{"id":16531,"date":"2020-11-25T15:00:28","date_gmt":"2020-11-25T14:00:28","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=16531"},"modified":"2020-11-25T10:09:52","modified_gmt":"2020-11-25T09:09:52","slug":"custom-welcome-emails-in-wordpress","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/custom-welcome-emails-in-wordpress\/","title":{"rendered":"How to Send Custom Welcome Emails in WordPress"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]How many times have you received an automated email you never even bothered to read? How many of those have been from services you subscribed to, only to find yourself losing your interest fairly quickly? And how many times do you suppose it was because of the generic, boilerplate text that it contained? To avoid your users having the same experience, you can <strong>try a custom welcome email for your WordPress website<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]If you allow users to register on your WordPress website, they will get a generic email when they do so, guiding them to set up their password. If you are looking to put your best foot forward, though, you may want to customize that email, <strong>wishing your registered visitors a proper welcome<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Bear in mind though, that due to WordPress\u2019s usage of Sendmail for its email functions, you may have some troubles with getting WordPress to send out any emails at all. Not to worry, though: we have an article dedicated to <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-not-sending-email\/\">dealing with WordPress not sending emails<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You can use these customized emails to <strong>guide your newly registered visitors through the various sections of your website<\/strong>, promote the products you are selling, or simply send them a welcome message in the spirit and style of your website, improving their user experience.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Let us show you how. But first, let us discuss why you might want to customize your welcome emails in the first place.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-top-picks-banner&#8221;][vc_empty_space height=&#8221;81px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Why Do I Need a Custom Welcome Email?<\/h2>\n<p>[\/vc_column_text][vc_column_text]Let us turn this question on its head right away: why would anyone want to register on your website?<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]It\u2019s you.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You are offering content or products or services which are unique or convenient in some way; enough so to make your visitors want to register for them. Why not wish them welcome, then, in your own special way? It need not be anything too fancy, but just as you wouldn\u2019t market yourself as \u201cjust another website\u201d, you shouldn\u2019t stick to generic, placeholder text when engaging with your visitors. <strong>Your communications are part of the content they want<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Why-Do-I-Need-a-Custom-Welcome-Email.jpg\" class=\"attachment-full size-full\" alt=\"Why Do I Need a Custom Welcome Email\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Why-Do-I-Need-a-Custom-Welcome-Email.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Why-Do-I-Need-a-Custom-Welcome-Email-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Why-Do-I-Need-a-Custom-Welcome-Email-620x354.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Also, you may want to <strong>communicate any manner of site-specific information<\/strong> to your registered visitors. Do you feel they need a tutorial to access your content? Send them a link to a video or post you made specifically for that purpose. Does your webstore have time-limited special offers? Tell them how to find them. Do new users get extra perks? Communicate what they are.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Welcome emails can also be a necessary step to user registration, and <strong>an easy way to eliminate bots and dummy or fraudulent registrations<\/strong>. A confirmation link in a welcome email is an extra security layer.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Finally, a user may register for any number of services and never think about them twice. A well thought through and well put together welcome email is <strong>more memorable by far than any old generic text<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]But how do you make your welcome emails your own?<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">How to Customize Welcome Emails Using a Plugin<\/h2>\n<p>[\/vc_column_text][vc_column_text]You will first need to install a plugin. We will be using the <a href=\"https:\/\/wordpress.org\/plugins\/email-subscribers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email Subscribers &amp; Newsletters<\/a> plugin. This plugin has a variety of functions, but we will concentrate on the welcome email for the purposes of this demonstration. Once you have installed and activated the plugin, find the Email Subscribers submenu in your left-hand side menu, and navigate to the plugin\u2019s settings.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]It will open on the <strong>General<\/strong> settings page. Here you can change the <strong>Sender<\/strong> data: choose a handle (we have gone for <em>Bridge Crew<\/em>), and enter a FROM address. Additionally, you can enter one or more admin <strong>Email Addresses<\/strong>, for the purposes of notification. Finally, you can choose between double and single <strong>Opt-in Types<\/strong>, with double being the default. With a single opt-in, your visitors will register simply by filling out a form, while with the double opt-in, they will receive an email with a link they need to follow in order to confirm their registration. Scroll all the way down to save your settings, and move on to the <strong>Notifications<\/strong> page.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"374\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Customize-Wellcome-Emails.jpg\" class=\"attachment-full size-full\" alt=\"Customize Wellcome Emails\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Customize-Wellcome-Emails.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Customize-Wellcome-Emails-300x160.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Customize-Wellcome-Emails-620x331.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Once on the <strong>Notifications<\/strong> page, you need to make sure that the <strong>Welcome Email<\/strong> toggle is set to on, to make sure your visitors get the welcome email. Next, you can change the subject and body of both your <strong>Welcome Email<\/strong> and the <strong>Confirmation Email<\/strong>. We have generated some random text, but you can, of course, substitute your own.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You can use keywords to personalize these emails: <em>{{FIRSTNAME}}, {{LASTNAME}}, {{NAME}}, {{EMAIL}}, {{LIST}}, {{UNSUBSCRIBE-LINK}}<\/em> for the welcome email, and <em>{{FIRSTNAME}}, {{LASTNAME}}, {{NAME}}, {{EMAIL}}, {{SUBSCRIBE-LINK}}<\/em> for the confirmation email.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class=\"qodef-single-image-holder   qodef-has-border \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"420\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Email-Notifications.jpg\" class=\"attachment-full size-full\" alt=\"Email Notifications\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Email-Notifications.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Email-Notifications-300x180.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Email-Notifications-620x372.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Once you\u2019ve saved your settings, you are all set. Your visitors will now receive a customized email each time they register.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">In Conclusion<\/h2>\n<p>[\/vc_column_text][vc_column_text]You have seen how easy it is to customize your welcome email and improve your visitors\u2019 user experience while also possibly providing them with useful information on your website and the services, products, and content you offer.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]A personalized message affects user experience most directly: they will feel welcome and valued. Of course, it goes without saying that you value your visitors: whatever kind of webpage you\u2019re running, traffic is what you are running it for. Letting them know it is a whole other matter. In fact, it may well be what turns a visitor into a paying customer, provided you show them you value their time and money. In any case, your registered visitors are bound to appreciate the personal touch.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Want to be welcoming and memorable for your subscribers? Check out our how-to for custom welcome e-mails in WordPress!<\/p>\n","protected":false},"author":16990,"featured_media":16550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[15,4,13],"class_list":["post-16531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-plugins","tag-tips","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/16531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/16990"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=16531"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/16531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/16550"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=16531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=16531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=16531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}