{"id":27419,"date":"2021-07-27T15:00:12","date_gmt":"2021-07-27T13:00:12","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=27419"},"modified":"2021-08-11T11:29:50","modified_gmt":"2021-08-11T09:29:50","slug":"how-to-master-best-time-to-publish-a-blog-or-social-post","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/how-to-master-best-time-to-publish-a-blog-or-social-post\/","title":{"rendered":"How to Know the Best Time to Publish a Blog or Social Post"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Timing is everything, or so the saying goes. Whatever kind of blog you\u2018re running, the main thing which will drive your traffic is your content. But difficult as it is to keep creating great content over time, that\u2018s only the beginning. If you want to <strong>make the most impact you can<\/strong>, you have other things to consider \u2013 <a href=\"https:\/\/qodeinteractive.com\/magazine\/seo-basics\/\">the basics of SEO<\/a>, for one.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Another thing you need to consider is timing. While the internet never goes away, the time when a piece of content is published may affect the number of people who see it and engage with it. And all of this is only complicated by social networks and their sharing mechanisms. But <strong>what is the best time to publish a blog post<\/strong>? What\u2019s the best time to share it on social media, and does it matter which social media? This is what we will be discussing.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#when-to-post-on-your-blog\">When to Post on Your Blog<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#when-to-post-on-social-media\">When to Post on Social Media<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#how-frequently-to-post\">How Frequently to Post<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;blog-magazine-banner&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"when-to-post-on-your-blog\"><\/a>When to Post on Your Blog<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/When-to-Post-on-Your-Blog.jpg\" class=\"attachment-full size-full\" alt=\"When to Post on Your Blog\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/When-to-Post-on-Your-Blog.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/When-to-Post-on-Your-Blog-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/When-to-Post-on-Your-Blog-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/When-to-Post-on-Your-Blog-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]There\u2018s a lot of effort you need to expend to <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-create-wordpress-blog-post\/\">create a blog post<\/a>. After you\u2018ve done it, though, you need to think about how to get it before the eyes of its intended audience. After you\u2018ve done all you can for your post\u2018s SEO, you will be thinking of when to post your content. And this is where we tell you what you probably know:<strong> there are no hard and fast rules.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]However, there are some regularities. We will go into them in more detail in the social media section, but suffice it to say that internet usage is the most frequent in the midweek (especially on Wednesdays), and <a href=\"https:\/\/www.highspeedinternet.com\/resources\/why-does-my-internet-slow-down-at-night\" target=\"_blank\" rel=\"noopener\">in the evenings<\/a>, but that might not necessarily apply to your specific audience.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You could \u2013 and we recommend you do \u2013 try posting your content at different times during the day and week and <strong>see what gets you the most engagement<\/strong>. But you shouldn\u2018t do these tests at random.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The first thing you need to take into account is at what time your audience is awake. Using <a href=\"https:\/\/qodeinteractive.com\/magazine\/best-analytics-tools-for-wordpress\/\">analytics tools<\/a>, you can <strong>figure out where most of your visitors come from<\/strong> (or at least where they access your content from), and time your blog posts and your social network activity accordingly.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]If you are receiving a lot of <strong>visits from different and divergent time zones<\/strong>, you should invest some time and effort into finding out whether they are accessing the same or different content. In the case of the latter \u2013 you are in luck: just <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-schedule-wordpress-posts\/\">schedule your posts<\/a> to cater to each segment of your audience.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]It also never hurts to <strong>know what your competitors are doing<\/strong>, whether you want to be nipping at their heels in order to stay on trend or you want to avoid posting similar content at similar times to avoid being just one voice in the crowd. You can and should follow your competition as a matter of course, but you could also automate this process in part by <a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"noopener\">creating a Google alert<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"when-to-post-on-social-media\"><\/a>When to Post on Social Media<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/When-to-Post-on-Social-Media.jpg\" class=\"attachment-full size-full\" alt=\"When to Post on Social Media\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/When-to-Post-on-Social-Media.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/When-to-Post-on-Social-Media-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/When-to-Post-on-Social-Media-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/When-to-Post-on-Social-Media-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]As we\u2018ve mentioned before, <strong>the internet is on 24\/7<\/strong>. However, internet users have different tastes in everything, including social media. This means that, to maximize your social media impact, you need to take into account the social medium you are trying to make said impact in, at least according to <a href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/\" target=\"_blank\" rel=\"noopener\">this survey of North American users<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]When it comes to <strong>Facebook<\/strong>, it appears that most users access the social network on work days, in the morning and early afternoon. Generally speaking, the best time to post on Facebook is <strong>any weekday from 9 in the AM to 1 in the PM<\/strong>, with most traffic happening on Wednesdays. Facebook posts are likely to fare worse over the weekend, especially Saturdays, and in the evenings and early hours of the morning on all days.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Twitter<\/strong> is similar, though with more interactions in<strong> the middle of the week<\/strong> (especially midweek mornings) and even fewer on Saturdays than Facebook\u2018s. Twitter interactions are more frequent on Sundays, though, and especially on Wednesdays.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]As far as <strong>LinkedIn<\/strong> is concerned, it should come as no surprise, the social network being the unofficial recruiting tool that it is, that <strong>weekdays \u2013 especially weekday mornings<\/strong> \u2013 are again your best bet. After all, it may be the only social network one is encouraged to access at work (depending on the work they are doing). Conversely, LinkedIn posts get the least amount of interactions over the weekend.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Instagram<\/strong> seems to cater to fewer early risers. Still , it seems that <strong>weekdays<\/strong> work best, especially <strong>from 11 in the AM to the early afternoon<\/strong>. Instagram posts get the least amount of attention on Sundays.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<a href=\"https:\/\/www.blog2social.com\/en\/blog\/best-times-to-post-on-social-media\/\" target=\"_blank\" rel=\"noopener\">This different survey<\/a> more or less confirms the above, while also gathering data on other social media.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]For instance, it seems like <strong>Pinterest<\/strong> users tend to access the social network primarily outside working hours and<strong> on weekends.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The same goes for <strong>Reddit<\/strong>: Redditors tend to browse the social network in <strong>the mornings, and especially on weekends.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>VKontakte<\/strong> is a little different, as VKontakte users tend to access it on <strong>workday evenings, especially from 9 in the PM to 1 in the AM.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Whatever social networks you\u2018re using, bear in mind that they often come with their own analytics tools you can make good use of when planning your social media activities. In the case of Facebook and instagram, they are called <strong>insights<\/strong>, whereas for most other networks they are called <strong>analytics<\/strong>. We probably shouldn\u2018t have to remind you that many social networks also have post scheduling tools, too. This is also a good time to remind you that you should take your intended audience\u2019s time zone into account when scheduling your posts.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"how-frequently-to-post\"><\/a>How Frequently to Post<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/How-Frequently-to-Post.jpg\" class=\"attachment-full size-full\" alt=\"How Frequently to Post\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/How-Frequently-to-Post.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/How-Frequently-to-Post-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/How-Frequently-to-Post-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/How-Frequently-to-Post-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]When it comes to posting frequency, <strong>the thing to keep in mind is quality<\/strong>. There is much to be said about <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-search-engines-work\/\">search engines and how they work<\/a>, but for the purposes of this post we will say that the trend in search engine optimization is towards content that humans want, rather than content which is preferred by bots. In fact, generating content especially for search engine bots may even be considered a black hat SEO practice.<strong> One excellent post is better than four mediocre ones<\/strong>, but <strong>search engines do slightly favour frequently updated websites<\/strong>. If you can keep a schedule of three to four quality posts a week, you\u2018re doing great.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]When it comes to social media, things get a little more complicated, as should be expected. Again, there is a lot you can do to <a href=\"https:\/\/qodeinteractive.com\/magazine\/promoting-your-wordpress-website-on-social-media\/\">promote your website on social media<\/a>. The trick here, again, is quality. Another trick is not to bombard your social followers with content. Most social media networks have <strong>mechanisms to combat spam in place<\/strong>, and will penalize you if you post more than a couple times a day or in quick succession. This is not universal, though: you can post on Twitter however much you like without penalties, for instance.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">In Conclusion<\/h2>\n<p>[\/vc_column_text][vc_column_text]So what have we learned about the best time to post on your blog or on social media? Only what you probably knew already: audiences are key. It is not enough simply to cater to the taste of your intended audience, you have to take into account their habits if you want to reach them. Knowing when your audience is up, what time they like to use their devices to access the internet, and which social networks they prefer is by no means as important as your content, but it is certainly not something you can afford to ignore if you want your website to grow.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The internet is always there, but time still matters. This is why knowing the best time to publish a post is important.<\/p>\n","protected":false},"author":16990,"featured_media":27466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[46,26,4,13],"class_list":["post-27419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","tag-blogging","tag-social","tag-tips","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/27419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/16990"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=27419"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/27419\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/27466"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=27419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=27419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=27419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}