{"id":24732,"date":"2024-04-05T13:00:06","date_gmt":"2024-04-05T11:00:06","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=24732"},"modified":"2024-07-08T07:05:36","modified_gmt":"2024-07-08T05:05:36","slug":"tips-for-writing-landing-page-copy-that-converts","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/tips-for-writing-landing-page-copy-that-converts\/","title":{"rendered":"Tips For Writing Landing Page Copy That Converts"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Landing pages are powerful tools usually made with one goal in mind \u2013 to make a conversion. These types of pages have the purpose of<strong> getting the viewers to focus on one specific objective and encourage them to take action by offering them a concrete solution<\/strong> \u2013 before they have a chance to click away. The final goal is usually to <strong>make a profit by turning casual visitors into actual, paying customers or clients,<\/strong> or reach whatever other business bottom line. So, no matter if you offer a digital or physical product, a webinar, a free demo of any sort, or something else entirely, you should consider using <a href=\"https:\/\/qodeinteractive.com\/magazine\/what-is-landing-page\/\">a landing page<\/a> to achieve your marketing-oriented goals.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Landing-Page.jpg\" class=\"attachment-full size-full\" alt=\"Landing Page\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Landing-Page.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Landing-Page-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Landing-Page-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Landing-Page-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Now, as in many other cases of content marketing, <strong>the basis of every converting landing page is a persuasive and well-written copy.<\/strong> Namely, if the copy you produce doesn\u2019t manage to incite users to take the desired action, this can be detrimental to your conversion rate.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Of course, the design of your landing page matters a great deal, too. Using appropriate images and colors, adding your logo, emphasizing your headline and CTA \u2013 all this serves to enhance the visual identity of your brand and highlight the copy itself. The design and the page copy are inherently connected, so making sure that they work well together is vital for the success of your conversions.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]This time around, however, we\u2019ve decided to focus on the ways in which you can take care of the landing page copy in particular. So without further ado, <strong>here are some useful writing tips that will help you generate a compelling and actionable copy for your landing page<\/strong> and skyrocket your conversions:[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#do-not-use-ai\">Do Not Use AI<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#create-an-attention-grabbing-headline\">Create an Attention-Grabbing Headline<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#emphasize-the-benefits-in-your-copy\">Emphasize the Benefits in Your Copy<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#be-concise\">Be Concise<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#include-testimonials\">Include Testimonials<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#add-clear-call-to-action-cta\">Add a Clear Call-to-Action (CTA)<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#use-the-power-of-statistics-to-your-advantage\">Use the Power of Statistics to Your Advantage<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#write-for-humans\">Write for Humans<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"do-not-use-ai\"><\/a>Do Not Use AI<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Do-Not-Use-AI.jpg\" class=\"attachment-full size-full\" alt=\"Do Not Use AI\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Do-Not-Use-AI.jpg 970w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Do-Not-Use-AI-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Do-Not-Use-AI-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Do-Not-Use-AI-620x354.jpg 620w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]It\u2019s a bit awkward having to stress this, but a surprising amount of copywriters and content editors rely a bit too much on AI chatbots and other tools for writing website copy. Ever since the big breakthrough of ChatGPT in 2022, starting the so-called \u201cAI boom\u201d we\u2019ve been witnessing <strong>a surge in writing assistants like Jasper, Gemini, Copy.ai, Writesonic and others<\/strong>, most of which appear or promise to be useful in writing landing page and other web copy.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]AI tools can be good for some purposes: for instance, there are several ways in which <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-wordpress-bloggers-can-benefit-from-ai\/\">bloggers can use and benefit from AI<\/a>, from research to proofreading and beyond. AI can be used for <a href=\"https:\/\/qodeinteractive.com\/magazine\/best-ai-video-generators\/\">generating text to video<\/a>, and they can make solid <a href=\"https:\/\/qodeinteractive.com\/magazine\/best-wordpress-chatbot-plugins\/\">chatbot plugins for WordPress<\/a>. <strong>There\u2019s a lot you can do with AI tools but writing landing page copy is not one of them.<\/strong> Or, at least, it really shouldn\u2019t be.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The landing page is an extremely important asset for conversion, brand identity, SEO and UX. It\u2019s your crucial piece of material for reaching your target audiences and getting them to perform the desired action. It\u2019s also vital for expanding the reach, for establishing trust and sending a clear and unique message. You definitely don\u2019t want to entrust this sensitive and important task to a tool that starts every piece with \u201cIn today\u2019s digital landscape\u2026\u201d[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The main thing about using AI tools like ChatGPT successfully is to feed them the right prompts. However, <strong>even with the right prompts, they are highly likely to output extremely generic content<\/strong>, phrases that have been repeated so many times they are no longer perceived as messages, and unbacked claims. Since they\u2019re pretty widely used, people are already getting a hang of what their copy sounds like, so it\u2019s fairly easy to recognize that something has been written by AI. And if your landing page sounds and looks like it\u2019s been AI-generated, what sort of impression is that supposed to make on the visitors? Not a very good one, for sure.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]So, however tempted you get, do not use AI for your landing page copy. Just put in some effort and write your own and we promise it will be a thousand times better than anything a run-of-the-mill piece of AI could ever write.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"create-an-attention-grabbing-headline\"><\/a>Create an Attention-Grabbing Headline<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Attention-Grabbing-Headline.jpg\" class=\"attachment-full size-full\" alt=\"Attention Grabbing Headline\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Attention-Grabbing-Headline.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Attention-Grabbing-Headline-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Attention-Grabbing-Headline-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Attention-Grabbing-Headline-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]As in many other types of online copy, <strong>headline is the key element of your landing page that can make or break your conversions<\/strong>. Since your headline is often the only thing the visitors will truly focus on when viewing a landing page, it can also be your only selling point. After all, the headline should represent your main message, in a way, which is all the more reason to take extra care when creating it.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]While there are numerous ways in which you can generate a captivating headline (as well as many <a href=\"https:\/\/qodeinteractive.com\/magazine\/best-headline-analyzer-tools-for-wordpress\/\">headline analyzer tools<\/a> that can help you out), there are some general rules you should stick to for the best possible results. These include:[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Adding a value proposition.<\/strong> By emphasizing the key benefits of your offer in your headline, you allow your message to reach the right customers right from the get-go. So make sure to include at least one good reason why people should use your product or service in your headline.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Being concise and straight to the point.<\/strong> If you ask us, this is pretty self-explanatory. The shorter and more concise your headline copy, the easier it will be able to convey a clear message to those reading it.<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Of course, you can (and should, for that matter) also add a subheadline right underneath that will further support your headline\u2019s main message. Here you can offer any additional info related to your offer. You can explain in more detail what the service or product does, as well list any other reason (or reasons) why they should use it in the first place.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"emphasize-the-benefits-in-your-copy\"><\/a>Emphasize the Benefits in Your Copy<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Emphasize-the-Benefits-in-Your-Copy.jpg\" class=\"attachment-full size-full\" alt=\"Emphasize the Benefits in Your Copy\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Emphasize-the-Benefits-in-Your-Copy.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Emphasize-the-Benefits-in-Your-Copy-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Emphasize-the-Benefits-in-Your-Copy-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Emphasize-the-Benefits-in-Your-Copy-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]While it\u2019s totally okay to mention the final \u201csolution\u201d your products or services may bring to users, we advise you to put extra focus on the actual benefits instead. What we mean by this is that people usually know what \u201csolution\u201d is. Therefore, if you ask us, you should focus on creating a landing page copy that is all about <strong>offering a strong value proposition<\/strong> to potential customers.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The best way to do this is to <strong>list and describe the benefits of your product or service clearly<\/strong> and explain exactly how they are valuable to your customers. Say that you\u2019re offering food products meant to help people lose weight in a healthy way. The \u201csolution\u201d in this case would be \u201cfood products that help people lose weight\u201d, but you can also <strong>emphasize all (or most) of the benefits of using your product.<\/strong> For example, you can mention that it will reduce the risk of getting certain diseases, help them get better sleep, get more energy, boost their immune system, and so on.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]There are also multiple ways in which you can list the benefits of your offer. For example, you can include them by using quotes from your satisfied customers (more on that later), insert one of the most important benefits into your headline (like we mentioned in the beginning), and so on. You can even <strong>use a bulleted list<\/strong> if you want to be as concise as possible while providing all the important info at the same time \u2013 which brings us to our next point.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"be-concise\"><\/a>Be Concise<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Be-Concise-1.jpg\" class=\"attachment-full size-full\" alt=\"Be Concise\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Be-Concise-1.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Be-Concise-1-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Be-Concise-1-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Be-Concise-1-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]The truth is, people have no time to read every piece of content they find on the web in full detail \u2013 and the same applies to your landing pages. Most people want to get to the information fast, which is why many of them engage in so-called speed reading, or even scanning of the text to find its most important bits. For this reason, it\u2019s always important <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-write-scannable-blog-content\/\">to create scannable content<\/a>, no matter if you\u2019re writing for a blog post or a landing page copy.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The general rule of thumb would be to <strong>use clear, concise sentences when crafting the copy of your landing page.<\/strong> Try describing your product or service, as well as its benefits using fewer words that are easy to understand in general. If you want, you can also achieve this using the above-mentioned bulleted lists, for example.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Alternatively, you can mention only the most essential features of your product or service and then mention them more than once throughout your landing page (in your headline, in the CTA, etc.). By doing this, you ensure that the \u201cscanners\u201d don\u2019t miss out on the important bits of your offer without throwing them off with too much info either.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-top-picks-banner&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"include-testimonials\"><\/a>Include Testimonials<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Include-Testimonials.jpg\" class=\"attachment-full size-full\" alt=\"Include Testimonials\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Include-Testimonials.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Include-Testimonials-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Include-Testimonials-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Include-Testimonials-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]When it comes to converting landing page copy, sometimes there\u2019s no better way to present your offer than to let the customers do the talking. We suggest using customer testimonials in your landing page copy as <strong>they can help contribute to the credibility and value of your offer<\/strong>. This way, you have a chance to mention the most important aspects of your products and services while being genuine at the same time.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Testimonials, which are rather easy to add, especially if you <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-testimonial-plugins\/\">use a testimonials plugin<\/a>, can be presented in a form of a video or textual quote. They can come from your social media networks (like Twitter or Instagram), comments on your blog posts, and any other online interactions. You can place them as the centerpiece of your landing page (they can even be a part of your headline), below your headline and subheadline, or even at the bottom \u2013 your choices are practically limitless.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"add-clear-call-to-action-cta\"><\/a>Add a Clear Call-to-Action (CTA)<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-a-Clear-Call-to-Action.jpg\" class=\"attachment-full size-full\" alt=\"Add a Clear Call-to-Action\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-a-Clear-Call-to-Action.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-a-Clear-Call-to-Action-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-a-Clear-Call-to-Action-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-a-Clear-Call-to-Action-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]A Call to Action (or CTA) is a key element of every copy that has a goal to convert. A solid CTA helps ease the customer journey and contains a clear message that indicates what step you want them to take next. In fact, we\u2019d go as far as to say that all your copy should be made with this message in mind, as making conversions is the main reason why you created a landing page in the first place. Do you want your visitors to buy a product from you, download an e-book, use your service, or simply want them to learn more about what you have to offer? Take your ultimate goal into consideration, and then create an actionable CTA in accordance with that.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Speaking of a converting call to action, you mustn\u2019t forget to focus on the copy of the CTA button itself either. Namely, <strong>CTA buttons are among the first things that visitors notice when glancing upon a page<\/strong>, so make sure they contain a verb that suggests immediate action and clearly lets visitors know what you want them to do (like buy, download, etc.). You should also<strong> try creating a sense of urgency<\/strong> and encourage users to really click on that button by adding a word like \u201cnow\u201d next to your action verb. Finally, don\u2019t forget to <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-design-cta\/\">design your CTA button<\/a> in a way that will make it instantly visible on your page, as this can largely contribute to your conversions as well.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"use-the-power-of-statistics-to-your-advantage\"><\/a>Use the Power of Statistics to Your Advantage<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Use-the-Power-of-Statistics-to-Your-Advantage.jpg\" class=\"attachment-full size-full\" alt=\"Use the Power of Statistics to Your Advantage\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Use-the-Power-of-Statistics-to-Your-Advantage.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Use-the-Power-of-Statistics-to-Your-Advantage-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Use-the-Power-of-Statistics-to-Your-Advantage-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Use-the-Power-of-Statistics-to-Your-Advantage-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]When it comes to creating a convincing landing page, <strong>numbers can make all the difference<\/strong>. We suggest that you provide statistics related to your offer, but <strong>do so in a way that will best resonate with your audience<\/strong>. Say that you have an environmentally-friendly product or service, for example. Instead of offering a percentage of reduced carbon emissions that can be achieved by using it, you can be even more specific by displaying the number of trees people can save if they use your products instead. By giving a more vivid mental description and combining it with a clear number, you can <strong>make your offer more relatable<\/strong> and can really inspire them to make a purchase.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"write-for-humans\"><\/a>Write for Humans<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Write-for-Humans-1.jpg\" class=\"attachment-full size-full\" alt=\"Write for Humans\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Write-for-Humans-1.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Write-for-Humans-1-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Write-for-Humans-1-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Write-for-Humans-1-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Maybe you\u2019d think that this goes without saying, but some marketers actually forget this simple rule \u2013 <strong>write your landing page copy for humans, and not for machines<\/strong>. What we mean by that is that you should try and keep the tone in your copy as natural-sounding as possible. You can achieve this by avoiding any overly complicated language and aiming to write as you speak in your everyday life. Also, <strong>try using shorter sentences and don\u2019t hesitate to throw in casual phrasing<\/strong> here and there. Using a conversational tone rather than a robotic one will definitely resonate better with your visitors and thus has the real potential to raise your conversions.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Conclusion<\/h2>\n<p>[\/vc_column_text][vc_column_text]The goal behind every successful landing page is to lead the visitors and encourage them to take action in order to boost conversions and increase sales. And to do all that, producing a captivating landing page copy is crucial. So, go ahead \u2013 make sure to generate some killer headlines, properly emphasize the benefits of your offer, be as concise as possible, and don\u2019t forget to include a clearly noticeable and actionable CTA. If you follow these principles, you will have much greater chances of turning those visitors into customers and making profit.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Crafting effective landing page copy requires clarity, relevance, and persuasion. Check out how to engage your audience, focus on benefits, use compelling headlines, create strong CTAs, add social proof, utilize stats, create urgency, and more<\/p>\n","protected":false},"author":2,"featured_media":44418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[27,4,13],"class_list":["post-24732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","tag-content","tag-tips","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/24732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=24732"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/24732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/44418"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=24732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=24732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=24732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}