{"id":29333,"date":"2023-10-25T10:00:26","date_gmt":"2023-10-25T08:00:26","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=29333"},"modified":"2024-01-30T12:05:36","modified_gmt":"2024-01-30T11:05:36","slug":"how-to-create-email-newsletter","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/how-to-create-email-newsletter\/","title":{"rendered":"How to Create an Email Newsletter"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Email has been around for a long time \u2013 in fact, chances are it is older than you. It\u2018s gone a long way since its inception, but the basic mechanisms are still there. It shouldn\u2018t surprise you, then, that it also has a long history of use in marketing, and that <a href=\"https:\/\/qodeinteractive.com\/magazine\/email-marketing\/\">email marketing<\/a> still endures. In fact, for a lot of businesses and other online services email is still an irreplaceable tool.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Newsletters are among those <strong>email-based services<\/strong>, and, in this tutorial, we will show you how to easily create an email newsletter. But not only that: we will first take some time to discuss what an email newsletter is in the first place, and how your WordPress website can benefit from it. If you are already aware of the importance of this marketing tool and only want to know how to create a newsletter, feel free to scroll right down to the section you need.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Here\u2018s what we would like to talk about:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#what-is-an-email-newsletter\">What is an Email Newsletter<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#why-create-an-email-newsletter\">Why Create an Email Newsletter<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#best-practices-for-newsletter\">Best Practices for Newsletters<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#how-to-set-up-a-mailchimp-account\">How to Set Up a Mailchimp Account<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#how-to-get-started-with-an-email-newsletter\">How to Get Started With an Email Newsletter<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#prevent-newsletter-signup-spam\">How to Prevent Newsletter Signup Spam<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"what-is-an-email-newsletter\"><\/a>What is an Email Newsletter<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/What-is-an-Email-Newsletter.jpg\" class=\"attachment-full size-full\" alt=\"What is an Email Newsletter\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/What-is-an-Email-Newsletter.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/What-is-an-Email-Newsletter-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/What-is-an-Email-Newsletter-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/What-is-an-Email-Newsletter-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]An email newsletter is basically <strong>an emailed news update<\/strong>. It is often used by businesses or media, but also by online communities, fan and hobby associations, and similar.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Typically, a person has to <strong>subscribe to a newsletter to receive updates<\/strong>. They usually do this using a form to submit their email address. In the context of marketing, users who submit their addresses are referred to as leads or contacts.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]A business will typically use a newsletter to advertise new additions to their stock, special offers, events, and similar, while an online community might also use them for special events notifications, a fan association might share news from other media, a podcast might notify subscribers about new episodes and so on.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"why-create-an-email-newsletter\"><\/a>Why Create an Email Newsletter<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Why-Create-an-Email-Newsletter.jpg\" class=\"attachment-full size-full\" alt=\"Why Create an Email Newsletter\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Why-Create-an-Email-Newsletter.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Why-Create-an-Email-Newsletter-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Why-Create-an-Email-Newsletter-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Why-Create-an-Email-Newsletter-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Do you remember which websites hosted the last five or so articles you found interesting or helpful? Possibly, if you keep returning to them or if you have to follow them for professional reasons. A lot of your visitors may find your content interesting in the long run, but the first thing that hooked them will have slipped their mind.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Not so if you <strong>prompt them to subscribe to your newsletter<\/strong>. You will be keeping your content fresh in their minds, while at the same time supplying them with news on your activities, your content, your stock, your special offers, and everything else they chanced upon your website in the first place.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Not only can you use your newsletter to keep visitors coming to your website, you can also use it to grow your community online and off, as well as your social following.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]We have so far been concentrating on the business side of things: a store might send a catalog of new items to entice regular shoppers, and any business might alert interested parties to special offers. Why a news website might want to reach out to followers by email is self-explanatory: discerning readers will appreciate a news digest. A non-profit might want to publicize an event such as a fundraiser or a donation drive, while a fan association might want to publicize a convention or an online event. <strong>The why is not related to the type of online activity.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]What\u2018s more, email is personal and independent of any other media. Only the <strong>people who subscribe to your list will get your emails<\/strong>, but they will get all of the content you wish to send their way \u2013 <strong>no chance of their missing an important update.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]So, if you <strong>keep your emails interesting and on-topic<\/strong>, they will not languish unopened and unread in inboxes, and your visitors will appreciate them.[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-seo-banner&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"best-practices-for-newsletter\"><\/a>Best Practices for Newsletters<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Best-Practices-for-Newsletters.jpg\" class=\"attachment-full size-full\" alt=\"Best Practices for Newsletters\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Best-Practices-for-Newsletters.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Best-Practices-for-Newsletters-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Best-Practices-for-Newsletters-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Best-Practices-for-Newsletters-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Now, as we are about to show you, sending out a newsletter is easy enough. But to make it truly effective, you have to be reasonably certain your subscribers will actually read it. There are no magic formulae which are guaranteed to work, but here\u2019s a list of tips we find useful in this respect:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Use <strong>a compelling subject line<\/strong>: whether your subscribers click on it or not, they will likely at least read the subject line.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Format your emails with <strong>accessibility in mind<\/strong>: what goes for your website, goes for your newsletter, too. Use <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-improve-accessibility-wordpress\/\">best practices in accessibility<\/a>.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Use <strong>targeted lists<\/strong>: all your content may not be for everyone. Targeted emails will keep them from appearing random and generic to your audience.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Use <strong>personalization<\/strong>: your audience will appreciate a personalized subject line. Customize it to be as formal or informal as it suits your brand.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Be mindful of the<strong> frequency of your emails<\/strong>: Send them too often, and it might seem annoying.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Maximize the <strong>effectiveness of your CTA<\/strong>. Use best practices in <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-design-cta\/\">creating a call to action<\/a> where appropriate.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Keep them coming:<\/strong> be consistent and regular. If your emails are informative or entertaining, your subscribers will look forward to receiving them even if you are not advertising anything specific.<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]With all that in mind, let\u2019s get into the details of how to set up an email newsletter.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"how-to-set-up-a-mailchimp-account\"><\/a>How to Set Up a Mailchimp Account<\/h2>\n<p>[\/vc_column_text][vc_column_text]The simplest and quickest way to set up and send out email newsletters is to subscribe to a newsletter service. You could try doing it all by hand, old school-like, but then you risk running afoul of an overzealous spam filter, not to mention that it would take an inordinate amount of time if you have a lot of addresses to send to and especially multiple recipient groups to cater to.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]There are tons of these services around, but, from our experience, the best option for most small to medium-sized websites is <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\">Mailchimp<\/a>. Mailchimp is an email marketing service, but it has all sorts of other functionalities. All you need to do to get started with Mailchimp is create an email account. You can use literally any email account you like, but <a href=\"https:\/\/mailchimp.com\/help\/limitations-of-free-email-addresses\/\" target=\"_blank\" rel=\"noopener\">there are some limitations<\/a> if you choose a free email provider.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Once you have an email account, go to <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\">Mailchimp\u2018s home page<\/a> and click on <strong>Sign Up Free<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"451\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Sign-Up-Free.jpg\" class=\"attachment-full size-full\" alt=\"Sign Up Free\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Sign-Up-Free.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Sign-Up-Free-300x140.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Sign-Up-Free-768x357.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Sign-Up-Free-620x289.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]On the next screen, enter your email address, and user name, then choose a password, and hit <strong>Sign Up<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"609\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Welcome-to-Mailchimp.jpg\" class=\"attachment-full size-full\" alt=\"Welcome to Mailchimp\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Welcome-to-Mailchimp.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Welcome-to-Mailchimp-300x189.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Welcome-to-Mailchimp-768x483.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Welcome-to-Mailchimp-620x390.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]You should get an email from Mailchimp at this time. Open it, and click<strong> Activate Account<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"628\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Activate.jpg\" class=\"attachment-full size-full\" alt=\"Activate\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Activate.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Activate-300x194.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Activate-768x498.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Activate-620x402.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]You will then be taken to another screen where you need to click <strong>I\u2018m Not A Robot<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"507\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Not-a-Robot.jpg\" class=\"attachment-full size-full\" alt=\"Not a Robot\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Not-a-Robot.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Not-a-Robot-300x157.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Not-a-Robot-768x402.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Not-a-Robot-620x324.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]On the next screen, choose a plan. We will go with a free plan for the purposes of this demonstration. When ready, click <strong>Next<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Free-Plan.jpg\" class=\"attachment-full size-full\" alt=\"Free Plan\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Free-Plan.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Free-Plan-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Free-Plan-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Free-Plan-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Next, you need to provide Mailchimp with some of your business data. First, it\u2018s the name and business name, and, optionally, website and phone number. Click <strong>Continue<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"551\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Setup.jpg\" class=\"attachment-full size-full\" alt=\"Setup\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Setup.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Setup-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Setup-768x437.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Setup-620x353.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]On the next screen, you need to enter your physical address. Once you have done that, click <strong>Continue<\/strong> again.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"649\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Address.jpg\" class=\"attachment-full size-full\" alt=\"Address\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Address.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Address-300x201.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Address-768x514.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Address-620x415.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]On the next screen, you need to enter the data on your contacts. Answer to the best of your abilities, then click <strong>Continue<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"530\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Contacts.jpg\" class=\"attachment-full size-full\" alt=\"Contacts\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Contacts.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Contacts-300x164.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Contacts-768x420.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Contacts-620x339.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]You will then be prompted to answer whether you are or will be selling products or services. Answer and click <strong>Continue<\/strong> or just <strong>Skip<\/strong> this.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"584\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Sell.jpg\" class=\"attachment-full size-full\" alt=\"Sell\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Sell.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Sell-300x181.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Sell-768x463.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Sell-620x374.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Finally, you can subscribe to additional Mailchimp services if you like, and then click <strong>Continue<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Subscribe.jpg\" class=\"attachment-full size-full\" alt=\"Subscribe\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Subscribe.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Subscribe-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Subscribe-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Subscribe-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Now, Mailchimp is a service with a lot of functionalities and a lot of possibilities for integration with WordPress. <a href=\"https:\/\/qodeinteractive.com\/magazine\/using-mailchimp-with-wordpress\/\">Using Mailchimp with WordPress<\/a> is a topic all its own \u2013 and this is why we covered it in a different article. In this article, we will concentrate on sending out a newsletter, but you should know that Mailchimp is a powerful toolkit.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"how-to-get-started-with-an-email-newsletter\"><\/a>How to Get Started With an Email Newsletter<\/h2>\n<p>[\/vc_column_text][vc_column_text]In order to start sending out your newsletters, you first need some addresses to send them to. In order to import your list of contacts, find the import link on your Mailchimp admin screen.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"641\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Add-Contacts.jpg\" class=\"attachment-full size-full\" alt=\"Add Contacts\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Add-Contacts.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Add-Contacts-300x198.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Add-Contacts-768x508.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Add-Contacts-620x410.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]On the next screen, select the upload method of your choice. You can upload a file provided it is properly formatted, or simply copy and paste your list of contacts from a spreadsheet, which is what we\u2018ll do. Click<strong> Continue to Upload<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"497\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Upload-Method.jpg\" class=\"attachment-full size-full\" alt=\"Upload Method\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Upload-Method.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Upload-Method-300x154.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Upload-Method-768x394.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Upload-Method-620x318.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]In order for Mailchimp to work with your contacts list, it has to be correctly formatted: as a spreadsheet, with an email address, first name, and last name. Select and copy all the personal data.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Copy-Sheet.jpg\" class=\"attachment-full size-full\" alt=\"Copy Sheet\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Copy-Sheet.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Copy-Sheet-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Copy-Sheet-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Copy-Sheet-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Paste the email and address data into Mailchimp\u2018s field, and click <strong>Continue to Organize<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"519\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Paste-Contacts.jpg\" class=\"attachment-full size-full\" alt=\"Paste Contacts\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Paste-Contacts.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Paste-Contacts-300x161.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Paste-Contacts-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Paste-Contacts-620x332.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]You next need to add these contacts to a list of <em>Subscribed<\/em> contacts by selecting that option from the drop-down menu and clicking <strong>Continue to Tag<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"548\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Organize-Your-Contacts.jpg\" class=\"attachment-full size-full\" alt=\"Organize Your Contacts\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Organize-Your-Contacts.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Organize-Your-Contacts-300x170.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Organize-Your-Contacts-768x434.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Organize-Your-Contacts-620x351.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Here you can tag your new contacts to make sense of them and make grouping them easier. You can enter any tag, and you even have some suggested tags on the right. Once done, click <strong>Continue To Match<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Tag-Your-Contacts.jpg\" class=\"attachment-full size-full\" alt=\"Tag Your Contacts\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Tag-Your-Contacts.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Tag-Your-Contacts-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Tag-Your-Contacts-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Tag-Your-Contacts-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Next, you need to match the data which Mailchimp doesn\u2018t recognize by default or else choose not to import it. When it comes to columns containing names, for instance, Mailchimp has no way of attaching any significance to the data. You can do this yourself by clicking on any <strong>Not Recognized<\/strong> column and assigning it a label, such as <strong>FNAME<\/strong> for your subscribers\u2018 first name. When you choose the correct label from the menu, click <strong>Confirm<\/strong>, and then <strong>Finalize Import<\/strong> when satisfied.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Match-Column-Labels.jpg\" class=\"attachment-full size-full\" alt=\"Match Column Labels\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Match-Column-Labels.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Match-Column-Labels-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Match-Column-Labels-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Match-Column-Labels-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]You will then receive a report for review. If you are satisfied, click <strong>Complete Import<\/strong>. If not, you can <strong>Cancel<\/strong> it.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"584\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Complete.jpg\" class=\"attachment-full size-full\" alt=\"Complete\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Complete.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Complete-300x181.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Complete-768x463.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Complete-620x374.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]We have used only a single contact for this demonstration. Of course, you can add as many contacts as your plan will allow. Once you have a list of contacts, you can <strong>Start a Targeted Campaign<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Start-Campaign.jpg\" class=\"attachment-full size-full\" alt=\"Start Campaign\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Start-Campaign.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Start-Campaign-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Start-Campaign-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Start-Campaign-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Once on the campaign screen, you can finally start sending out your newsletter. First, give your campaign a name by clicking on the <strong>Edit name<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]In the <strong>To<\/strong> section, select the intended audience for your contacts. You can do a lot to filter and select contacts among your contacts. You can also personalize your messages using data which your subscribers have submitted. In our case, the <strong>*|FNAME|*<\/strong> tag which corresponded to one of the columns we matched above.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The <strong>From<\/strong> section should hold a name of the sender (the default is yours, but you can actually use an assumed name), and an email address.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The <strong>Subject<\/strong> section should contain, most unsurprisingly, the subject of your email, and a preview which will appear to the recipient.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Here you\u2019ll also set the send time for your newsletter.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Once you are satisfied with this, it\u2018s time for the content of your email. Click <strong>Design Content<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"624\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Design-Content.jpg\" class=\"attachment-full size-full\" alt=\"Design Content\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Design-Content.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Design-Content-300x193.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Design-Content-768x495.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Design-Content-620x399.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]On the next screen, select a template from the available selection. We have gone with<em> 1 Column<\/em> \u2013 the first option in the <strong>Basic<\/strong> section, but you can choose whichever one best suits your needs.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"544\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Select-Template.jpg\" class=\"attachment-full size-full\" alt=\"Select Template\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Select-Template.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Select-Template-300x168.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Select-Template-768x431.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Select-Template-620x348.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Having selected a template, you will be taken to the email block editor. Use the blocks in the right-hand side menu and edit them.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"582\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/MailChimp-Blocks.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Blocks\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/MailChimp-Blocks.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/MailChimp-Blocks-300x180.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/MailChimp-Blocks-768x461.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/MailChimp-Blocks-620x372.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]We have deleted all the placeholder blocks, and then added our logo as an image block, a personalized message using the <strong>*|FNAME|*<\/strong> tag, a boxed text block with some <a href=\"https:\/\/qodeinteractive.com\/magazine\/lorem-ipsum\/\">Lorem Ipsum<\/a> text, a divider, and a social follow block with a Facebook and Twitter icon. Of course, this is just one of the literally unlimited number of options available.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]In the menu on the upper right, you can choose to <em>Preview<\/em> this email in various circumstances, or choose a ready-made <em>Template<\/em> or save your template for future use.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Once you are satisfied with your settings, click <strong>Continue<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"547\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Template.jpg\" class=\"attachment-full size-full\" alt=\"Template\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Template.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Template-300x169.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Template-768x434.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Template-620x350.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Back on the campaign screen, you can give your campaign a link by clicking <strong>Edit<\/strong> next to the <strong>Campaign Link<\/strong> section. This is useful if there are more contributors to the campaign.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Next down, you can connect your social networks (Facebook, Twitter and Instagram) to your campaign.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Finally, you can choose which activities you will be tracking and how your content will behave in the <strong>Settings &amp; Tracking<\/strong> section.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]We will not be using any of these settings at the moment. Once you are happy with your settings, click <strong>Send<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"485\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Send-Newsletter.jpg\" class=\"attachment-full size-full\" alt=\"Send Newsletter\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Send-Newsletter.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Send-Newsletter-300x150.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Send-Newsletter-768x384.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/09\/Send-Newsletter-620x310.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]And that\u2018s it! Your newsletter is out!<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"prevent-newsletter-signup-spam\"><\/a>How to Prevent Newsletter Signup Spam<\/h2>\n<p>[\/vc_column_text][vc_column_text]Newsletter signup spam happens when bots fill your subscriber list with fake or dummy email addresses, artificially increasing your list and <strong>raising your newsletter service costs<\/strong>, since with more subscribers you have to pay more money, too.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]There are several ways to prevent this. Mailchimp itself, being a reputable newsletter service, offers <strong>double opt-in<\/strong> as a way to prevent spam subscriptions. This process includes two steps: in the first one, the user fills in and submits a subscription form. In the second step, he or she receives a confirmation email with a link that needs to be clicked in order to confirm the subscription.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Check to see if the double opt-in is selected in your Mailchimp settings and, if it\u2019s not, toggle it on. The settings for customizing the double opt-in are located in the <em><strong>Forms and response emails<\/strong><\/em> section of the form builder. Note that this option is only available for Mailchimp subscription forms, and that the EU-based subscribers will probably already have double opt-in enabled as part of their privacy settings.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Another thing you can do to prevent spam subscriptions is to add CAPTCHA. We\u2019ve written an extensive tutorial on <a href=\"https:\/\/qodeinteractive.com\/magazine\/add-captcha-to-wordpress\/\">adding CAPTCHA to forms in WordPress<\/a> so make sure to check it out.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Finally, if you want to <strong>make sure all your contacts are valid<\/strong>, there\u2019s an excellent tool you can use. <a href=\"https:\/\/emailable.com\/\" target=\"_blank\" rel=\"noopener\">Emailable<\/a> parses your subscribers base (and very quickly too &#8211; up to eight times faster than the competition, or so they claim). This tool removes duplicates, filters out temporary and disposable addresses and verifies if the addresses are stilla active. All this can drastically improve the deliverability of your email campaigns and reduce bounce rates.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">In Conclusion<\/h2>\n<p>[\/vc_column_text][vc_column_text]We\u2018ve led you step by step towards the creation of an email newsletter. It takes some little setting up, but it\u2018s really not that much of a problem. The hard part is up to you: people will be submitting their email addresses to you, and they will be expecting relevant, high quality content. You need to deliver on that. What good would it do you to create an email newsletter, if nobody is going to bother to register for it or read it?<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Create an email newsletter and let your website visitors know what you&#8217;re up to at all times!<\/p>\n","protected":false},"author":16990,"featured_media":29404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[28,29,144,4],"class_list":["post-29333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-branding","tag-business","tag-newsletter","tag-tips"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/29333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/16990"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=29333"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/29333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/29404"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=29333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=29333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=29333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}