{"id":22206,"date":"2021-03-31T17:00:01","date_gmt":"2021-03-31T15:00:01","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=22206"},"modified":"2021-03-31T13:32:49","modified_gmt":"2021-03-31T11:32:49","slug":"best-push-notifications-plugins-for-wordpress","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/best-push-notifications-plugins-for-wordpress\/","title":{"rendered":"5 Best Push Notification Plugins for WordPress"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Attracting an audience to your website is one thing and maintaining that audience’s attention and keeping them coming back to your site is something else entirely. The success of any type of website depends largely on how good you are in both of these fields. While attracting an audience may require a more flashy and bold approach, more discreet and unpretentious communication methods are usually more successful when it comes to retaining the audience<\/strong>. [\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]That is where push notifications come into play. [\/vc_column_text][vc_empty_space height=”68px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

What Are Push Notifications<\/h2>\n

[\/vc_column_text][vc_empty_space height=”21px”]

\n
\n \"What <\/div>\n<\/div>[vc_empty_space height=”38px”][vc_column_text]More discreet than a standard popup, less intrusive than a typical ad, push notification is a different yet powerful way to interact with your visitors. While many other communication methods rely on some sort of exchange like \u201cgive me your email address, and you\u2019ll get my ebook,\u201d push notification is as simple and straightforward as it can be<\/strong>. [\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Push notifications serve to inform visitors about the news, offers, updates, and similar relevant content on the website even if they are currently not on your website. The visitor always has a choice whether he wants or not to receive push notifications<\/strong>. The opt-in prompt for these notifications usually shows up in the top left corner of the page. Push notifications engage only the audience that has already visited and perhaps engaged with your website<\/strong> and is interested in your niche. And what makes them even more effective is the fact that once the visitor agrees to receive them, they show up whenever he uses a web browser, not only when he is on your website<\/strong>. Simply put, they remind someone already interested in your content about all the news related to it whenever he is browsing the internet – no wonder they bring excellent results.
\n[\/vc_column_text][vc_empty_space height=”68px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Types of Push Notifications and How They Are Used<\/h2>\n

[\/vc_column_text][vc_empty_space height=”21px”]

\n
\n \"Types <\/div>\n<\/div>[vc_empty_space height=”38px”][vc_column_text]Now that you have a general understanding of what push notifications are, let\u2019s take a brief look at the types of push notifications you can use, and how you can benefit from them. There are generally three different purposes for which you can use push notifications: content marketing, retargeting, and retention<\/strong>. In line with that, there are many different types of push notifications, and we\u2019ll name just the most common ones to give you an idea of how you can practically use them: [\/vc_column_text][vc_empty_space height=”72px”][vc_column_text]<\/p>\n

Bulk Web Push Notifications<\/h3>\n

[\/vc_column_text][vc_column_text]This is the type of notification most often used to communicate about the deal of the season<\/strong>, special offer, new feature launch, new content on your site, and similar. The notifications like these are sent to the entire user base. Ecommerce websites abundantly use them, though, of course, they can be customized and useful for any other type of site. [\/vc_column_text][vc_empty_space height=”72px”][vc_column_text]<\/p>\n

Segmented Web Push Notifications<\/h3>\n

[\/vc_column_text][vc_column_text]It\u2019s not very likely that all your users will have the same preferences. There is always a variety of reasons why certain types of users come to your pages. Addressing those different motivations is the key to building your audience and keeping them coming back to your site. Segmented web push notifications, sent to specified sets of visitors based on factors like age, gender, online behavior, lifecycle stage, and similar, can help you receive higher click through rates<\/strong> as these notifications are more targeted and more personalized. [\/vc_column_text][vc_empty_space height=”72px”][vc_column_text]<\/p>\n

Recurring Web Push Notifications<\/h3>\n

[\/vc_column_text][vc_column_text]This type of web push notifications is very handy as it doesn\u2019t require constant manual intervention<\/strong> from your side. You simply set the notification frequency, and it will automatically repeat in the established time – daily, weekly, or monthly. This way, you can regularly inform your users about monthly deals without having to set a new web push campaign every month<\/strong>. They are mostly used to improve customer engagement in eCommerce, media and entertainment, food and delivery, etc.[\/vc_column_text][vc_empty_space height=”28px”][vc_column_text]Like with all the other communication methods, the question of good measure is essential. Too many push notifications are just as ineffective as too little<\/strong>. In the first case, the visitors might get irritated, and in the latter, they may forget about your site. [\/vc_column_text][vc_empty_space height=”81px”][vc_widget_sidebar sidebar_id=”new-top-picks-banner”][vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Best Plugins for Adding Push Notifications to Your Website<\/h2>\n

[\/vc_column_text][vc_column_text]Now that you know how useful push notifications can be, let\u2019s see how to add them to your WordPress site. The best way to go about it is to use the appropriate plugin. To help you narrow your choice we made a selection of the best web push notification plugins: [\/vc_column_text][vc_empty_space height=”22px”]