{"id":19440,"date":"2021-01-30T15:00:41","date_gmt":"2021-01-30T14:00:41","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=19440"},"modified":"2021-01-29T19:04:30","modified_gmt":"2021-01-29T18:04:30","slug":"using-mailchimp-with-wordpress","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/using-mailchimp-with-wordpress\/","title":{"rendered":"All You Need to Know About Using MailChimp with WordPress"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Email is the true survivor of the digital world. There\u2019s nothing that can destroy it. It remained in use and useful through the rise of social media, instant messaging, chat apps. That\u2019s a large part of what makes <a href=\"https:\/\/qodeinteractive.com\/magazine\/email-marketing\/\">email marketing<\/a> so effective \u2013 it uses a medium that\u2019s proven to be resilient time and time again. Email, as far as anyone can see, simply never gets old.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The tools that allow us to use the email in interesting ways certainly help it stay relevant. MailChimp is one of the most popular tools that do just that. If you\u2019re wondering how you can start using MailChimp with WordPress, don\u2019t worry \u2013 you\u2019re about to learn.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]In this article, we\u2019ll show you:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#why-choose-mailchimp\">Why Choose MailChimp<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#get-started-using-mailchimp-with-wordpress\">How to Get Started Using MailChimp with WordPress<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#create-mailchimp-account\">How to Create a MailChimp Account<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#connect-mailchimp-to-wordpress\">How to Connect MailChimp to WordPress<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#use-mailchimp-with-wordpress\">How to Use MailChimp with WordPress<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"why-choose-mailchimp\"><\/a>Why MailChimp?<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-1.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-1.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-1-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-1-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-1-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>MailChimp is a popular email marketing software for plenty of reasons.<\/strong> Saying that it is user-friendly, full of useful features that help with anything from scheduling to reporting, and that you can use it for free with the free plan would only scratch the surface.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Let\u2019s just start by saying there are things that MailChimp does exceptionally well. <strong>When it comes to ease of use, creating a newsletter, picking a template and messing with it, and showing reports and analytics, MailChimp is great.<\/strong> It should also be noted that its <a href=\"https:\/\/mailchimp.com\/resources\/mailchimp-101\/\" target=\"_blank\" rel=\"noopener\">MailChimp 101 section<\/a>, a resource that guides users through their first steps on the platform,<strong> is very well designed and fun to go through, which isn\u2019t often the case with these types of guides.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Then, there are things MailChimp isn\u2019t amazing but is very solid at.<strong> It would be difficult to expect 100% email deliverability rate from an email marketing solution, and MailChimp doesn\u2019t have it either.<\/strong> The results from these tests vary from source to source, <strong>but MailChimp never fails to deliver a solid rate, usually ranking somewhere near the top.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Finally, there\u2019s something that MailChimp doesn\u2019t do that well.<strong> It has a one-audience philosophy that comes down to having different lists siloed \u2013 there are no cross-list actions. Then, the automation options start losing their appeal at a very advanced level<\/strong> \u2013 something a regular small to medium business user might not even notice. And there\u2019s also the fact that <strong>affiliate marketing, as an industry, is prohibited under MailChimp\u2019s ToU.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Even with some shortcomings that it will inevitably have, MailChimp is a heck of a great piece of software, and it\u2019s especially well-suited to small businesses.<\/strong> It helps with marketing, and it does so using email, landing pages, digital ads, social media, postcards. There\u2019s even an option to buy a domain through MailChimp. <strong>Anyone going from no internet presence to building one that relies on email marketing will find all they need in this single tool.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-seo-banner&#8221;][vc_empty_space height=&#8221;81px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"get-started-using-mailchimp-with-wordpress\"><\/a>How to Get Started Using MailChimp with WordPress<\/h2>\n<p>[\/vc_column_text][vc_column_text]Using MailChimp with WordPress requires you to do two separate things. <strong>First, you need to set up your MailChimp account, get familiar with it, maybe even create a campaign or two just to test its features.<\/strong> We\u2019ll show you how to do it in this guide.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The other thing &#8211; connecting MailChimp to WordPress &#8211; is a bit different. The regular way of doing it will require some development skills to do it, <strong>but if you manage to pull it off, you\u2019ll be able to use Google remarketing and pop-up signup forms on your website.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>If you don\u2019t need Google remarketing and just want to add a form for capturing customer information on the website, you can use a plugin to connect it to MailChimp.<\/strong> We\u2019ll show you how to do that, too. And if you\u2019re <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-start-an-online-store\/\">running an online store<\/a>, <strong>you\u2019ll be able to integrate MailChimp with it.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"create-mailchimp-account\"><\/a>Creating a MailChimp Account<\/h2>\n<p>[\/vc_column_text][vc_column_text]Let\u2019s talk about money first. MailChimp is available at several pricing points, depending on what exactly you need from the platform. <strong>The most affordable option is the free one, but it\u2019s also the option that doesn\u2019t have A\/B testing, access to all email templates, and a multitude of other awesome options and features you will want to access one day.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"552\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Pricing.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Pricing\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Pricing.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Pricing-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Pricing-768x437.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Pricing-620x353.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]For now, however, it might suffice to create a free account. So go ahead, sign up for free \u2013 <strong>you\u2019ll have to provide your email, a username, a password that matches their guidelines, and you\u2019ll be set to go.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Sign-Up.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Sign Up\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Sign-Up.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Sign-Up-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Sign-Up-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Sign-Up-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]After that you\u2019ll go through the usual jig of having to confirm you signed up, choose a plan, and set up the account. <strong>MailChimp will ask you some questions, including the type of service you\u2019re offering and your physical location.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Once you\u2019re in, give yourself some time to catch your bearings \u2013 you\u2019ll need it.<strong> Read the resources, roam around, and when you\u2019re ready to do something practical, go back to the MailChimp admin dashboard and choose to import your contacts if you have any.<\/strong> Don\u2019t worry if you already skipped this option, you can come back to it.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Import-Contacts.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Import Contacts\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Import-Contacts.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Import-Contacts-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Import-Contacts-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Import-Contacts-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]You\u2019ll get a couple of choices as to how you want your contacts imported, but the result will be the same \u2013 <strong>you\u2019ll have someone besides yourself on your email list.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Importing-Contacts.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Importing Contacts\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Importing-Contacts.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Importing-Contacts-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Importing-Contacts-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Importing-Contacts-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]With that behind you, you can go ahead and start creating your first campaign. But before we jump into that, <strong>let\u2019s see how you can connect MailChimp to your WordPress website.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"connect-mailchimp-to-wordpress\"><\/a>How to Connect MailChimp to WordPress<\/h2>\n<p>[\/vc_column_text][vc_column_text]Now that you have a MailChimp account all set up, let\u2019s see how you can connect MailChimp to WordPress. <strong>There are there different ways you can do it, and we\u2019re going to show you how and when to use them.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">Add MailChimp\u2019s Code to Your Website\u2019s HTML<\/h3>\n<p>[\/vc_column_text][vc_column_text]What MailChimp advises you to do is to go to their website, log in, and choose the Integrations option from the dashboard. <strong>Next, click on \u201cWebsite Builder\u201d to narrow down the options and choose WordPress.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Website-Builder.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Website Builder\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Website-Builder.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Website-Builder-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Website-Builder-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Website-Builder-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>Next, you\u2019ll need to enter your website\u2019s URL to get a piece of custom website code.<\/strong> You\u2019ll also be able to choose which audience you connect this integration with, but if you\u2019re following MailChimp\u2019s cues, you\u2019ll only have one audience and manage it with tags and segments. <strong>When you press the \u201cGet Code\u201d button, you\u2019ll get the code you should copy.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Code.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Code\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Code.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Code-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Code-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Code-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Pasting the code is where things get a bit tricky. <strong>You should paste in your theme\u2019s <em>header.php<\/em> file.<\/strong> That\u2019s not a difficult thing to do, however, unless you\u2019re <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-child-theme\/\">using a child theme<\/a>, any update to the theme will erase the code. So if you\u2019re going to use this method, make sure to <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-create-child-theme\/\">create a child theme<\/a> before proceeding.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">Use a Plugin<\/h3>\n<p>[\/vc_column_text][vc_column_text]<strong>If creating a child theme doesn\u2019t sound appealing, then installing a plugin is the option for you.<\/strong> One of the most popular plugins you can choose is <a href=\"https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/\" target=\"_blank\" rel=\"noopener\">MailChimp for WordPress<\/a>, or MC4WP for short. You can find it and install the same way you install all plugins. <strong>Just remember to activate it when you\u2019re done.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-for-WordPress.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp for WordPress\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-for-WordPress.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-for-WordPress-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-for-WordPress-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-for-WordPress-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>To connect MailChimp to your website via the plugin, you\u2019ll need MailChimp to generate an API.<\/strong> The easiest way to have this done is to navigate to <em><strong>MC4WP &gt; MailChimp<\/strong><\/em>, which is the place where you\u2019ll have to enter the API.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-API.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp API\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-API.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-API-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-API-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-API-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>Clicking the \u201cGet you API key here\u201d hyperlink will take you to your MailChimp account, where under Extras you\u2019ll find an API Keys option.<\/strong> There, you\u2019ll be able to create a new API and have a full overview and control over every API you created.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"489\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-API-Keys.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp API Keys\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-API-Keys.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-API-Keys-300x151.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-API-Keys-768x388.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-API-Keys-620x313.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]When you create a key, you\u2019ll need to copy it and paste it to the API Key field back at your website. <strong>Save the changes, and your website will connect to your MailChimp account.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">Connect MailChimp to WooCommerce<\/h3>\n<p>[\/vc_column_text][vc_column_text]If you\u2019re using WordPress and WooCommerce to run an online store, <strong>you can connect your MailChimp account directly to the WooCommerce platform.<\/strong> MailChimp has released an official WordPress plugin that helps you do that, <a href=\"https:\/\/wordpress.org\/plugins\/mailchimp-for-woocommerce\/\" target=\"_blank\" rel=\"noopener\">MailChimp for WooCommerce<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-for-WooCommerce.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp for WooCommerce\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-for-WooCommerce.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-for-WooCommerce-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-for-WooCommerce-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-for-WooCommerce-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]After you install and activate the plugin, navigate over to <em><strong>WooCommerce &gt; MailChimp<\/strong><\/em>, where you can start setting up MailChimp for WooCommerce by pressing the green \u201cConnect\u201d button.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Connect.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Connect\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Connect.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Connect-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Connect-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Connect-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>This will open a pop-up window \u2013 you will be notified if your browser is blocking it \u2013 that will ask you to log in to MailChimp and authorize the plugin.<\/strong> Next, you\u2019ll be taken through the store settings, audience defaults, and audience settings. <strong>After you\u2019ve finished setting everything up, your MailChimp account will be fully connected to your WooCommerce store.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"554\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Connected-Settings.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Connected Settings\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Connected-Settings.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Connected-Settings-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Connected-Settings-768x439.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Connected-Settings-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]You\u2019ll be able to customize the store and audience settings, as well as access to all the great tools MailChimp enables you to use with WooCommerce. And there\u2019s some powerful stuff in there, including email automation, retargeting, digital ads, and social media posting. <strong>Keep in mind, however, that you get only the things that go with your account level. Retargeting ads, for example, are only available at standard and higher plans.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"use-mailchimp-with-wordpress\"><\/a>How to Use MailChimp with WordPress<\/h2>\n<p>[\/vc_column_text][vc_column_text]Because MailChimp is such a powerful tool, there are lots of things you can achieve using it. <strong>Some of them will require you to integrate MailChimp with other services, such as social media accounts, while others will require you to opt for a paid plan.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]If you\u2019re looking for a good place to start, maybe growing and learning how to manage your audience would be a good fit. <strong>So here\u2019s a scenario \u2013 you have a website and you want to get people to sign up for your newsletter.<\/strong> For starters, you can use MailChimp to create the signup form.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Before you do that, however, <strong>you want to make sure that the very first person that signs up for your mailing list gets a nice welcome message<\/strong>. Let\u2019s see how you do that in MailChimp.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">How to Set Up a Greeting Email for New Subscribers<\/h3>\n<p>[\/vc_column_text][vc_column_text]You\u2019ll find what you need to set up this type of email in your MailChimp\u2019s dashboard under <em><strong>Automations &gt; Customer Journey<\/strong><\/em>. You can create a whole map of a customer journey, which can be incredibly useful down the line. <strong>For now, however, while you\u2019re getting familiar with MailChimp, let\u2019s stick to the simple stuff.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Scrolling down the page will show you a section called \u201cExplore starting points.\u201d<\/strong> Here, you\u2019ll find different scenarios, coupled with the area they belong to \u2013 Audience and Marketing, to name a couple \u2013 an explanation of what the scenario does, and what are the requirements for using it.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"444\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Starting-Points.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Starting Points\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Starting-Points.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Starting-Points-300x137.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Starting-Points-768x352.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Starting-Points-620x284.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]For the purpose of this guide, we\u2019ll choose the \u201cWelcome new contacts\u201d starting point, as we meet the requirements right off the bat. <strong>After choosing the option, you\u2019ll also get to pick whether you want to design a whole customer journey or send out a single email.<\/strong> For now, let\u2019s choose a single email.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Reach-Contacts.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Reach Contacts\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Reach-Contacts.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Reach-Contacts-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Reach-Contacts-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Reach-Contacts-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Choosing a single email will bring up more choices. This time, you\u2019ll be able to pick between sending a single email, creating an onboarding series, or creating an education series. <strong>If the options to create series sounds great to you, prepare your credit card number \u2013 they are only available for paying customers.<\/strong> So name your campaign, choose the audience, and press the \u201cbegin\u201d button to get started.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Welcome-Email.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Welcome Email\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Welcome-Email.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Welcome-Email-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Welcome-Email-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Welcome-Email-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>You\u2019ll be greeted by a new window that lets you set up all the basic things you\u2019ll need for a nice little welcome email.<\/strong> You\u2019ll be able to customize the recipient of the email and even add a delay. You\u2019ll also be able to choose the sender, edit the subject, and edit the design of the email.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"596\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-From-Email.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp From Email\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-From-Email.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-From-Email-300x185.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-From-Email-768x472.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-From-Email-620x381.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>Editing the design of the email will get you into the design wizard \u2013 a very important place where you\u2019ll learn a lot about how to create emails in MailChimp.<\/strong> Here\u2019s what will greet you when you press that \u201cEdit Design\u201d button:[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Editor.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Editor\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Editor.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Editor-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Editor-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Editor-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]There\u2019s a lot to unpack here, so let\u2019s start with the most obvious. <strong>The email template creator works in blocks.<\/strong> The Logo is a block of its own, the text beneath is another block, social buttons have their block, as do dividers and footers. <strong>You\u2019ll find a whole list of blocks on the right half of the screen.<\/strong> Simply dragging one to the editor field will allow you to add it \u2013<strong> it\u2019s a drag-and-drop editor.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"600\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Drag-and-Drop.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Drag and Drop\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Drag-and-Drop.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Drag-and-Drop-300x186.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Drag-and-Drop-768x476.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Drag-and-Drop-620x384.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>Besides the blocks, you can also manipulate the style of the different parts of the email.<\/strong> You can set borders and colors and paddings and font sizes for the page, preheader, header, body, footer, and mobile style. <strong>You\u2019ll also get to choose the referral badge options.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Style-Options.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Style Options\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Style-Options.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Style-Options-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Style-Options-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Style-Options-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]The comments section shows you the comments your collaborators make when you send them a test email.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]But let\u2019s get back to our blocks. Clicking on any of them will bring up options for them on the right-hand side of the screen. <strong>You\u2019ll usually have some options relating to the contents of the block, its style, and the settings.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Image.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Image\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Image.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Image-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Image-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Image-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]One peculiar and important thing to notice is the words written between asterixis and vertical bars, like this *|IF:NAME|* *|FNAME|* *|END:IF|*. <strong>This is called a merge tag, and it\u2019s used to add dynamic content to your emails.<\/strong> It\u2019s great for personalization, and you can find a full list of MailChimp merge tags <a href=\"https:\/\/mailchimp.com\/help\/all-the-merge-tags-cheat-sheet\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Of course, no one is forcing you to design your template from scratch. You can choose premade ones. <strong>By clicking the Template button at the bottom of the screen, you\u2019ll be taken to the part of the website where you can choose from the templates you have access to.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"553\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Templates.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Templates\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Templates.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Templates-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Templates-768x438.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Templates-620x354.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]After you\u2019ve made the choice and created the type of email you\u2019ll want to send, you\u2019ll have the option to send a test email to the address of your choosing, or to simply start sending the email. <strong>If this is what you chose, you\u2019ll be greeted with a page saying that you\u2019ve created an automation.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Animation.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Animation\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Animation.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Animation-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Animation-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Animation-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]You\u2019ll be able to change the setting of your email later on, but you\u2019ll have to pause the campaign while you\u2019re doing it. Now let\u2019s get ready for the next step.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">How to Create a Signup Form in MailChimp<\/h3>\n<p>[\/vc_column_text][vc_column_text]Signup forms are a big deal in email marketing, so you\u2019d be correct to expect that MailChimp has plenty to offer in this department.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]If you navigate to<em><strong> Audience &gt; Signup<\/strong><\/em> forms from the MailChimp dashboard, you\u2019ll notice several different options for building forms. <strong>There\u2019ll be a form builder, embedded forms options for HTML generation, pop-up form builder, and form integrations.<\/strong> The last one doesn\u2019t have much to do with you if you\u2019re using WordPress, so we\u2019ll skip it.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"516\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Forms.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Forms\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Forms.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Forms-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Forms-768x409.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Forms-620x330.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]If you choose the form builder first, you\u2019ll notice that the first thing it lets you do is to choose the type of form or response email you want to build. <strong>We\u2019ll be choosing the signup form, but you can use this builder to create anything from a reCAPTCHA confirmation to a goodbye email.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"682\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Form-Builder.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Form Builder\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Form-Builder.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Form-Builder-300x211.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Form-Builder-768x541.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Form-Builder-620x436.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Choosing the contact form, you\u2019ll notice once again that you have some building and design options, coupled with a new translation tab. <strong>Between the three, you\u2019ll be able to choose which information you want to ask from your subscribers, how do you want it to look, as well as which language you want the form to be in.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"584\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Settings.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Settings\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Settings.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Settings-300x181.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Settings-768x463.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Settings-620x374.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]After editing your signup form, you can navigate to <em><strong>Signup Forms &gt; Embedded Forms<\/strong><\/em>. There, you\u2019ll be able to <strong>choose the style of the form you\u2019re embedding, as well as pick among a variety of options that include disabling JavaScript, choosing which fields to show, and including a referral link.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"640\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Embeded-Forms.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Embeded Forms\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Embeded-Forms.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Embeded-Forms-300x198.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Embeded-Forms-768x507.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Embeded-Forms-620x409.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Most importantly, however, this is the place where you\u2019ll get the code you can paste to your website if you don\u2019t plan to use a plugin to do it.<strong> If you\u2019re following this route, MailChimp advises that you disable JavaScript or use the Unstyled form.<\/strong> Either way, you\u2019ll need to copy the code you get to a post or a page or add it with a text widget.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Copy-Code.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Copy Code\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Copy-Code.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Copy-Code-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Copy-Code-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Copy-Code-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]If you want to create a form with the MailChimp for WordPress plugin, navigate to <em><strong>MC4WP &gt; Form<\/strong><\/em>, and you\u2019ll get to edit the form. <strong>You\u2019ll be able to choose the fields, the messages that are triggered by form-related actions, form settings and behaviors, and the form appearance.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"560\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Edit-Form.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Edit Form\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Edit-Form.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Edit-Form-300x173.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Edit-Form-768x444.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Edit-Form-620x358.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Once you\u2019ve made sure everything is just the way you want it to be, you can press the \u201csave changes\u201d button and copy the shortcode you can now use to embed the form inside a post, page, or text widget. <strong>Any email address you get will go towards growing the audience you\u2019ve connected with the account.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">How to Manage the Audience<\/h3>\n<p>[\/vc_column_text][vc_column_text]Now that you\u2019ve got yourself a tool that will help you create an audience, it\u2019s time you learn how MailChimp lets you handle audiences.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]An audience in MailChimp is siloed, which means there\u2019s no interaction between audiences, their data, and related activities. <strong>Making different audiences makes sense in MailChimp only if you\u2019re going after a drastically different part of the market, say businesses as opposed to regular consumers.<\/strong> That\u2019s the level of difference that would justify creating a new audience.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The single audience you have can be managed in two different ways. <strong>You can create tags, which are used to organize your audience into any type of group you want.<\/strong> You can create tags in <em><strong>Audience &gt; Tags<\/strong><\/em> in your MailChimp dashboard, and then apply them to the appropriate contacts in the Audience.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Tags.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Tags\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Tags.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Tags-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Tags-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Tags-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Segments, on the other hand, work a bit differently. They allow you to segment audiences if they meet certain criteria. <strong>There\u2019s a ton of options for segmenting audiences you can choose from here, including the type of email client they are using, and their conversation activity.<\/strong> You can combine multiple criteria into a single segment, and you can create multiple segments.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"563\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Create-Segment.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Create Segment\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Create-Segment.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Create-Segment-300x174.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Create-Segment-768x446.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Create-Segment-620x360.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;82px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\">Creating an Email Campaign<\/h3>\n<p>[\/vc_column_text][vc_column_text]Now that you have the means to build up your audience, you can start doing something with it. A good choice would be to start an email campaign. <strong>There are three types of email campaigns \u2013 regular, automated, and plain text.<\/strong> The welcome email we\u2019ve set up earlier is a type of automated campaign. <strong>You can also share blog updates via an automated campaign.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Automation-Email.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Automation Email\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Automation-Email.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Automation-Email-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Automation-Email-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Automation-Email-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]If you choose to share blog updates, you\u2019ll be setting up an RSS feed for your website.<strong> You\u2019ll need the RSS feed URL \u2013 or you can let MailChimp try to figure it out for you.<\/strong> You\u2019ll be able to choose the time the feed is sent, as well as the days on which it\u2019s sent.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"535\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-RSS-Feed.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp RSS Feed\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-RSS-Feed.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-RSS-Feed-300x166.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-RSS-Feed-768x424.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-RSS-Feed-620x342.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]You\u2019ll be able to pick the recipients and have it sent only to a specific tag or segment, or the entire audience.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"518\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Recipients.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Recipients\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Recipients.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Recipients-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Recipients-768x411.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Recipients-620x331.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]In the setup, you\u2019ll be able to choose everything from the campaign name, the email subject line, the sender\u2019s name and address, as well as a variety of tracking and auto-posting to social media options.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"479\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Campaign-Info.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Campaign Info\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Campaign-Info.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Campaign-Info-300x148.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Campaign-Info-768x380.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Campaign-Info-620x306.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>Once you\u2019ve set it up, you can go ahead and choose one of the templates you can access depending on your plan.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"573\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Select-Template.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp Select Template\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Select-Template.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Select-Template-300x177.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Select-Template-768x454.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-Select-Template-620x367.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Finally, you\u2019ll come to the same email design options you\u2019ve visited when you were creating the welcome email.<strong> After you\u2019ve finished designing the email, you\u2019ll see a page that will tell you whether you\u2019ve done everything right, what you should change if there\u2019s been a mistake, and that it\u2019s okay to start sending RSS now that it\u2019s all set.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"593\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-All-Set.jpg\" class=\"attachment-full size-full\" alt=\"MailChimp All Set\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-All-Set.jpg 969w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-All-Set-300x184.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-All-Set-768x470.jpg 768w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2021\/01\/MailChimp-All-Set-620x379.jpg 620w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;78px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Let\u2019s Recap!<\/h2>\n<p>[\/vc_column_text][vc_column_text]By now, we\u2019ve learned how to successfully connect MailChimp to a WordPress website, how to set up an opt-in form so we can start building a mailing list, and we\u2019ve managed to set up not one but two simple campaigns.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]All of this is, of course, only scratching the surface of everything that MailChimp has to offer, even in the free version. But you should by now know everything that you\u2019ll need to start using MailChimp with your WordPress website, although you should feel encouraged to go beyond this guide and find interesting things MailChimp can do that will benefit your website and its visitors. So good luck, and have fun!<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Want to know how to integrate MailChimp with WordPress? Connecting the two can supercharge your email game, and we&#8217;ll show you how to do it!<\/p>\n","protected":false},"author":9295,"featured_media":19640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[29,4,39,13],"class_list":["post-19440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business","tag-tips","tag-tools","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/19440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/9295"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=19440"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/19440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/19640"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=19440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=19440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=19440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}