{"id":31325,"date":"2021-11-01T15:00:09","date_gmt":"2021-11-01T14:00:09","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=31325"},"modified":"2021-11-03T12:04:48","modified_gmt":"2021-11-03T11:04:48","slug":"tips-for-boosting-black-friday-sales","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/tips-for-boosting-black-friday-sales\/","title":{"rendered":"20 Tips for Boosting Your Black Friday Sales"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Whether you have an online store, a brick-and-mortar shop, or both, Black Friday and Cyber Monday are the most exciting time of the year for you. It\u2019s the time to pull out all stops, offer the most outrageous discounts, spend money on marketing campaigns, and do whatever else you can to attract customers to your store. Shoppers like to spend on these two days, and you want as many of them as possible to shop at your store.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]So does every other store-owner, though. That\u2019s why you want to do an extra step or two \u2013 or twenty? \u2013 and make sure that you\u2019ve made the most of the year\u2019s biggest sales event. If that\u2019s your goal, you\u2019re in the right place. In this article, we\u2019ll share some of the best tips for boosting your Black Friday sales.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The tips we\u2019ll cover include:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#performance-test-your-website\">Performance-Test Your Website<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#work-out-the-kinks-in-user-experience\">Work Out the Kinks in User Experience<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#get-ready-for-mobile-visitors\">Get Ready for Mobile Visitors<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#build-up-the-hype\">Build Up the Hype<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#zhuzh-up-the-place\">Zhuzh Up the Place<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#start-a-bit-earlier\">Start a Bit Earlier<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#save-some-deals-for-late-purchases\">Save Some Deals for Late Purchases<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#create-special-deals-for-existing-customers\">Create Special Deals for Existing Customers<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#use-shoppable-content\">Use Shoppable Content<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#create-channel-specific-offers\">Create Channel-Specific Offers<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#try-tiered-pricing\">Try Tiered Pricing<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#use-limited-time-offers-deals-of-the-hour\">Use Limited Time Offers \u2013 Deals of the Hour<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#create-special-deals-for-product-bundles\">Create Special Deals for Product Bundles<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#jump-on-the-right-hashtag-bandwagon\">Jump on the Right Hashtag Bandwagon<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#leverage-the-power-of-the-pop-up\">Leverage the Power of the Pop-Up<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#boost-discovery-commerce\">Boost Discovery Commerce<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#offer-more-than-just-discounts\">Offer More Than Just Discounts<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#use-social-proof\">Use Social Proof<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#use-the-opportunity-to-create-loyal-customers\">Use the Opportunity to Create Loyal Customers<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#combine-in-store-and-digital-shopping\">Combine In-Store and Digital Shopping<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"performance-test-your-website\"><\/a>Performance-Test Your Website<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Performance-Test-Your-Website.jpg\" class=\"attachment-full size-full\" alt=\"Performance-Test Your Website\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Performance-Test-Your-Website.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Performance-Test-Your-Website-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Performance-Test-Your-Website-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Performance-Test-Your-Website-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]When you have an online store, there\u2019s no such thing as a suitable time for your website to be down. Still, the days leading to and following Black Friday and Cyber Monday are the worst time possible for a website to be down. <strong>Because you\u2019ll be working hard to get more visitors to your website than usual, this is also the time when website problems are more likely to come up.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]To address the issue, you first want to make sure that you\u2019ve done the <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-maintenance\/\">necessary website maintenance<\/a> in time. Your next step would be to get a great <a href=\"https:\/\/qodeinteractive.com\/magazine\/best-performance-testing-tools-for-wordpress-website\/\">performance-testing tool<\/a> and check how your website behaves in different situations. <strong>Pay special attention to spike testing to see how your website handles sudden spikes of traffic, and load testing to see how the website performs with the number of visitors you expect to have.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"work-out-the-kinks-in-user-experience\"><\/a>Work Out the Kinks in User Experience<\/h2>\n<p>[\/vc_column_text][vc_column_text]The thing about websites is that the work on them is never done. It\u2019s not just the regular maintenance \u2013 there\u2019s always something to improve on a website. <strong>You could always be doing something to provide your users with a better experience.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>In the weeks leading up to Black Friday, you should perform a user experience audit of your website.<\/strong> Some areas you want to pay special attention to include:[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Website navigation<\/strong> \u2013 users should have an easy time finding what they want. You can <a href=\"https:\/\/qodeinteractive.com\/magazine\/tips-to-boost-sales-using-smart-wordpress-navigation\/\">boost sales with smart navigation<\/a>, so any time you invest in <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-website-navigation\/\">improving it<\/a> is likely to pay off.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Checkout process<\/strong> \u2013 smoothing out the checkout process can help you <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-reduce-shopping-cart-abandonment-in-wordpress\/\">reduce shopping cart abandonment<\/a>.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Website content<\/strong> \u2013 any content that doesn\u2019t have a clear purpose should be a candidate for removal.<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]If you plan to do a bigger change such as switching to a <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-search-plugins\/\">different search tool<\/a> on your website, <strong>make sure you have ample time to evaluate it before Black Friday.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"get-ready-for-mobile-visitors\"><\/a>Get Ready for Mobile Visitors<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Get-Ready-for-Mobile-Visitors.jpg\" class=\"attachment-full size-full\" alt=\"Get Ready for Mobile Visitors\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Get-Ready-for-Mobile-Visitors.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Get-Ready-for-Mobile-Visitors-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Get-Ready-for-Mobile-Visitors-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Get-Ready-for-Mobile-Visitors-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>Your online store should be readily available for visitors on all sorts of devices.<\/strong> Focusing solely on desktop or mobile is a strategy that leaves out a substantial chunk of potential visitors. If you plan to pursue it, you better know exactly what you\u2019re doing.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Usually, however, you\u2019ll want to have your website ready to accept visitors from any type of device.<\/strong> This means that you should, at the very least, ensure that <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-improve-mobile-page-load-speed-in-wordpress\/\">your website loads quickly<\/a> and correctly on mobile devices.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"build-up-the-hype\"><\/a>Build Up the Hype<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Black Friday and Cyber Monday are talked about every year by the media, big stores, and the consumers themselves.<\/strong> That makes your job easier, but it doesn\u2019t give you an excuse to avoid contributing to the hype. People will be excited about the upcoming shopping season. <strong>You want to get them excited to spend money at your store during it.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>A couple of things you should consider doing include:<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Plan your content strategy and execute it early.\n<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Prepare event-appropriate content, such as gift guides.\n<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Use the full power of your mailing list.\n<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Work with a couple of influencers if your budget allows it.\n<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Use <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-add-countdown-timer-in-wordpress\/\">countdown timers<\/a> on your website.<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You can mix and match and add your ideas, as long as you <strong>continue sending the message that your store is an awesome place to shop during the upcoming event.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"zhuzh-up-the-place\"><\/a>Zhuzh Up the Place<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Zhuzh-Up-the-Place.jpg\" class=\"attachment-full size-full\" alt=\"Zhuzh Up the Place\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Zhuzh-Up-the-Place.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Zhuzh-Up-the-Place-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Zhuzh-Up-the-Place-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Zhuzh-Up-the-Place-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]The weeks leading to Black Friday might not be the perfect time to start thinking about changing your <a href=\"https:\/\/qodeinteractive.com\/theme-category\/online-store-wordpress-themes\/\">WordPress store\u2019s theme<\/a>. <strong>That close to the event\u2019s kickoff, you want to make only the changes you\u2019ll have time to test.<\/strong> Changing a website theme is a more serious process that will require more testing.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You can, however, make sure that you have appropriate visuals on your website. <strong>Adding a little festive flavor to your store won\u2019t hurt a bit.<\/strong> You won\u2019t have to make a structural change more complicated than, for example, changing a layout or two.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"start-a-bit-earlier\"><\/a>Start a Bit Earlier<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>A lot of effort goes into preparing a store for Black Friday.<\/strong> It would be a shame not to give your customers a couple of more days to enjoy all the great deals you\u2019ve prepared for them. No reason not to start the whole event a bit earlier, right? <strong>Yes and no, actually.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Starting earlier can be a fantastic way to boost pre-event sales, but only if you do it right. <strong>If you make a mistake and let loose all of your deals to all the customers during the entire month of November, the whole thing loses its air of exclusivity.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]So instead of going all out during November, start on the Monday before Black Friday.<strong> Offer only select deals, and don\u2019t offer them to all of your customers.<\/strong> Maybe only offer it to the most loyal ones.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"save-some-deals-for-late-purchases\"><\/a>Save Some Deals for Late Purchases<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Save-Some-Deals-for-Late-Purchases.jpg\" class=\"attachment-full size-full\" alt=\"Save Some Deals for Late Purchases\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Save-Some-Deals-for-Late-Purchases.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Save-Some-Deals-for-Late-Purchases-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Save-Some-Deals-for-Late-Purchases-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Save-Some-Deals-for-Late-Purchases-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Some people like to get their holiday shopping done early. Others like to be exactly on time and join in on the Black Friday and Cyber Monday madness. Too often, however, something might interfere with plans, leaving people empty-handed with the shopping event over. <strong>In that case, stores that extend their deals for an extra couple of days can be a life-saver.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Why not be the place where people can make last-minute purchases? <strong>At the very least, you can extend your Black Friday offers an additional day or two, or even a whole week.<\/strong> Remember to decide on this strategy and prepare the appropriate content to communicate it to shoppers timely.[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-ecommerce-banner&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"create-special-deals-for-existing-customers\"><\/a>Create Special Deals for Existing Customers<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Black Friday is a fantastic opportunity to show your most loyal customers that you appreciate them.<\/strong> You might consider starting a campaign specifically targeting them, using <a href=\"https:\/\/qodeinteractive.com\/magazine\/email-marketing\/\">email marketing<\/a> to let them know that you have some special deals in store for Black Friday.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]What types of deals?<strong> You can let them order early as we mentioned in the previous tip.<\/strong> You can also allow them to <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-create-referral-program-using-wordpress\/\">refer friends<\/a> and earn gift cards or discounts. You might also offer them free shipping.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"use-shoppable-content\"><\/a>Use Shoppable Content<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Use-Shoppable-Content.jpg\" class=\"attachment-full size-full\" alt=\"Use Shoppable Content\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Use-Shoppable-Content.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Use-Shoppable-Content-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Use-Shoppable-Content-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Use-Shoppable-Content-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]The weeks leading up to Black Friday will be filled with publishing your best content. So while your content game is at its peak, <strong>you should also consider using your best pieces and the attention they bring to you to boost your sales.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Shoppable content can come in many different forms.<\/strong> You can create visuals that let people explore products by clicking on certain parts of a video or image. You can also use social networks such as Instagram for their built-in shoppable content capabilities.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>With shoppable content, you\u2019re using something that attracts traffic and can be shared, and you\u2019re pairing it with a shopping process that ideally has fewer steps than the regular process.<\/strong> Slap a nice Black Friday discount on top, and you\u2019ve done everything there is to boost sales.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"create-channel-specific-offers\"><\/a>Create Channel-Specific Offers<\/h2>\n<p>[\/vc_column_text][vc_column_text]One of the major benefits of having access to so many communication channels is that you can use them to reach various segments of your customers with content specifically made for them. <strong>Your newsletter audience doesn\u2019t have to be the same as your Instagram or YouTube audience.<\/strong> They can have different tastes and diverse needs \u2013 it doesn\u2019t matter, as long as you can cater to them.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Creating channel-specific offers can help your sales by letting you pinpoint exactly what an audience on any channel wants in terms of Black Friday deals.<\/strong> A bonus is that hyper-targeting an audience like that can increase the shareability of your content, attracting even more potential customers who share the same taste.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"try-tiered-pricing\"><\/a>Try Tiered Pricing<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Try-Tiered-Pricing.jpg\" class=\"attachment-full size-full\" alt=\"Try Tiered Pricing\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Try-Tiered-Pricing.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Try-Tiered-Pricing-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Try-Tiered-Pricing-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Try-Tiered-Pricing-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>The discounts you offer on Black Friday don\u2019t have to be uniform.<\/strong> You don\u2019t have to put all of your products or services at the same discount. You don\u2019t have to keep the discount consistent on any sole product. <strong>You can offer a tiered pricing structure for some products.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Here\u2019s how it would look like in practice.<\/strong> Say you have a product that regularly costs $100, and you want to create a tiered pricing structure. <strong>The three prices for that product would include:<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">The regular $100 price without any discount applied.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">A price of $69 \u2013 an early-bird 31% discount that\u2019s valid on the day preceding Black Friday.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">A price of $79 \u2013 a regular 21% discount that\u2019s valid Friday through Monday.<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You can also create tiers based on how many products you have in stock or offer an extra discount to the first one hundred shoppers on Black Friday. <strong>Any criteria that can create that fear of missing out and give rise to the sense of urgency is good.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"use-limited-time-offers-deals-of-the-hour\"><\/a>Use Limited Time Offers \u2013 Deals of the Hour<\/h2>\n<p>[\/vc_column_text][vc_column_text]Throughout Black Friday, you can create deals that go on top of the existing deals you\u2019re offering. <strong>Creating deals of the hour, when you\u2019d offer a selection of products at an additional discount in a limited timeframe can work great for a couple of reasons.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The obvious benefit is that an extra discount might make people even more excited to spend money at your store, giving you more opportunities to cross- or up-sell. It can also spur word-of-mouth, a welcome added benefit. <strong>Most importantly, however, it will give customers a reason to check in with your website often during the shopping event.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"create-special-deals-for-product-bundles\"><\/a>Create Special Deals for Product Bundles<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Create-Special-Deals-for-Product-Bundles.jpg\" class=\"attachment-full size-full\" alt=\"Create Special Deals for Product Bundles\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Create-Special-Deals-for-Product-Bundles.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Create-Special-Deals-for-Product-Bundles-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Create-Special-Deals-for-Product-Bundles-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Create-Special-Deals-for-Product-Bundles-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Offering <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-create-woocommerce-product-bundles\/\">product bundles<\/a> can help your store in a couple of ways. <strong>They can help you get rid of products you\u2019ve overstocked. They can also be used to shine some light on a new product.<\/strong> With bundles, you can deliver even more value to your customers at a lower price.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The bottom line is that bundles help boost sales, whether you use them during Black Friday or throughout the year. <strong>Having some exclusive deals for bundles during the sales event is a clever idea if you consistently offer discounts for bundles.<\/strong> If bundles are not a part of your regular sales strategy, using them for Black Friday only increases the exclusivity factor.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"jump-on-the-right-hashtag-bandwagon\"><\/a>Jump on the Right Hashtag Bandwagon<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Over the past couple of years, social networks have changed from places where people go to watch images and videos of puppies to places where serious commerce takes place.<\/strong> Still, much of it is facilitated by content, so you have to make sure that yours is up to the task and easily discoverable.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Trending events will often give birth to trending hashtags. <strong>If you plan to use social networks during Black Friday, finding the right hashtags to include in your posting can give your content a great boost.<\/strong> Social-media savvy entrepreneurs know and use this throughout the year. Black Friday is the perfect time to join their ranks.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"leverage-the-power-of-the-pop-up\"><\/a>Leverage the Power of the Pop-Up<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Leverage-the-Power-of-the-Pop-Up.jpg\" class=\"attachment-full size-full\" alt=\"Leverage the Power of the Pop-Up\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Leverage-the-Power-of-the-Pop-Up.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Leverage-the-Power-of-the-Pop-Up-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Leverage-the-Power-of-the-Pop-Up-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Leverage-the-Power-of-the-Pop-Up-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>Pop-ups are an incredibly versatile tool for all sorts of websites, including online stores.<\/strong> If you <a href=\"https:\/\/qodeinteractive.com\/magazine\/popup-design-examples\/\">design them well<\/a>, time them appropriately, and give them a purpose, there are few things you won\u2019t be able to do using pop-ups.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>To boost Black Friday sales, consider using popups for:<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Greeting visitors with a message about all the awesome things you have in store for them.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Reminding them of the products they have in the cart to reduce cart abandonment.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Sweetening the deal if you notice them leaving without a purchase.<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]If you find another promising use for pop-ups, go for it. <strong>Just remember to test it out before Black Friday if you have the time.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"boost-discovery-commerce\"><\/a>Boost Discovery Commerce<\/h2>\n<p>[\/vc_column_text][vc_column_text]People might visit your store knowing exactly what they\u2019re looking for, but that doesn\u2019t always have to be the case. They might come in search of something, doing the digital equivalent of window shopping. That\u2019s perfectly fine \u2013 <strong>discovery can lead to commerce, and you can affect it in a way that boosts your sales.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Many tools you can use to boost discovery commerce are AI-powered and designed to present offers visitors are likely to appreciate and buy. <strong>Any kind of suggestion of products might work, too \u2013 your regular strategies for up- and cross-selling included.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"offer-more-than-just-discounts\"><\/a>Offer More Than Just Discounts<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Offer-More-Than-Just-Discounts.jpg\" class=\"attachment-full size-full\" alt=\"Offer More Than Just Discounts\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Offer-More-Than-Just-Discounts.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Offer-More-Than-Just-Discounts-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Offer-More-Than-Just-Discounts-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Offer-More-Than-Just-Discounts-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Discounts might be the go-to lure to get shoppers to your store during Black Friday, but they\u2019re not the only things you can offer.<strong> If there\u2019s ever a time to experiment with the ways to give freebies to customers or give them something back, it\u2019s Black Friday.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>The offers you might consider include:<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Free shipping\n<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Coupon codes <\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Referral discounts<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Gift cards<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You can combine different offers any way you see fit. <strong>You can also apply them store-wide, or offer them for certain products, certain cart values, or any other condition you think up.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"use-social-proof\"><\/a>Use Social Proof<\/h2>\n<p>[\/vc_column_text][vc_column_text]Shoppers are becoming more sophisticated by the day, with many of them doing plenty of research when making their purchase decisions. <strong>One of the ways you can take advantage of this trend is to send out signals that your store is trustworthy and a place where people want to shop.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You can use social proof for both. You might <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-embed-yelp-reviews-on-wordpress-website\/\">embed Yelp reviews<\/a> on your website, show customer testimonials in pop-ups, or include user-created content in your content strategy.<strong> If you can demonstrate that people have shopped in your store and loved the experience \u2013 especially the Black Friday experience \u2013 it\u2019s likely that you\u2019ll see a boost in sales. <\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"use-the-opportunity-to-create-loyal-customers\"><\/a>Use the Opportunity to Create Loyal Customers<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Use-the-Opportunity-to-Create-Loyal-Customers.jpg\" class=\"attachment-full size-full\" alt=\"Use the Opportunity to Create Loyal Customers\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Use-the-Opportunity-to-Create-Loyal-Customers.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Use-the-Opportunity-to-Create-Loyal-Customers-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Use-the-Opportunity-to-Create-Loyal-Customers-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/11\/Use-the-Opportunity-to-Create-Loyal-Customers-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Loyal customers tend to be more valuable than one-off shoppers. <strong>You should be working all year round to turn more of your shoppers into loyal customers, but it wouldn\u2019t hurt to boost the effort during Black Friday.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Whatever loyalty program you have, make sure to push it even more. <strong>You can use some of the offers you already have to boost new sign-ups, or you can create specific offers just for people who want to join. You can also offer increasing discounts for repeat purchases.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"combine-in-store-and-digital-shopping\"><\/a>Combine In-Store and Digital Shopping<\/h2>\n<p>[\/vc_column_text][vc_column_text]Once upon a time, when online shopping started to make its mark in the world and affect physical retail, companies spent a lot of effort trying to figure out whether people prefer shopping online or in-store.<strong> It turned out that people love the best of both worlds. You should do what you can to offer it to them during Black Friday.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>There are many different ways you can integrate digital and physical shopping.<\/strong> You can offer in-store pickup for online purchases. You can offer online shopping while in the store \u2013 or at least, expand the range of contactless payment options in the store.<strong> The times when digital and physical were two separate ways to shop are behind us.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Let\u2019s Wrap It Up!<\/h2>\n<p>[\/vc_column_text][vc_column_text]Black Friday and Cyber Monday are the time of the year when stores see the most consumer activity, followed by a significant boost in sales. Still, you can\u2019t expect customers to flood your store just because they\u2019re in the mood to spend \u2013 you have to give them a reason to spend at your store.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]There are plenty of things you could do to offer your customers a great holiday season shopping experience. Some of these methods are more resource and labor-intensive than others, but don\u2019t worry \u2013 there\u2019s always something for you to do to boost the Black Friday sales.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Need some new Black Friday tips to help skyrocket your sales? We&#8217;ve compiled a list of twenty &#8211; you&#8217;re bound to find on it something you haven&#8217;t tried yet!<\/p>\n","protected":false},"author":9295,"featured_media":31366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[169,29,56,4,13],"class_list":["post-31325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","tag-black-friday","tag-business","tag-ecommerce","tag-tips","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/31325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/9295"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=31325"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/31325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/31366"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=31325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=31325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=31325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}