{"id":23780,"date":"2021-05-11T15:00:48","date_gmt":"2021-05-11T13:00:48","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=23780"},"modified":"2021-06-02T14:13:18","modified_gmt":"2021-06-02T12:13:18","slug":"how-to-write-scannable-blog-content","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/how-to-write-scannable-blog-content\/","title":{"rendered":"How to Write Scannable Blog Content – And Why"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Written content is, without a doubt, one of the most essential aspects of content marketing<\/a>. No matter if it comes in a form of a blog post, case study, ebook, or social media post, it is among the best ways to attract the attention of the desired audience. It can get users to understand better what you are about while simultaneously helping you establish authority in your field.[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]That being said, holding the attention of potential customers is easier to do in theory than in practice. Regardless of how well-written your content is or how many useful facts it is supported by, if you don\u2019t find a way to engage your audience, all your hard effort will go in vain.
\n[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]The solution to this lies in creating content that is scannable, first and foremost<\/strong>. Scanning is a reading technique that involves selectively reading and skipping through different bits of a text. Unlike skimming (which usually means reading the main points of the text fast and skipping some details to get the general idea of what it is about), scanning is used to find specific information within the text<\/strong>. As such, it is one of the most widespread reading techniques out there, even more common than actually reading a text thoroughly.[\/vc_column_text][vc_empty_space height=”50px”]

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\n \"Scannable <\/div>\n<\/div>[vc_empty_space height=”38px”][vc_column_text]There are many effective ways to garner the attention of potential readers and make your content easier to scan through. And we are going to use this chance to share some of them. But first, let\u2019s explain why creating scannable content is so important in the first place.<\/strong>[\/vc_column_text][vc_empty_space height=”80px”][vc_widget_sidebar sidebar_id=”blog-magazine-banner”][vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Why Is Scannable Content So Valuable<\/h2>\n

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\n \"Why <\/div>\n<\/div>[vc_empty_space height=”38px”][vc_column_text]These days, most people run on such tight schedules they have no time to consume content in its entirety and just want to find valuable information as fast as possible. In other words, most users are rarely reading your content word for word. Rather, they look for the most important pieces of information by doing a so-called speed reading. On average, only 16% of people end up reading the entire post, from beginning to the end, while the rest engage in content scanning.
\n[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Sometimes, quickly scanning through content can actually drive people to check out more of what you have to offer. The truth is, people make their decisions rather quickly online. If they find some benefits to your text after scanning through it, they may decide to give it a more thorough read, perhaps even share it. If your text doesn\u2019t allow for scanning and does not provide value right away, they might end up closing the tab altogether and abandoning your content for good, possibly without ever coming back.
\n[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Therefore, it\u2019s extremely important to create articles that can hold the attention of users while being informative at the same time.<\/strong> By doing so, you increase your chances of establishing authority in your niche. In turn, this can boost the online visibility of your site and can bring you more conversions and sales in the long run.[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]So, let\u2019s take a look into some of the best strategies to make your blog content more scannable:
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