics-and-kpis","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/top-woocommerce-metrics-and-kpis\/","title":{"rendered":"Top WooCommerce Metrics and KPIs to Monitor"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]WooCommerce is one of the world\u2019s most popular eCommerce solutions, and certainly the best WordPress plugin for online shops (although there are a few interesting <a href=\"https:\/\/qodeinteractive.com\/magazine\/best-woocommerce-alternatives-for-wordpress-online-store\/\">WooCommerce alternatives<\/a>). Although it may seem complicated, setting up an online store using this solution is actually quite streamlined and easy even for newbies, especially if you have <a href=\"https:\/\/qodeinteractive.com\/magazine\/woocommerce-tutorial\/\">a good WooCommerce guide<\/a> you can follow. But how about tracking your results? That\u2019s precisely what we want to talk about this time around, sharing with you the most important WooCommerce metrics and KPIs you need to monitor in order to run a successful shop that keeps growing.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Stick around as we tell you all there is about:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#where-to-find-woocommerce-analytics\">Where to Find WooCommerce Analytics<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#understanding-metrics-and-kpis\">Understanding Metrics and KPIs<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#sales\">Sales<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#conversions\">Conversions<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#number-of-transactions\">Number of Transactions<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#cost-per-acquisition\">Cost per Acquisition<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#cost-of-goods-sold\">Cost of Goods Sold<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#customer-lifetime-value\">Customer Lifetime Value<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#returning-customer-rate\">Returning Customer Rate<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#add-to-cart\">Add to Cart<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#cart-abandonment\">Cart Abandonment<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#net-promoter-score\">Net Promoter Score<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#average-profit-margin\">Average Profit Margin<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#gross-profit\">Gross Profit<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-ecommerce-banner&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"where-to-find-woocommerce-analytics\"><\/a>Where to Find WooCommerce Analytics<\/h2>\n<p>[\/vc_column_text][vc_column_text]Fortunately for WooCommerce users, the plugin comes with <strong>built-in analytics<\/strong>. These can be accessed right from your dashboard.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"600\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Analytics.jpg\" class=\"attachment-full size-full\" alt=\"Woo Metrics Analytics\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Analytics.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Analytics-300x186.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Analytics-768x476.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Analytics-620x384.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]In the <em><strong>Overview<\/strong><\/em>, you get a quick look at your total and net sales for a given period, the number of orders as well as products and variations sold &#8211; the essential data. There are also charts and leaderboards showing you your best selling items, as well as categories.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Ours is a dummy shop so there\u2019s no data here to see &#8211; your shop will have actual numbers.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"488\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Overview.jpg\" class=\"attachment-full size-full\" alt=\"Woo Metrics Overview\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Overview.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Overview-300x151.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Overview-768x387.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Overview-620x312.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]The <strong><em>Products<\/em><\/strong> section shows more detailed info about the number of items sold, net sales and orders. Here you can filter the insights so they display data for all products, a single product, or compare two products to see how they fare against each other.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"494\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Products.jpg\" class=\"attachment-full size-full\" alt=\"Woo Metrics Products\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Products.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Products-300x153.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Products-768x392.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Products-620x316.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]The next section is <strong><em>Revenue<\/em><\/strong>. Here you\u2019ll find data about your gross and net sales, returns, coupons, taxes and shipping costs, as well as total sales. All data can be filtered by day and presented as a line chart or bar graph.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"480\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Revenue.jpg\" class=\"attachment-full size-full\" alt=\"Woo Metrics Revenue\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Revenue.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Revenue-300x149.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Revenue-768x380.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Revenue-620x307.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Next up are the <em><strong>Orders<\/strong><\/em>. Here you can learn about your net sales, average order value and average items per order. You can also filter the results by applying advanced filters like variations, coupon codes, customer types, refunds and more.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"487\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Orders.jpg\" class=\"attachment-full size-full\" alt=\"Woo Metrics Orders\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Orders.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Orders-300x151.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Orders-768x386.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Orders-620x312.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]After this, we have the <em><strong>Variations<\/strong><\/em>, the metrics that also come divided into net sales, items sold and the number of orders. You can display data for all product variations, a single variation, variations comparison, or apply advanced filters (categories, products, attributes).[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"489\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Variations.jpg\" class=\"attachment-full size-full\" alt=\"Woo Metrics Variations\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Variations.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Variations-300x151.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Variations-768x388.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Variations-620x313.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Next up are the <em><strong>Categories<\/strong><\/em>, showing data for all categories or individual categories that you have to specify.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]After that we have <em><strong>Coupons<\/strong><\/em>. If you\u2019re <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-create-coupons-in-woocommerce\/\">offering discount coupons<\/a> in your shop, here you\u2019ll find data about the discounted orders and the amount, and you can display data for all coupons, a single coupon or coupon comparison.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"492\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Coupons.jpg\" class=\"attachment-full size-full\" alt=\"Woo Metrics Coupons\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Coupons.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Coupons-300x152.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Coupons-768x390.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Coupons-620x315.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Up next are the stats regarding the dreaded <em><strong>Taxes<\/strong><\/em> except there\u2019s nothing to dread here as WooCommerce has rather straightforward tax settings which we covered and explained in detail in our <a href=\"https:\/\/qodeinteractive.com\/magazine\/complete-guide-to-woocommerce-tax-settings\">guide to WooCommerce tax settings<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Here, you\u2019ll find info on total tax, order and shipping tax and orders.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"490\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Taxes.jpg\" class=\"attachment-full size-full\" alt=\"Woo Metrics Taxes\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Taxes.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Taxes-300x152.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Taxes-768x388.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Taxes-620x314.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]The <em><strong>Downloads<\/strong><\/em> section is relevant for shops selling <a href=\"https:\/\/qodeinteractive.com\/magazine\/digital-products-to-sell-on-wordpress\/\">digital goods<\/a> and it\u2019s rather stripped-down: it basically only shows the number of downloaded items for the specified period.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Next up is <em><strong>Stock<\/strong><\/em>. Here you can show stock status for all products or filter to show only products that are out of stock, low stock, in stock or on backorder.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"492\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Stock.jpg\" class=\"attachment-full size-full\" alt=\"Woo Metrics Stock\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Stock.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Stock-300x152.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Stock-768x390.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Stock-620x315.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]The <em><strong>Settings<\/strong><\/em> section contains some options you can check and uncheck to customize your reporting.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]For instance, you can exclude reporting on certain statuses: for orders pending payment, those in processing or on hold, completed orders, canceled and failed orders. The same goes for actionable statuses.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"493\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Settings.jpg\" class=\"attachment-full size-full\" alt=\"Woo Metrics Settings\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Settings.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Settings-300x153.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Settings-768x391.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Settings-620x315.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Below you can also set the default date range for your WooCommerce analytics and import historical data, which includes orders created before activating the WooCommerce Admin.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"490\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Date-Range.jpg\" class=\"attachment-full size-full\" alt=\"Woo Metrics Date Range\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Date-Range.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Date-Range-300x152.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Date-Range-768x388.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Woo-Metrics-Date-Range-620x314.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]And that\u2019s it for the dashboard options for WooCommerce analytics.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Now, for some shops, this native analytics feature may not be enough, or you may simply prefer working with the more robust Google Analytics metrics. For this, you will want to install an extension called <a href=\"https:\/\/woocommerce.com\/document\/google-analytics-integration\" target=\"_blank\" rel=\"noopener\">WooCommerce Google Analytics Integration<\/a>. In its free version, it offers basic eCommerce and website statistics and analytics, while the pro version, which costs $79\/year, provides richer insights with advanced event tracking, shopping and behavior data, additional events and more.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Now that we know where to find WooCommerce analytics data, let\u2019s move on to our subject &#8211; the most important WooCommerce metrics and KPIs.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]First, we\u2019ll offer a quick recap of what metrics and KPIs mean, and what the difference between the two is.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"understanding-metrics-and-kpis\"><\/a>Understanding Metrics and KPIs<\/h2>\n<p>[\/vc_column_text][vc_column_text]Simply put, <strong>a metric is a quantitative representation of data<\/strong>. It is a number or a percentage that measures a given datapoint. It serves to measure the factors that contribute to the business bottom line &#8211; its success and its growth. In WooCommerce, metrics measure sales, conversion rate, revenue per product, net revenue, and so on.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]It\u2019s obvious why these numbers are important. If you notice a drop in some of the metrics, you need to figure out what caused it and how to fix it (not all drops are harmful for all metrics, though &#8211; <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-reduce-shopping-cart-abandonment-in-wordpress\/\">a drop in cart abandonment rate<\/a>, for example, is a good thing, as it means less people are leaving your shop without completing a purchase).[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]We already saw some of the metrics measured in WooCommerce:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Net Sales<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Gross Sales<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Orders<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Products Sold<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Variations Sold<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Items per Order<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Top Categories<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Top Products<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Sales Revenue<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Average Order Value<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Conversion Rate<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Customer Acquisition Cost<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Customer Lifetime Value<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Stock Levels<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Cart Abandonment Rate<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Shipping Costs<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]\u2026 and so on. [\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Now, KPI stands for Key Performance Indicator. It is <strong>a measurement or a set of measurements that shows how a business performs over a given time period in certain specific aspects<\/strong>. The KPIs are set per specific goals and strategic objectives.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]KPIs usually are metrics, but they\u2019re not just any metrics. <strong>Whether a metric will also be a KPI will depend on your strategic goals.<\/strong> You will not consider all your metrics to be KPIs, as some of them might not be as relevant to your current goals as the others.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]In WooCommerce, some of the KPIs may include:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Conversion Rate<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Average Order Value<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Customer Acquisition Cost<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Cart Abandonment Rate<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Return of Investment<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Customer Lifetime Value<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]\u2026and so on.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Now, while you should always carefully monitor all the metrics that your analytics gives you, there are some numbers that are particularly important to monitor. Let\u2019s see what those are.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"sales\"><\/a>Sales<\/h2>\n<p>[\/vc_column_text][vc_column_text]This is an obvious one. It\u2019s a metric that shows <strong>how much your shop is selling, i.e. how much revenue it\u2019s generating<\/strong>. Like any other metric, this one should be monitored for particular periods of time &#8211; you can set it both in the backend of your WooCommerce analytics or in Google Analytics, if that\u2019s what you\u2019re using.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]These numbers are also important because they can help you pinpoint the exact days or hour ranges when your sales are doing better, so that you can set the optimal time for your product launches or promotions.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Don\u2019t forget to check for quarterly and yearly sales, as these numbers help with your strategic planning.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"conversions\"><\/a>Conversions<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Conversions.jpg\" class=\"attachment-full size-full\" alt=\"Conversions\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Conversions.jpg 970w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Conversions-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Conversions-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Conversions-620x354.jpg 620w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]This is a metric that is essential for any online business or any business whose revenue relies at least partially on online activities. Conversion means <strong>the point at which your shop visitor performs a desired action<\/strong> &#8211; it\u2019s usually a purchase, but it can be other things too &#8211; add to cart, newsletter signup, etc.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Now,<strong> in eCommerce, the conversion rate is usually a very low number<\/strong>, something around 2% or 3%, so don\u2019t panic if your analytics gives you a similar result. People are windowshoppers by nature, especially online, and your shop is simply bound to have way more visitors than it does shoppers.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]If your conversion rate is low and appears to be consistently dropping, you need to adjust your digital marketing strategy to get not just more traffic but more qualified leads to your shop, which you can do by following some fail-safe tips for <a href=\"https:\/\/qodeinteractive.com\/magazine\/tips-for-optimizing-woocommerce-conversion-rates\/\">increasing WooCommerce conversions<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"number-of-transactions\"><\/a>Number of Transactions<\/h2>\n<p>[\/vc_column_text][vc_column_text]In WooCommerce, the number of transactions typically refers to the <strong>total number of completed orders placed on your online store<\/strong>. This includes all purchases made by customers, whether they are paying by credit card, PayPal, or any other payment method.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]This measurement should be compared to the target number of transactions you have set for your store. In addition, it is important to compare it to the same metric of your competitors or industry peers, in order to establish whether you\u2019re hitting the benchmarks and if your marketing efforts are working. It should also be used in making informed decisions about inventory and products.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"cost-per-acquisition\"><\/a>Cost per Acquisition<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Cost-per-Acquisition.jpg\" class=\"attachment-full size-full\" alt=\"Cost per Acquisition\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Cost-per-Acquisition.jpg 970w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Cost-per-Acquisition-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Cost-per-Acquisition-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Cost-per-Acquisition-620x354.jpg 620w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Cost per Acquisition (CPA) is a metric that indicates<strong> the total cost of acquiring a new customer or making a sale (including advertising and marketing costs), divided by the number of conversions or sales made.<\/strong> It is a measure of how much it costs a business to acquire a new customer or generate a sale.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]For example, if an ecommerce business spends $1,000 on advertising and marketing campaigns in a month, and generates 50 new customers, the CPA would be $20 ($1,000 \/ 50). This means that the business spent $20 to acquire each new customer.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]CPA is an important metric for ecommerce businesses because it helps determine the profitability of their marketing campaigns and the overall efficiency of sales and marketing efforts. By tracking CPA, you can identify which marketing channels and campaigns are generating the most sales at the lowest cost, and adjust your strategy accordingly to maximize profitability.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"cost-of-goods-sold\"><\/a>Cost of Goods Sold<\/h2>\n<p>[\/vc_column_text][vc_column_text]Cost of Goods Sold (CGS) indicates <strong>the total cost of creating i.e. producing an item in your catalog<\/strong>. It includes the materials and manufacturing costs, as well as shipping and handling. Other costs, such as marketing, sales and operations, are generally not included in this measurement.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]To calculate this measurement, you need to add up all the costs of producing or acquiring a product and then subtract it from the revenue generated by the sale of the product to obtain the gross profit margin.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]This metric is important because it helps you determine whether a product in your shop is profitable. If it\u2019s not, you may want to consider discontinuing it.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"customer-lifetime-value\"><\/a>Customer Lifetime Value<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Customer-Lifetime-Value.jpg\" class=\"attachment-full size-full\" alt=\"Customer Lifetime Value\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Customer-Lifetime-Value.jpg 970w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Customer-Lifetime-Value-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Customer-Lifetime-Value-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Customer-Lifetime-Value-620x354.jpg 620w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]This is a metric that refers to the returning customers. We know that keeping a customer is way easier than obtaining a new one, so you need to cultivate the relationship with him or her and work on improving retention. <strong>Customer Lifetime Value (CLF) indicates how much value you can expect from a customer.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]This measurement doesn\u2019t come up in your analytics dashboard and needs to be calculated. To do so, <strong>multiply the customer revenue per year with the duration of the customer journey, and then subtract the total cost of acquiring and retaining the customer.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]If you have high CLV values, it means you\u2019re doing a great job at customer retention. Low numbers, conversely, indicate you have to change something to improve customer satisfaction, be it related to the product quality, <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-create-pricing-strategy-for-woocommerce-store\/\">pricing strategy<\/a>, shipping and delivery, return policy or shop UX.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"returning-customer-rate\"><\/a>Returning Customer Rate<\/h2>\n<p>[\/vc_column_text][vc_column_text]Closely associated with Customer Lifetime Value, Returning Customer Rate (RCR) is another metric that provides information about <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-build-and-maintain-customer-trust\/\">customer trust<\/a> and satisfaction, and serves to help you make informed decisions on how to improve the <a href=\"https:\/\/qodeinteractive.com\/magazine\/guide-to-creating-effective-customer-journey-map\/\">customer journey<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The formula for calculating RCR is:[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>RCR = (Number of customers who made more than one purchase \/ Total number of customers) x 100<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]For example, if you had 1,000 customers make at least one purchase in the past year, and 300 of them made more than one purchase, your RCR would be:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]RCR = (300 \/ 1,000) x 100 = 30%[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]This means that 30% of your customers made more than one purchase during the year, indicating a good level of loyalty and satisfaction with your ecommerce business.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"add-to-cart\"><\/a>Add to Cart<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Add-to-Cart.jpg\" class=\"attachment-full size-full\" alt=\"Add to Cart\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Add-to-Cart.jpg 970w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Add-to-Cart-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Add-to-Cart-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Add-to-Cart-620x354.jpg 620w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]This is a metric that indicates <strong>the percentage of your shop visitors that have added an item (or more) to their shopping cart, regardless of the outcome.<\/strong> Obviously you want this percentage to be high, as it indicates your shop\u2019s ability to attract the customers and spark their interest in making a purchase. It is also important from a UX standpoint &#8211; low add to cart rates may indicate that your shop\u2019s cart functionality isn\u2019t ideally designed or streamlined enough. If this is the case, you may want to use one of the available <a href=\"https:\/\/qodeinteractive.com\/magazine\/best-shopping-cart-plugins-wordpress\/\">shopping cart plugins<\/a> that optimize this feature.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Also, <strong>high add to cart rates alone aren\u2019t indicative of success<\/strong>. You need to correlate this metric with one of the most important WooCommerce metrics &#8211; Cart Abandonment Rate.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"cart-abandonment\"><\/a>Cart Abandonment<\/h2>\n<p>[\/vc_column_text][vc_column_text]Quite logically, <strong>Cart Abandonment Rate or CRA represents the percentage of site visitors that have put item(s) in their cart but did not complete the purchase<\/strong>. Whether they changed their mind or there was some glitch or difficulty in the functioning of your online shop, it\u2019s obvious that this metric should be as low as possible.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]There are <a href=\"https:\/\/qodeinteractive.com\/magazine\/most-common-reasons-for-shopping-cart-abandonment\/\">many reasons<\/a> a shopper might leave your site without completing a purchase. These include bugs and problems with your site before or during checkout, slow loading times, bad checkout UX or customers simply changing their mind (which may be related to pricing).[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<a href=\"https:\/\/qodeinteractive.com\/magazine\/best-tools-fo-abandoned-cart-recovery\/\">Abandoned cart recovery tools<\/a> can help you bring those customers back, and there are also tactics and methods you can employ to <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-reduce-shopping-cart-abandonment-in-wordpress\/\">reduce the cart abandonment rate<\/a> of your shop.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"net-promoter-score\"><\/a>Net Promoter Score<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Net-Promoter-Score.jpg\" class=\"attachment-full size-full\" alt=\"Net Promoter Score\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Net-Promoter-Score.jpg 970w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Net-Promoter-Score-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Net-Promoter-Score-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Net-Promoter-Score-620x354.jpg 620w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]This is another metric that can tell you a lot about the level of customer satisfaction with your online store.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Net Promoter Score (NPS) is a customer loyalty metric that measures how likely customers are to recommend a company, product, or service to their friends or colleagues.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]NPS is based on a single question survey: &#8220;On a scale of 0-10, how likely are you to recommend [company\/product\/service] to a friend or colleague?&#8221; Customers respond to this question by selecting a score from 0 (not at all likely) to 10 (extremely likely).[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The results are then divided into <strong>promoters, passives and detractors<\/strong>. To calculate the Net Promoter Score, you subtract the percentage of detractors from the percentage of promoters. The score can range from -100 to +100.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]For example, if 40% of customers are promoters, 30% are passives, and 30% are detractors, the Net Promoter Score would be:[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]NPS = 40% &#8211; 30% = 10<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]A positive NPS indicates that the company has more promoters than detractors, which suggests that customers are generally satisfied with the company and its products\/services. A negative NPS indicates that the company has more detractors than promoters, which suggests that there may be issues with customer satisfaction and loyalty that need to be addressed.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Unlike other metrics and KPIs here, NPS cannot be found in your analytics tools or dashboards. Instead, you need to use a <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-survey-plugins\/\">surveying tool<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"average-profit-margin\"><\/a>Average Profit Margin<\/h2>\n<p>[\/vc_column_text][vc_column_text]This is a metric that indicates how much your shop is generating minus expenses like taxes, overheads, COGS, etc. It can be calculated following a very simple formula:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Average Profit Margin = ((Total Revenue \u2013 Expenses) \/ Total Revenue) x 100<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]This metric is often used as a KPI. Generally speaking, ecommerce businesses with low overhead costs and high margins on products can achieve higher profit margins. The average ecommerce profit margin is around 10% and the most successful ones have it between 22% and 25%, although this can vary greatly depending on specific lines of business.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"gross-profit\"><\/a>Gross Profit<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Gross-Profit.jpg\" class=\"attachment-full size-full\" alt=\"Gross Profit\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Gross-Profit.jpg 970w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Gross-Profit-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Gross-Profit-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2023\/03\/Gross-Profit-620x354.jpg 620w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]While it may sound like \u201cthe king of all metrics,\u201d gross profit is a measurement that is <strong>very relative and should never be considered separately from other numbers you\u2019re getting.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Gross profit is basically the total profit you\u2019ve made in a given period. It\u2019s a useful KPI for growth-oriented WooCommerce shops.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]To calculate your gross profit, simply subtract the COGS (Cost of Goods Sold) from your total sales.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Wrapping It Up<\/h2>\n<p>[\/vc_column_text][vc_column_text]What we shared here are just some of the most important metrics and KPIs you should monitor in your WooCommerce store. That\u2019s not to say they are the only ones you should monitor. In fact, depending on the nature and purpose of your store, as well as its size and dynamics, you may want to add some specific metrics relevant for you. However, the ones listed here should be more or less universal for any sort of store. Things like sales and gross profit, shopping cart abandonment and conversions are measurements that interest anyone looking to make profit from a WooCommerce shop.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]If you feel we missed an important metric or KPI, do let us know in the comments! WordPress is a community, and we should always work together to help each other grow.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Monitoring your analytics is a crucial part of any growth strategy for an online business. For online shops, there are certain specific metrics you want to keep an eye on. In this article, we&#8217;re going through the most important WooCommerce metrics and showing you where to find them<\/p>\n","protected":false},"author":3,"featured_media":42970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[94,56,99],"class_list":["post-42914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","tag-analytics","tag-ecommerce","tag-woocommerce"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/42914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=42914"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/42914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/42970"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=42914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=42914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=42914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}