{"id":23486,"date":"2021-05-03T17:00:38","date_gmt":"2021-05-03T15:00:38","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=23486"},"modified":"2021-05-26T14:40:58","modified_gmt":"2021-05-26T12:40:58","slug":"must-know-seo-terms-for-wordpress-users","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/must-know-seo-terms-for-wordpress-users\/","title":{"rendered":"150+ Must-Know SEO Terms for WordPress Users"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Have you ever had the feeling that professionals such as lawyers and stock traders hide a lot of mundane activity behind their argot, as if they\u2019re using special language? That is at least partly true, but don\u2019t be fooled: some of the fancy language is conducive to<strong> fast communication between clued-in professionals<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Similarly, SEO is its own profession, and, as many of the technical professions, comes with its own lingo. If you are an SEO professional, you will likely have no interest in this article. If you are a WordPress user working with SEO professionals or if you would simply like to learn more about search engine optimization, you are in the right place. We give you our glossary of 150+ must-know SEO terms for WordPress users.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Note well that some of the terms we will be discussing may have different meanings in different registers. We will be giving you definitions and explanations specific to SEO. We have also alphabetized all the entries of our handy glossary, so you can jump to any section you need using the table of contents below.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#0-9\">0-9<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#a\">A<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#b\">B<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#c\">C<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#d\">D<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#e\">E<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#f\">F<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#g\">G<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#h\">H<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#i\">I<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#j\">J<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#k\">K<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#l\">L<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#m\">M<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#n\">N<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#o\">O<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#p\">P<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#q\">Q<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#r\">R<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#s\">S<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#t\">T<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#u\">U<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#v\">V<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#w\">W<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#x\">X<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"0-9\"><\/a>0-9<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong><a id=\"10-blue-links\"><\/a>10 blue links:<\/strong> unpaid (see: organic) links which appear in the search results. Search results minus the ads, in other words.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>1XX status code:<\/strong> a class of status codes indicating a request for a page has been received by the server.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>2XX status code:<\/strong> a class of status codes indicating a request for a page has been received and accepted.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>301 redirect:<\/strong> a method for <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-create-301-redirects-in-wordpress\/\">redirecting traffic<\/a> to another page without causing broken links.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>3XX status code:<\/strong> a class of status codes indicating a request requires further action to be taken.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>4XX status code:<\/strong> a class of status codes indicating a request for a page has resulted in an error.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>5XX status code:<\/strong> a class of status codes indicating a server\u2019s failure to fulfill a request.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"a\"><\/a>A<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Algorithm:<\/strong> any process whereby a search engine returns results after a query.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Alt text:<\/strong> text describing images on web pages. Often used by automated readers.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Anchor:<\/strong> an element, such as text, image, or button, which carries a link to a page.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Authority:<\/strong> signals used by search engines to assess and rank web pages.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"b\"><\/a>B<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong><a id=\"backlink\"><\/a>Backlink:<\/strong> a link from another website which leads to a website. Also known as inbound links. May be the result of a <a href=\"https:\/\/qodeinteractive.com\/magazine\/inbound-link-building\/\">link building campaign<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Black hat:<\/strong> SEO practices contrary to a search engine\u2019s quality guidelines. May lead to penalties. See also: <a href=\"#grey-hat\">Grey hat<\/a>, <a href=\"#white-hat\">White hat<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Blog:<\/strong> website content published with some regularity.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong><a id=\"bot\"><\/a>Bot:<\/strong> programs used by search engines to find content.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Bounce rate:<\/strong> the relation between total visits which didn\u2019t result in any action on a website and total visits overall. A ranking factor; a <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-reduce-bounce-rate-in-wordpress\/\">low bounce rate<\/a> is better.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Broken link:<\/strong> a link which results in a <a href=\"https:\/\/qodeinteractive.com\/magazine\/404-not-found-wordpress-error\/\">404 status code<\/a> (page cannot be found). This may indicate that a website no longer exists or that a page\u2019s URL or content had been removed without a redirect being implemented.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Browser:<\/strong> any software, such as Google Chrome, Mozilla Firefox, or Microsoft Edge, which allows users to access the internet.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"c\"><\/a>C<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Cache:<\/strong> temporary storage of web content that helps reduce loading times.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Cached page:<\/strong> a saved version of a web page at the time of latest crawl.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Canonical URL:<\/strong> a preferred website URL specified using a code element.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Click-through rate:<\/strong> relation between organic clicks and total impressions of any link.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Conversion:<\/strong> the act of a user performing a desired action on a website, such as making a purchase or subscribing to a newsletter.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Conversion rate:<\/strong> the relation between the number of users that have completed a desired action and the number of total users.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Crawler:<\/strong> see <a href=\"#bot\">Bot<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Crawler directives:<\/strong> instructions from an admin to a crawler on which pages to crawl.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Crawling:<\/strong> a crawler\u2019s process of operation.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>CSS:<\/strong> Cascading Style Sheets; website code which governs the look of certain website elements.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"d\"><\/a>D<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Deindexing <\/strong>(sometimes de-indexing): removal from a search engine\u2019s index. There may be <a href=\"https:\/\/qodeinteractive.com\/magazine\/why-google-deindexed-your-wordpress-website\/\">a variety of reasons for deindexing<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>DNS:<\/strong> domain name server. Used to translate domain names into IP addresses.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Domain:<\/strong> a website\u2019s main address.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Domain name registrar:<\/strong> any legal entity which manages <a href=\"https:\/\/qodeinteractive.com\/magazine\/what-is-a-domain-name\/\">domain name registration<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Duplicate content:<\/strong> content which appears multiple times on multiple pages within the same domain.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Dwell time:<\/strong> the amount of time between a click on a search result and the return of a user to the results page. Short dwell times are an indicator of poor content quality and may affect a page\u2019s rating.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"e\"><\/a>E<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>E-commerce:<\/strong> retail and wholesale conducted online.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong><a id=\"editorial-link\"><\/a>Editorial link:<\/strong> any link which is the product of an editorial decision, as opposed to being paid.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Engagement metrics:<\/strong> methods of quantifying user interaction with websites. They include the bounce rate, click-through rate, conversion rate, dwell time, time on page, and others.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong><a id=\"external-link\"><\/a>External link:<\/strong> a link which leads a visitor away from your website. Also known as an outbound link.[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-top-picks-banner&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"f\"><\/a>F<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Faceted navigation:<\/strong> user-directed sorting and filtering of URLs on a website.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Featured snippet:<\/strong> selected search results with content other than the link which appear at the top of a search results page and are generally aimed at answering a user\u2019s query without their navigating away from the search results page.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Fold:<\/strong> the cutoff point of a page below which the content is not immediately visible, but can be scrolled to. Many ads above the fold may be detrimental to a page\u2019s ranking.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Follow:<\/strong> the default state of a link. See also: <a href=\"#nofollow\">nofollow<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"g\"><\/a>G<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Geographic modifiers:<\/strong> search terms defining a physical location, such as names of countries, cities, or streets.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong><a id=\"grey-hat\"><\/a>Grey hat:<\/strong> SEO practices compliant with a search engine\u2019s quality guidelines but used in a way which subverts them.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Google:<\/strong> the most popular search engine worldwide. Often used as a verb to indicate looking up online content. Also offers a host of services dedicated to managing and analyzing online content, most notably, <a href=\"https:\/\/qodeinteractive.com\/magazine\/getting-started-with-google-analytics\/\">Google Analytics<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Google Quality Guidelines:<\/strong> <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/webmaster-guidelines\" target=\"_blank\" rel=\"noopener\">guidelines<\/a> published by Google detailing black hat practices.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Guest blogging:<\/strong> publication of original content on third-party platforms, usually with the quid pro quo of the platform providing a link to the guest\u2019s other content. Also known as guest posting.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"h\"><\/a>H<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Head term:<\/strong> a popular keyword with a large volume of searches, difficult to rank for.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Heading:<\/strong> website text placed inside headings tags. Typically appears larger and bolder than normal text. A good heading structure is important for human legibility, but also SEO and <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-improve-accessibility-wordpress\/\">website accessibility<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Hidden text:<\/strong> text which cannot be seen by a user being the same colour as the background, too small to be visible, or off screen. Use of hidden text is typically a black hat practice.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Homepage:<\/strong> typically the first, or default, page of a website.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Hreflang:<\/strong> <a href=\"https:\/\/qodeinteractive.com\/magazine\/hreflang-tags-in-wordpress\/\">geographical meta tags<\/a>, HTML tags which relate to the language and geographical location of a page. May also include geographic limitations.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>HTML:<\/strong> hypertext markup language; the programming language used to create web pages. Also refers to the main portion of the website code typically crawled by search engines, and thus important for SEO.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong><a id=\"http\"><\/a>HTTP:<\/strong> hypertext transfer protocol; a protocol governing data transfer between a host server and a browser.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong><a id=\"https\"><\/a>HTTPS:<\/strong> hypertext transfer protocol secure; a <a href=\"https:\/\/qodeinteractive.com\/magazine\/add-ssl-wordpress\/\">more secure protocol<\/a> governing data transfer between a host server and a browser and a ranking factor for some search engines.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Hub page:<\/strong> a constantly updated page dedicated to a certain topic, containing links to other pages[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"i\"><\/a>I<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Image compression:<\/strong> one of the methods for <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-optimize-images-for-web\/\">image optimization<\/a> based on reducing loading times by making the image content of a page smaller.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Image sitemap:<\/strong> a sitemap containing all image URLs of a website.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Inbound link:<\/strong> see <a href=\"#backlink\">Backlink<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Index:<\/strong> a database of all the content bots collect and present as results to searches.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Indexability:<\/strong> the ability of a bot to parse and add a web page to an index.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Indexed pages:<\/strong> web pages crawled by a bot and added to an index.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Indexing:<\/strong> cataloguing and organization of content found through the action of bots.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Intent:<\/strong> the real reason for user queries, as opposed to the results they get.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Internal link:<\/strong> a link which points to another page on the same website.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>IP address:<\/strong> a string of numbers unique to a website.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"j\"><\/a>J<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>JavaScript:<\/strong> a programming language mainly used for dynamic effects on a website. Sometimes makes websites more attractive to human visitors but less legible to bots.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>JSON-LD:<\/strong> javascript object notation for linked data. A format for structuring data, preferred by Google.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"k\"><\/a>K<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>KPI:<\/strong> key performance indicator; any measure of performance.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Keyword:<\/strong> a word or combination of words used to help search engines rank a certain page in terms of relevance.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Keyword cannibalization:<\/strong> a situation whereby multiple pages from the same domain match the same search query. <a href=\"https:\/\/qodeinteractive.com\/magazine\/keyword-cannibalization\/\">Keyword cannibalization<\/a> may result in poor rankings for one, several, or all of the pages cannibalizing each other.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Keyword research:<\/strong> a process of anticipating and analyzing search engine user behaviour over various subjects and search terms in order to inform SEO. <a href=\"https:\/\/qodeinteractive.com\/magazine\/keyword-research-and-how-to-do-it-right\/\">Keyword research<\/a> may also constitute an important part of content planning.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Keyword stuffing:<\/strong> overuse of important keywords. Typically a black hat practice.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"l\"><\/a>L<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Landing page:<\/strong> a web page designed to convert visitors and generate leads.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Lead:<\/strong> a person willing to share their personal data, such as a valid email address, in exchange for something of value from a website.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Link:<\/strong> a connection between two websites. The number of links to a website is a factor in search rankings.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Link bait:<\/strong> deliberately provocative content designed to attract links from other websites.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Link building:<\/strong> any process whereby a website \u201cearns\u201d links to it from other websites, building up its authority.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Link equity:<\/strong> the value of inbound links to a web page.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Link exchange:<\/strong> an agreement between website operators to link to each others\u2019 websites. Excessive reciprocal linking may constitute a black hat practice.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Link farming:<\/strong> the practice of two or more websites excesively linking to each other, sometimes automatically generating links, in order to increase page rankings. A black hat practice.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Link profile:<\/strong> all inbound links to a web page.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Local pack:<\/strong> part of <a href=\"https:\/\/qodeinteractive.com\/magazine\/what-is-local-seo-and-how-to-do-it-right\/\">local SEO practices<\/a>, it represents a pack of local business listings usually appearing for searches using geographic modifiers or the \u201cnear me\u201d parameter.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Local query:<\/strong> searches containing a geographic modifier or a \u201cnear me\u201d parameter.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Long-tail keywords:<\/strong> longer search queries, typically containing more than three words. More specific than short-tail queries, and therefore less difficult to rank for.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Log file:<\/strong> a file which records user information.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"m\"><\/a>M<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Meta description:<\/strong> a brief description of a page\u2019s contents in form of HTML, <a href=\"https:\/\/qodeinteractive.com\/magazine\/add-wordpress-meta-description\/\">added manually or with a plugin<\/a>, and typically displayed under the page link in the search results.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Meta tags:<\/strong> HTML data in a web page\u2019s source code used to describe a web page\u2019s content to search engines.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Metadata:<\/strong> data consisting of meta tags.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Metric:<\/strong> any measure of performance.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Mobile-first indexing:<\/strong> preference given to mobile pages by bots.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"n\"><\/a>N<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Natural link:<\/strong> see <a href=\"#editorial-link\">Editorial link<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Navigation:<\/strong> the act of a visitor moving between pages of a website. <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-website-navigation\/\">Good site navigation<\/a> is essential both for the UX and for the SEO.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Navigational query:<\/strong> a query in which the submitter is looking for directions.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Negative SEO:<\/strong> any malicious practice aiming to harm a competitor\u2019s ranking.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Niche:<\/strong> a specific area of interest.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Noarchive:<\/strong> a meta tag which instructs a search engine not to store a cached version of a page.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong><a id=\"nofollow\"><\/a>Nofollow:<\/strong> a link setting which instructs a search engine not to use it for page ranking. <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-add-nofollow-links-in-wordpress\/\">Nofollow links<\/a> do not contribute to the target website\u2019s ranking.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Noindex:<\/strong> a meta tag which instructs a search engine <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-noindex-a-page-in-wordpress\/\">not to include a page<\/a> in its index.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Nosnippet:<\/strong> a meta tag which instructs a search engine not to show a description with the link in search results.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"o\"><\/a>O<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Off-page SEO:<\/strong> activities undertaken outside of a website, such as social media marketing, email marketing, influencer marketing, and offline marketing, aiming to improve the website\u2019s ranking.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>On-page SEO:<\/strong> any kind of activity designed to draw search engine users to a website, such as content creation, HTML optimization, website navigation and URL structuring.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Organic:<\/strong> earned ranking or traffic, as opposed to paid advertising.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Orphan page:<\/strong> a page not linked to by any other page on a website.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Outbound link:<\/strong> see <a href=\"#external-link\">External link<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"p\"><\/a>P<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Pages per session (PPS):<\/strong> a metric quantifying the average number of pages viewed per user per visit of a website.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Page speed:<\/strong> the amount of time it takes for a page to fully load. A ranking factor.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong><a id=\"page-title\"><\/a>Page title:<\/strong> the name of a web page, visible at the top of a browser window when loaded. Best SEO practices mean that a page title is likely to contain keywords.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Page view:<\/strong> any one time a page is loaded in a browser.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Pagination:<\/strong> tags which indicate that a block of content had been split into multiple pages, leading to the first page only being present in search results.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Paid search:<\/strong> paid advertisements on search results pages, as opposed to organic results.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Pay per click (PPC):<\/strong> a mode of advertising in which an advertiser is charged a certain amount each time a user clicks on an advertisement.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>People Also Ask:<\/strong> a box featuring related searches, a feature of some search engines.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Personalization:<\/strong> modifications made to search results pages based on query submitter\u2018s characteristics, such as location, language preference, and personal search history.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>PHP:<\/strong> hypertext preprocessor, a programming language used to create dynamic content on web pages.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Protocol:<\/strong> how data is transferred between server and browser. See <a href=\"#http\">HTTP<\/a> and <a href=\"#https\">HTTPS<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Pruning:<\/strong> removal of poorly performing pages in order to increase website performance overall.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Purchased link:<\/strong> a link obtained for money or other item of value.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"q\"><\/a>Q<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>QDF:<\/strong> query deserves freshness. The action of a search engine to prefer newer pages for trending topics.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Qualified lead:<\/strong> a lead likely to become a paying customer.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Qualified traffic:<\/strong> traffic relevant to the topic of the page.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Quality link:<\/strong> an inbound link from a reputable source. A ranking factor.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong><a id=\"query\"><\/a>Query:<\/strong> any word, words, or phrase which a user uses to search the internet. Also known as a search.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"r\"><\/a>R<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Rank:<\/strong> a page\u2018s place in the search results.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Ranking:<\/strong> sorting of search results by relevance to a query.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Ranking factor:<\/strong> any individual factor which contributes to a page\u2018s rank in organic search results.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Reciprocal linking:<\/strong> two websites linking to each other as a result of an agreement between operators.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Redirection:<\/strong> the action of redirecting a user to content which had been moved.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Referral:<\/strong> traffic sent from one website to another.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Reinclusion:<\/strong> reversal of deindexing.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Rel=canonical:<\/strong> a tag which marks a page as original, so as to avoid keyword cannibalization.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Relevance:<\/strong> a quantification of connections between a query and a page\u2018s content.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Rendering:<\/strong> the process of the browser\u2018s parsing a website\u2018s code and loading a page.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Resources page:<\/strong> a page containing links to other websites which may be helpful to a user. Often used for link building.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Responsive design:<\/strong> design of a website which conforms to various screen formats and display sizes.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Rich snippet:<\/strong> an enhanced preview of a search result, containing more data relevant to the query than a title and description of a page.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Robots.txt:<\/strong> <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-robots-txt-file\/\">text files in the root WordPress directory<\/a> which contain instructions for search engine bots.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>ROI:<\/strong> return on investment; a measurement of SEO performance.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"s\"><\/a>S<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Schema:<\/strong> data used to create a rich snippet. <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-add-schema-markup-in-wordpress\/\">Adding schema markup<\/a> to a page will render rich results by most popular search engines.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Scraping:<\/strong> copying of website content in order to generate a search result. <a href=\"https:\/\/qodeinteractive.com\/magazine\/what-is-content-scraping\/\">Content scraping<\/a> may also constitute a black hat practice.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Scraped content:<\/strong> content from other websites appearing on a website, often as part of a SERP.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Scroll depth:<\/strong> a quantification of user\u2018s scrolling.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Search:<\/strong> see <a href=\"#query\">Query<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Search engine:<\/strong> a program used to search for information online using user-submitted queries. The <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-search-engines-work\/\">functioning of search engines<\/a> varies, as algorithms are proprietary.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Search engine marketing (SEM):<\/strong> actions aimed at increasing a website&#8217;s visibility in SERPs. Both SEO and pay per click are search engine marketing activities.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Search engine optimization:<\/strong> the process of <a href=\"https:\/\/qodeinteractive.com\/magazine\/seo-basics\/\">optimizing a website\u2018s content<\/a> and architecture to improve its ranking.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Search form:<\/strong> a field for a query and other functionalities, such as filters, used by a search engine user to submit a query.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Search history:<\/strong> earlier searches by a user. A factor in personalization.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Search operators:<\/strong> special commands by which a user refines a search. They are specific to the search engine: <a href=\"https:\/\/qodeinteractive.com\/magazine\/google-search-operators\/\">Google\u2019s search operators<\/a> are different from Yandex\u2019s or Bing\u2019s, for example.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Search traffic:<\/strong> visits originating from SERPs.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Search volume:<\/strong> the number of times a keyword is used in a search in a unit of time.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Seed keywords:<\/strong> primary words describing a product or service.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>SERP:<\/strong> search engine ranking page; a page generated after a query, typically containing <a href=\"#10-blue-links\">10 blue links<\/a>. It may also contain ads, images, videos, a local pack, maps, news, and more.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>SERP features:<\/strong> any features of a SERP which are not page titles and descriptions.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Sitemap:<\/strong> a document containing <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-sitemap\/\">a \u201cmap\u201d of all the pages of a website<\/a> which facilitates indexing.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Sitelinks:<\/strong> links to pages of the same website which appear below the website\u2018s listing of a search result.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Social media:<\/strong> online media in which content is created and shared by users. As it can be used to communicate links, <a href=\"https:\/\/qodeinteractive.com\/magazine\/promoting-your-wordpress-website-on-social-media\/\">social media promotion<\/a> can be considered a part of SEO.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Spam:<\/strong> any method of manipulating a search engine\u2018s algorithm to create misleading results, or any method of user deception used to generate traffic. A black hat tactic.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Spider:<\/strong> see <a href=\"#bot\">Bot<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Split testing:<\/strong> a side-by-side comparison of pages for performance after one or more variables are changed.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>SSL:<\/strong> Secure Sockets Layer; a standard in information encryption.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>SSL certificate:<\/strong> a <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-add-free-ssl-certificate-wordpress\/\">security certificate<\/a> confirming a website uses secure sockets layer technology to encrypt user data.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Status code:<\/strong> a response by a server to attempts at accessing website content. See <a href=\"#0-9\">section 0-9<\/a> for details.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Structured data:<\/strong> organized data. For example, a schema is structured data aimed at giving a search engine more information on a page.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Subdomain:<\/strong> a section within a domain.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"t\"><\/a>T<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Taxonomy:<\/strong> a system for organizing the content of a website. <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-taxonomy\/\">Taxonomies<\/a> can affect navigation and SEO.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Thin content:<\/strong> content of little value to the visitor.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Thumbnail:<\/strong> a smaller version of an image.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Title:<\/strong> see <a href=\"#page-title\">page title<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Title tag:<\/strong> an HTML element which specifies the title of a page.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Time on page:<\/strong> the average time spent viewing a page. A ranking factor.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>TLD:<\/strong> top-level domain; the <a href=\"https:\/\/www.wpmyweb.com\/beginners-guide\/com-vs-net.html\" target=\"_blank\" rel=\"noopener\">extension of a web address<\/a> such as .com, .org, .net, or others.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Traffic:<\/strong> visits to a website.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Traffic rank:<\/strong> the amount of traffic to a website in relation to other websites.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"u\"><\/a>U<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Universal search:<\/strong> a SERP generated from content belonging to multiple databases.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Unnatural link:<\/strong> a link identified by a search engine as suspicious.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>URL:<\/strong> uniform resource locator; the address of a web page.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>URL folder:<\/strong> a section of a URL after the TLD, separated by a slash.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>URL parameter:<\/strong> strings added to an URL in order to track where the traffic comes from.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Usability:<\/strong> ease of use of a website.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>User-generated content:<\/strong> any content created by a website\u2018s user.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>User journey:<\/strong> intended or expected behaviour of a user on a website.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>UTM:<\/strong> Urchin Tracking Module; a type of URL parameter used in digital marketing to determine the effects of a campaign.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>UX:<\/strong> user experience; the overall satisfaction of a user with regards to a website.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"v\"><\/a>V<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Vertical search:<\/strong> a search focusing on a single topic, format of content, or medium.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Visibility:<\/strong> a website\u2018s rank within organic search results.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Voice search:<\/strong> a <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-optimize-wordpress-for-voice-search\/\">search using a human voice<\/a> to submit a query.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"w\"><\/a>W<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>Web page:<\/strong> a document which can be accessed using a browser.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Website:<\/strong> a collection of related web pages hosted together.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Webmaster guidelines:<\/strong> guidelines published by search engine operators for use by website creators with the aim of creating websites which perform well in searches.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong><a id=\"white-hat\"><\/a>White hat:<\/strong> SEO practices compliant with a search engine\u2019s quality guidelines.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Word count:<\/strong> total number of words appearing as part of a web page. A low word count is indicative of thin content. A ranking factor.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>WordPress:<\/strong> the world\u2018s most popular content management system.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"x\"><\/a>X<\/h2>\n<p>[\/vc_column_text][vc_column_text]<strong>X-robots tag:<\/strong> a tag instructing bots on how to index the content of a website.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>XML:<\/strong> extensible markup language; a language search engines use to interpret data.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">In conclusion<\/h2>\n<p>[\/vc_column_text][vc_column_text]Human languages evolve, generating more and more words in an attempt to make sense of concepts emerging from new technologies. As technologies develop, our language will likely do the same, so chances are this primer of SEO terms is destined for obsolescence. That a day in real life is like a year online is an exaggeration of the internet\u2018s power to speed up exchange of information, though. We are confident this little glossary of must-know SEO terms will clear up a lot of confusion in the minds of users without a strong technical background and make communication with SEO professionals easy in the years to come.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Finding SEO talk difficult to follow? Feeling lost in technobabble? Check out our glossary of SEO terms for WordPress users!<\/p>\n","protected":false},"author":16990,"featured_media":23695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[101,25],"class_list":["post-23486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-glossary","tag-seo"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/23486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/16990"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=23486"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/23486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/23695"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=23486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=23486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=23486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}