{"id":32735,"date":"2021-12-17T15:00:20","date_gmt":"2021-12-17T14:00:20","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=32735"},"modified":"2021-12-16T17:13:27","modified_gmt":"2021-12-16T16:13:27","slug":"captivating-examples-of-liquid-metal-effect-in-web-design","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/captivating-examples-of-liquid-metal-effect-in-web-design\/","title":{"rendered":"10 Captivating Examples of the Liquid Metal Effect in Web Design"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]There\u2019s something about liquid metal that just mesmerizes. A steady flow of silvery, viscous fluid bears a distinct ASMR quality, with its pristine, spotless surface and motion that seems to confuse our brain – metal is supposed to be solid, right? Okay, we all know there are some not so solid metals, like mercury. We also know that many types of metal can be melted into a liquid form. So we can\u2019t say it\u2019s something supernatural or uncanny, and yet, we can\u2019t take our eyes off it.
\n[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Our fascination with liquid metal isn\u2019t a new thing, but it\u2019s definitely an \u201cit\u201d thing at the moment. Flat and static designs have long stepped down and surrendered the throne to weird, experimental and innovative design solutions – just think of the acid graphics revival and all the microtrends that sprouted from it. The dissemination of content on social media is moving at the speed of light, pumping in hundreds of new concepts at a head-spinning rate, delighting users but perhaps putting designers in the awkward position of always having to churn out new, exciting, boundary-pushing projects. To do this, they often reach back into past cultural and artistic traditions looking for inspiration.
\n[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]One possible source of inspiration for this trend is certainly the visual tradition of science fiction. Liquid metal can be seen on quite a few book covers from the genre, especially paperbacks, where designers really used to go wild. From spaceships to cyborgs, there was a lot of glimmering iridescence of the smooth, flowing metallic surfaces. The aesthetic was soon transposed to cinema – one particularly familiar example is T-1000, the bone-chilling shapeshifting assassin from James Cameron\u2019s cult Terminator 2<\/em>. The way he can turn into a puddle of liquid chrome only to assume human form again and brutally annihilate whomever is in his way remains for many the single most striking visual from the movie.[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Then, of course, there\u2019s metal music with its array of subgenres, some of which, such as progressive metal, continue to nurture a predilection for this sort of aesthetics, which, in turn, stem from comic books and graphic novels. And let\u2019s not forget the 1990\u2019s and the obsession with speed, power and technology.
\n[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Actually managing to trace the inspiration back to its origins is almost an impossible task. As is always the case in pop culture, there has been so much borrowing, recontextualizing and reinventing of certain motifs that the pathways are too difficult to untangle. Let\u2019s return to the present moment instead.
\n[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]A quick stroll around Behance looking for chrome-based design yields some remarkable results and shows that there are quite a few talented designers exploring this style. The Italian motion graphics designer Sic Est<\/a>, for example, did a wonderful job with applying liquid metal textures and CGI for the Versace Timeless SS18 campaign<\/a>, while the Beauty Alchemist editorial for Sch\u00f6n! Magazine<\/a> explores liquids in the context of makeup. The liquid metal trend is so hot right now you can even get chromatic toolkits<\/a> to use for your next design.[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Instagram is a likewise rich source of inspiration when it comes to chrometype and liquid metal effects. The #chrometype hashtag has over 77k posts, there\u2019s an account dedicated entirely to this style<\/a>, and there are, of course, liquid metal filters you can apply to your stories for a weird, futuristic or cyborgian look.[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Finally, it\u2019s worth remembering that, in the last decade or two, mainstream pop music has been the single most influential herald of visual trends and aesthetics. As artists strive to offer cutting-edge, innovative visuals accompanying their material to help build their persona in a holistic way, a lot of what we see on album covers and in music videos is immediately picked up, emulated and reworked, often finding its way down to the most mundane levels, such as Hot Topic garment items and so on. When it comes to liquid metal, we have seen it around a lot, most notably in the artwork for Lady Gaga\u2019s Chromatica<\/a>, Rosalia\u2019s single Aute Cuture<\/a> and Rina Sawayama\u2019s tour merch<\/a>.[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Today, however, we\u2019re going to focus on some of the most successful examples of the liquid metal and chrometype trend in web design. Here are the websites we\u2019re going to visit:
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