{"id":22544,"date":"2024-05-22T15:00:08","date_gmt":"2024-05-22T13:00:08","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=22544"},"modified":"2024-05-22T16:27:55","modified_gmt":"2024-05-22T14:27:55","slug":"how-to-prevent-emails-from-going-to-spam","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/how-to-prevent-emails-from-going-to-spam\/","title":{"rendered":"How to Prevent Your Emails Ending Up In Spam"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Email is an inexpensive yet highly effective channel of communication. It\u2019s been here for a while now \u2013 it\u2019s turning 50 in October 2021 \u2013 and its popularity doesn\u2019t seem to be waning. Some statistics project the number of emails sent out per day in 2021 will near 320 billion. That\u2019s over forty emails per every person alive today \u2013 a staggering number.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]What\u2019s even more mind-boggling is that a large chunk of those emails never reach the people they were aimed at. For good reason, too \u2013 there are plenty of emails that are unsolicited, harmful, or deceitful, and the place they often end up in the spam folder.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The problem with the spam folder is that the emails you send as part of your <a href=\"https:\/\/qodeinteractive.com\/magazine\/email-marketing\/\">email marketing campaign<\/a> can easily end up in it. This is why it\u2019s important to understand not only how to prevent emails from going to spam, but also how it can get there in the first place.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]It seems we have our work cut out for us! We\u2019ll cover:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#why-emails-end-up-in-the-spam-folder\">Why Emails End Up in the Spam Folder<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#picking-the-email-service-provider-wisely\">Picking the Email Service Provider Wisely<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#getting-the-names-right\">Getting the Names Right<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#using-double-opt-in\">Using Double Opt-in<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#building-your-list\">Building Your List<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#respect-for-subscribers-and-handling-them-with-care\">Respect for Subscribers and Handling Them with Care<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#minding-the-contents\">Minding the Contents<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#keeping-good-hygiene-with-regular-checkups\">Keeping Good Hygiene with Regular Checkups<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#complying-with-relevant-internet-privacy-regulations\">Complying with Relevant Internet Privacy Regulations<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"why-emails-end-up-in-the-spam-folder\"><\/a>Why Do Emails End Up in the Spam Folder?<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Why-Do-Emails-End-Up-in-the-Spam-Folder.jpg\" class=\"attachment-full size-full\" alt=\"Why Do Emails End Up in the Spam Folder\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Why-Do-Emails-End-Up-in-the-Spam-Folder.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Why-Do-Emails-End-Up-in-the-Spam-Folder-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Why-Do-Emails-End-Up-in-the-Spam-Folder-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Why-Do-Emails-End-Up-in-the-Spam-Folder-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]The most obvious answer to this question is <strong>because a spam filter caught the emails and placed them into the spam folder.<\/strong> Often enough, it will do it because the emails are indeed spam \u2013 <strong>they are unwanted junk emails sent out in email blasts to whoever might get them.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>But what if your emails don\u2019t fit that bill?<\/strong> What if they\u2019re sent with all the intention and purpose of a highly-targeted email campaign, and they end up flagged as spam anyway?<strong> Some of the things that might have gone wrong include:<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">You might have unwittingly included spam trigger-words in the subject of your emails. <\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">You\u2019ve added one attachment too many.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">You don\u2019t have email authentication set up.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">People have marked your emails as spam enough times to teach spam filters that you\u2019re spam.<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The good news is that you\u2019ll be able to address most of the issues, if you want, either on your own or through cooperation with the email recipient. <strong>There are plenty of things you could be doing, so let\u2019s start tackling them one by one.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"picking-the-email-service-provider-wisely\"><\/a>Pick Your Email Service Provider Wisely<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Pick-Your-Email-Service-Provider-Wisely.jpg\" class=\"attachment-full size-full\" alt=\"Pick Your Email Service Provider Wisely\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Pick-Your-Email-Service-Provider-Wisely.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Pick-Your-Email-Service-Provider-Wisely-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Pick-Your-Email-Service-Provider-Wisely-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Pick-Your-Email-Service-Provider-Wisely-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>It\u2019s common knowledge that WordPress\u2019 email sending capabilities aren\u2019t always up to the assignment you give them.<\/strong> And while you are more than welcome to dive into the reasons behind WordPress\u2019 bad track record of mail deliverability, you would do much better to <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-not-sending-email\">try and fix it<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Among the methods you have at your disposal is configuring SMTP for your WordPress website, which means updating it to use the latest protocol.<\/strong> One way to do it is by using <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-smtp-services\">SMTP service providers<\/a>, some of which can also serve as email service providers.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Choosing a good email service provider is important because the reputable ones will do their share to help your emails reach the recipients and not the spam folders.<\/strong> So besides working hard to keep their record squeaky clean, they should also be able to help you set up email authentication \u2013 a very important step for helping your emails appear less spammy to spam filters.<strong> SPF, DKIM, and DMARC are authentication methods your email service provider should help you use.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;qi-theme-banner&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"getting-the-names-right\"><\/a>Get the Names Right<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Get-the-Names-Right.jpg\" class=\"attachment-full size-full\" alt=\"Get the Names Right\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Get-the-Names-Right.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Get-the-Names-Right-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Get-the-Names-Right-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Get-the-Names-Right-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Two names appear in your email address \u2013 the <a href=\"https:\/\/qodeinteractive.com\/magazine\/what-is-a-domain-name\/\">domain name<\/a> and the sender\u2019s name. There\u2019s no reason to try and change the domain name or otherwise mask it \u2013 <strong>you want the recipient to recognize that they\u2019re getting the email from your website, after all.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]As for the sender\u2019s name, WordPress\u2019 default is set to \u201cwordpress,\u201d which isn\u2019t that impressive and might turn off some of the recipients.<strong> It doesn\u2019t just look generic, it <em>is<\/em> generic.<\/strong> Luckily, there are more than a couple of <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-change-mail-sender-wordpress\/\">ways to change the sender name<\/a> in WordPress, and any one you use could work wonders.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Just keep in mind that, even if it doesn\u2019t say \u201cwordpress,\u201d the sender name can still make your emails look spammy. <strong>Avoid names that include lots of words, gibberish, or long sequences of numbers.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"using-double-opt-in\"><\/a>Using Double Opt-In<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Using-Double-Opt-In.jpg\" class=\"attachment-full size-full\" alt=\"Using Double Opt-In\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Using-Double-Opt-In.jpg 970w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Using-Double-Opt-In-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Using-Double-Opt-In-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Using-Double-Opt-In-620x354.jpg 620w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Using double opt-in verification significantly reduces the likelihood of emails being flagged as spam for several reasons. First of all, a double opt-in confirms the validity of the subscriber&#8217;s email address, ensuring that messages are sent to active and engaged users. This practice also minimizes the chance of fake or mistyped email addresses entering the mailing list, which can trigger spam filters. Finally, double opt-in demonstrates a clear consent from the recipient, enhancing sender credibility and trustworthiness in the eyes of email service providers.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The second step of the opt-in can be a welcome or confirmation email, with a link that the users need to click on to complete the subscription, or a checkbox. If you\u2019re using one of the emailing and newsletter <a href=\"https:\/\/qodeinteractive.com\/magazine\/using-mailchimp-with-wordpress\/\">services like Mailchimp<\/a> or Constant Contant, you will find double opt-in among the features.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"building-your-list\"><\/a>Build Your List<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Build-Your-List.jpg\" class=\"attachment-full size-full\" alt=\"Build Your List\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Build-Your-List.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Build-Your-List-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Build-Your-List-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Build-Your-List-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]If you\u2019re working with WordPress, you\u2019ll have plenty of awesome <a href=\"https:\/\/qodeinteractive.com\/magazine\/best-wordpress-form-plugins\/\">contact form plugins<\/a> to help you build your mailing list. Sure, just putting a contact form on your website might not build you a mailing list overnight, but it\u2019s a start. <strong>You\u2019ll still need a way to get people to the page that has the form, and you\u2019ll still need to give them an offer that will make them give you their emails. <\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Still, it\u2019s worth the effort because doing it any other way just means trouble. <strong>You should never try to buy email lists and expect to see delivery and open rates as you would with organically grown mailing lists.<\/strong> You shouldn\u2019t even expect to avoid being blacklisted for long if you go down the path of buying email lists. Just don\u2019t do it.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"respect-for-subscribers-and-handling-them-with-care\"><\/a>Respect Your Subscribers and Handle Them with Care<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Respect-Your-Subscribers-and-Handle-Them-with-Care.jpg\" class=\"attachment-full size-full\" alt=\"Respect Your Subscribers and Handle Them with Care\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Respect-Your-Subscribers-and-Handle-Them-with-Care.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Respect-Your-Subscribers-and-Handle-Them-with-Care-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Respect-Your-Subscribers-and-Handle-Them-with-Care-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Respect-Your-Subscribers-and-Handle-Them-with-Care-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]When you\u2019re collecting people\u2019s email addresses, you should notify them that they will receive emails from you in the future. <strong>It might seem like it\u2019s common sense that you\u2019ll take an email address so that you can send emails to it, but you should do your best to let the people know what they\u2019re signing up for.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]When you send them the first email, it\u2019s always a good idea to ask the recipient to whitelist your email address.<strong> They can do so by adding your address to their contacts list.<\/strong> It only takes a second to do it, and it can save you a world of trouble later on.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Finally, you should give your email recipients a way out \u2013 the unsubscribe link or button.<\/strong> You want it to be visible and marked, as it\u2019s not something that should stay hidden. <strong>If you\u2019re choosing between having your emails marked as spam and losing a subscriber, it\u2019s always better to lose a subscriber.<\/strong> When enough people mark your emails as spam, you\u2019ll have a much harder time getting through the spam filter.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"minding-the-contents\"><\/a>Be Mindful of the Contents<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Be-Mindful-of-the-Contents.jpg\" class=\"attachment-full size-full\" alt=\"Be Mindful of the Contents\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Be-Mindful-of-the-Contents.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Be-Mindful-of-the-Contents-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Be-Mindful-of-the-Contents-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Be-Mindful-of-the-Contents-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]The contents of the email matter, but so does the subject line. It shouldn\u2019t look spammy. <strong>Exclamation points, dollar signs, offers that are just so obvious and aggressive might be something to avoid.<\/strong> Keep it real, informative, and don\u2019t waste people\u2019s time.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]As for the contents of the email, you should be mindful that images tend to get blocked when emails are loaded by the recipient, so try not to use too many of them.<strong> Make sure that the subject and the contents match.<\/strong> The contents should be written plainly, using proper grammar, and with no spelling errors.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Dynamic scripts, images that are too big, adding too many links, and a bunch of attachments won\u2019t have the desired effects on the spam filters. <strong>On the other hand, adding your physical address \u2013 if your business has it \u2013 to the email might make you appear more trustworthy.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"keeping-good-hygiene-with-regular-checkups\"><\/a>Keep Good Hygiene with Regular Checkups<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Keep-Good-Hygiene-with-Regular-Checkups.jpg\" class=\"attachment-full size-full\" alt=\"Keep Good Hygiene with Regular Checkups\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Keep-Good-Hygiene-with-Regular-Checkups.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Keep-Good-Hygiene-with-Regular-Checkups-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Keep-Good-Hygiene-with-Regular-Checkups-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Keep-Good-Hygiene-with-Regular-Checkups-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>Every single component of an email marketing campaign can and should be subject to regular checkups.<\/strong> Everything from your IP to the email addresses on your list and the copy you use should be reviewed and tested regularly to ensure a timely reaction in case something is wrong.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Some of the things you should be checking include:<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Abandoned addresses<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Inactive users on your mailing lists<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">The \u201cspam factor\u201d of your messages<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">DNS blacklisting<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Your sender reputation<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Of course, keeping an eye on the KPIs such as open and bounce rate is equally important for gauging the success of your campaign. <strong>Remember that, if something goes wrong, you want to know about it sooner than later and address the issue promptly.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"complying-with-relevant-internet-privacy-regulations\"><\/a>Complying with Relevant Internet Privacy Regulations<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Complying-with-Relevant-Internet-Privacy-Regulations.jpg\" class=\"attachment-full size-full\" alt=\"Complying with Relevant Internet Privacy Regulations\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Complying-with-Relevant-Internet-Privacy-Regulations.jpg 970w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Complying-with-Relevant-Internet-Privacy-Regulations-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Complying-with-Relevant-Internet-Privacy-Regulations-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/04\/Complying-with-Relevant-Internet-Privacy-Regulations-620x354.jpg 620w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]This one is not something that necessarily guarantees the delivery of the emails in the right inbox, but it can significantly affect it, as it helps bypass some IPS blocks. In the past few decades, a whole array of internet privacy laws and regulations has emerged to protect internet users and their sensitive data. One of the most important such regulations is GDPR (General Data Protection Regulation) which covers the European Union and all businesses and entities having customers or visitors in the EU. Make sure to check out our <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpres-gdpr-compliance\/\">guide on GDPR for WordPress<\/a>, as well as the list of the <a href=\"https:\/\/qodeinteractive.com\/magazine\/best-gdpr-plugins-for-wordpress\/\">best GDPR plugins<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Also important is the CCPA, which we covered in our piece on <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-make-wordpress-website-ccpa-compliant\/\">CCPA and WordPress compliance<\/a>, as well as the <a href=\"https:\/\/laws-lois.justice.gc.ca\/eng\/acts\/E-1.6\/index.html\" target=\"_blank\" rel=\"noopener\">Canadian Anti-Spam Legislation (CASL)<\/a>, and <a href=\"https:\/\/www.ftc.gov\/legal-library\/browse\/statutes\/controlling-assault-non-solicited-pornography-marketing-act-2003-can-spam-act\" target=\"_blank\" rel=\"noopener\">CAN-SPAM Act<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Bear in mind that compliance to these an similar regulations relative to your operations is mandatory even outside the concerns for emails ending up in spam. It\u2019s always easier to simply adhere to them than to face legal repercussions of ignoring them.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Let\u2019s Wrap It Up!<\/h2>\n<p>[\/vc_column_text][vc_column_text]It\u2019s really hard to imagine the internet without email. The technology\u2019s older than most internet users, and it managed not to lose a smidgen of its usefulness or allure over time.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]However, it\u2019s also hard to imagine email without imagining spam emails. It\u2019s unavoidable, but you should still do your best to prevent adding to the problem. Go through all the steps of making your emails less likely to end up in spam folders, and you\u2019ll be doing yourself, the recipient, and the internet as a whole a huge favor.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Looking for ways to prevent the emails you send from ending up in spam? We have a couple of tips that should help your emails avoid the dreaded spam folder.<\/p>\n","protected":false},"author":9295,"featured_media":22676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[93,4,13],"class_list":["post-22544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email","tag-tips","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/22544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/9295"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=22544"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/22544\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/22676"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=22544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=22544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=22544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}