{"id":26345,"date":"2021-07-07T17:00:55","date_gmt":"2021-07-07T15:00:55","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=26345"},"modified":"2021-06-23T21:27:52","modified_gmt":"2021-06-23T19:27:52","slug":"how-to-add-amazon-ads-to-wordpress","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/how-to-add-amazon-ads-to-wordpress\/","title":{"rendered":"How to Add Amazon Ads to WordPress"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]There are certain perks to being the biggest online retailer in the world, beyond the obvious ones accrued by the owner and occasional richest person in the world. If your business is Amazon, with its stature, customer base, and a world full of sellers who want access to the platform, one of the perks that come out of it is that people are more than interested to display ads for the retailer on their website.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Amazon Native Shopping Ads is one of the foremost digital advertising networks and a great <a href=\"https:\/\/qodeinteractive.com\/magazine\/best-adsense-alternatives-for-wordpress\/\">alternative to AdSense<\/a>. Amazon Ads are only one of the ways to monetize your website using Amazon \u2013 we\u2019ve already written about <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-create-an-amazon-affiliate-store-in-wordpress\/\">creating Amazon affiliate stores<\/a> \u2013 and they\u2019re relatively easy to implement and use.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]That\u2019s what we\u2019ll talk about in this article. We\u2019ll cover:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#amazon-native-ads\">Let\u2019s Talk a Bit About Amazon Native Ads<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#add-amazon-native-ads-to-wordpress\">How to Add Amazon Native Ads to WordPress<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#best-practices\">Amazon Native Ads Best Practices<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"amazon-native-ads\"><\/a>Let\u2019s Talk a Bit About Amazon Native Ads<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Lets-Talk-a-Bit-About-Amazon-Native-Ads.jpg\" class=\"attachment-full size-full\" alt=\"Let\u2019s Talk a Bit About Amazon Native Ads\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Lets-Talk-a-Bit-About-Amazon-Native-Ads.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Lets-Talk-a-Bit-About-Amazon-Native-Ads-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Lets-Talk-a-Bit-About-Amazon-Native-Ads-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Lets-Talk-a-Bit-About-Amazon-Native-Ads-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]For you as a publisher, working with Amazon Native Ads has a couple of significant upsides. As we\u2019ve mentioned before,<strong> Amazon is the world\u2019s biggest online retailer, which means that it has customers who are ready to make a purchase.<\/strong> At the very least, its brand recognition will help the ads on your website seem more legit.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]They might also look familiar to the people looking at them. <strong>Amazon is good at retargeting, which might be one of the uses for the ad space you allow on your website or app.<\/strong> Is this the time the viewer finally cracks and goes to Amazon using an ad on your website and makes the purchase? Who knows, but these situations surely don\u2019t happen with advertisers who don\u2019t retarget.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Amazon Native Ads are also flexible enough to give you some leeway as to what types of ads you want to display on your website.<\/strong> There are three types of Amazon Native Ads:[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Recommendation Ads<\/strong> \u2013 types of ads that are relevant to the content of the page or post where you place them, as well as the visitors.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Search Ads<\/strong> \u2013 to get the most out of Amazon\u2019s search feature, display ads using keywords you or your visitors selected.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Custom Ads<\/strong> \u2013 you get full control over which ads appear on your website.<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You should know that Amazon Native Ads are responsive, so you don\u2019t have to worry about how they look on different screen sizes. <strong>You can also place them in different positions on your pages, usually either after the text or somewhere between two paragraphs.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-top-picks-banner&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"add-amazon-native-ads-to-wordpress\"><\/a>How to Add Amazon Native Ads to WordPress<\/h2>\n<p>[\/vc_column_text][vc_column_text]Before you\u2019re able to add Amazon Native Ads to your WordPress website, you\u2019ll first need to have an Amazon Associates account. Head on over to the <a href=\"https:\/\/affiliate-program.amazon.com\/\" target=\"_blank\" rel=\"noopener\">Amazon Associates page<\/a> and create a profile. <strong>Keep in mind that you\u2019ll need to have at least one asset \u2013 a website or an app \u2013 that allows ad placement.<\/strong> You\u2019ll need to wait until Amazon determines your asset meets its criteria &#8211; largely regarding content quality, originality, and posting frequency &#8211; before you\u2019re admitted into the program.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Once that\u2019s been dealt with, you are free to create your first ad.<strong> If you want to create a recommendation ad, for example, you\u2019ll need to configure it \u2013 choose the placement, the categories of products that match your content the best.<\/strong> You\u2019ll also be able to do neat things such as add keywords as a fallback option in case there are no recommendation ads based on your category of choice. You might also decide to show interest-based ads.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Either way, after you\u2019ve created the ad, you\u2019ll get the code for it.<\/strong> Your next step would be to go to your WordPress website, navigate to <em><strong>Plugins &gt; Add New<\/strong><\/em>, and search for the <a href=\"https:\/\/wordpress.org\/plugins\/ad-inserter\/\" target=\"_blank\" rel=\"noopener\">Ad Inserter plugin<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"510\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Amazon-Native-Ads-Plugin.jpg\" class=\"attachment-full size-full\" alt=\"Amazon Native Ads Plugin\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Amazon-Native-Ads-Plugin.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Amazon-Native-Ads-Plugin-300x158.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Amazon-Native-Ads-Plugin-768x404.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Amazon-Native-Ads-Plugin-620x326.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>After installing and activating the plugin, you can set it up and create your first block for an ad.<\/strong> Navigate to <em><strong>Settings &gt; Ad Inserter<\/strong><\/em>, and there you\u2019ll see the windows where you can add code to different blocks, choose their placement depending on the type of page you want to place the code, and how you want the ad displayed.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"690\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Ad-Inserter.jpg\" class=\"attachment-full size-full\" alt=\"Ad Inserter\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Ad-Inserter.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Ad-Inserter-300x214.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Ad-Inserter-768x547.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Ad-Inserter-620x441.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]We\u2019ve already covered the plugin and what it can do in our <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-manage-ads-in-wordpress\/\">article on ad management<\/a>, and you\u2019re more than welcome to check it out if you need ideas on how to use it best. <strong>The plugin has lots of interesting options, but the gist of it is that you can simply choose where and how you want to display the Amazon Native ad, and you can easily enter its code.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"best-practices\"><\/a>Amazon Native Ads Best Practices<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Amazon-Native-Ads-Best-Practices.jpg\" class=\"attachment-full size-full\" alt=\"Amazon Native Ads Best Practices\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Amazon-Native-Ads-Best-Practices.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Amazon-Native-Ads-Best-Practices-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Amazon-Native-Ads-Best-Practices-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/07\/Amazon-Native-Ads-Best-Practices-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Now that the hard part is behind us,<strong> let\u2019s see if we can find some best practices for using Amazon Native Ads on your WordPress website<\/strong>. An ad is an ad, you might say, but even that means that things like placement might affect its prominence, which would in turn affect its effectiveness.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>The number one tip for success with using Amazon Native Ads is to make sure that the products you advertise on the website match the theme of the surrounding content.<\/strong> If it\u2019s the content that attracts people to visit the website and ultimately view the ad, it only makes sense that the ad should have something to do with that content.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Amazon would also advise including recommended ads at the end of every post throughout your whole website.<\/strong> Because you can do this fairly easily, without having to add code to each page individually, this is a time-effective way to increase impressions and potentially boost your earnings.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Speaking of placing ads at the end of the page, <strong>you should know that this isn\u2019t the only place where your ads could \u2013 or should \u2013 go<\/strong>. Placing ads near the end of the page \u2013 just before the content is over \u2013 is a good strategy for product-oriented pages. If you\u2019re creating more long-form content, you might consider placing some ads in the body of the text. Be careful, though, and remember to add tracking IDs for each ad so that you can track performance and adjust accordingly.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Let\u2019s Wrap It Up!<\/h2>\n<p>[\/vc_column_text][vc_column_text]For publishers, Amazon Native Ads can be one of the better ways to earn some money from their website. If this sounds good to you, remember that you\u2019ll first need to pass Amazon\u2019s criteria for quality, and then spend some time thinking about product categories, fallbacks, and the type of content you\u2019re creating for your website. Also, don\u2019t forget to get familiar with the plugin you\u2019ll use to inject the ad code into your pages. Master the plugin and the ads and then turn on those tracking IDs \u2013 and you\u2019ll be all set.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Want to monetize your WordPress website with Amazon ads? We&#8217;ll show you how to add Amazon Native ads to your website quickly and easily.<\/p>\n","protected":false},"author":9295,"featured_media":26576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[4,13],"class_list":["post-26345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-tips","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/26345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/9295"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=26345"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/26345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/26576"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=26345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=26345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=26345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}