{"id":36997,"date":"2022-04-28T15:00:21","date_gmt":"2022-04-28T13:00:21","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=36997"},"modified":"2022-05-18T10:03:24","modified_gmt":"2022-05-18T08:03:24","slug":"ways-to-reuse-and-repurpose-wordpress-content","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/ways-to-reuse-and-repurpose-wordpress-content\/","title":{"rendered":"16 Ways to Reuse and Repurpose Your WordPress Content"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Your website traffic most likely comes from fans of your content: people who\u2019ve heard of your website, visited it, liked the kind of content you are hosting, and keep turning up for more. All you need to do is provide them with more to keep them coming.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]But you don\u2019t need to keep creating content from scratch to <strong>keep your blog fresh<\/strong>. You could invest in repurposing some of your old content, and this is what this article is all about. But <strong>why repurpose your content<\/strong>? And <strong>what is reusable content<\/strong> in the first place? We will be answering these questions before we get into the meat of the matter. If you feel you already know all you need to know about reusable content in general, please scroll right down to the section which piques your interest.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Here\u2019s what we\u2019ll be talking about:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#why-repurpose-your-content\">Why Repurpose Your Content<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#find-your-most-popular-and-your-evergreen-content\">Find Your Most Popular and Your Evergreen Content<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#make-lists\">Make Lists<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#consider-old-blog-posts-a-source-for-other-posts\">Consider Old Blog Posts a Source for Other Posts<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#find-new-ways-of-presenting-data\">Find New Ways of Presenting Data<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#refresh-older-posts\">Refresh Older Posts<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#repost-older-posts-on-social-media\">Repost Older Posts on Social Media<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#use-testimonials-on-social-media\">Use Testimonials on Social Media<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#use-comments-to-create-an-faq\">Use Comments to Create an FAQ<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#email-older-posts\">Email Older Posts<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#create-interactive-quizzes\">Create Interactive Quizzes<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#create-an-ebook\">Create an Ebook<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#create-a-podcast-or-video\">Create a Podcast or Video<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#use-podcast-transcripts-as-posts\">Use Podcast Transcripts as Posts<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#repurpose-your-videos-for-instagram-and-tiktok\">Repurpose Your Videos for Instagram and TikTok<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#offer-guest-contributions\">Offer Guest Contributions<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"why-repurpose-your-content\"><\/a>Why Repurpose Your Content<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Why-Repurpose-Your-Content.jpg\" class=\"attachment-full size-full\" alt=\"Why Repurpose Your Content\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Why-Repurpose-Your-Content.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Why-Repurpose-Your-Content-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Why-Repurpose-Your-Content-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Why-Repurpose-Your-Content-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]The first reason why you should repurpose your content is <strong>time<\/strong>: while content drives people to your website, content creation takes time, and repurposing some of your older material means you\u2019ve done part of the job in advance.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]However, saving time is not the only advantage of repurposing your older content. You can <strong>improve your website\u2019s SEO<\/strong> by optimizing older content for different keywords, you can <strong>reach more people<\/strong> by packaging, presenting and distributing your content differently, and, finally, you will be <strong>reinforcing your website\u2019s authority<\/strong> with search engines and <strong>your brand authority<\/strong> with visitors.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"find-your-most-popular-and-your-evergreen-content\"><\/a>Find Your Most Popular and Your Evergreen Content<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Find-Your-Most-Popular-and-Your-Evergreen-Content.jpg\" class=\"attachment-full size-full\" alt=\"Find Your Most Popular and Your Evergreen Content\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Find-Your-Most-Popular-and-Your-Evergreen-Content.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Find-Your-Most-Popular-and-Your-Evergreen-Content-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Find-Your-Most-Popular-and-Your-Evergreen-Content-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Find-Your-Most-Popular-and-Your-Evergreen-Content-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Not all of your old content is fit for a new purpose, though, so the first step towards repurposing your content is to <strong>find the content you can use<\/strong>. This will likely be your <a href=\"https:\/\/qodeinteractive.com\/magazine\/what-is-evergreen-content\/\">evergreen content<\/a> \u2013 the content which stays relevant for a long time \u2013 and your most popular content \u2013 the kind of content which keeps attracting visitors long after it had been published, or which had a large number of visitors when it was published.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]And while there is a lot to be said about creating evergreen content (which you can learn from the article linked above), determining which of your content is the most popular is easy in comparison: simply use an <a href=\"https:\/\/qodeinteractive.com\/magazine\/best-analytics-tools-for-wordpress\/\">analytics tool<\/a> and get your stats.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"make-lists\"><\/a>Make Lists<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Make-Lists.jpg\" class=\"attachment-full size-full\" alt=\"Make Lists\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Make-Lists.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Make-Lists-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Make-Lists-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Make-Lists-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]The most obvious thing you can do to repurpose your reusable content is to <strong>organize it into lists<\/strong>. As you create content, you will need to organize it better in order to access it, and the way to do it is using <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-taxonomy\/\">categories and tags<\/a>. Use these to bring some of your older content to your visitors\u2019 attention.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]While you can <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-display-most-popular-wordpress-tags\/\">display your most popular tags<\/a> or your <a href=\"https:\/\/qodeinteractive.com\/magazine\/display-most-popular-posts-wordpress\/\">most popular posts as a widget<\/a>, you could also make use of your well-organized content to create a particular kind of article: the listicle. With or without the use of tags, you can sort your content into related topics, write about them, and link to the articles themselves.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Are you <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-start-food-blog\/\">running a food blog<\/a>, for instance? Why not create list articles based around a theme or an ingredient or season? A good example would be something like <em>Top 10 Vegetarian Barbecue Recipes<\/em>, or <em>5 One-Pot Dishes to Keep You Warm<\/em>. For a <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-start-a-fashion-blog-using-wordpress\/\">fashion blog<\/a>, you could be directing your visitors to <em>Top 10 Summer Dresses of 2021<\/em>, or maybe <em>5 Worst Fashion Don\u2019ts We Actually Used to Like<\/em>. A film <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-create-review-wordpress-website\/\">review website<\/a> could present a list of best films of the previous decade, a shop blog might compile a list of top sellers. The list of potential lists goes on.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"consider-old-blog-posts-a-source-for-other-posts\"><\/a>Consider Old Blog Posts a Source for Other Posts<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Consider-Old-Blog-Posts-a-Source-for-Other-Posts.jpg\" class=\"attachment-full size-full\" alt=\"Consider Old Blog Posts a Source for Other Posts\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Consider-Old-Blog-Posts-a-Source-for-Other-Posts.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Consider-Old-Blog-Posts-a-Source-for-Other-Posts-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Consider-Old-Blog-Posts-a-Source-for-Other-Posts-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Consider-Old-Blog-Posts-a-Source-for-Other-Posts-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Rereading some of your earlier content may <strong>spark ideas for new posts<\/strong>. Maybe you have changed your mind about an important topic and want to debate the past you, or maybe the circumstances have changed and new technological or political realities (for instance) require a fresh look. This way, <strong>your old content can be seen in a new light<\/strong>, while also providing you with the opportunity to reuse old research, <strong>saving time and effort.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"find-new-ways-of-presenting-data\"><\/a>Find New Ways of Presenting Data<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Find-New-Ways-of-Presenting-Data.jpg\" class=\"attachment-full size-full\" alt=\"Find New Ways of Presenting Data\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Find-New-Ways-of-Presenting-Data.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Find-New-Ways-of-Presenting-Data-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Find-New-Ways-of-Presenting-Data-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Find-New-Ways-of-Presenting-Data-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Text posts are all well and good, but perhaps there are ways of presenting some of them in a different, more visual way. If you have already conducted quantitative research before writing an article, why not <strong>present the data itself as part of an infographic<\/strong>? The infographic can become its own post, and also more likely to be shared on social media.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The same goes for their more boring cousins, the <strong>instructographics<\/strong>, only they do more than just present data using colourful and striking visualization techniques: they offer visual aids to how-tos. You can use these visuals to accompany your tutorials or posts, or you can use them as special posts or images to share on social media.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You should also bear in mind that social media are more than just Facebook, Instagram and Twitter (though these are perhaps the most influential): for best results, <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-optimize-wordpress-blog-for-pinterest\/\">optimize your graphics for Pinterest<\/a>, and consider creating slideshows and posting them on <a href=\"https:\/\/www.slideshare.net\/\" target=\"_blank\" rel=\"noopener\">Slideshare<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-seo-banner&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"refresh-older-posts\"><\/a>Refresh Older Posts<\/h2>\n<p>[\/vc_column_text][vc_column_text]As we have already mentioned, there is an advantage to having done a lot of research beforehand: you can <strong>update one of your older posts with new data<\/strong>, if such data has been published, or bring it up to date by introducing more or newer images and changing the layout of the article, perhaps by <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-split-wordpress-posts-into-multiple-pages\/\">splitting a longer post into multiple pages<\/a> or making improvements to its structure.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"repost-older-posts-on-social-media\"><\/a>Repost Older Posts on Social Media<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Repost-Older-Posts-on-Social-Media.jpg\" class=\"attachment-full size-full\" alt=\"Repost Older Posts on Social Media\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Repost-Older-Posts-on-Social-Media.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Repost-Older-Posts-on-Social-Media-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Repost-Older-Posts-on-Social-Media-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Repost-Older-Posts-on-Social-Media-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]The fact that your post has been online for some time does not mean that all of its potential readers are aware of it. So long as it is relevant or topical you can <strong>bring it to the attention of your social following<\/strong> by reposting it. Your social following changes from time to time, after all: you may have gained new social followers who might appreciate an older post. Just figure out <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-master-best-time-to-publish-a-blog-or-social-post\/\">a good time to post on social media<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You can also use a large blog post to break it up into more social media-friendly chunks and repost the best bits of your older content that way.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"use-testimonials-on-social-media\"><\/a>Use Testimonials on Social Media<\/h2>\n<p>[\/vc_column_text][vc_column_text]The content you post does not even need to come from you or your contributors: your visitors may have already provided you with some. You can <strong>use visitor testimonials<\/strong> to <a href=\"https:\/\/qodeinteractive.com\/magazine\/rotating-wordpress-testimonials\/\">set up a testimonials widget<\/a> for your website or you can use your visitors\u2019 comments as testimonials on your social media accounts.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]This way, your social followers will see what your frequent readers have found interesting, useful or funny about a post of yours they read \u2013 <strong>testimonials make for great peer recommendations<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"use-comments-to-create-an-faq\"><\/a>Use Comments to Create an FAQ<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Use-Comments-to-Create-an-FAQ.jpg\" class=\"attachment-full size-full\" alt=\"Use Comments to Create an FAQ\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Use-Comments-to-Create-an-FAQ.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Use-Comments-to-Create-an-FAQ-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Use-Comments-to-Create-an-FAQ-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Use-Comments-to-Create-an-FAQ-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Just as described above, your visitors may have provided you with some useful content, even if they didn\u2019t find your website completely to their liking. You can <strong>use their inquiries, comments, and reviews to address and inform your website design<\/strong> and content creation strategy, but if you see a problem or issue persists, you could use it to <a href=\"https:\/\/qodeinteractive.com\/magazine\/add-faq-for-wordpress\/\">create an FAQ section<\/a> for your website. This way, you can use what at first appears to be a problem to your advantage.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"email-older-posts\"><\/a>Email Older Posts<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Email-Older-Posts.jpg\" class=\"attachment-full size-full\" alt=\"Email Older Posts\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Email-Older-Posts.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Email-Older-Posts-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Email-Older-Posts-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Email-Older-Posts-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]If you have created <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-create-email-newsletter\/\">an email newsletter<\/a>, you can use <strong>your older posts as part of its content<\/strong>, and even include links to related posts or the original post itself. One significant advantage of feeding your older, but relevant content to your newsletter subscribers is that you give them an additional opportunity to read your post without negatively affecting your SEO through <a href=\"https:\/\/qodeinteractive.com\/magazine\/duplicate-content-in-wordpress\/\">duplicate content<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"create-interactive-quizzes\"><\/a>Create Interactive Quizzes<\/h2>\n<p>[\/vc_column_text][vc_column_text]One of the ways you can increase the time your visitors spend on your website and improve their user experience is to <strong>introduce an interactive feature<\/strong>. Using a <a href=\"https:\/\/wpklik.com\/wordpress-plugins\/wordpress-quiz-plugins\/\" target=\"_blank\" rel=\"noopener\">WordPress Quiz Plugin<\/a>, you can <strong>create a simple (or complex) interactive quiz<\/strong> to entertain and engage your visitors \u2013 and all the information they need for a top score is already contained within your older posts. Accompany a link to each on the answers page, and interested readers will have an easy time learning more.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"create-an-ebook\"><\/a>Create an Ebook<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Create-an-Ebook.jpg\" class=\"attachment-full size-full\" alt=\"Create an Ebook\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Create-an-Ebook.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Create-an-Ebook-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Create-an-Ebook-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Create-an-Ebook-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Not all your visitors might be interested in accessing your content in blog form, especially if they have issues with poor internet connections. You can <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-save-wordpress-posts-to-computer\/#save-multiple-wordpress-posts-as-pdfs-or-ebooks\">furnish them with an ebook<\/a> of your best content, or even content selected according to a theme or topic.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"create-a-podcast-or-video\"><\/a>Create a Podcast or Video<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Create-a-Podcast-or-Video.jpg\" class=\"attachment-full size-full\" alt=\"Create a Podcast or Video\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Create-a-Podcast-or-Video.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Create-a-Podcast-or-Video-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Create-a-Podcast-or-Video-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Create-a-Podcast-or-Video-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]We understand it is easy to suggest you create a whole different avenue of distributing your content, but, to be fair, <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-start-a-podcast-with-wordpress\/\">creating a podcast<\/a> or shooting and producing video is <strong>probably more accessible now than it had ever been<\/strong>. There is a lot of work that needs to be done to make a podcast or a video series look and sound professional, and professional software isn\u2019t cheap (though free <a href=\"https:\/\/qodeinteractive.com\/magazine\/best-wordpress-podcast-plugins\/\">podcasting plugins<\/a> and <a href=\"https:\/\/qodeinteractive.com\/magazine\/best-free-video-editing-software\/\">free video editing software<\/a> do exist), but you have one thing going for you: a selection of well-researched topics.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"use-podcast-transcripts-as-posts\"><\/a>Use Podcast Transcripts as Posts<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Use-Podcast-Transcripts-as-Posts.jpg\" class=\"attachment-full size-full\" alt=\"Use Podcast Transcripts as Posts\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Use-Podcast-Transcripts-as-Posts.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Use-Podcast-Transcripts-as-Posts-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Use-Podcast-Transcripts-as-Posts-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Use-Podcast-Transcripts-as-Posts-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Looking at the previous section in reverse, <strong>there is a way to reuse your podcasts or video as text posts<\/strong>. Whether you do your transcription yourself or you employ a <a href=\"https:\/\/qodeinteractive.com\/magazine\/best-online-transcription-services-for-wordpress\/\">transcription service<\/a>, there is a wealth of quality textual content to be gained. Your podcast transcript posts can then form part of years\u2019 best lists, ebooks and other forms of repurposed content.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"repurpose-your-videos-for-instagram-and-tiktok\"><\/a>Repurpose Your Videos for Instagram and TikTok<\/h2>\n<p>[\/vc_column_text][vc_column_text]In case you have ventured into video production, you may end up with a lot of long-form content. Sure, that\u2019s great for YouTube, but many online video consumers stick to short-form content on Instagram and TikTok. Sure, it\u2019s very hard to provide comprehensive information on complex issues within the timeframes TikTok and Instagram video-watchers are used to, but that makes them great for trailers and soundbites. If you can <strong>provide your TikTok and Instagram followers with interesting and exciting short videos<\/strong>, you improve our brand\u2019s presence and authority, and some of them are bound to find their way to your website for the full versions of your content.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"offer-guest-contributions\"><\/a>Offer Guest Contributions<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Offer-Guest-Contributions.jpg\" class=\"attachment-full size-full\" alt=\"Offer Guest Contributions\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Offer-Guest-Contributions.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Offer-Guest-Contributions-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Offer-Guest-Contributions-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2022\/04\/Offer-Guest-Contributions-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Finally, if you have established yourself as an authority on a topic, you may be asked to<strong> write a guest post<\/strong> \u2013 or you may even reach out to another website offering cooperation. Your name alone and the author description of \u201cEditor of So-And-So.com\u201d, for instance, may drive visitors to your website, but, with permission of your new host, you can also <strong>link to some choice pieces<\/strong> in your guest posts yourself.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">In Conclusion<\/h2>\n<p>[\/vc_column_text][vc_column_text]As you can see, there is a broad gamut of ways your existing content may be reusable. Some of them require only a little effort, others, such as podcasting and video, may even require material investment. Either way, you should not neglect a way of making the most of your content if you can make it work for you.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Make the most of your website: read more about reusable content in our hand guide.<\/p>\n","protected":false},"author":16990,"featured_media":37045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[27,55,25],"class_list":["post-36997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content","tag-marketing","tag-seo"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/36997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/16990"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=36997"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/36997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/37045"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=36997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=36997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=36997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}