{"id":16605,"date":"2020-11-28T15:00:59","date_gmt":"2020-11-28T14:00:59","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=16605"},"modified":"2020-12-08T13:25:19","modified_gmt":"2020-12-08T12:25:19","slug":"best-analytics-tools-for-wordpress","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/best-analytics-tools-for-wordpress\/","title":{"rendered":"7 Best Analytics Tools for WordPress"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]What gets measured gets managed. Feel free to throw a mug of coffee, a brick, a cat, or even your toddler at the screen if it helps you erase reading this sentence from your memory. It won\u2019t stop it from being true, though. The sentence. But also, the fact that you just read it.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]If you have a website and you want it to grow or develop or do anything except sit and gather the digital equivalent of dust, you\u2019ll need to get people to see it. Offering articles that start with a clich\u00e9 might not be the best way to do it, but hey \u2014 you won\u2019t know until you do some measurements.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]When it comes to websites, measurements, and analytics, Google is king. Many of the WordPress analytics tools <a href=\"https:\/\/qodeinteractive.com\/magazine\/getting-started-with-google-analytics\/\">rely on data from Google Analytics<\/a>. But not all of them do, and we\u2019ll try to give you some alternatives, too.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Here are the best analytics tools and plugins for your WordPress website:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#analytify\">Analytify<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#monsterinsights\">MonsterInsights<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#clicky-analytics\">Clicky Analytics<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#adobe-analytics\">Adobe Analytics<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#crazy-egg\">Crazy Egg<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#matomo\">Matomo<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#wp-statistics\">WP Statistics<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"analytify\"><\/a>Analytify<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border qodef-image-behavior-custom-link\">\n    <div class=\"qodef-si-inner\" >\n        \t            <a itemprop=\"url\" href=\"https:\/\/analytify.io\/\" target=\"_blank\" rel=\"noopener\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"374\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Analytify.jpg\" class=\"attachment-full size-full\" alt=\"Analytify\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Analytify.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Analytify-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Analytify-620x331.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                                <\/a>\n            <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]How do you make a name for yourself in a crowded market? <strong>Find something the market leader is so blatantly missing and add it to your service.<\/strong> If the market is Google Analytics tools for WordPress and the innovating tool is <a href=\"https:\/\/analytify.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Analytify<\/a>, <strong>then that little extra that everyone seems to be missing is a page- and post-specific analytics.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]But Analytify is more than just that. It\u2019s a very solid tool that will bring you all the power of Google Analytics in a way people can understand it without feeling overwhelmed. It is a freemium tool that offers limited services for free, <strong>but the paid version is usually worth the investment, especially when you consider that it\u2019s cheaper than the main competitor but offers a similar level of service.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"monsterinsights\"><\/a>MonsterInsights<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border qodef-image-behavior-custom-link\">\n    <div class=\"qodef-si-inner\" >\n        \t            <a itemprop=\"url\" href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noopener\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"374\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/MonsterInsights.jpg\" class=\"attachment-full size-full\" alt=\"MonsterInsights\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/MonsterInsights.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/MonsterInsights-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/MonsterInsights-620x331.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                                <\/a>\n            <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]One does not simply create a list of top analytics tools for WordPress without adding <a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MonsterInsights<\/a> to it. This tool does exactly what an analytics tool should do \u2013 <strong>it adds all the code it needs, gets all the info you need, and presents it in a way that will make it easy for its users to digest it<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The most popular Google Analytics plugin on the market has a downside \u2013 it doesn\u2019t offer post-and page-specific analytics. <strong>Still, it will allow you to reap insights from audience and behavior metrics. And you\u2019ll be able to change the tracking features as you go along, with no hassle.<\/strong> You get a limited scope of this greatness for free, with the full blast with a premium version.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"clicky-analytics\"><\/a>Clicky Analytics<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border qodef-image-behavior-custom-link\">\n    <div class=\"qodef-si-inner\" >\n        \t            <a itemprop=\"url\" href=\"https:\/\/clicky.com\/\" target=\"_blank\" rel=\"noopener\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"374\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Clicky-Analytics.jpg\" class=\"attachment-full size-full\" alt=\"Clicky Analytics\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Clicky-Analytics.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Clicky-Analytics-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Clicky-Analytics-620x331.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                                <\/a>\n            <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]If you\u2019re willing to delve into the more obscure end of analytics for WordPress spectrum, you\u2019ll be surprised by the neat tools you\u2019ll be able to find there. <a href=\"https:\/\/clicky.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Clicky<\/a> is a prime example. <strong>It\u2019s a great alternative for people who not only think that Google is sometimes too much \u2013 who doesn\u2019t, really \u2013 but are also willing to act on it.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]So, they install Clicky and it, in turn, installs its tracking code to their website. And it tracks a lot of things, giving its users a very nice overview of the goings-on on their website. Being a freemium plugin, Clicky will provide more info to those who pay for it. <strong>But for a regular blogger or someone who didn\u2019t catch the insight madness, this plugin will do simply fine without breaking the bank.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-seo-banner&#8221;][vc_empty_space height=&#8221;81px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"adobe-analytics\"><\/a>Adobe Analytics<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border qodef-image-behavior-custom-link\">\n    <div class=\"qodef-si-inner\" >\n        \t            <a itemprop=\"url\" href=\"https:\/\/www.adobe.com\/uk\/analytics\/adobe-analytics.html\" target=\"_blank\" rel=\"noopener\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"374\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Adobe-Analytics.jpg\" class=\"attachment-full size-full\" alt=\"Adobe Analytics\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Adobe-Analytics.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Adobe-Analytics-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Adobe-Analytics-620x331.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                                <\/a>\n            <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Adobe is another heavyweight in the field you won\u2019t see take on Google. Why? Because its analytics product, <a href=\"https:\/\/www.adobe.com\/uk\/analytics\/adobe-analytics.html\" target=\"_blank\" rel=\"noopener noreferrer\">Adobe Analytics<\/a>, has a slightly different target market. The kind of market that doesn\u2019t mind having to ask for the price because it\u2019s not regularly listed. <strong>Yes, Adobe Analytics is a big business solution.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]But when it comes to e-commerce tracking, a large business couldn\u2019t do much better than Adobe Analytics. Plus, it\u2019s a part of an ecosystem of over 200 different third-party services that integrate with it perfectly. <strong>Adobe Analytics might not be everyone\u2019s cup of tea or a glass of rare cognac, but for those who want it, need it, and can afford it, it can surely get the job done well.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"crazy-egg\"><\/a>Crazy Egg<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border qodef-image-behavior-custom-link\">\n    <div class=\"qodef-si-inner\" >\n        \t            <a itemprop=\"url\" href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noopener\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"374\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Crazy-Egg.jpg\" class=\"attachment-full size-full\" alt=\"Crazy Egg\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Crazy-Egg.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Crazy-Egg-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Crazy-Egg-620x331.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                                <\/a>\n            <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]<strong>There\u2019s nothing inherently crazy about wanting to be able to see what people are doing on your website.<\/strong> It could be technically demanding, and it might sound creepy if you think about it too much, but it\u2019s a great tool for finding out what people want from your website. And <a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Crazy Egg<\/a> is there to give you access to the right kind of tech.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Crazy Egg is different in that it\u2019s more oriented towards conversion rates. <strong>It\u2019s the analytics plugin that will tell you where to place content and copy and where to place buttons, and it will allow you to create A\/B tests to put your choices to work.<\/strong> Nothing creepy about that. It\u2019s not a free plugin, though, but it is one of the cheaper ones on the list.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"matomo\"><\/a>Matomo<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border qodef-image-behavior-custom-link\">\n    <div class=\"qodef-si-inner\" >\n        \t            <a itemprop=\"url\" href=\"https:\/\/matomo.org\/\" target=\"_blank\" rel=\"noopener\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"374\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Matomo.jpg\" class=\"attachment-full size-full\" alt=\"Matomo\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Matomo.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Matomo-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Matomo-620x331.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                                <\/a>\n            <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Want an open-source alternative to Google? Why not <a href=\"https:\/\/matomo.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Matomo<\/a>? It\u2019s free if it\u2019s self-hosted and has great plans for the cloud-hosted version. <strong>It won\u2019t put anything behind a paywall, though \u2013 you\u2019ll just have less hassle over the installation if you choose to pay for the cloud-hosted version.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The plugin will track the ways users interact with your website, providing you with valuable information. <strong>It might not give off the air of a super-polished product many of the Google-based tools do, but it will come with incredible privacy options.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"wp-statistics\"><\/a>WP Statistics<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border qodef-image-behavior-custom-link\">\n    <div class=\"qodef-si-inner\" >\n        \t            <a itemprop=\"url\" href=\"https:\/\/wordpress.org\/plugins\/wp-statistics\/\" target=\"_blank\" rel=\"noopener\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"374\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/WP-Statistics.jpg\" class=\"attachment-full size-full\" alt=\"WP Statistics\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/WP-Statistics.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/WP-Statistics-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/WP-Statistics-620x331.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                                <\/a>\n            <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Sticking with the theme of free plugins, we\u2019ll end with one that won\u2019t provide lots of analytics for you. <strong>It will, however, give you a richness of info packed in beautiful charts and graphs that just so happen to be easy to understand.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Overall, <a href=\"https:\/\/wordpress.org\/plugins\/wp-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">WP Statistics<\/a> markets itself as a simple tool that gathers, shows, and lets you present your website\u2019s statistics. <strong>Often, that\u2019s all you need.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Let\u2019s Wrap It Up<\/h2>\n<p>[\/vc_column_text][vc_column_text]Whether you like it or not, your WordPress website could always use a strong analytics tool. At the very least, something to help you grasp all the stats. There are plenty of choices out there in the market, and you\u2019re bound to find a solution that will fit your needs. Even if your needs went under the radar of the big businesses in the industry.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Looking for the best WordPress analytics tools? We&#8217;ve compiled a list of seven, including those that don&#8217;t rely on Google Analytics!<\/p>\n","protected":false},"author":9295,"featured_media":16719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[15,25,39,13],"class_list":["post-16605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","tag-plugins","tag-seo","tag-tools","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/16605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/9295"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=16605"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/16605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/16719"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=16605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=16605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=16605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}