{"id":24054,"date":"2021-05-16T15:00:35","date_gmt":"2021-05-16T13:00:35","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=24054"},"modified":"2021-06-02T14:14:16","modified_gmt":"2021-06-02T12:14:16","slug":"how-to-add-facebook-pixel-to-wordpress","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/how-to-add-facebook-pixel-to-wordpress\/","title":{"rendered":"How to Add Facebook Pixel to Your WordPress Website"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Surely this has happened to you before: you\u2019d be looking up content online, be it buying tickets for a concert, shopping for clothes, or catching up with the news. After a while, you log onto Facebook and then, all of a sudden, you <strong>start seeing advertisements<\/strong> about just the thing you were looking up earlier, or similar. One of the reasons this is happening is <strong>Facebook Pixel<\/strong>: an invisible piece of code that does a lot of heavy lifting for advertisers.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]But what exactly is Facebook Pixel? Can anyone benefit from it? Do you need to add Facebook Pixel to your WordPress website?<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]If you are running any kind of a WordPress website, and <strong>if you are using Facebook advertising<\/strong>, this article may be of interest to you. Here\u2019s what we\u2019ll be discussing:[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#what-is-facebook-pixel-and-how-does-it-work\">What is Facebook Pixel and How Does It Work?<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#why-do-i-need-facebook-pixel\">Why Do I Need Facebook Pixel?<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#how-to-add-facebook-pixel-to-your-wordpress-website-using-code\">How to Add Facebook Pixel to Your WordPress Website Using Code<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#how-to-add-facebook-pixel-to-your-wordpress-website-using-a-plugin\">How to Add Facebook Pixel to Your WordPress Website Using a Plugin<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#how-to-test-for-facebook-pixels-using-a-chrome-extension\">How to Test For Facebook Pixels Using a Chrome Extension<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"what-is-facebook-pixel-and-how-does-it-work\"><\/a>What is Facebook Pixel and How Does It Work?<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/What-is-Facebook-Pixel-and-How-Does-It-Work.jpg\" class=\"attachment-full size-full\" alt=\"What is Facebook Pixel and How Does It Work\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/What-is-Facebook-Pixel-and-How-Does-It-Work.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/What-is-Facebook-Pixel-and-How-Does-It-Work-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/What-is-Facebook-Pixel-and-How-Does-It-Work-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/What-is-Facebook-Pixel-and-How-Does-It-Work-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Simply put, Facebook Pixel is just like <a href=\"https:\/\/qodeinteractive.com\/magazine\/getting-started-with-google-analytics\/\">Google Analytics<\/a>, only for Facebook advertisements. In broader terms,<strong> Facebook Pixel is an analytics tool<\/strong> designed to better target and measure the effectiveness of your advertising.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Facebook Pixel is actually a couple of lines of code which Facebook uses to <strong>track people\u2019s actions on websites it\u2019s installed on<\/strong> and gathers user data in order to assign individual users to different target groups. These users can then be targeted by advertisers on Facebook properties, such as, well, Facebook, Instagram, WhatsApp and others.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Say you are researching for an article or school assignment you are writing. You open this tab and that, read a bunch, copy what you need, and then close the tabs and forget all about them. The next time you log onto Facebook, you will suddenly be inundated with<strong> ads for just the things you were looking at<\/strong>, perhaps, if applicable, even down the same make and model. This is due to the websites you visited having had Facebook Pixel installed.[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-top-picks-banner&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"why-do-i-need-facebook-pixel\"><\/a>Why Do I Need Facebook Pixel?<\/h2>\n<p>[\/vc_column_text][vc_column_text]If you are using your website to sell\u2026 anything, really, be it product or service, and if you are using Facebook to advertise, Facebook Pixel will provide you with the same targeted advertisement the websites in the above example have. The advertisements which Facebook will show those users who have visited your website are now <strong>more likely to include your own advertisements<\/strong>, because Facebook now knows that a certain user was interested in your content.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]So, if your visitors and buyers are Facebook users (and <a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"noopener\">more than half of internet users worldwide are<\/a>), you have a clear economic interest in using Facebook to advertise and Facebook Pixel to help you out with that.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]As we are about to show you, you can <strong>simply add a couple of lines of code to your website<\/strong> and have Facebook do some work for you, which is very easy and takes no time at all. But you can do much more with Facebook Pixel than that.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"how-to-add-facebook-pixel-to-your-wordpress-website-using-code\"><\/a>How to Add Facebook Pixel to Your WordPress Website Using Code<\/h2>\n<p>[\/vc_column_text][vc_column_text]Simply installing Facebook Pixel on your website is easy enough. First, go to your <a href=\"https:\/\/www.facebook.com\/events_manager2\/\" target=\"_blank\" rel=\"noopener\">Facebook Events Manager page<\/a>. Once there, click <strong>Connect a data source<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Connect-a-data-source.jpg\" class=\"attachment-full size-full\" alt=\"Connect a data source\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Connect-a-data-source.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Connect-a-data-source-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Connect-a-data-source-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Connect-a-data-source-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Next, select <strong>Web<\/strong> and click <strong>Get started<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Web-Get-Started.jpg\" class=\"attachment-full size-full\" alt=\"Web Get Started\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Web-Get-Started.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Web-Get-Started-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Web-Get-Started-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Web-Get-Started-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]In the <strong>Set up web events<\/strong> window, select <strong>Facebook pixel<\/strong> and click<strong> Connect<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Connect.jpg\" class=\"attachment-full size-full\" alt=\"Pixel Connect\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Connect.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Connect-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Connect-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Connect-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]You then need to <strong>Name your pixel<\/strong> and, optionally, <strong>Check<\/strong> whether your website has any easy setup options. We will name our pixel <em>Our test pixel<\/em> and proceed to show you how to install Facebook pixel the (really not very) hard way. Once you\u2018ve filled out the form, click <strong>Continue<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Name-Pixel.jpg\" class=\"attachment-full size-full\" alt=\"Name Pixel\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Name-Pixel.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Name-Pixel-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Name-Pixel-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Name-Pixel-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]In the next window, choose<strong> Install Code Manually<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Istall-Code-Manually.jpg\" class=\"attachment-full size-full\" alt=\"Install Code Manually\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Istall-Code-Manually.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Istall-Code-Manually-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Istall-Code-Manually-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Istall-Code-Manually-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Finally, you will get the code you need. Click to <strong>Copy code<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"596\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Copy-Code.jpg\" class=\"attachment-full size-full\" alt=\"Copy Code\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Copy-Code.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Copy-Code-300x185.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Copy-Code-768x472.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Copy-Code-620x381.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]You need to copy this code into the <em>header.php<\/em> file of your WordPress website. In order to do that, navigate to <strong>Appearance\/Theme Editor<\/strong> from your WordPress dashboard, and select <strong>Theme Header<\/strong> from the right-hand side menu.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Theme-Editor.jpg\" class=\"attachment-full size-full\" alt=\"Theme Editor\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Theme-Editor.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Theme-Editor-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Theme-Editor-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Theme-Editor-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Find the<span style=\"font-weight: 400;\">\u00a0&lt;\/head&gt;<\/span> tag and copy the code just above it, making sure not to interfere with any other code. When you have done that, scroll right down and click <strong>Update File<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"588\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Paste-Code.jpg\" class=\"attachment-full size-full\" alt=\"Paste Code\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Paste-Code.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Paste-Code-300x182.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Paste-Code-768x466.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Paste-Code-620x376.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]And, just like that, you have added Facebook Pixel to your website. To make full use of it, you will need to get more acquainted with Facebook advertising and generate actual ad campaigns to work with your Pixel, but that is well beyond the scope of this article.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"how-to-add-facebook-pixel-to-your-wordpress-website-using-a-plugin\"><\/a>How to Add Facebook Pixel to Your WordPress Website Using a Plugin<\/h2>\n<p>[\/vc_column_text][vc_column_text]You can also use a plugin to set up Facebook Pixel on your website. The plugin we will be using is <a href=\"https:\/\/wordpress.org\/plugins\/pixelyoursite\/\" target=\"_blank\" rel=\"noopener\">Pixelyoursite<\/a>. But before we begin, we will need the <strong>Pixel ID<\/strong> from our Facebook Events Manager. You can find it in the <strong>Settings<\/strong> tab of your pixel.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Copy-Pixel-ID.jpg\" class=\"attachment-full size-full\" alt=\"Copy Pixel ID\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Copy-Pixel-ID.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Copy-Pixel-ID-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Copy-Pixel-ID-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Copy-Pixel-ID-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Once you have installed and activated the plugin, go to your WordPress dashboard and you will find it in the left-hand side menu. Navigate to <strong>PixelYourSite\/Dashboard<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Your-Site-Dashboard.jpg\" class=\"attachment-full size-full\" alt=\"Pixel Your Site Dashboard\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Your-Site-Dashboard.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Your-Site-Dashboard-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Your-Site-Dashboard-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Your-Site-Dashboard-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]In the plugin\u2019s <strong>General<\/strong> tab paste the ID into the <strong>Pixel IDs<\/strong> section, in the <strong>Facebook Pixel ID<\/strong> field.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Paste-Pixel-ID.jpg\" class=\"attachment-full size-full\" alt=\"Paste Pixel ID\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Paste-Pixel-ID.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Paste-Pixel-ID-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Paste-Pixel-ID-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Paste-Pixel-ID-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Then, scroll right down to the end of the page, and click <strong>Save Settings<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Save-Settings.jpg\" class=\"attachment-full size-full\" alt=\"Save Settings\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Save-Settings.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Save-Settings-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Save-Settings-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Save-Settings-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Of course, in order to actually configure an event for Facebook Pixel to track, you need the <strong>Events<\/strong> tab, but, as was the case with the manual method, the exact details of Facebook ad campaigns are beyond the scope of this article.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"524\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-Event.jpg\" class=\"attachment-full size-full\" alt=\"Add Event\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-Event.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-Event-300x162.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-Event-768x415.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Add-Event-620x335.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;78px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"how-to-test-for-facebook-pixels-using-a-chrome-extension\"><\/a>How to Test For Facebook Pixels Using a Chrome Extension<\/h2>\n<p>[\/vc_column_text][vc_column_text]If you are a Google Chrome user, there is an easy way to check whether your Facebook Pixel is working or not, or indeed see whether any Facebook pixels are active on a website you are visiting, once the pixel has been fully set up. To do that, you need to install a Chrome extension: the <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/facebook-pixel-helper\/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en\" target=\"_blank\" rel=\"noopener\">Facebook Pixel Helper<\/a>. Simply click <strong>Add to Chrome<\/strong> and, when prompted, click <strong>Add extension<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Helper.jpg\" class=\"attachment-full size-full\" alt=\"Pixel Helper\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Helper.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Helper-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Helper-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Helper-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]And, simple as that, you will be able to see Facebook pixels at work if your extension is active.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Extension-Preview.jpg\" class=\"attachment-full size-full\" alt=\"Pixel Extension Preview\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Extension-Preview.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Extension-Preview-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Extension-Preview-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Pixel-Extension-Preview-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;78px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">In Conclusion<\/h2>\n<p>[\/vc_column_text][vc_column_text]Internet advertising has come a long way from the days of banners and pop-ups. And with Facebook being the most popular social network by a margin of hundreds of millions of users, anyone doing business online would be remiss not to even consider the powerful mechanisms which lurk unseen in website code. And there\u2019s no two ways about it \u2013 Facebook Pixel is a powerful tool.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Add Facebook Pixel to your WordPress website and target your audience with pinpoint precision.<\/p>\n","protected":false},"author":16990,"featured_media":24176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[15,26,4,13],"class_list":["post-24054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-plugins","tag-social","tag-tips","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/24054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/16990"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=24054"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/24054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/24176"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=24054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=24054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=24054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}