{"id":22175,"date":"2021-03-30T15:00:43","date_gmt":"2021-03-30T13:00:43","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=22175"},"modified":"2024-03-28T16:54:28","modified_gmt":"2024-03-28T15:54:28","slug":"how-to-optimize-wordpress-for-voice-search","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/how-to-optimize-wordpress-for-voice-search\/","title":{"rendered":"How to Optimize your WordPress Website for Voice Search"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Ever since the invention of various voice assistants, the popularity of voice search has been on the constant rise. With more and more people using smart devices to browse the web (especially while on the go), speaking instead of typing has become both a convenience and a necessity. This, combined with constant enhancements in the field of artificial intelligence and voice recognition as a whole has made voice search a significant force in the SEO sphere. In the year 2018, Google has reported that <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/voice-search-mobile-use-statistics\/\" target=\"_blank\" rel=\"noopener\">27% of the population is using voice search on mobile<\/a>. And <a href=\"https:\/\/www.emarketer.com\/content\/us-voice-assistant-users-2019\" target=\"_blank\" rel=\"noopener\">according to emarketer<\/a>, 111.8 million people in the US have been using a voice assistant on a monthly basis in the year 2019 alone, which is equivalent to 33.8% of the total population using the internet. When we take all these numbers into account, it\u2019s safe to conclude that <strong>the potential of optimizing your website for voice search simply mustn\u2019t be overlooked<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Thus, we have decided to talk about the benefits of voice search optimization and share some tips that will help you optimize your own WordPress site for it. But before we begin, we will also take a brief look at some voice search basics, so make sure to stick around:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#what-is-voice-search-and-how-it-works\">What Is Voice Search and How It Works<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#benefits -of-voice-search-optimization\">The Benefits of Voice Search Optimization<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#optimization-tips-and-practices\">Optimizing Your WordPress Site for Voice Search: Best Tips and Practices<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"what-is-voice-search-and-how-it-works\"><\/a>What Is Voice Search and How It Works<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/What-Is-Voice-Search-and-How-It-Works.jpg\" class=\"attachment-full size-full\" alt=\"What Is Voice Search and How It Works\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/What-Is-Voice-Search-and-How-It-Works.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/What-Is-Voice-Search-and-How-It-Works-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/What-Is-Voice-Search-and-How-It-Works-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/What-Is-Voice-Search-and-How-It-Works-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]By definition, <strong>voice search is the practice of using voice commands to search for something online<\/strong>. It is performed using a voice search device, like Google Home, Google Assistant, or Amazon\u2019s Alexa, to name a few. It works by analyzing, processing and transcribing your voice into text and then detecting your demands and intent with the help of machine learning. Once this process is done, it <strong>gets connected to the search engine and provides users with results that offer the most accurate answers<\/strong>. [\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Sounds easy, right? Well, it hasn\u2019t always been that way. The old voice search technology only considered keywords on an individual level, and it struggled to process spoken user intent. It took time, effort, and constant learning for voice search technology to get to the level where it understands human speech like it does today. Together with continuous algorithm changes and upgrades, slowly but surely these technologies started understanding and detecting speech patterns, the context of spoken words, and finally, user intent. [\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]To be more precise, voice search has seen significant progress in these areas ever since the revolutionary <a href=\"https:\/\/en.wikipedia.org\/wiki\/Google_Hummingbird\" target=\"_blank\" rel=\"noopener\">Hummingbird update<\/a> (a major 2013 update of Google search algorithms). Based on <a href=\"https:\/\/becominghuman.ai\/a-simple-introduction-to-natural-language-processing-ea66a1747b32\" target=\"_blank\" rel=\"noopener\">natural language processing<\/a> (the ability to connect words together to form a context), this is when Google started taking into account things like <strong>contextual reasoning and voice behavior<\/strong> to offer more accurate answers to users.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Contextual-Reasoning-and-Voice-Behavior.jpg\" class=\"attachment-full size-full\" alt=\"Contextual Reasoning and Voice Behavior\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Contextual-Reasoning-and-Voice-Behavior.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Contextual-Reasoning-and-Voice-Behavior-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Contextual-Reasoning-and-Voice-Behavior-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Contextual-Reasoning-and-Voice-Behavior-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Of course, the improvement of Google voice search has also contributed to the birth and advancement of many other devices and virtual assistants like Microsoft\u2019s Cortana, Apple\u2019s Siri, Amazon\u2019s Alexa, and others.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"benefits -of-voice-search-optimization\"><\/a>The Benefits of Voice Search Optimization<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/The-Benefits-of-Voice-Search-Optimization.jpg\" class=\"attachment-full size-full\" alt=\"The Benefits of Voice Search Optimization\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/The-Benefits-of-Voice-Search-Optimization.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/The-Benefits-of-Voice-Search-Optimization-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/The-Benefits-of-Voice-Search-Optimization-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/The-Benefits-of-Voice-Search-Optimization-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Now that we took a brief look at the history of voice search and explained the basics of how it works, it\u2019s time to address some of the benefits that voice search optimization can bring to your website and your business as a whole. [\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]To show you how beneficial voice search optimization can actually be, we are going to briefly compare this type of search with the traditional text search. Namely, with traditional search, users are usually required to open a page and type in their request. Then, they have to wait for the results to load as well. On the other hand, voice search allows users to get desired results much faster, often without even having to pick up their device to state a question. Also, voice search offers instant answers to users most of the time, which means users don\u2019t have to click on different sites or browse through pages to find what they need. Therefore, <strong>voice search brings you the ability to offer quick, immediate answers to the questions of your potential clients<\/strong>. [\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]One other benefit of voice search optimization is that it can also boost the overall reputation of your business. Namely, when people use voice search to get information, they naturally assume that the information they receive is going to be precise and reliable \u2013 especially since they want to get their answers as soon as possible. And, as a matter of fact, they\u2019re not wrong. When taking user intent and specific queries into account, Google\u2019s advanced algorithm does its best to offer the most concise, direct, and accurate results available. [\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/1-Google-Voice-Search-Optimization.jpg\" class=\"attachment-full size-full\" alt=\"Google Voice Search Optimization\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/1-Google-Voice-Search-Optimization.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/1-Google-Voice-Search-Optimization-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/1-Google-Voice-Search-Optimization-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/1-Google-Voice-Search-Optimization-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Here is a rather simple example. If we ask Google about the specific year when the first book about a famous boy wizard was written, Google will immediately offer the precise year, with the source being the site of the Harry Potter author herself \u2013 and frankly, there\u2019s no better source (or bigger authority on the topic of Harry Potter, for that matter) than that.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Now, what does this mean for your business, exactly? It\u2019s actually quite simple \u2013 <strong>if a user receives information on a topic they are interested in from your website, there are higher chances they will put trust in your business<\/strong>. And since this will also make your business more visible and more accessible to a larger audience, on top of increasing your brand reputation, there is also a <strong>better chance of reaching the right target audience and getting more traffic on your site<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Finally, by optimizing your website for voice search, you also make it more likely for your website to be \u201cunderstood\u201d by search engines, which can, by extension, earn you a better position in SERPs. And even if this doesn\u2019t help your website rank at the very top, it still has the potential to boost your overall position quite a bit, which can turn out to be a plus for your site\u2019s desktop page ranking as well.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Taking into account the ever-growing popularity of voice search as well as all the above-mentioned benefits, it simply makes no sense to not optimize your WordPress site for voice search. At the end of it, there\u2019s only something to gain and nothing to lose, so we do encourage you to give voice search optimization a try.[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;marketing-seo-banner&#8221;][vc_empty_space height=&#8221;81px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"optimization-tips-and-practices\"><\/a>Optimizing Your WordPress Site for Voice Search: Best Tips and Practices<\/h2>\n<p>[\/vc_column_text][vc_column_text]We\u2019re living in the fast-paced digital age, so it\u2019s no wonder that voice search is slowly but surely getting closer to the popularity and usage level of traditional internet search. However, this also means that it will only get harder to stand out among your competition when it comes to voice ranking in the future. Now is the perfect opportunity to make a conscious effort and make voice search optimization a part of your WordPress <a href=\"https:\/\/qodeinteractive.com\/magazine\/seo-basics\/\">SEO efforts<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Check out this list of voice search optimization strategies that are known to work.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">1. Make Sure to Use Conversational Language<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/2-Make-Sure-to-Use-Conversational-Language.jpg\" class=\"attachment-full size-full\" alt=\"Make Sure to Use Conversational Language\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/2-Make-Sure-to-Use-Conversational-Language.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/2-Make-Sure-to-Use-Conversational-Language-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/2-Make-Sure-to-Use-Conversational-Language-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/2-Make-Sure-to-Use-Conversational-Language-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]The key trait that distinguishes a voice query from a regular, text-based one (that we type into Google or any other search engine) is that it has a tone used in everyday conversation \u2013 usually in the form of a question. Therefore, to boost your ranking in voice search results, you have to use this natural, conversational tone as much as you can in your content. Simply put, this means <strong>using a language that sounds as close as possible to the one used in everyday life<\/strong>.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Here are some of the main points you should figure out:[\/vc_column_text][vc_empty_space height=&#8221;23px&#8221;]<ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">What keywords does your audience use in their questions? <\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">What are the questions people ask most often in your niche?<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item \">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">What answers have the best outcomes in search results?<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_column_text]Finding answers to these questions will help you determine the best way to go about your conversational language strategy. We recommend using the help of some <a href=\"https:\/\/qodeinteractive.com\/magazine\/free-seo-tools\/\">SEO tools<\/a> well-known in the <a href=\"https:\/\/qodeinteractive.com\/magazine\/keyword-research-and-how-to-do-it-right\/\">keyword research<\/a> department that are proven to work, like <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\">Ahrefs<\/a> or <a href=\"https:\/\/search.google.com\/search-console\/welcome?hl=en\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">2. Include Long-Tail Keyword Phrases Into Your Content<\/h3>\n<p>[\/vc_column_text][vc_column_text]Because of the natural, everyday conversational style of voice search, the queries in this kind of search are naturally longer than those users would usually use when typing to find their answers online. This type of search query is also known as <strong>long-tail keywords<\/strong>, and it\u2019s actually quite important to target these keywords to take your voice search optimization to the next level. [\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The reason why these keywords are so valuable is simple \u2013 <strong>they give Google the much-needed context to provide the information to users in a way that is as natural and conversational as possible<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]So, incorporating some of the long-tail keyword phrases into your content is your best bet. But of course, to figure out which phrases you should use, you have to do your best to understand the user intent of your target audience. [\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/3-Include-Long-Tail-Keyword-Phrases-Into-Your-Content.jpg\" class=\"attachment-full size-full\" alt=\"Include Long-Tail Keyword Phrases Into Your Content\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/3-Include-Long-Tail-Keyword-Phrases-Into-Your-Content.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/3-Include-Long-Tail-Keyword-Phrases-Into-Your-Content-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/3-Include-Long-Tail-Keyword-Phrases-Into-Your-Content-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/3-Include-Long-Tail-Keyword-Phrases-Into-Your-Content-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]This can be done with the help of some <a href=\"https:\/\/qodeinteractive.com\/magazine\/tools-for-writing-blog-posts\/\">tools that can help you write better content<\/a> in general, like <a href=\"https:\/\/help.answerthepublic.com\/en\/\" target=\"_blank\" rel=\"noopener\">AnswerThePublic<\/a>, for example (which you can see pictured above).[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]This tool will let you add some basic keywords you want to rank for and combine them with some of the most common question words such as who, what, why, where, etc. Finally, it lists the queries that users often search for. [\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">3. Optimize Your Content for Featured Snippets<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/4-Optimize-Your-Content-for-Featured-Snippets.jpg\" class=\"attachment-full size-full\" alt=\"Optimize Your Content for Featured Snippets\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/4-Optimize-Your-Content-for-Featured-Snippets.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/4-Optimize-Your-Content-for-Featured-Snippets-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/4-Optimize-Your-Content-for-Featured-Snippets-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/4-Optimize-Your-Content-for-Featured-Snippets-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]To provide a better user experience on all fronts, Google has started using featured snippets in its results. Essentially, <strong>a featured snippet is a search result that is displayed at the very top of SERPs<\/strong>. According to Google, this result represents the most optimal answer to the user\u2019s search query, no matter if it\u2019s a list, an explanation, or a legitimate answer to the question. This makes them particularly useful for voice search users since they most often have no time to click on individual results. Google takes this into consideration as well, which is why voice search results are usually pulled from featured snippets (87% in case of text snippets, <a href=\"https:\/\/moz.com\/blog\/lessons-from-1000-voice-searches\" target=\"_blank\" rel=\"noopener\">according to Moz<\/a>).[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]To increase your chances of your content appearing as a rich answer in SERPs, you should do thorough industry research. Once again, this includes making a list of some of the most commonly asked questions in your field and then adding them to your content. [\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]We already suggested Ahrefs earlier. If you want, you can also use this tool to inspect what featured snippets have the highest ranking in your industry. Head to Site Explorer, enter the desired site URL and <strong>choose the Organic Keywords option<\/strong> to check out which keywords this site ranks for. Finally, <strong>filter the results to show featured snippets only<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/5-Ahrefs-filter-the-results-to-show-featured-snippets.jpg\" class=\"attachment-full size-full\" alt=\"Ahrefs filter the results to show featured snippets\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/5-Ahrefs-filter-the-results-to-show-featured-snippets.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/5-Ahrefs-filter-the-results-to-show-featured-snippets-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/5-Ahrefs-filter-the-results-to-show-featured-snippets-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/5-Ahrefs-filter-the-results-to-show-featured-snippets-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]You should also consider putting up an informative <a href=\"https:\/\/qodeinteractive.com\/magazine\/add-faq-for-wordpress\/\">FAQ section<\/a> somewhere on your WordPress site. This way, you have a chance to include some of the most common questions alongside your answers as well. <strong>This type of format will make it easier for Google to pick up your answers and display them in a rich answer form<\/strong>. Moreover, this is also a great opportunity to include the most commonly used question keywords, keyword phrases, and synonyms you are also aiming to rank for.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Last but not least, you may also want to try using one of the many available <a href=\"https:\/\/qodeinteractive.com\/magazine\/best-rich-snippets-plugins-for-wordpress\/\">rich snippet plugins<\/a>. One of them will surely help you optimize your website for featured snippets.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">4. Keep Your Answers Short and Easy to Read<\/h3>\n<p>[\/vc_column_text][vc_column_text]If you ask us, this one is quite self-explanatory and makes sense from a user standpoint as well. Users performing voice search most likely won\u2019t have the time to read drawn-out answers and they will expect to receive accurate and concise results. Therefore, it\u2019s only natural that Google will look for answers with those exact characteristics and rank them accordingly. So instead of providing long and complicated answers, <strong>you should aim to keep them short and easy to read<\/strong>. [\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Of course, that is not to say that your content shouldn\u2019t be lengthy in itself. You are allowed to have as many long-form pages and articles on your site as you like. Still, you should try to <strong>keep your actual sentences clean, concise, and readable most of the time<\/strong>. [\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]There are some great free tools available that can help you check the reading level of your content to further optimize it for voice search, like the <a href=\"https:\/\/hemingwayapp.com\/\" target=\"_blank\" rel=\"noopener\">Hemingway App<\/a>, for example:[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/6-Keep-Your-Answers-Short-and-Easy-to-Read.jpg\" class=\"attachment-full size-full\" alt=\"Keep Your Answers Short and Easy to Read\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/6-Keep-Your-Answers-Short-and-Easy-to-Read.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/6-Keep-Your-Answers-Short-and-Easy-to-Read-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/6-Keep-Your-Answers-Short-and-Easy-to-Read-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/6-Keep-Your-Answers-Short-and-Easy-to-Read-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]On top of checking for basic grammar, the app also highlights the sentences that are considered lengthy or overly complicated to read in general. [\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Also, you can always <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-install-a-wordpress-plugin\/\">install a WordPress plugin<\/a> like <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener\">Yoast SEO<\/a> (that is if you haven\u2019t done so already). Aside from letting you optimize your website for search engines in general, the plugin also offers a handy option called Readability analysis. It helps you check your sentence and paragraph length, and even offers a <a href=\"https:\/\/yoast.com\/flesch-reading-ease-score\/\" target=\"_blank\" rel=\"noopener\">Flesch reading score<\/a> (which serves to measure the overall readability of your text).[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">5. Boost Your Website\u2019s Loading Time<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Boost-Your-Websites-Loading-Time.jpg\" class=\"attachment-full size-full\" alt=\"Boost Your Website\u2019s Loading Time\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Boost-Your-Websites-Loading-Time.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Boost-Your-Websites-Loading-Time-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Boost-Your-Websites-Loading-Time-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Boost-Your-Websites-Loading-Time-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]In the SEO world, the importance of page speed cannot be overstated enough. It is a well-known fact that slow-loading sites usually experience more bounce rates than others. No one has the time to wait around for pages that take forever to load, so this comes as no surprise.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Ever since 2018, <a href=\"https:\/\/developers.google.com\/search\/blog\/2018\/01\/using-page-speed-in-mobile-search\" target=\"_blank\" rel=\"noopener\">Google has also started using page speed in mobile ranking<\/a>, and we\u2019ve already established that most voice searches occur on mobile. Therefore, if you have a slow-loading website, there\u2019s a big chance that your content won\u2019t rank too high.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]There are many different things you can do to boost your website\u2019s loading time, like <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-optimize-images-for-web\/\">optimizing images for the web<\/a>, installing a suitable <a href=\"https:\/\/qodeinteractive.com\/magazine\/best-wordpress-caching-plugins\/\">caching plugin<\/a>, and <a href=\"https:\/\/qodeinteractive.com\/magazine\/what-is-a-cdn\/\">using a Content Delivery Network (CDN)<\/a>. Some other effective strategies include <strong>reducing the number of page redirects, using CSS3 and HTML5 frameworks<\/strong> (as they\u2019re the best when it comes to loading pages on mobile), and <strong>cutting down on the number of plugins you\u2019re using<\/strong>. Last but not least, you should make sure to use a quality <a href=\"https:\/\/qodeinteractive.com\/themes-list\/\">WordPress theme<\/a> that is also SEO-friendly and loads fast in general.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">6. Optimize Your Site for Local Content<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/7-Optimize-Your-Site-for-Local-Content.jpg\" class=\"attachment-full size-full\" alt=\"Optimize Your Site for Local Content\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/7-Optimize-Your-Site-for-Local-Content.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/7-Optimize-Your-Site-for-Local-Content-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/7-Optimize-Your-Site-for-Local-Content-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/7-Optimize-Your-Site-for-Local-Content-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]When we take into account that voice search is still more often used on mobile than on desktop devices, it comes as no surprise that it has a large number of local queries. For example, many people use this type of search on their phones to find out the working hours of a nearby restaurant or salon (otherwise known as \u201cnear me\u201d searches), to ask for directions, and so on. [\/vc_column_text][vc_column_text]Taking all this into account, <strong>it is of key importance to optimize your website for local content<\/strong>. This means <strong>updating info about your business on your site such as your precise location, contact details<\/strong> (your phone number, email, etc.), and working hours if you have any. [\/vc_column_text][vc_column_text]Another great way to get noticed by Google and rank higher in local search results is to <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-add-schema-markup-in-wordpress\/\">add Schema markup to your WordPress site<\/a>. We have a whole separate article on that topic, so if you have the time, we encourage you to check that out as well.[\/vc_column_text][vc_column_text]Also, if you aren\u2019t using Google My Business listing, we suggest that you start doing so right away. <a href=\"https:\/\/www.google.com\/intl\/en\/business\/\" target=\"_blank\" rel=\"noopener\">Google My Business<\/a> is a free tool that lets you promote your business on Google Search and Maps. This is a great opportunity to notify Google that your business is located in a specific area.[\/vc_column_text][vc_column_text]Say that you own a sushi restaurant, for example. If someone asks Google to list all sushi restaurants in their general area, and your restaurant happens to be located there, there\u2019s a high chance that your business will appear in their search results. [\/vc_column_text][vc_column_text]Aside from adding a precise business name, address, and phone number, you should also include your local area code and accurate business categories when setting up your Google My Business listing. You can (and should, for that matter) insert your website link, too. Moreover, if you have any special offers, promotions, or photos that can capture the interest of your potential customers, by all means, you should provide some. [\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Final Thoughts<\/h2>\n<p>[\/vc_column_text][vc_column_text]Virtual voice assistants are quickly becoming a part of our everyday lives. From local business information, news, and trivia to weather forecast and directions, voice search is already being used for all sorts of purposes \u2013 and the number of people using it keeps growing on a daily basis. Therefore, it\u2019s becoming increasingly necessary to take care of voice search optimization in order to keep up with the changes this technology will bring to the SEO world. [\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]So, no matter what type of industry you come from or your general purpose, it\u2019s very likely that your WordPress site can benefit from proper voice search optimization as well. We highly recommend that you follow some of the above-mentioned practices to step up your search engine ranking game on all fronts.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Here we share some tips on how to optimize your WordPress site for voice search that will allow you to step up your search engine ranking game to the max.<\/p>\n","protected":false},"author":2,"featured_media":22192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[25,4,13],"class_list":["post-22175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-seo","tag-tips","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/22175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=22175"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/22175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/22192"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=22175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=22175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=22175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}