{"id":39690,"date":"2022-08-04T15:00:11","date_gmt":"2022-08-04T13:00:11","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=39690"},"modified":"2022-08-02T22:53:30","modified_gmt":"2022-08-02T20:53:30","slug":"what-is-wordpress-dynamic-content","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/what-is-wordpress-dynamic-content\/","title":{"rendered":"WordPress Dynamic Content: What It Is and Why It Matters"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Content is surely one of the best tools you have in your toolset as a WordPress website administrator. There are just so many different things you can do with it \u2013 improve your <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-search-engines-work\/\">website\u2019s performance in search engines<\/a>, attract visitors in <a href=\"https:\/\/qodeinteractive.com\/magazine\/ultimate-guide-to-content-marketing\/\">content marketing<\/a>, or even <a href=\"https:\/\/qodeinteractive.com\/magazine\/add-dummy-content-theme-development-wordpress\/\">use it as a placeholder<\/a> during theme or plugin development. You can also bring the level of personalization of your website to a whole new level, and that\u2019s the exact thing you\u2019d do with WordPress dynamic content.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Still, you could be forgiven for not knowing what dynamic content is, let alone why it matters to a WordPress website and what are some of the ways to implement it. Even at a time when personalization is a term routinely used in mainstream conversations, dynamic content can still sound a bit strange.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]That\u2019s why we\u2019re here right now \u2013 to clear things up, and make sure that you walk away from this article knowing a whole lot more about dynamic content than you knew when you started reading it. So sit back and get ready to learn:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#what-is-dynamic-content\">What Is Dynamic Content?<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#benefits-of-using-dynamic-content\">What Are the Benefits of Using Dynamic Content?<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#add-dynamic-content-in-wordpress\">How to Add Dynamic Content in WordPress<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-top-picks-banner&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"what-is-dynamic-content\"><\/a>What Is Dynamic Content?<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/08\/What-Is-Dynamic-Content.jpg\" class=\"attachment-full size-full\" alt=\"What Is Dynamic Content\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/08\/What-Is-Dynamic-Content.jpg 970w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/08\/What-Is-Dynamic-Content-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/08\/What-Is-Dynamic-Content-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/08\/What-Is-Dynamic-Content-620x354.jpg 620w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]You probably understand what\u2019s the difference between something static and something dynamic. Static things don\u2019t move, and they don\u2019t change. Dynamic things can move, and they can change. <strong>When it comes to content, however, the dynamic qualities are more concerned with specific types of change than with movement.<\/strong> Dynamic content is a type of content that adapts to the person viewing it or their actions.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Dynamic content, or website elements that are built on the same principles, is fairly easy to come across online.<\/strong> You can <a href=\"https:\/\/qodeinteractive.com\/magazine\/conditional-menus-wordpress\/\">use conditional logic for your website menu<\/a> to make sure that only users who are logged in can see certain pages in the website navigation. It\u2019s also customary to use conditional logic when creating forms, to display appropriate form fields based on previous choices and answers. That\u2019s the gist of dynamics, the way it\u2019s used when talking about WordPress dynamic content.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You should also know that elements that exhibit movement don\u2019t necessarily qualify for the label \u201cdynamic.\u201d A carousel containing blog posts, for example, might be interactive in the sense that users can browse it. <strong>It won\u2019t be dynamic, however, until its contents \u2013 the blog posts it displays \u2013 are altered by visitors\u2019 actions or preferences.<\/strong> If the carousel displays blog posts that match the keywords contained in the visitors\u2019 last search on your website, for example, you\u2019ll have a dynamic carousel.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The places where you can see dynamic content include:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Forms and menus, as mentioned<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Landing pages that conform to user metrics<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Page elements such as CTAs<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">A dynamically generated greeting message of an email<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Dynamic content relies on certain traits and conditions to change what it\u2019s displaying and to whom.<\/strong> Some of the traits that can be used in dynamic content creation include geographic location, age, interests, and preferences. As for the conditions, behavior is always a good choice \u2013 anything from the products in the cart to the type of browser they\u2019re using can be used in dynamic content display.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"benefits-of-using-dynamic-content\"><\/a>What Are the Benefits of Using Dynamic Content?<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/08\/Benefits-of-Using-Dynamic-Content.jpg\" class=\"attachment-full size-full\" alt=\"What Are the Benefits of Using Dynamic Content\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/08\/Benefits-of-Using-Dynamic-Content.jpg 970w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/08\/Benefits-of-Using-Dynamic-Content-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/08\/Benefits-of-Using-Dynamic-Content-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/08\/Benefits-of-Using-Dynamic-Content-620x355.jpg 620w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>The main benefit of using dynamic content on your WordPress website is that it aids greatly in website personalization.<\/strong> Using dynamic content, you can make sure that you\u2019re serving your users just the kind of content they\u2019d like to see \u2013 whether it\u2019s an article that would appeal to them, a product that matches their interest, or a service you offer only in their neighborhood.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The applications of this type of content, as well as the possible ways it affects your website and its success, are many. <strong>You can, for example, use dynamic content on a landing page, and set it to show different content to people who are located in different locations.<\/strong> This can be extremely useful if you want to point out store locations in their area, for example.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>You can use dynamic content to drive more sales on your website in several ways.<\/strong> One is to demonstrate to existing customers that you know them well and that you\u2019re willing to make using your website even easier and more pleasant through custom recommendations or even just small things like displaying greeting messages that call the user by their name. This way, dynamic content improves customer retention, and a loyal customer is a spending customer.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>For blogs, dynamic content can ensure that the visitor gets recommended the content that\u2019s most relevant to them.<\/strong> This practice can improve a host of metrics, including time spent on site, decrease bounce rates, and overall make your blog much more appealing to your monetization partner.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"add-dynamic-content-in-wordpress\"><\/a>How to Add Dynamic Content in WordPress<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/08\/How-to-Add-Dynamic-Content-in-WordPress.jpg\" class=\"attachment-full size-full\" alt=\"How to Add Dynamic Content in WordPress\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/08\/How-to-Add-Dynamic-Content-in-WordPress.jpg 970w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/08\/How-to-Add-Dynamic-Content-in-WordPress-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/08\/How-to-Add-Dynamic-Content-in-WordPress-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/08\/How-to-Add-Dynamic-Content-in-WordPress-620x354.jpg 620w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Now that you know what dynamic content is, and why it\u2019s such a great idea to have it on your website, let\u2019s see how you can go about creating dynamic content in WordPress. <strong>Right off the bat, you should know that you\u2019ll have to use a plugin if you want to add dynamic content to your WordPress website.<\/strong> While there are some dynamic blocks in WordPress, they are only dynamic in the sense that their contents can update without having to reload the page.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]One of the most common choices for creating dynamic content is <a href=\"https:\/\/qodeinteractive.com\/magazine\/elementor-tutorial-for-beginners\/\">Elementor<\/a>, a popular website builder for WordPress. Elementor is great because it integrates well with other popular dynamic content plugins such as <a href=\"https:\/\/toolset.com\/\" target=\"_blank\" rel=\"noopener\">Toolset<\/a>. <strong>You will, however, have to consider getting the pro version of Elementor, as it\u2019s the one that will serve your purposes best if you want to create dynamic content.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You can also just use Toolset for its own Gutenberg blocks &#8211; the conditional block, for example, lets you display contents based on user role or the status of a custom field. <a href=\"https:\/\/crocoblock.com\/plugins\/jetengine-gutenberg\/\" target=\"_blank\" rel=\"noopener\">JetEngine<\/a> is another plugin that helps with dynamic content \u2013 it works with or without Elementor, and it provides decent dynamic content options. <strong>You can use its dynamic functions, tags, and visibility to create anything from profile pages to listings.<\/strong> If you want to get conditional with the content on your website, then the <a href=\"https:\/\/wordpress.org\/plugins\/if-so\/\" target=\"_blank\" rel=\"noopener\">If-So Dynamic Content Personalization<\/a> plugin is the perfect choice for you, as it lets you set conditions as triggers for displaying a different version of content \u2013 dynamic content at its finest.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Let\u2019s Wrap It Up!<\/h2>\n<p>[\/vc_column_text][vc_column_text]The internet has long been a very crowded place, which means that you can never have enough tools to look for new website visitors or make the existing ones stay for longer and come back again. Dynamic content, and the level of personalization it can bring to your website, can help you with both. You\u2019ll just need to invest the time to set it all up, but once you do, you just might be thanking yourself for making that choice.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Wondering what all the fuss around WordPress dynamic content is about? We&#8217;ll help you figure it out, and tell you how you can join in on it!<\/p>\n","protected":false},"author":9295,"featured_media":39706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[27,286,13],"class_list":["post-39690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","tag-content","tag-forms","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/39690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/9295"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=39690"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/39690\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/39706"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=39690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=39690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=39690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}