{"id":16538,"date":"2020-11-25T17:00:38","date_gmt":"2020-11-25T16:00:38","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=16538"},"modified":"2020-11-26T10:31:55","modified_gmt":"2020-11-26T09:31:55","slug":"how-to-add-nofollow-links-in-wordpress","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/how-to-add-nofollow-links-in-wordpress\/","title":{"rendered":"Nofollow Link: What It Is and How to Add It in WordPress"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Even with a passing knowledge of WordPress, like if you\u2019re someone who\u2019s just in charge of creating blog posts and the like, you\u2019ll hear about nofollow links. They seem to be a big deal because the people in charge of SEO will often discuss whether the links in your articles need to be nofollow or dofollow.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]So this one\u2019s for all the writers out there, the peeps who\u2019re running on fumes and energy drinks and wondering at 3 am why haven\u2019t they already figured out how to add nofollow links in WordPress and why would they want to do it anyway.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]So, this is it, the article that\u2019ll explain to you:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#what-are-nofollow-links\">What Are Nofollow Links?<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#why-nofollow-links-matter\">Why Do Nofollow Links Matter?<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#make-nofollow-links-manual-way\">How to Make Nofollow Links the Manual Way<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#make-nofollow-links-using-plugins\">How to Make Nofollow Links Using Plugins<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"what-are-nofollow-links\"><\/a>What Are Nofollow Links?<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"401\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/What-Are-Nofollow-Links.jpg\" class=\"attachment-full size-full\" alt=\"What Are Nofollow Links\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/What-Are-Nofollow-Links.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/What-Are-Nofollow-Links-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/What-Are-Nofollow-Links-620x355.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]When a search engine crawls your website, it\u2019s doing its digital best to form a picture of what does what, what goes where, and what leads to what. <strong>It\u2019s this last one, the \u201cwhat leads to what,\u201d where nofollow links are often deployed.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]A web crawler will, by default, investigate the source of the link and see that it\u2019s a different website. <strong>Often that\u2019s perfectly fine \u2013 the link it gets will lead to a website with a nice SEO profile and you\u2019ll be happy knowing that it ranks slightly better with the search engine.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The problem is, however, that some links don\u2019t improve their website\u2019s SEO profile when a crawler follows them. <strong>They can even do the opposite, which is why you have to hide them<\/strong> \u2013 kind of the similar thing you\u2019d do with a <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-hide-a-wordpress-page\/\">page on your website<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]However, instead of going through one of the many methods of hiding a page that\u2019s on your website, taking care of an embarrassing link is much simpler \u2013 <strong>you just add a nofollow tag to it. The crawler doesn\u2019t look to that link and all remains well with the world.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-seo-banner&#8221;][vc_empty_space height=&#8221;81px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"why-nofollow-links-matter\"><\/a>Why Do Nofollow Links Matter?<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"401\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Why-Do-Nofollow-Links-Matter.jpg\" class=\"attachment-full size-full\" alt=\"Why Do Nofollow Links Matter\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Why-Do-Nofollow-Links-Matter.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Why-Do-Nofollow-Links-Matter-300x172.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Why-Do-Nofollow-Links-Matter-620x355.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Whenever you link to a website \u2013 or someone links to your website \u2013 you\u2019re giving them something. <strong>You can call that \u201csomething\u201d credibility, PageRank points, or \u201clink juice,\u201d it doesn\u2019t matter<\/strong>. You linking to them makes them appear at least a little bit less sketchy in the eyes of search engines (Google, who are we kidding?).[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]And this works great the other way around, too \u2013 when a high-quality website links to your website, they\u2019re imparting a number of these ranking points to your website. <strong>That works great for you because it helps you eventually have a better placement in search engine results, which is something a whole industry is built around.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]So, you want the crawler that\u2019s working its way on the high-quality website that\u2019s linked to your website to follow the link and see you on the other end, happy that you\u2019ve hit the SEO jackpot. <strong>But do you want to return the favor to some random link that\u2019s posted in your website\u2019s comment section?<\/strong> Do you even know where that link leads to?[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]There\u2019s a whole class of links the collective \u201cwe\u201d of the internet webmastery have agreed to be below the bestowal of dofollow links on them. The list includes:<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Links you\u2019ll find in the comments<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Affiliate, sponsored, and ads links<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Social media links<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Links to content Google considers unreliable<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]By putting a rel=\u201dnofollow\u201d tag to links leading to these websites from your website, you\u2019re doing your duty in keeping the web safe(r) and less filled with spammy links. <strong>Generally, you\u2019re doing it to prevent the biggest pieces of bad content from rising to the top and seeing the sunlight.<\/strong> Good on you.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"make-nofollow-links-manual-way\"><\/a>How to Make Nofollow Links the Manual Way<\/h2>\n<p>[\/vc_column_text][vc_column_text]When it comes to nofollow and dofollow links, WordPress is working under the preposition that every link is a dofollow link. <strong>But since you disagree, you need a good and easy way to turn all those pesky dofollow into nofollow links.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>One way you can do it is manually<\/strong>. The principle is the same whether you\u2019re using Gutenberg or the Classic Editor. You want to have access to HTML editing to the section where the link is. <strong>Once you have that, it\u2019s just a matter of inserting the rel=\u201dnofollow\u201d tag in the right place.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"374\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Nofollow-Tag-Manually.jpg\" class=\"attachment-full size-full\" alt=\"Nofollow Tag Manually\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Nofollow-Tag-Manually.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Nofollow-Tag-Manually-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Nofollow-Tag-Manually-620x331.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]It\u2019s the same if you\u2019re using the classic editor. Just use the text editor, find the link, and insert the tag in the appropriate place.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"374\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Insert-Nofollow-Tag.jpg\" class=\"attachment-full size-full\" alt=\"Insert Nofollow Tag\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Insert-Nofollow-Tag.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Insert-Nofollow-Tag-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Insert-Nofollow-Tag-620x331.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;78px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\"><a id=\"make-nofollow-links-using-plugins\"><\/a>How to Make Nofollow Links Using Plugins<\/h2>\n<p>[\/vc_column_text][vc_column_text]If you\u2019re not too keen on messing about in HTML, you can use a fancy plugin for all the dirty work for you. <strong>Chances are you\u2019re already using a plugin that can turn a regular link into a nofollow link with a press of a button<\/strong> \u2013 <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yoast SEO<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]With it installed, navigate to the page or post with the offending link. Click on it, and you\u2019ll get an option to make it a nofollow link, as simple as that.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"374\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Nofollow-Link-Plugin.jpg\" class=\"attachment-full size-full\" alt=\"Nofollow Link Plugin\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Nofollow-Link-Plugin.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Nofollow-Link-Plugin-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Nofollow-Link-Plugin-620x331.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Of course, if you don\u2019t think you\u2019re getting everything you need from Yoast SEO regarding link management, you can download and install other, more complex plugins that offer more features.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<a href=\"http:\/\/wordpress.org\/plugins\/wp-external-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">External Links \u2013 nofollow, noopener &amp; new window<\/a> will give you even more control over the external and internal links on your website. <strong>You can set opening links in new windows or tabs, add noopener and noreferrer tags for security reasons, set other attributes, scan whole posts and pages, and do much, much more.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]But if all you need is to make a couple of links nofollow, doing it by hand or by using the household Yoast SEO plugin will do the trick.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Let\u2019s Wrap It Up<\/h2>\n<p>[\/vc_column_text][vc_column_text]Being able to discern which links are good for crawlers to follow and which are not is an important skill even writers should learn. And it doesn\u2019t hurt that you can change the status of the link by using a couple of words or a plugin everyone\u2019s already using. So make sure you tag those nasty links as nofollow. It will protect the digital environment.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Need to add nofollow links to WordPress? It&#8217;s incredibly easy once you know how to do it &#8211; and we&#8217;ll show you the best ways. <\/p>\n","protected":false},"author":9295,"featured_media":16555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[22,15,4,13],"class_list":["post-16538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-html","tag-plugins","tag-tips","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/16538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/9295"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=16538"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/16538\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/16555"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=16538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=16538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=16538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}