{"id":33106,"date":"2021-12-30T15:00:32","date_gmt":"2021-12-30T14:00:32","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=33106"},"modified":"2022-01-31T12:43:19","modified_gmt":"2022-01-31T11:43:19","slug":"how-to-build-mailing-list-in-wordpress","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/how-to-build-mailing-list-in-wordpress\/","title":{"rendered":"How to Build a Mailing List in WordPress"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Although over time digital marketing has produced a number of exciting new techniques, the good old <a href=\"https:\/\/qodeinteractive.com\/magazine\/email-marketing\/\">email marketing<\/a> remains one of the most effective ways to reach your audience and eventually convert them into customers. The reason for this is simple \u2013 email is an easy and cost-effective way to stay in touch with your subscribers and offer them any products or services directly to their mailbox, making the line of communication reliable and straightforward for both parties. Plus, email has an incredible reach \u2013 there were <a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\" target=\"_blank\" rel=\"noopener\">4 billion global email users in the year 2020<\/a>, and this number is expected to grow to 4.6 billion by 2025. Thus, it\u2019s safe to say that there\u2019s practically no person using the internet that doesn\u2019t use email.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Now, a mailing list is a list of people interested in hearing from you regularly by receiving email updates. These people usually become your email subscribers by providing info in the opt-in form you\u2019ve previously put up somewhere easily visible on your site. So, if you build your own WordPress mailing list, you can be almost certain that your email will directly reach your target audience (of course, provided that you also perform all the necessary steps that will prevent your <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-prevent-emails-from-going-to-spam\/\">email from ending up in the spam folder<\/a>). Ultimately, this will only increase your chances of getting more conversions and sales.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]For all these reasons, we\u2019ve decided to share some of the best tips and strategies you should follow to successfully build and grow your mailing list in WordPress. Check them out:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#get-good-email-marketing-service\">Get a Good Email Marketing Service<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#build-solid-ppt-in-form\">Build a Solid Opt-in Form<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#invest-in-good-conversion-optimization-software\">Invest in a Good Conversion Optimization Software<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#create-landing-page\">Create a Landing Page<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#engage-with-your-subscribers\">Engage with Your Subscribers<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-seo-banner&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"get-good-email-marketing-service\"><\/a>Get a Good Email Marketing Service<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Get-a-Good-Email-Marketing-Service.jpg\" class=\"attachment-full size-full\" alt=\"Get a Good Email Marketing Service\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Get-a-Good-Email-Marketing-Service.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Get-a-Good-Email-Marketing-Service-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Get-a-Good-Email-Marketing-Service-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Get-a-Good-Email-Marketing-Service-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Before you start building your WordPress mailing list, the first thing you need to do is find a solid and dependable email marketing service. While there are many great third-party email service choices out there, we always recommend going for services specifically built for helping businesses create and send successful email marketing campaigns. Apart from having a solid email delivery structure that ensures emails won\u2019t end up in the spam folder, these services also come with some great features necessary for making your emails look more appealing to potential customers so as to increase their chances to convert.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Out of many great <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-email-marketing-plugins\/\">email marketing tools<\/a> available, <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\">Mailchimp<\/a> is easily among our top picks. This all-in-one email marketing platform will not only help you create engaging emails thanks to some of the ready-made email templates, but it will also help you send personalized, automated messages to your customers and create targeted email campaigns with complete ease. Mailchimp also has one of the highest email delivery rates around, so you can focus on producing quality email campaigns instead of worrying about whether potential customers will even receive them in the first place. Moreover, the service provides an insight into real-time reports and analyzes your audience engagement, allowing you to improve with each new campaign. Last but not least, with Mailchimp, you will also be able to create beautiful landing pages that will help draw the attention of your audience and get them to buy from you or join your list of subscribers.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]To learn more about what this powerful and practical platform can do as well as <a href=\"https:\/\/qodeinteractive.com\/magazine\/using-mailchimp-with-wordpress\/\">learn to effectively use Mailchimp with WordPress<\/a>, we recommend that you check out our article on the same subject.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"build-solid-ppt-in-form\"><\/a>Build a Solid Opt-in Form<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Build-a-Solid-Opt-in-Form.jpg\" class=\"attachment-full size-full\" alt=\"Build a Solid Opt-in Form\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Build-a-Solid-Opt-in-Form.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Build-a-Solid-Opt-in-Form-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Build-a-Solid-Opt-in-Form-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Build-a-Solid-Opt-in-Form-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Placing an opt-in form in various areas of your site (such as below your posts and\/or pages or in your website\u2019s sidebar) is one of the fastest and most straightforward methods you can use to build your email list. The opt-in form asks your visitors to sign up to receive emails from you, which is a simple, but great way to collect leads and also to show your visitors that you don\u2019t use any other unsolicited means to collect email addresses.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Now, to create a solid opt-in form that will entice your visitors to click on it, fill it and turn into subscribers, you need to make sure that your form\u2019s copy is concise, relevant, and that it contains a message that will resonate with your target audience. For example, if you plan to attract subscribers that are into cosmetic products, the style and overall tone of your copy will have to match the one that your customers are using. As such, this tone will inevitably be different compared to, say, the one you would use to address web designers or digital marketers. Of course, your copy should also be in line with the message your brand wishes to convey, as well as your overall goals.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Another good opt-in strategy is to offer an incentive to the potential subscribers. Be it an informative newsletter subscription, a free downloadable product, or an e-book, the best way to get people to take action is to propose something that will benefit them in some way.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Finally, when creating your opt-in form, you mustn\u2019t forget to provide an actionable, highly <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-design-cta\/\">converting CTA<\/a> as well. This can be a simple and direct call to action that signals to people what you want them to do (such as \u201csign up\u201d or \u201csubscribe\u201d) or the one that emphasizes the benefits they will get if they subscribe (i.e. \u201csend me the e-book\u201d). In any case, just go with the option that best aligns with your brand\u2019s vision and your customers\u2019 needs.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]There are some great options out there when it comes to <a href=\"https:\/\/qodeinteractive.com\/magazine\/best-wordpress-form-plugins\/\">WordPress opt-in form plugins<\/a>, but if you ask us, we highly recommend checking out the <a href=\"https:\/\/wpforms.com\/\" target=\"_blank\" rel=\"noopener\">WPForms<\/a> plugin. It comes with an intuitive drag-and-drop form builder that makes it easy to use even for complete beginners, and it integrates smoothly with many email marketing services.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"invest-in-good-conversion-optimization-software\"><\/a>Invest in a Good Conversion Optimization Software<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Invest-in-a-Good-Conversion-Optimization-Software.jpg\" class=\"attachment-full size-full\" alt=\"Invest in a Good Conversion Optimization Software\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Invest-in-a-Good-Conversion-Optimization-Software.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Invest-in-a-Good-Conversion-Optimization-Software-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Invest-in-a-Good-Conversion-Optimization-Software-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Invest-in-a-Good-Conversion-Optimization-Software-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]In reality, you often have only a few seconds to capture the attention of your visitors. Luckily, investing in solid conversion software can help you do the trick and grow your email list as effectively as possible. These tools usually come with plenty of functionalities that allow you to add much more than a basic opt-in form to your site. This includes the ability to create slide-in forms, pop-up forms, floating bars, and much more.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<a href=\"https:\/\/optinmonster.com\/\" target=\"_blank\" rel=\"noopener\">OptinMonster<\/a> is one such great conversion optimization tool that will allow you to choose from beautiful premade templates (over 97 templates, to be exact) to create all sorts of opt-in forms for your site. You just have to choose the desired template, customize it using the drag-and-drop builder, and then target and personalize your offer using the tool\u2019s practical behavior automation feature. This feature will allow you to show a specific offer to the right people at the right moment to increase conversions. Plus, thanks to the tool\u2019s built-in exit intent technology (that detects when a user is about to leave a site), you can try grabbing the attention of visitors one last time using well-crafted exit-intent popups.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"create-landing-page\"><\/a>Create a Landing Page<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Create-a-Landing-Page.jpg\" class=\"attachment-full size-full\" alt=\"Create a Landing Page\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Create-a-Landing-Page.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Create-a-Landing-Page-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Create-a-Landing-Page-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Create-a-Landing-Page-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]If you truly want to take your WordPress mailing list strategy to another level, then we suggest that you go all out and create a dedicated landing page for it. Essentially, <a href=\"https:\/\/qodeinteractive.com\/magazine\/what-is-landing-page\/\">landing pages<\/a> represent individual pages specifically designed to encourage visitors to take a specific action and convert. Therefore, this kind of page may be just what you need to capture the attention of the right visitors and get them to sign up to your mailing list.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]And while many marketers decide to transform their homepage into a type of semi-landing page, cramming all the information, forms and CTAs right there, we suggest that you create a separate landing page designed in a way that optimizes conversion. People have short attention spans in general, and if you bombard them with different bits of info and too many choices at once, like you would on a homepage, they may wander elsewhere, or they may even leave your page for good before you ever have a chance to get them to convert. Therefore, it\u2019s better to let users know what you need from them on a single page crafted for the sole purpose of becoming your subscriber instead.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Just like with opt-in forms, there are a few things you need to keep in mind when creating your landing page. These include writing a captivating headline, citing the benefits your visitors will get if they become a part of your email list, and of course, adding a strong CTA.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Also, there are some great <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-landing-page-plugins\/\">landing page plugins<\/a> specialized for helping you create beautiful and professional landing pages capable of grabbing the attention of your audience. In addition, we also have some useful <a href=\"https:\/\/qodeinteractive.com\/magazine\/tips-for-writing-landing-page-copy-that-converts\/\">tips for writing a highly converting landing page copy<\/a> in a separate article, so you might want to check that out as well.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"engage-with-your-subscribers\"><\/a>Engage with Your Subscribers<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Engage-with-Your-Subscribers.jpg\" class=\"attachment-full size-full\" alt=\"Engage with Your Subscribers\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Engage-with-Your-Subscribers.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Engage-with-Your-Subscribers-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Engage-with-Your-Subscribers-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/12\/Engage-with-Your-Subscribers-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]While you\u2019re building your email list, you should also maintain a simultaneous interaction with your subscribers by sending out those emails on a regular basis. Now, whether you\u2019ll do so once a week, once every two weeks, once a month, or arrange your email sending schedule in any other way, it\u2019s completely up to you.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]To make things easier, you can even go ahead and create a full-blown email drip campaign. An email drip campaign is a series of automated messages that you can either send on a specific schedule or make your campaigns trigger-based (which means your emails will be sent once a user performs a specific action). We also suggest that you check out our article on <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-run-email-drip-campaign-in-wordpress\/\">how to create a successful email drip campaign<\/a> to make the most out of your efforts.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]As for the subject (or content) of your emails, it can be anything from one-time product promotion to a monthly <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-create-email-newsletter\/\">email newsletter<\/a>. And even though you should use the power of email to promote your new products and services to your subscribers, you don\u2019t have to do this all the time. Sometimes, your emails can be simply centered around some useful tips or advice, an invite to engage in an industry-related survey, or even a reminder that you\u2019ve posted some new content they might be interested in. All these can help you gain more credibility in your field and get your subscribers to see your brand as more reliable in general.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Conclusion<\/h2>\n<p>[\/vc_column_text][vc_column_text]Building a mailing list is a great way to keep in touch with your subscribers and let them know about any new products, special offers, or any other plans you may have related to your brand. And while the process of creating your email list in WordPress may appear to be tricky or even overwhelming at first, all the tips we shared with you above should be more than enough for a good head-start. So, remember \u2013 choose a solid email service provider right from the very beginning and start using an opt-in form plugin and conversion optimization software (such as WPForms and OptinMonster). Finally, make sure to provide a strong incentive and an actionable CTA to your visitors both in your opt-in form and on your dedicated landing page. By doing so, you\u2019ll be that much closer to building a loyal list of subscribers that will look forward to receiving emails from you.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Here are some of the best tips and strategies you can use to build a mailing list in WordPress and ultimately increase your chances of getting more sales.<\/p>\n","protected":false},"author":2,"featured_media":33118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[189,93,4],"class_list":["post-33106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-conversion","tag-email","tag-tips"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/33106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=33106"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/33106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/33118"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=33106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=33106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=33106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}