{"id":21573,"date":"2021-03-16T15:00:59","date_gmt":"2021-03-16T14:00:59","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=21573"},"modified":"2021-06-24T14:49:14","modified_gmt":"2021-06-24T12:49:14","slug":"how-to-reduce-shopping-cart-abandonment-in-wordpress","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/how-to-reduce-shopping-cart-abandonment-in-wordpress\/","title":{"rendered":"How to Reduce Shopping Cart Abandonment on Your WordPress Website"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]There are no givens in the world of eCommerce. There\u2019s no \u201cif you build it, they will come\u201d type of deal with your <a href=\"https:\/\/qodeinteractive.com\/theme-category\/online-store-wordpress-themes\/\">online store<\/a> \u2013 you have to get people to come to it. The visitors won\u2019t stick with the store through thick and thin \u2013 you have to make it easy and quick for them to find what they want. And even when they do and they put it in the shopping cart, it doesn\u2019t mean they\u2019ll buy it. So you have to \u2013 what? Make them buy stuff?[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Shopping cart abandonment is something every online store owner faces. Experiencing some doesn\u2019t have to be a sign of a serious problem \u2013 people will browse and put things in the shopping cart instead of bringing up a calculator app. Experiencing a lot of it \u2013 well, that\u2019s a problem that needs to be solved.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]In this article, we\u2019ll talk about the things you can do to reduce shopping cart abandonment on your WordPress website. We\u2019ll cover:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#why-do-people-abandon-shopping-carts\">Why Do People Abandon Shopping Carts?<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#why-and-when-should-you-start-worrying\">Why and When Should You Start Worrying?<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#address-the-shipping-issues\">Address the Shipping Issues<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#streamline-the-checkout-process\">Streamline the Checkout Process<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#enable-guest-shopping\">Enable Guest Shopping<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#make-your-website-safe-and-show-it\">Make Your Website Safe and Show It<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#maintain-and-optimize-the-website\">Maintain and Optimize the Website<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-ecommerce-banner&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"why-do-people-abandon-shopping-carts\"><\/a>Why Do People Abandon Shopping Carts?<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Why-Do-People-Abandon-Shopping-Carts.jpg\" class=\"attachment-full size-full\" alt=\"Why Do People Abandon Shopping Carts\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Why-Do-People-Abandon-Shopping-Carts.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Why-Do-People-Abandon-Shopping-Carts-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Why-Do-People-Abandon-Shopping-Carts-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Why-Do-People-Abandon-Shopping-Carts-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Ever since it was noticed that only a fraction of user sessions end with a purchase \u2013 even if the user places items in the shopping cart \u2013 studies and surveys have been performed to find out the size of the issue and its causes. <strong>The results vary, but they usually fall somewhere between 70% and 80% percent for cart abandonment rates.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The results might vary slightly by industry, but the bottom line stays the same \u2013 <strong>a quarter to a fifth of sessions that includes adding items to the shopping cart ends with a purchase<\/strong>. The rest ends with cart abandonment.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The reason why people abandon shopping carts is also various. <strong>People will often cite any combination of the following as a reason they didn\u2019t finalize the purchase:<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">They were surprised by high shipping fees<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">They were required to create an account to make a purchase<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">They weren\u2019t able to find their preferred payment method<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">The checkout process \u2013 or the website \u2013 had errors<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">They didn\u2019t trust the website enough to share their information<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Finally, some people add items to the shopping cart with no intention of making the purchase. <strong>People don\u2019t just buy stuff online \u2013 they shop for it, too.<\/strong> They will add items to a shopping cart just to see shipping or discounts, or as a way to compare prices.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]It doesn\u2019t matter if you have a WordPress website or use another CMS. It happens if you\u2019re <a href=\"https:\/\/qodeinteractive.com\/magazine\/woocommerce-tutorial\/\">using WooCommerce<\/a>, just as it happens when using <a href=\"https:\/\/qodeinteractive.com\/magazine\/best-wordpress-ecommerce-plugins\/\">most eCommerce plugins<\/a>. <strong>People abandon carts routinely.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"why-and-when-should-you-start-worrying\"><\/a>Why and When Should You Start Worrying?<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;21px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Why-and-When-Should-You-Start-Worrying.jpg\" class=\"attachment-full size-full\" alt=\"Why and When Should You Start Worrying\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Why-and-When-Should-You-Start-Worrying.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Why-and-When-Should-You-Start-Worrying-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Why-and-When-Should-You-Start-Worrying-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Why-and-When-Should-You-Start-Worrying-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]If shopping cart abandonment goes with the territory \u2013 as it does \u2013 then what\u2019s the point where you have to start worrying? Even stores with a higher-than-average shopping cart abandonment can be profitable. <strong>A sudden increase in the cart abandonment rate is a sure sign that something is wrong with your store.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>That\u2019s why using tools such as Google Analytics to measure and monitor the rate is indispensable &#8211; it lets you know you should address issues like this as soon as possible.<\/strong> You don\u2019t want to sit them on for a long time. But apart from emergencies, why fix something that isn\u2019t broken?[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>A good answer is because a store might turn an even bigger profit with a lower abandonment rate.<\/strong> This is an obvious answer for a store that\u2019s struggling to stay afloat and has an abandonment rate as a major problem. For stores that operate well, <strong>the efforts to decrease the rate can just be a part of regular optimization.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]It doesn\u2019t even have to be about profits \u2013 the abandonment rate can also be seen as a metric for the quality of user experience. <strong>Many of the reasons why people don\u2019t go through with the purchase are at the core of what is seen as user experience.<\/strong> Much like increasing profits, improving user experience is an ongoing effort. Even if high abandonment rates aren\u2019t an immediate problem, you might still want to address them as part of optimizing user experience or profits. <strong>And here are the things you might try to do.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"address-the-shipping-issues\"><\/a>Addressing the Issues that Cause Shopping Cart Abandonment<\/h2>\n<p>[\/vc_column_text][vc_column_text]Taking care of the things that people commonly list as major contributions to their decision to abandon carts is a solid way to start reducing abandonment rates. <strong>Here are a couple of things you could be doing for each area of concern.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"address-the-shipping-issues\"><\/a>Fixing the Problems with Shipping<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Fixing-the-Problems-with-Shipping.jpg\" class=\"attachment-full size-full\" alt=\"Fixing the Problems with Shipping\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Fixing-the-Problems-with-Shipping.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Fixing-the-Problems-with-Shipping-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Fixing-the-Problems-with-Shipping-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Fixing-the-Problems-with-Shipping-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Shipping is an additional cost no one is happy to see on their bill. Everyone likes the service \u2013 <strong>buying stuff and having it delivered to the doorstep is one of the biggest appeals of shopping online<\/strong> \u2013 but people don\u2019t like to pay too much for it.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You have a couple of options, and you have to weigh them against the benefit you\u2019d get from more purchases. <strong>For starters, you can add a discount on shipping based on certain rules, like if people purchase a certain number of goods or reach a certain price threshold.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>If that doesn\u2019t work, offering free shipping might.<\/strong> Again, this is something where you have to be sure there\u2019s a clear benefit, as it is a move that can lose you money. Start by offering free shipping based on certain conditions. <strong>Offering free shipping on all purchases is the nuclear option that\u2019s not unlike changing your complete business model, so only use it if you\u2019re really sure.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"streamline-the-checkout-process\"><\/a>Streamline the Checkout Process<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Streamline-the-Checkout-Process.jpg\" class=\"attachment-full size-full\" alt=\"Streamline the Checkout Process\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Streamline-the-Checkout-Process.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Streamline-the-Checkout-Process-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Streamline-the-Checkout-Process-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Streamline-the-Checkout-Process-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]You should always aim to get customers through the checkout process as quickly as possible without compromising security. <strong>The more you make customers jump through hoops, the more likely is that they\u2019ll change their mind and decide to spend their money somewhere else.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Some of the ways you can streamline the checkout process include:<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Don\u2019t ask for card details upfront, leave this step for the end<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Have the most important information displayed all the time<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Focus the checkout page on the checkout, remove any distractions<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Show people how far along they are in the process using a progress bar<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Reduce the number of steps \u2013 or clicks \u2013 required to make the purchase<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Integrate different payment methods in the process as seamlessly as possible<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You should closely monitor the effects of every change you make. <strong>The last thing you want to do is change things for the worst, but you have to be ready to act quickly if that happens.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"enable-guest-shopping\"><\/a>Enable Guest Shopping<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Enable-Guest-Shopping.jpg\" class=\"attachment-full size-full\" alt=\"Enable Guest Shopping\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Enable-Guest-Shopping.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Enable-Guest-Shopping-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Enable-Guest-Shopping-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Enable-Guest-Shopping-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>Logging into an online store before shopping can streamline the whole process significantly.<\/strong> You can offer a quicker checkout to registered users because you already have some of their information on hand, so you don\u2019t have to ask them to enter it again.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>But making people register \u2013 or even sign in \u2013 during the checkout process is a sure way to make them abandon their cart.<\/strong> It\u2019s a hurdle even people who are registered users might not like.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>And sure, you can offer incentives to make people register or sign in before purchasing. But even then, you shouldn\u2019t make people go through the process \u2013 you should make it optional.<\/strong> Give your customers the option and let them choose the way they want to shop. You can always offer them to sign up after they\u2019ve made the purchase.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"make-your-website-safe-and-show-it\"><\/a>Make Your Website Safe and Show It<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Make-Your-Website-Safe-and-Show-It.jpg\" class=\"attachment-full size-full\" alt=\"Make Your Website Safe and Show It\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Make-Your-Website-Safe-and-Show-It.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Make-Your-Website-Safe-and-Show-It-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Make-Your-Website-Safe-and-Show-It-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Make-Your-Website-Safe-and-Show-It-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]When you operate an online store, you\u2019re handling some of the most sensitive information of people who are strangers to you. <strong>They know this, which is why they are often on alert for any sign of something dodgy going on with the store<\/strong>. And when they can\u2019t find anything wrong, a lack of reassuring features might make them feel uneasy, leading to cart abandonment.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You shouldn\u2019t wait for the checkout to establish your website as a safe place for shopping. You should also avoid making your website just appear safe. <strong>The first thing to do is make it safe, and then you need to signal it. Some of the things you can do include:<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Enable data encryption and site authentication <a href=\"https:\/\/qodeinteractive.com\/magazine\/add-ssl-wordpress\/\">using an SSL certificate<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Makes sure comply with national or international guidelines such as <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpres-gdpr-compliance\/\">the GDPR<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Ensure the safety of your website using software or <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-security-plugins\/\">security plugins<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Display trust seals to let people know what you\u2019re doing to keep them safe<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]There are many more things you can do to make your website appear more trustworthy, including using testimonials and allowing user reviews.<strong> You can do that throughout the website, but for the checkout page, reminding people that you\u2019re using encryption and safety tools is much more important.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"maintain-and-optimize-the-website\"><\/a>Maintain and Optimize the Website<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Maintain-and-Optimize-the-Website.jpg\" class=\"attachment-full size-full\" alt=\"Maintain and Optimize the Website\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Maintain-and-Optimize-the-Website.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Maintain-and-Optimize-the-Website-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Maintain-and-Optimize-the-Website-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/03\/Maintain-and-Optimize-the-Website-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Every website needs to be maintained once in a while. It\u2019s the same for blogs, stores, business websites \u2013 <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-maintenance\/\">a proper maintenance routine<\/a> can help any website be up and running well for years and years to come. <strong>But your website isn\u2019t just any website. It\u2019s a website that makes you money while also handling sensitive data.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Having a well-maintained and optimized store is a major trust signal, as it shows that you care. <strong>But it also keeps possible interruptions at bay when people are shopping, and you don\u2019t want to interrupt your shoppers.<\/strong> Especially not when they\u2019re ready to go to the checkout.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]For a WordPress online store, it\u2019s important to <a href=\"https:\/\/qodeinteractive.com\/magazine\/common-wordpress-mistakes\/\">learn the common mistakes<\/a> and do your best to avoid them. Using monitoring techniques such as <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-uptime-monitoring\/\">server uptime monitoring<\/a> can help you react quickly to problems when they come up. <strong>Do what you can to speed up the website and make it easier to navigate. Make your website easy to use, don\u2019t make it frustrating.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Let\u2019s Wrap It Up!<\/h2>\n<p>[\/vc_column_text][vc_column_text]Shopping cart abandonment is a normal part of people\u2019s online shopping process. You\u2019ll never get rid of it completely, and you shouldn\u2019t want to \u2013 every business should be able to accommodate a certain cart abandonment rate. It\u2019s just how things are.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Then again, because cart abandonment rates tend to be high, there\u2019s almost certainly room for improvement. Chipping away at the rate, working to reduce it a percentage at a time can be a regular part of store optimization. Taking swift steps to reduce an abandonment rate that\u2019s gone out of hand is a necessity. Either way, the steps you find in this article will be useful to you.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Is cart abandonment a major issue for your website? We&#8217;ll show you a couple of things you can do to try to reduce the abandonment rate as much as possible.<\/p>\n","protected":false},"author":9295,"featured_media":21646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[29,56,4,13],"class_list":["post-21573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-business","tag-ecommerce","tag-tips","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/21573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/9295"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=21573"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/21573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/21646"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=21573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=21573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=21573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}