{"id":24771,"date":"2021-05-27T15:00:11","date_gmt":"2021-05-27T13:00:11","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=24771"},"modified":"2022-02-02T10:22:45","modified_gmt":"2022-02-02T09:22:45","slug":"tips-for-high-converting-video-marketing","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/tips-for-high-converting-video-marketing\/","title":{"rendered":"6 Tips for High-Converting Video Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]In today\u2019s age of <a href=\"https:\/\/qodeinteractive.com\/magazine\/ultimate-guide-to-content-marketing\/\">content-focused marketing<\/a>, video has become more important than ever. A quality video has the power to inform, entertain, inspire, and help people identify with a brand better than any other type of content. It allows you to tell a story in the most creative and visually compelling manner, which is why it falls among the most effective digital marketing assets available. According to some <a href=\"https:\/\/biteable.com\/blog\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">video marketing statistics<\/a>, over 80% of businesses prefer to use video as their marketing tool, while a whopping 78% of people watch online videos on a weekly basis.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Video-Marketing.jpg\" class=\"attachment-full size-full\" alt=\"Video Marketing\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Video-Marketing.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Video-Marketing-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Video-Marketing-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Video-Marketing-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]After taking all these into account, you are probably wondering \u2013 what strategies can you employ to create engaging and converting videos that will take your marketing results to a whole new level? We are going to <strong>present some of the most effective video marketing tips<\/strong> that will help you not only capture the attention of your intended audience but also encourage them to interact with your brand and turn them into converting customers. But before we begin, we are going to briefly explain <strong>what video marketing entails and share some of the most used types of marketing videos <\/strong>out there<strong>.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">What Is Video Marketing<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/What-Is-Video-Marketing.jpg\" class=\"attachment-full size-full\" alt=\"What Is Video Marketing\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/What-Is-Video-Marketing.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/What-Is-Video-Marketing-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/What-Is-Video-Marketing-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/What-Is-Video-Marketing-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Simply put,<strong> video marketing is the use of video content to promote products or services<\/strong>, raise awareness about a brand, generate engagement, and ultimately, increase sales. Now, what type of video content you will create depends entirely on your specific goals, your brand values, and the general audience you want to present these videos to. Therefore, it is important to determine these three factors before you start making videos.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]As for the most suitable platform to upload and share your videos with the world, your choices are pretty much limitless. Still, YouTube remains the most popular video sharing platform and the number one choice of many marketers, along with Vimeo. Also, networks like Instagram, Snapchat, Facebook, and Twitter are an excellent choice, too.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Video Marketing Types<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Video-Marketing-Types.jpg\" class=\"attachment-full size-full\" alt=\"Video Marketing Types\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Video-Marketing-Types.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Video-Marketing-Types-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Video-Marketing-Types-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Video-Marketing-Types-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]There are several different types of videos you can use to fulfill your specific marketing goals. And this time around, we are going to list some of them:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Product\/Service Videos<\/strong> \u2013 these types of videos are great if you have a product to sell and want to share with potential customers how it actually works. This is also an excellent opportunity to do a detailed product review and talk about multiple characteristics of each product. Explaining the benefits can help users determine whether the products in question are actually useful for them or not, which means that these types of videos have a huge sales-boosting potential.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Educational (How-To) Videos<\/strong> \u2013 the starting point of how-to videos can often be quite similar to product videos, but they go a step further than that. Namely, these types of videos provide value to viewers by allowing them to learn a practical, often niche-specific skill and, more importantly, to help them solve a problem. They can be used to teach viewers how to use a specific product (or service) in full detail or can even focus on an entire niche. For example, your educational video can explain how to use a specific plugin, or it can be about a broader type of topic, like \u201c10 Strategies for Boosting Your SEO\u201d.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Testimonials<\/strong> \u2013 essentially, these types of videos are a great way to take your product promotion efforts to a whole new level. As their name suggests, these videos focus on an actual, real customer who has tried using your product and has its own, positive impressions about it.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Brand\/Behind-the-Scenes Videos<\/strong> \u2013 these videos can be great when it comes to getting your audience to connect with your brand better. They usually focus on the actual people and their dynamic behind the curtain, thus \u201chumanizing\u201d your brand in a way and getting it closer to potential customers. These can be simple videos of employees sharing their working experiences, a look into one of the meeting sessions, or even an outing where coworkers engage in doing fun things together. As long as it allows the viewers to meet the face behind the brand and succeeds in putting your business in a positive light, your choices when it comes to making these types of videos are limitless.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Email Videos<\/strong> \u2013 a relatively new form of video marketing, email videos are quite literally defined by their name (videos that are being sent using email). As such, they have a goal to quickly capture the attention of prospects and usually contain a short introduction, a concrete proposition or offer, and a strong CTA.<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Of course, there are many other types of video content you can make to successfully market your brand, like vlogs, interviews, webinars, and live streaming videos, among others. But this time around, we\u2019ve decided to list only a few examples to give you a brief idea of your options.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-top-picks-banner&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Best Tips to Create Video Content That Converts<\/h2>\n<p>[\/vc_column_text][vc_column_text]Now that we\u2019ve established what video marketing is and talked about several different marketing video types, it\u2019s time to take a look at some useful video creation tips. Here are the best strategies that will allow you to create engaging brand-driven <a href=\"https:\/\/qodeinteractive.com\/magazine\/free-stock-video-footage\/\">video content<\/a> meant to increase conversions and boost your overall marketing strategy:[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#keep-things-interesting\">Keep Things Interesting \u2013 From Beginning to End<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#keep-things-short\">Keep Things Short &#8211; Introduce Your Point Under 10 Seconds<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#add-some-animations\">Add Some Animations<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#take-care-of-your-audio\">Take Care of Your Audio<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#add-call-to-action\">Add a Call to Action (CTA)<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#introduce-face\">Introduce a Face \u2013 or a Memorable Character<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"keep-things-interesting\"><\/a>Keep Things Interesting \u2013 From Beginning to End<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Keep-Things-Interesting-\u2013-From-Beginning-to-End.jpg\" class=\"attachment-full size-full\" alt=\"Keep Things Interesting \u2013 From Beginning to End\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Keep-Things-Interesting-\u2013-From-Beginning-to-End.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Keep-Things-Interesting-\u2013-From-Beginning-to-End-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Keep-Things-Interesting-\u2013-From-Beginning-to-End-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Keep-Things-Interesting-\u2013-From-Beginning-to-End-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]First and foremost, your video should be able to hold your viewer\u2019s attention while unequivocally presenting your brand, product, or service. Therefore, it\u2019s important to carefully plan out your video, from the very beginning to the end. The general aim is to <strong>be as concise and concrete as possible while offering something interesting (and valuable) to viewers at the same time.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]For example, if you plan to be off-screen and want to use a voiceover to present your product, we highly suggest typing out a video script to make sure you include everything you want to share with your audience. This will also allow you to create a compelling story that will effectively follow the visuals presented on the screen. You can even try creating a storyboard to organize everything better and get a proper perspective from a head-start.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You can also hold the attention of your visitors by <strong>sticking to the rule of \u201cshowing\u201d rather than \u201ctelling\u201d<\/strong>. In other words, you can introduce a key point of each sentence (or segment) by adding relevant imagery on the screen that will further emphasize your script.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Of course, sounding as natural as possible when stating your points is important as well. If you\u2019re off-camera, you should still try to read your script out loud in a conversational (informal) type of tone to sound genuine and authentic to users.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"keep-things-short\"><\/a>Keep Things Short &#8211; Introduce Your Point Under 10 Seconds<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Keep-Things-Short-\u2013-Introduce-Your-Point-Under-10-Seconds.jpg\" class=\"attachment-full size-full\" alt=\"Keep Things Short \u2013 Introduce Your Point Under 10 Seconds\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Keep-Things-Short-\u2013-Introduce-Your-Point-Under-10-Seconds.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Keep-Things-Short-\u2013-Introduce-Your-Point-Under-10-Seconds-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Keep-Things-Short-\u2013-Introduce-Your-Point-Under-10-Seconds-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Keep-Things-Short-\u2013-Introduce-Your-Point-Under-10-Seconds-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]In cases of video content, \u201ctime is money\u201d is not just a phrase. And while the optimal video length can largely depend on the type of video you\u2019re planning to make, you should still <strong>aim to keep things simple and introduce your key point within the first five to ten seconds<\/strong>. Make sure to entice the viewers to keep watching by giving them a clear reason why they should do so from the very beginning.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Another important thing \u2013 if possible, try not to cram too many details into one video and <strong>keep only the information that is necessary<\/strong> instead. This is especially true if you have a review type of video and your product or service contains too many features. In that case, stick to listing and explaining only the most important ones. Talking about each and every possible feature can easily overwhelm and distract your viewers, which can only be counterproductive for your business in the long run.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"add-some-animations\"><\/a>Add Some Animations<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-Some-Animations.jpg\" class=\"attachment-full size-full\" alt=\"Add Some Animations\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-Some-Animations.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-Some-Animations-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-Some-Animations-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-Some-Animations-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Using animations is a great way to add some creativity and that extra oomph to your video content. Animations can be fun, inspiring, and overall entertaining to watch. If done well, they can trigger emotions among your viewers and get them to resonate with your brand. As a result, they can even <strong>encourage them to start a conversation or check out more of what you have to offer<\/strong>, which can only improve your brand recognition and increase conversions. For example, if you\u2019re making an educational or promotional type of video, it would be a good idea to introduce some animations and illustrate the way a specific feature of your product or service works in just a few seconds.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Finally, no matter what type of animation you\u2019re trying to create, make it so that it represents your brand\u2019s unique set of colors. Also, your animations must align with the personality of your business, as well as its overall message and values.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"take-care-of-your-audio\"><\/a>Take Care of Your Audio<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Take-Care-of-Your-Audio.jpg\" class=\"attachment-full size-full\" alt=\"Take Care of Your Audio\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Take-Care-of-Your-Audio.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Take-Care-of-Your-Audio-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Take-Care-of-Your-Audio-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Take-Care-of-Your-Audio-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]It goes without saying that the <strong>quality of your videos should be nothing short of perfect, and good audio quality is an essential part of that.<\/strong> Say that you have a high-quality production video and bad audio to go along with it \u2013 for example, users can hear random background noises, echoes, or worse yet, they have trouble hearing you properly. It\u2019s needless to say that this combination can easily throw away your viewers and give off a negative impression of your brand.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]There are many different ways in which you can improve the sound quality of your videos. Naturally, the first step would be choosing the appropriate audio recording device \u2013 for example, if you\u2019re planning to record yourself (or someone else) on camera when making videos (to create a product review, a testimonial, a livestream, or anything else of the sort), we suggest using portable audio recording devices. In case you\u2019re planning to record a voice-over on your videos, a USB microphone would be your best bet. You should consider using an appropriate <a href=\"https:\/\/clipchamp.com\/en\/video-editor\/\" target=\"_blank\" rel=\"noopener\">video editing software<\/a> as well, like <a href=\"https:\/\/www.adobe.com\/products\/premiere.html\" target=\"_blank\" rel=\"noopener\">Adobe Premiere Pro<\/a>, <a href=\"https:\/\/www.apple.com\/final-cut-pro\/\" target=\"_blank\" rel=\"noopener\">Final Cut Pro<\/a>, or <a href=\"https:\/\/www.lwks.com\/\" target=\"_blank\" rel=\"noopener\">Lightworks<\/a> (in case you want a free option). Also, if possible, record your videos in a quiet room, with no background noise.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Finally, if you don\u2019t have the conditions to record the voice-over for your videos yourself, you can always hire a professional to do it for you. And if you\u2019re on the budget, we suggest checking out one of the online places that offer audio recording services, like <a href=\"https:\/\/www.fiverr.com\/gigs\/audio-recording\" target=\"_blank\" rel=\"noopener\">Fiverr<\/a>, for example. With a bit of luck, you will be able to find freelancers willing to do a voiceover service that costs not more than 5 to 10 dollars per minute.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"add-call-to-action\"><\/a>Add a Call to Action (CTA)<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-Call-to-Action.jpg\" class=\"attachment-full size-full\" alt=\"Add a Call to Action\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-Call-to-Action.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-Call-to-Action-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-Call-to-Action-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-Call-to-Action-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>A call to action (or CTA) is an important tool used in many forms of marketing<\/strong> \u2013 and video marketing is no exception. You should think about the purpose of your video and ask yourself \u2013 what actions you want your video viewers to take next? Do you want them to download a demo, buy a product, share your content, or do you simply want to gain more views?[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Some of the most common video CTAs include phrases like \u201cmake sure to like, share and subscribe\u201d, \u201cvisit our website\u201d, \u201csign up for our newsletter\u201d, etc. Figure out the phrase that best works for you and your overall goals and then <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-design-cta\/\">tailor your CTA<\/a> accordingly.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Once you\u2019ve got that figured out, make sure to <strong>add prominent and actionable CTAs wherever you deem appropriate<\/strong> in your video. One piece of advice, though \u2013 while it\u2019s true that many videos feature CTAs at the very end, not everyone watches videos in their entirety. So, by all means, include your CTA there, but do not hesitate to be repetitive and introduce it a couple more times throughout your video as well (at the beginning, in the middle, etc.).[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"introduce-face\"><\/a>Introduce a Face \u2013 or a Memorable Character<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Introduce-a-Face.jpg\" class=\"attachment-full size-full\" alt=\"Introduce a Face\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Introduce-a-Face.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Introduce-a-Face-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Introduce-a-Face-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Introduce-a-Face-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]No matter if you choose to design and animate a character or opt for showing an actual person on the screen, adding a \u201cface\u201d to your videos is always a good thing. Not only does it have the potential to give extra personality to your content, but it can also <strong>help further humanize your brand and make it more memorable and relatable to your audience<\/strong>. For example, in cases of testimonial videos, showing the face of your customer is welcome, if not mandatory.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]In case you plan to incorporate an animated character (or a so-called mascot) into your videos, we suggest using it in your video introduction, at the very end, as well as any time you want to add your CTA.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You can apply a similar strategy if you plan to feature a real person in your videos, although, depending on the subject, you (or any other person that will appear in the video) can show up on the screen wherever you deem appropriate. We suggest mixing things up in editing to introduce suitable brand or product-related visuals and then switch back to the person addressing the audience. This way, you will hold the attention of the viewers while appearing reliable and professional all at once.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Wrapping Things Up<\/h2>\n<p>[\/vc_column_text][vc_column_text]Videos are one of the most effective marketing tools that have the potential to engage your audience and increase brand awareness like no other. And while there\u2019s a myriad of things to consider and take care of once you start to plan out your videos, we\u2019ve tried to cover the most essential tips to help you get a good general idea of where to start. Do not hesitate to try out our suggestions and start using the benefits of video marketing to your advantage ASAP.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Check out these video marketing tips that will help you capture the attention of your intended audience as well as encourage them to engage with your brand.<\/p>\n","protected":false},"author":2,"featured_media":24859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[27,4,70],"class_list":["post-24771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content","tag-tips","tag-video"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/24771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=24771"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/24771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/24859"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=24771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=24771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=24771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}