{"id":38682,"date":"2022-06-24T15:00:48","date_gmt":"2022-06-24T13:00:48","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=38682"},"modified":"2022-06-20T11:18:01","modified_gmt":"2022-06-20T09:18:01","slug":"what-is-keyword-clustering","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/what-is-keyword-clustering\/","title":{"rendered":"What Is Keyword Clustering and How to Do It Right"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]In 2024, just a couple of short years away, it will be the porcelain anniversary of the year when Google first overtook Yahoo as the most used search engine in the world. What has happened since then is the history every Google user has had a role in shaping, and that in turn shaped lives, fortunes, and whole industries. No one is more keenly aware of this than publishers and website owners, and for them, terms such as \u201ckeyword clustering\u201d are one in the line of things they had to adapt or adjust to.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]And what a line it is. Over the years, Google\u2019s been in the business of coming up with widely popular products and services like there\u2019s no tomorrow. Third-party developers have helped, too. You can <a href=\"https:\/\/qodeinteractive.com\/magazine\/getting-started-with-google-analytics\/\">use Google Analytics<\/a> for your website, for example, or <a href=\"https:\/\/qodeinteractive.com\/magazine\/add-adsense-to-wordpress\/\">monetize it with Google AdSense<\/a>. Integrating features such as <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-add-google-translate-wordpress\/\">Google Translate<\/a>, or even <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-add-google-search-to-wordpress\/\">Google Search<\/a>, are also options.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]As for playing well with Google, techniques such as <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-optimize-wordpress-website-for-google-core-web-vitals\/\">optimizing the site for Core Web Vitals<\/a> are a possibility, but so are endless things you can do with keywords. From <a href=\"https:\/\/qodeinteractive.com\/magazine\/keyword-research-and-how-to-do-it-right\/\">researching keywords<\/a> to <a href=\"https:\/\/qodeinteractive.com\/magazine\/keyword-cannibalization\/\">avoiding keyword cannibalization<\/a> and even <a href=\"https:\/\/qodeinteractive.com\/magazine\/ranking-for-typos-and-misspelled-keywords\/\">ranking for misspelled keywords<\/a> \u2013 there are so many things you can do to improve your website\u2019s performance on Google. Keyword clustering is one of them.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]In this article, we\u2019ll cover the topics related to it, including:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#what-is-keyword-clustering\">What Is Keyword Clustering<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#why-does-keyword-clustering-matter\">Why Does Keyword Clustering Matter<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#how-to-create-keyword-clusters\">How to Create Keyword Clusters<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#topic-clusters-and-other-ways-to-use-keyword-groups\">Topic Clusters and Other Ways to Use Keyword Groups<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-seo-banner&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"what-is-keyword-clustering\"><\/a>What Is Keyword Clustering<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/What-Is-Keyword-Clustering.jpg\" class=\"attachment-full size-full\" alt=\"What Is Keyword Clustering\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/What-Is-Keyword-Clustering.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/What-Is-Keyword-Clustering-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/What-Is-Keyword-Clustering-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/What-Is-Keyword-Clustering-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]At its very core, keyword clustering is nothing more than pooling together similar keywords into groups. <strong>The keywords that are grouped usually have something in common \u2013 they form a cluster that shares a certain theme or topic.<\/strong> Such a group of keywords should signal to search engines that the page containing them could be a good answer for a search query.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Another way of explaining keyword clustering would be to say that it\u2019s a process of grouping keywords according to the <a href=\"https:\/\/qodeinteractive.com\/magazine\/beginners-guide-to-search-intent\/\">search intent<\/a> they represent.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Whenever someone uses a search engine, they want to achieve something. Over the years, search engines \u2013 and Google especially \u2013 have become better at understanding what that intent is and serving the results that match it. <strong>In the process, they\u2019ve moved on from looking at a couple of specific keywords to creating a more holistic understanding of the text.<\/strong> Keyword clustering takes that fact into account and lets you target all those keywords simultaneously.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"why-does-keyword-clustering-matter\"><\/a>Why Does Keyword Clustering Matter<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Why-Does-Keyword-Clustering-Matter.jpg\" class=\"attachment-full size-full\" alt=\"Why Does Keyword Clustering Matter\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Why-Does-Keyword-Clustering-Matter.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Why-Does-Keyword-Clustering-Matter-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Why-Does-Keyword-Clustering-Matter-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Why-Does-Keyword-Clustering-Matter-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Keyword clustering isn\u2019t the easiest or quickest way to include keywords into your website\u2019s <a href=\"https:\/\/qodeinteractive.com\/magazine\/seo-basics\/\">search engine optimization<\/a>. It\u2019s much easier to simply find a small number of keywords and hyper-focus the efforts on them. <strong>However, you might be disappointed with the results you get if you choose the quick and easy approach to keywords.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Using keyword clustering as part of your content creation and optimization strategy might be the more resource-intensive choice, but it\u2019s also the more rewarding one.<strong> Some of the benefits you can get from using keyword clustering include:<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Keyword selection \u2013 removal of unnecessary keywords and discovery of important ones<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Better rankings for short-tail and long-tail keywords<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Improved content quality thanks to a better understanding of search intent<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Opportunity to use topic clusters for website structuring<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Keyword clustering, as you can see, can give you as much as you want to take from it. Whether you want to use it just to improve your keyword game, or to restructure your whole website and make it more intuitive and topic-centric, it\u2019s completely up to you. <strong>What\u2019s important is that keyword clustering gives you that choice, which is something that can\u2019t be said for the simpler approach to keywords.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Also, you should keep in mind that this approach to keywords is more in line with the way search engines have been evolving. <strong>The old way of doing keyword optimization, with focusing on just a few of them, is on its way out.<\/strong> Using keyword clusters and employing them in the creation of topic clusters and pillar pages are the new best practices.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"how-to-create-keyword-clusters\"><\/a>How to Create Keyword Clusters<\/h2>\n<p>[\/vc_column_text][vc_column_text]Now that you know what keyword clusters are and why they should matter, let\u2019s see how you would go about creating a few of them. Later on, we\u2019ll also delve into some of the ways you can put the keyword clusters you come up with to good use.<strong> First, we\u2019ll need to talk about creating them, and that starts with keyword research.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">Create a List of Keywords<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"465\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Keyword-Planner.jpg\" class=\"attachment-full size-full\" alt=\"Keyword Planner\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Keyword-Planner.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Keyword-Planner-300x144.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Keyword-Planner-768x369.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Keyword-Planner-620x298.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>Because keyword clustering is an advanced keyword operation, prepare to gather a larger number of keywords.<\/strong> Just how many will depend on the industry, the topics, and access to research tools. You shouldn\u2019t be surprised if the number goes into the thousands.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Instead of using any one of the tools you regularly use to research keywords, consider using all of them.<\/strong> You can:[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Research competitors\u2019 keywords using <a href=\"https:\/\/ads.google.com\/aw\/keywordplanner\/home\" target=\"_blank\" rel=\"noopener\">Google\u2019s Keyword Planner<\/a> or <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">SEMRush<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Use the tools you regularly use to check for keywords, such as <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\">Ahrefs<\/a> or <a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener\">AnswerThePublic<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Look for inspiration in suggested searches on search engines and otherwise brainstorm ideas<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Use your website data from the <a href=\"https:\/\/search.google.com\/search-console\/welcome\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Chances are you won\u2019t have too much trouble coming up with a very long list of keywords.<strong> There are lots of different tools you can use \u2013 any research tool or SEO tool you have access to might be of use for you at this phase.<\/strong> So gather all of your keywords and keyphrases, organize them, and get ready for the real work to begin.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]So let\u2019s say that the base keyword you want to find clusters for is \u201cpeanut butter.\u201d <strong>Putting it through all those tools will give you a sizable list of related keywords.<\/strong> Here\u2019s how Google\u2019s Keyword Planner does it.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"545\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Keyword-Ideas.jpg\" class=\"attachment-full size-full\" alt=\"Keyword Ideas\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Keyword-Ideas.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Keyword-Ideas-300x169.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Keyword-Ideas-768x432.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Keyword-Ideas-620x349.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Most of them will let you download a table containing the keywords and the applicable data. Gather all the tables and get ready to do some merging and editing.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">Sort Keywords into Groups<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Sort-Keywords.jpg\" class=\"attachment-full size-full\" alt=\"Sort Keywords\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Sort-Keywords.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Sort-Keywords-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Sort-Keywords-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/06\/Sort-Keywords-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]When it comes to sorting keywords into groups, there are two approaches \u2013 doing it manually or using different tools for it. <strong>As you might guess, manual sorting and analysis are the more labor-intensive of the two.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]If you decide to go down this route, your goal would be to make a list of keywords and group them into clusters. <strong>This being SEO, you\u2019ll want to make sure that your clusters:<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Are based around keywords with good search volume<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Speak to the same search intent<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Are appropriate for a marketing funnel stage if that\u2019s how you\u2019re grouping them<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Contain the keywords you can rank on<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You\u2019ll probably want to merge all the keyword files you have into a single one. Next, you need to identify keyword modifiers around which you can form a cluster. <strong>Within the peanut butter search results, we noticed that some terms repeat more than once &#8211; terms like \u201cketo\u201d and \u201chealth.\u201d<\/strong> We built clusters around the instances that included those terms, and copied them into a separate file.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Whether you\u2019ll go through one term at a time and assign it to a cluster or use the magic of spreadsheets and math to find the best possible combinations of the most commonly used terms is up to you.<strong> If you don\u2019t want to deal with the math, the tools that can help you include:<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"https:\/\/www.keywordinsights.ai\/\" target=\"_blank\" rel=\"noopener\">Keyword Insights<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"https:\/\/serpstat.com\/\" target=\"_blank\" rel=\"noopener\">Serpstat<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"https:\/\/seranking.com\/\" target=\"_blank\" rel=\"noopener\">SE Ranking<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You should know that these tools often come with a price tag. <strong>However, the hours of work they can save you means that it\u2019s very likely that they\u2019ll pay off.<\/strong> Alternatively, you can also use the Keyword Planner\u2019s Grouped view to get some ideas for keyword groupings. This tool works best during the research phase, however.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"topic-clusters-and-other-ways-to-use-keyword-groups\"><\/a>Topic Clusters and Other Ways to Use Keyword Groups<\/h2>\n<p>[\/vc_column_text][vc_column_text]When you have identified the keywords clusters that answer the questions your audience likes to ask the most, you can start devising the content plan around those clusters. <strong>You\u2019ll probably notice that some clusters have things in common and could be further grouped into topic clusters.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You can use that hierarchy to create a structure for your website. In the middle of every topic cluster, you can place <a href=\"https:\/\/qodeinteractive.com\/magazine\/what-is-pillar-content\/\">a piece of pillar content<\/a> \u2013 often a long and exceptionally produced piece of content that can target a shocking amount of keywords and phrases. <strong>That piece of content is surrounded by smaller satellite pieces of content \u2013 usually blog posts \u2013 you can use to focus more on certain topics, build up internal linking, and generally explore the various aspects of the topic.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The great thing about keyword clusters is that it\u2019s very likely to give you ideas for content you never knew you needed.<strong> You should also note that keyword clusters don\u2019t have to be used only for content.<\/strong> Since the Keyword Planner allows easy keyword grouping, it\u2019s pretty obvious what\u2019s Google Ads\u2019 opinion on using keyword groups to get paid traffic. If you plan to create a new ad campaign, consider using keyword groupings for it.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Let\u2019s Wrap It Up!<\/h2>\n<p>[\/vc_column_text][vc_column_text]When it comes to using keywords to get better placement in search engine results, keyword clustering is the way to go. Keyword clusters and topic clusters are much more likely to provide you with decent search engine performance, granted that you do the keyword grouping right. So whether you choose to do it manually, with limited help from the SEO tools you already use, or using special research and grouping tools, make sure you\u2019re happy with the results and get ready to implement them in your content or PPC marketing strategy.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>You can do many different things with keywords to help your content be well-received by search engines and audiences alike. Keyword clustering is one of the newer keyword strategies, and it gives you the choice to add some structure to individual pieces of content and your content game as a whole. Find out how something as simple as grouping words into clusters can have such an effect <\/p>\n","protected":false},"author":9295,"featured_media":38748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[27,117,55],"class_list":["post-38682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content","tag-keyword","tag-marketing"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/38682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/9295"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=38682"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/38682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/38748"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=38682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=38682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=38682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}