{"id":23477,"date":"2021-05-03T15:00:19","date_gmt":"2021-05-03T13:00:19","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=23477"},"modified":"2023-01-30T09:29:02","modified_gmt":"2023-01-30T08:29:02","slug":"email-marketing-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/email-marketing-mistakes-to-avoid\/","title":{"rendered":"8 Email Marketing Mistakes to Avoid"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]If you do it right, <a href=\"https:\/\/qodeinteractive.com\/magazine\/email-marketing\/\">email marketing<\/a> can become one of the most valuable marketing channels you can ever use. This type of marketing is incredibly effective in its own right, usually landing at or near the top of best email marketing channels lists. Its usefulness goes beyond its ability to perform on its own, too. Like a true leader, email marketing can support all other kinds of channels and strategies, including <a href=\"https:\/\/qodeinteractive.com\/magazine\/ultimate-guide-to-content-marketing\/\">content marketing<\/a> and <a href=\"https:\/\/qodeinteractive.com\/magazine\/affiliate-marketing\/\">affiliate marketing<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]But you have to get it right to get the full benefits. Like any other marketing channel, email marketing\u2019s ability to perform will be tightly tied to your ability to set it up and use it right. So apart from finding the <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-email-marketing-plugins\/\">best tools and plugins<\/a> to use for it, you should also become aware of email marketing mistakes that can severely reduce all the <a href=\"https:\/\/www.digitalwebsolutions.com\/email-marketing-tips-and-strategies-for-2023\/\" target=\"_blank\" rel=\"noopener\">benefits you get from using email marketing<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]It\u2019s those mistakes we\u2019ll discuss in this article. We\u2019ll cover the most common ones:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#doing-it-manually\">Doing It Manually, on Your Own<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#sending-emails-to-people-who-dont-want-them\">Sending Emails to People Who Don\u2019t Want Them<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#failing-to-manage-the-list\">Failing to Manage the List<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#failing-to-optimize-for-spam-filters\">Failing to Optimize for Spam Filters<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#following-bad-email-copy-practices\">Following Bad Email Copy Practices<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#lack-of-testing-before-you-send\">Lack of Testing Before You Send\u2026<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#and-analysis-when-you-get-reports\">\u2026And Analysis When You Get Reports<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#giving-only-one-option-for-opt-in-or-opt-out\">Giving Only One Option for Opt-in or Opt-out<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"doing-it-manually\"><\/a>Doing It Manually, on Your Own<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Doing-It-Manually-on-Your-Own.jpg\" class=\"attachment-full size-full\" alt=\"Doing It Manually, on Your Own\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Doing-It-Manually-on-Your-Own.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Doing-It-Manually-on-Your-Own-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Doing-It-Manually-on-Your-Own-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Doing-It-Manually-on-Your-Own-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>There are no good reasons why you shouldn\u2019t automate some parts of your email marketing setup.<\/strong> Tools such as <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a> offer tons of integration possibilities \u2013 you can <a href=\"https:\/\/qodeinteractive.com\/magazine\/using-mailchimp-with-wordpress\/\">use them with WordPress<\/a> for example \u2013 and they can significantly improve the efficiency of your email marketing efforts.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]MailChimp isn\u2019t the only email tool, either \u2013 you can probably find a tool that will be able to do everything you want from it. <strong>Look a bit more and you\u2019ll find a tool that\u2019ll do it at a price you can afford, too.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>As for the tasks that cannot be fully automated \u2013 at least not yet \u2013 outsourcing parts of the work can be a cost-effective way of freeing some of your time while getting a good service and better-quality emails.<\/strong> The most obvious example is copy \u2013 instead of writing your own emails, you can hire the services of a professional copywriter. The math needs to work out, sure, but it\u2019s worth a try.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"sending-emails-to-people-who-dont-want-them\"><\/a>Sending Emails to People Who Don\u2019t Want Them<\/h2>\n<p>[\/vc_column_text][vc_column_text]When you start using email marketing, you probably want it to be the most effective it can be. <strong>An important way to achieve that is to ensure that you\u2019re only sending emails to the people who have expressed interest in receiving them.<\/strong> Otherwise, your emails will end up unopened, in the spam or junk folder, or the recipient will unsub from your mailing list.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>This, of course, isn\u2019t the only reason why sending emails to people who didn\u2019t say they want them is bad.<\/strong> It shows you how it might be in your best self-interest to avoid doing it. But you should also consider that acquiring an email from someone who doesn\u2019t want to get marketing emails from you and then sending them marketing emails could constitute dishonest, unethical, or even fraudulent behavior.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]What you want to do is always make sure that people who end up receiving your marketing emails are the <strong>people who have explicitly stated they want to receive that kind of messaging from you with affirmative action.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"failing-to-manage-the-list\"><\/a>Failing to Manage the List<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Failing-to-Manage-the-List.jpg\" class=\"attachment-full size-full\" alt=\"Failing to Manage the List\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Failing-to-Manage-the-List.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Failing-to-Manage-the-List-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Failing-to-Manage-the-List-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Failing-to-Manage-the-List-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>How you create the mailing list and how you manage it will play a crucial role in the success of your email marketing campaigns.<\/strong> The most obvious example is working with a bought list. Instead of growing your list with the people who want to hear from you, you buy a list of email addresses of people who have absolutely nothing to do with what you\u2019re selling. What are the chances they won\u2019t opt-out?[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You can also grow the list organically and then let it become stale. This is what happens when, for example, you don\u2019t send any emails to the people on your mailing list for a long while. <strong>Lists need to be kept alive with a steady stream of emails.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>One of the worst sins of mailing list management is not allowing people to opt-out of the list.<\/strong> This is a type of behavior that might end up with you being reported to the authorities, or at the very least being called out publicly \u2013 as you should be. People need to be able to come to your list and walk away from it freely.[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-seo-banner&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"failing-to-optimize-for-spam-filters\"><\/a>Failing to Optimize for Spam Filters<\/h2>\n<p>[\/vc_column_text][vc_column_text]Optimizing for spam filters is a big one. <strong>Failing to do this will decimate any email marketing campaign you launch as it will significantly reduce the chance of recipients opening your emails, or even seeing they\u2019ve got them.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Some of the things you should be on the lookout for include:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Badly-coded email templates:<\/strong> anything from superfluous use of tags to writing code in text editors not designed for it might cause a flag to appear next to your emails.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Disreputable senders:<\/strong> IP addresses are easily flagged as spam \u2013 all it takes is one bad email to pollute the whole address. Good email services work hard to prevent that from happening.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Sending unwanted emails:<\/strong> again, people who receive unsolicited emails from you might designate them as spam, increasing the likelihood of your emails being flagged in the future.<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>There are other things you could be doing to improve how spam filters react to your emails.<\/strong> Usually, your email service provider, or the tool you\u2019re using to send out mass emails, will have some kind of a guideline or a list of best practices to keep your emails away from the spam folder.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"following-bad-email-copy-practices\"><\/a>Following Bad Email Copy Practices<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Following-Bad-Email-Copy-Practices.jpg\" class=\"attachment-full size-full\" alt=\"Following Bad Email Copy Practices\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Following-Bad-Email-Copy-Practices.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Following-Bad-Email-Copy-Practices-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Following-Bad-Email-Copy-Practices-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/Following-Bad-Email-Copy-Practices-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Writing good copy isn\u2019t easy. Not only do you have to choose the right words to get your message across, <strong>but you also need to follow the email writing conventions which can, at times, be restrictive or not that obvious and self-explanatory.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>But still, it has to be done \u2013 email copy will affect the success of your email campaigns.<\/strong> Some of the things you could keep in mind include:[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Include a value proposition:<\/strong> people will need a reason to read your emails and putting something of value to them in the email is the best way to turn them into regular readers.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Workshop the subject lines:<\/strong> make sure your subject lines are very good and don\u2019t think you can get by with using one over and over again \u2013 no matter how good it is.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><strong>Use a call-to-action:<\/strong> there\u2019s nothing wrong with using a call-to-action if there\u2019s an action you want your email recipients to perform, except maybe being too action-oriented in the email.<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Apart from the established best practices for email marketing copy, you\u2019ll have to make sure that you have a good level of understanding of what your audience likes and needs. <strong>There are two ways you can get that knowledge: through testing and report analysis.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"lack-of-testing-before-you-send\"><\/a>Lack of Testing Before You Send\u2026<\/h2>\n<p>[\/vc_column_text][vc_column_text]Usually, what you see when creating an email and what the recipient will see once they open it will be a little different. It\u2019s not your fault \u2013 <strong>the email builders and template viewers are one kind of an environment, and email clients are a different kind of an environment<\/strong>. Your email service provider might be able to accommodate the necessary testing to show you what your emails will look like in different inboxes.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Equally as important is A\/B testing. <strong>You should always be trying out different ways of making your emails better and ensuring they connect with the readers in the exact way you want them to.<\/strong> A\/B testing will allow you to see how even the slightest changes in copy or design can have significant effects on your email marketing performance.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"and-analysis-when-you-get-reports\"><\/a>\u2026And Analysis When You Get Reports<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/And-Analysis-When-You-Get-Reports.jpg\" class=\"attachment-full size-full\" alt=\"And Analysis When You Get Reports\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/And-Analysis-When-You-Get-Reports.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/And-Analysis-When-You-Get-Reports-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/And-Analysis-When-You-Get-Reports-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/05\/And-Analysis-When-You-Get-Reports-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]If you\u2019re running an A\/B test in your campaign and you\u2019re not setting aside some time to study the reports, you\u2019re completely missing the point of doing the tests in the first place. <strong>However, it\u2019s not just A\/B testing that will require you to spend time going through campaign reports.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]One of the best, if not <em>the<\/em> best thing about working with digital tools is that they allow you to track an incredible number of variables and provide you with a ton of data you can use to fine-tune your email marketing campaign. <strong>The report analysis is something you should be doing after every campaign, not only the ones where you\u2019re running tests.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Choosing to skip report analysis is like skipping the tastiest part of the meal which just so happens to be the most nutritious. <strong>Without analysis, you won\u2019t know what works best and what doesn\u2019t work at all \u2013 all of those actionable insights will be just left there because you chose not to dig into it.<\/strong> Which kind of brings up the question of why would you engage in email marketing at all if you plan to skip its vital parts?[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"giving-only-one-option-for-opt-in-or-opt-out\"><\/a>Giving Only One Option for Opt-in or Opt-out<\/h2>\n<p>[\/vc_column_text][vc_column_text]We\u2019ve mentioned how not giving an option to opt-out of receiving your email is a cardinal sin. <strong>You simply cannot keep sending emails to people without giving them the chance to tell you that your emails are unwelcome.<\/strong> But does that mean that you should let them go that easily, without taking one more shot at keeping them on the list?[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You need to have an opt-out option on your emails, and you can\u2019t hide it \u2013 it needs to be visible and easy to use. <strong>But does it need to have only one option? Probably not.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>When you\u2019re asking people to opt-in to your email list, you can give them the option to choose what types of email they want to receive from you.<\/strong> Adding this as an extra step when opting out might give your email recipients more flexibility when it comes to the type of content they want to receive from you. Some might choose to simply change their preferences instead of opting out completely.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Let\u2019s Wrap It Up!<\/h2>\n<p>[\/vc_column_text][vc_column_text]Marketers, publishers, and website owners who continue to use email marketing to great success are the best confirmation possible that this type of marketing is not only viable but also thriving. And you can easily join in on the fun, as it\u2019s incredibly easy to start building a mailing list and sending emails to the people on it.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You should, however, ensure that you do everything by the book and follow the generally accepted best practices. You\u2019ll have plenty of room to make your email marketing campaigns your own while still coloring within the lines. But it\u2019s important to be sure that you\u2019re doing it right and avoiding all the email marketing mistakes if you plan the most out of it.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Are you worried you&#8217;ll undo your marketing efforts by making too many email marketing mistakes? We&#8217;ll show you the biggest ones you&#8217;ll need to avoid.<\/p>\n","protected":false},"author":9295,"featured_media":23685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[29,93,4],"class_list":["post-23477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business","tag-email","tag-tips"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/23477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/9295"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=23477"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/23477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/23685"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=23477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=23477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=23477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}