{"id":24160,"date":"2021-05-17T15:00:31","date_gmt":"2021-05-17T13:00:31","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=24160"},"modified":"2021-05-17T10:22:46","modified_gmt":"2021-05-17T08:22:46","slug":"beginners-guide-to-search-intent","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/beginners-guide-to-search-intent\/","title":{"rendered":"A Beginner&#8217;s Guide to Search Intent"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]The way we look for things online has changed an incredible lot with time. The core mechanics we as the searchers perform stayed more or less the same \u2013 the query is still there, as is the search engine. The bulk of the change came from what the search engine did after receiving the query and it was most obvious in the quality of results we started seeing. At least some of it has to do with the search engine\u2019s improved understanding of search intent.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]But it wasn\u2019t only the search engines that had to cater to specific search intents. Anyone who even dabbles in search engine optimization needs to factor in intent when <a href=\"https:\/\/qodeinteractive.com\/magazine\/keyword-research-and-how-to-do-it-right\/\">choosing keywords<\/a>, phrases, and even types of content they produce. For someone who\u2019s new to all of this, it can get very confusing really fast. So let\u2019s ease into it.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]In this article, you\u2019ll read:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#what-is-search-intent\">What Is Search Intent?<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#what-are-the-different-types-of-search-intent\">What Are the Different Types of Search Intent?<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#how-to-put-this-knowledge-to-work\">How to Put This Knowledge to Work<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"what-is-search-intent\"><\/a>What Is Search Intent?<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/What-Is-Search-Intent.jpg\" class=\"attachment-full size-full\" alt=\"What Is Search Intent\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/What-Is-Search-Intent.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/What-Is-Search-Intent-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/What-Is-Search-Intent-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/What-Is-Search-Intent-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]When a person performs a query \u2013 searches for something online using a search engine \u2013 they have a reason for doing it. <strong>They want to achieve something<\/strong> \u2013 find out what\u2019s the weather going to be like tomorrow, keep tabs on a business competitor\u2019s blog, buy a present for a loved one, or find out which flowers are the right gift for which occasion.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Search intent is what they were trying to achieve with their queries. <strong>Because search intent is synonymous with user intent, you can think about it as the motivation the user had when they were making a query.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]When you add <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-search-engines-work\/\">search engines and how they work<\/a> into the equation, you\u2019ll see that their job is to determine the user intent \u2013 the motivation, reason for the query \u2013 with nothing but keywords and modifiers to go on. <strong>They will, then, display results \u2013 which are increasingly more varied than just a list of links \u2013 that present the search engine\u2019s best approximation of what satisfies the user intent.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]This makes the results relevant to searchers\u2019 intent, which keeps the searcher from going to competing search engines. <strong>If you ever wondered what makes Google such a good search engine, its ability to determine search intent and satisfy it is a top contributor.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"what-are-the-different-types-of-search-intent\"><\/a>What Are the Different Types of Search Intent?<\/h2>\n<p>[\/vc_column_text][vc_column_text]While keywords and keyword modifiers \u2013 words that help specify the search intent \u2013 might come in an endless stream of combinations, there aren\u2019t endless types of search intents. <strong>You can categorize most searches by assigning them into one of only four different categories.<\/strong> This is a great tool to help you understand how search engines cater to different user intents, and what you can do to get your website among the ones chosen to fulfill that intent.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">Informational Search Intent<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"583\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Search-Intent.jpg\" class=\"attachment-full size-full\" alt=\"Search Intent\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Search-Intent.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Search-Intent-300x180.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Search-Intent-768x462.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Search-Intent-620x373.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>Whenever someone is using a search engine to find some kind of information they want, their search intent can be classified as informational.<\/strong> Keep in mind that \u201cinformational\u201d is a broad category, as the content that might be served up to match it for the keywords \u201capple pie,\u201d for example, can include images of apple pies, videos of people making the apple pie, web pages with recipes, images of apple pie ingredients, articles about the history of the apple pie and its relevance in the culture today.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The type of informational content you get will depend on the modifiers you use. <strong>You can spice the search up using, for example:<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">apple pie pastry<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">apple pie calories<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">apple pie origins<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">apple pie filling<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Usually, however, if you type only \u201capple pie\u201d in the search bar, search engines will serve up endless recipes because they know that\u2019s what people are looking for. <strong>Search engines are becoming better at that by the day.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">Navigational Search Intent<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"573\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Google-Drive-Login.jpg\" class=\"attachment-full size-full\" alt=\"Google Drive Login\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Google-Drive-Login.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Google-Drive-Login-300x177.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Google-Drive-Login-768x454.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Google-Drive-Login-620x367.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>When a person is making a query with the sole purpose of viewing a certain website, web page, or service, their intent is what we call navigational.<\/strong> They are making the query so they can visit a certain site. Searching for \u201cGoogle Drive,\u201d \u201cYouTube,\u201d or \u201cTwitch\u201d will usually yield the website that\u2019s been searched for as one of the top results, likely the topmost one.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Here are some navigational modifiers you might come across:<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Contact<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Customer service or support<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Login or sign in<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">About Us<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]When ranking for navigational search terms, it\u2019s best to stick to the terms that relate to your website. <strong>There\u2019s no reason to try to rank for \u201cWikipedia login,\u201d or something like that.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">Commercial Investigation Search Intent<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"614\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Google-Search.jpg\" class=\"attachment-full size-full\" alt=\"Google Search\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Google-Search.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Google-Search-300x190.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Google-Search-768x487.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Google-Search-620x393.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>Also called preferential search intent, this is what people do when they\u2019re researching products online.<\/strong> One of the interesting ways people have been using the internet to make purchase decisions \u2013 even when making in-store purchases \u2013 is to go online and look for comparisons, reviews, and opinions on things before deciding whether to purchase them. A commercial investigation search is a part of that process.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>The searches that fall into this category may look something like this:<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">The best laptop under $700<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">iPhone 12 review<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Frozen apple pie comparison<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Nike Pegasus vs Adidas Ultra Boost<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]As you can see, the types of modifiers you\u2019ll find in this intent type include lots of \u201cbest,\u201d \u201cvs,\u201d \u201creview,\u201d but you\u2019ll also find the occasional locational modifiers \u2013 names of parts of cities, or the ubiquitous \u201cnear me.\u201d <strong>It\u2019s also possible that this type of search will contain two or more names of products or services.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">Transactional Search Intent<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"665\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Google-Search-2.jpg\" class=\"attachment-full size-full\" alt=\"Google Search\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Google-Search-2.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Google-Search-2-300x206.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Google-Search-2-768x527.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Google-Search-2-620x425.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]When people know what they want to get and they just want to get on with it, without searching for any additional information or reviews, they\u2019ll search to buy a specific thing, sometimes from a specific place.<strong> In this case, their search intent is transactional \u2013 their goal is to make a purchase.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>When people want to make a purchase, their searches might look like this:<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">buy baby clothes online<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">McDonald\u2019s apple pie coupon<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">iPhone accessories Amazon<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">laptop sale near me<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>This search will usually contain the name of the product or service they want to buy.<\/strong> Sometimes, if the product or service is a generic term, they might use a branded keyword as a modifier, specifying either the brand of the product or a specific shop where they want to make a purchase.[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-top-picks-banner&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"how-to-put-this-knowledge-to-work\"><\/a>How to Put This Knowledge to Work<\/h2>\n<p>[\/vc_column_text][vc_column_text]Now that you understand what search intent is, and why search engines need to be good at determining search intent and answering it, let\u2019s see what all of it means to you. If you have a website and you want the people to be happy they visited it, it probably won\u2019t suffice to only match the search term \u2013 <strong>you\u2019ll need to match the intent type, as well.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">Understanding the Intent<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Understanding-the-Intent.jpg\" class=\"attachment-full size-full\" alt=\"Understanding the Intent\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Understanding-the-Intent.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Understanding-the-Intent-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Understanding-the-Intent-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Understanding-the-Intent-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]First of all, you\u2019ll need to have a way of understanding what\u2019s the intent behind a search phrase. Sometimes, your knowledge of language and instincts will be all you need to figure out what\u2019s the intent behind the phrase. <strong>Other times, you\u2019ll need to rely on telltale signs such as modifiers to help you out. Here are the modifiers that go well with specific search types:<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Commercial Investigation<\/strong> \u2013 compare, review, best, vs.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Navigational<\/strong> \u2013 name related to a specific location, be it a brand, a product, or a service<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Informational<\/strong> \u2013 the five W\u2019s (who, what, when, where, why), guide, tips, example, tutorial<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Transactional<\/strong> \u2013 buy, purchase, order, price<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">Page Optimization<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Page-Optimization.jpg\" class=\"attachment-full size-full\" alt=\"Page Optimization\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Page-Optimization.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Page-Optimization-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Page-Optimization-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Page-Optimization-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>Next, you can use the combination of modifiers and the keywords you want to rank on to optimize certain pages of your website.<\/strong> The same website can cater to visitors with widely different search intents who got there using the same keyword, and in that case, it\u2019s paramount that you optimize for intent.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]For example, if you\u2019re selling baked goods \u2013 pies, let\u2019s say \u2013 <strong>you might create category pages for different kinds of pies, and then product pages for each pie specifically<\/strong>. You could then ensure that these pages contain relevant keywords with the transactional modifiers, as well as the type of content people would expect to see on category and product pages &#8211; images and descriptions.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]If the store has a blog, you can optimize it for informational intent \u2013<strong> but also commercial investigation if that\u2019s the type of content you want to create<\/strong>. Again, this means creating the appropriate content &#8211; how-to articles, infographics, even quizzes &#8211; and using the keywords with appropriate modifiers.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You\u2019ll have a tough time optimizing for navigational intent unless you\u2019re doing it for your brand and website. <strong>As for transactional search queries, the trick might be in boosting your organic strategies with search engine advertising.<\/strong> The fact that this type of intent usually carries the biggest ROI might warrant it.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">SERPs Analysis<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"555\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/SERPs-Analysis.jpg\" class=\"attachment-full size-full\" alt=\"SERPs Analysis\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/SERPs-Analysis.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/SERPs-Analysis-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/SERPs-Analysis-768x440.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/SERPs-Analysis-620x355.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]You might have noticed that search engines don\u2019t display results for all the queries in the same way. Depending on the intent, you\u2019ll see that the search engine displays different contents in different orders.<strong> This is important to notice because it will help you format the contents on your pages so that they rank better.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Check out the top performs on different SERPs. See what they have in common and try to find formatting rules that can help you make your content more likely to appear at the top. <strong>For example, check out the formatting of content that appears in the featured snippet, and see if you can apply any changes to your content that would make it more likely to appear in a snippet.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">Content Creation<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Content-Creation.jpg\" class=\"attachment-full size-full\" alt=\"Content Creation\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Content-Creation.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Content-Creation-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Content-Creation-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Content-Creation-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Using keywords and search intent modifiers with a keyword research tool is a sure way to get to some content ideas. <strong>If you\u2019re having trouble coming up with topics for your blog, this is a great way to get you out of the bind.<\/strong> There\u2019s no better way to come up with content ideas than to look up what people are looking up.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Looking at the broader picture that includes content types other than just articles or posts, you should always make sure that the content matches the intent. <strong>It has to match the type so that you don\u2019t send people with transactional intent to informational content, for example.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Content also needs to follow the format that works best for that type of content<\/strong> \u2013 a how-to for informational content, for example, and product reviews for commercial investigation.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Ideally, it should also have something in the title to make it a bit spicier, an adjective or two that communicate why people should look at that exact piece of content.<\/strong> It doesn\u2019t have to be much \u2013 saying that something is easy, simple, or pretty could do the trick. You just need to catch the eye and give an extra reason to give the content a look.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Let\u2019s Wrap It Up!<\/h2>\n<p>[\/vc_column_text][vc_column_text]For the most part, search engines are in the business of enabling people to find the things they need. This might sound simple but serving relevant results for a simple query is everything but an easy job. To be good at it, search engines need to be good at understanding why people are looking for something.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]But it\u2019s not just the search engines who need to understand search intent \u2013 everyone who wants to be found via a search engine query needs to understand intent, too. This beginner\u2019s guide showed you the basics of search intent, the what and the why, and at least a small part of the how. Now it\u2019s up to you to do your best to apply it on your website.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Do you want to understand what search intent is and how to use it? This guide will help you get the basics down and prepare you for further exploration. <\/p>\n","protected":false},"author":9295,"featured_media":24191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[25,4],"class_list":["post-24160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-seo","tag-tips"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/24160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/9295"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=24160"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/24160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/24191"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=24160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=24160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=24160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}