{"id":23756,"date":"2021-05-07T15:00:48","date_gmt":"2021-05-07T13:00:48","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=23756"},"modified":"2021-05-14T11:01:07","modified_gmt":"2021-05-14T09:01:07","slug":"uppercase-sans-serif-typography-in-modern-web-design","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/uppercase-sans-serif-typography-in-modern-web-design\/","title":{"rendered":"The Use of Uppercase Sans Serif Typography in Modern Web Design"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Sans serif fonts haven\u2019t been around forever. In fact, the earliest known example of their usage dates back to 1779, when the British architect Sir John Soane applied serifless letters on a plan drawing for the British Senate House. As a neoclassical architect, he sought to return to antique precepts and strived to achieve the simplicity typical of classical antiquity in his work. That reflected on the lettering as well. The letters he created for this design were constructional, geometrical, and have heavily influenced the development of sans-serifs in the years to come.[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Uppercase sans serif letters were first used almost exclusively in headlines and titles, especially in advertising. In the early 19th century, they were referred to as \u201cOld Roman\u201d and, more often, \u201cEgyptian\u201d. At the time, Europe expressed renewed interest in all things Egyptian as a result of Napoleon\u2019s invasion of Egypt, and the sans-serifs reminded them of the letters typical of ancient Egyptian architecture. \u201cEgyptian\u201d is also the name of the first-ever commercial sans serif font developed by William Caslon IV around 1816, while the first use of the term \u201csans serif\u201d is credited to Vincent Figgins in 1832.
\n[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]As the use of various types of sans-serifs began to spread all over Europe and North America, at first people were surprised by their appearance. The lack of serifs confused them and they described the letters as \u201cgrotesque\u201d. These new typefaces, however, were not unique in their features. They were, in fact, based on serif letters, but simply lacked the serifs. As people began to use them and new artistic philosophies developed, creatives experimented with the appearance of the letters.
\n[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]The Russian Constructivists, in particular, developed stronger and even more geometric and raw letter forms, while the Bauhaus, as a reaction to Art Nouveau, further popularized the use of typefaces without any embellishments. That led to the creation of some of the most influential serifless fonts such as \u201cFutura\u201d (1928). Several decades later, when the International Typographic Style was popularized by the Swiss (1960s), the legendary \u201cHelvetica\u201d and \u201cUnivers\u201d fonts were introduced to the world.
\n[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Fast forward to the present day, the originality of sans-serifs is reaching new heights. Designers are applying them not just to headlines but also to body text. Many popular brands (most notably Google) have changed their logos from serifs to sans-serifs, with some of them opting for the capitals-only serifless typography (e.g. Saint Laurent). Serifless typefaces are sharp and clean and well-readable, allowing designers great freedom and a lot of room for experimentation in terms of typography. And the practice of using them in all-caps has become increasingly popular over the last few years. Uppercase sans serif typography looks classic, modern, fluid, and can accommodate any kind of brand personality and aesthetic.[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]In this roundup, we\u2019re going to introduce you to websites that demonstrate the creative range of uppercase sans serif typography. You will see just how much this prominent pairing can not only complement but also amplify the aesthetic brands wish to achieve. The sites that demonstrate the power, versatility, and flexibility of all-caps sans serif letters include:
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