{"id":15393,"date":"2020-11-04T15:00:46","date_gmt":"2020-11-04T14:00:46","guid":{"rendered":"https:\/\/qodeinteractive.com\/magazine\/?p=15393"},"modified":"2024-04-01T14:25:07","modified_gmt":"2024-04-01T12:25:07","slug":"lead-generation-tips-for-wordpress","status":"publish","type":"post","link":"https:\/\/qodeinteractive.com\/magazine\/lead-generation-tips-for-wordpress\/","title":{"rendered":"Top WordPress Lead Generation Tips"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Lead generation is a business-critical process that can command vast amounts of your time and money. But if you have a WordPress website, you\u2019ll never be too far away from the right tool for the job at hand. All the help you can ever need is there, between <a href=\"https:\/\/qodeinteractive.com\/theme-category\/business-wordpress-themes\/\">perfect business themes<\/a>, practical <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-lead-generation-plugins\/\">lead generation plugins<\/a> that expand your website\u2019s functionalities, or custom code you can add to your site.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]But it\u2019s one thing to have access to an immense collection of tools, and it\u2019s another thing to know how to use them well. Even if you have some general knowledge that can help you get <em>some<\/em> leads, you can still quickly become stuck \u2014 even with the power of WordPress behind you. Being successful at lead generation is hard work. It\u2019s also work that never ends.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Because learning is an integral part of the lead generation process, we\u2019ve gathered some of the best tips you could implement into your lead generation strategies. We\u2019ve divided them into sections based on the major elements of lead generation they address:[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#what-appeals-to-your-audience\">Learn What Appeals to Your Audience<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#create-highly-targeted-lead-magnets\">Create Highly Targeted Lead Magnets<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#cover-hot-topics-in-your-content\">Cover Hot Topics in Your Content<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#use-content-upgrades\">Use Content Upgrades<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#create-content-every-part-of-the-customer-journey\">Create Content Every Part of the Customer Journey<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#cover-all-the-basics-of-creating-ctas\">Cover all the Basics of Creating CTAs<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#tell-the-visitors-what-theyll-get\">Tell the Visitors What They\u2019ll Get<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#match-the-cta-with-the-resource-it-leads-to\">Match the CTA With the Resource It Leads To<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#create-ctas-for-different-stages-in-the-customer-journey\">Create CTAs for Different Stages in the Customer Journey<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#dont-overuse-them\">Don\u2019t Overuse Them<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#understand-the-elements-at-your-disposal\">Understand the Elements at Your Disposal<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#make-it-about-the-benefits\">Make It About the Benefits<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#relationship-between-length-and-clutter\">Understand the Relationship Between Length and Clutter<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#make-it-hard-for-the-visitors-to-leave\">Make It Hard for the Visitors to Leave<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#test-everything\">Test Everything<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#its-about-the-length\">It\u2019s (Mostly) About the Length<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#present-a-longer-form\">Know How to Present a Longer Form<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#use-conditional-logic-to-create-dynamic-forms\">Use Conditional Logic to Create Dynamic Forms<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#move-the-form-around\">Move the Form Around<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;5px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\"><a href=\"#put-the-visitors-at-ease\">Put the Visitors at Ease<\/a><\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Content \u2013 From Blog Posts to Lead Magnets<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Content-\u2013-From-Blog-Posts-to-Lead-Magnets.jpg\" class=\"attachment-full size-full\" alt=\"Content \u2013 From Blog Posts to Lead Magnets\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Content-\u2013-From-Blog-Posts-to-Lead-Magnets.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Content-\u2013-From-Blog-Posts-to-Lead-Magnets-300x171.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Content-\u2013-From-Blog-Posts-to-Lead-Magnets-620x354.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Content has a prominent place in lead generation strategies for a good reason. Whether you use it to engage potential leads on social media, to increase visibility in <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-search-engines-work\/\">search engine results<\/a>, to generate leads, or qualify them, you\u2019ll never stop being amazed by how much mileage you can get from a good piece of content. <strong>Here are some tips that can help you make sure that you\u2019re using content in the best way possible.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"what-appeals-to-your-audience\"><\/a>Learn What Appeals to Your Audience<\/h3>\n<p>[\/vc_column_text][vc_column_text]<strong>Your leads and you will have drastically different views on the value of lead generation content you create.<\/strong> For you, the value is in how effective the content is in generating leads. For them, the value lies in how useful your content is for solving their problems, addressing pain-points, and giving them something that they need.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You shouldn\u2019t be surprised that the two overlap \u2013<strong> the content that performs best for lead generation is likely to be the content with a value proposition that resonates the most with your potential leads<\/strong>. So find out what are the specific needs of the people you\u2019d like to become your customers.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Next, decide what\u2019s the best format to deliver the content that addresses those needs. <strong>eBooks are a staple of lead generation content, but your audiences might engage more with videos, for example<\/strong>. They might be more likely to download shorter content, like a cheat sheet or a handy checklist. <strong>Give them what they want.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"create-highly-targeted-lead-magnets\"><\/a>Create Highly Targeted Lead Magnets<\/h3>\n<p>[\/vc_column_text][vc_column_text]Sticking with the theme of giving the people what they want, one of the keys to successful lead generation is in matching the right kind of lead magnet with the right segment of your audience.<strong> There\u2019s no such thing as a one-size-fits-all, universal lead magnet.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Lead magnets need to be highly targeted. <strong>If you\u2019ve developed different audience personas, you should have at least a rough idea of what content to use to target which<\/strong>. You should align the content as closely as possible with what you know the audience personas\u2019 needs and desires.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You\u2019ll notice that this theme of aligning your content and messaging to appeal to specific parts of your audience persists throughout the whole process. <strong>One of the implications you\u2019ll soon become aware of is that you have to make several versions of everything \u2014 lead magnets included.<\/strong> You\u2019ll also need to do lots of testing before your WordPress website becomes the lead generating monster you want it to be.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"cover-hot-topics-in-your-content\"><\/a>Cover Hot Topics in Your Content<\/h3>\n<p>[\/vc_column_text][vc_column_text]How can you make content even more appealing and exciting after you\u2019ve gone through all that trouble of making it highly targeted? <strong>One simple way would be to have it include some of the hot topics that attract people\u2019s attention.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You might practice newsjacking, for example, and use the trending news to propel the interest in your content. Finding a way to use a hot news topic as an example in your content is a good idea. <strong>Going all the way to create your content around a newsworthy topic might be even better.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The downside with this type of content is that you don\u2019t have a lot of time to create it, and its peak effectiveness won\u2019t last for too long. <strong>But if you do it right and avoid using the newsworthy item purely as a gimmick, this type of content can prove to be useful even further down the road.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"use-content-upgrades\"><\/a>Use Content Upgrades<\/h3>\n<p>[\/vc_column_text][vc_column_text]If you have a knack for creating high-value, lead-magnet-grade content, using it with a content upgrade strategy can help you get the most out of it right then and there, on the same page where you\u2019ve posted it.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>The logic is simple \u2013 after creating a particularly juicy piece of content, you only make a part of it available to the reader.<\/strong> That morsel should be enough to prove the value proposition of your content. To get the whole thing, all they need to do is provide you with their email address.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]It would help if you kept in mind that content upgrades require fantastic content with a clear and loud value proposition. <strong>You might not have a lot of opportunities to sell the material the way you would with a landing page, so it needs to be fetching.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"create-content-every-part-of-the-customer-journey\"><\/a>Create Content Every Part of the Customer Journey<\/h3>\n<p>[\/vc_column_text][vc_column_text]The lead stage is only a part of a journey that begins with a stranger stumbling upon your WordPress website and ends with them becoming a repeat customer. <strong>Each stage is important, and most of them will also require you to engage your website visitors \u2014 or leads, prospects, customers \u2014 and help them move further along the way.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Good content can help you every step of the way. <strong>The blog posts, articles, and infographics you shared on social media helped attract visitors. eBooks and guides can help them convert to leads. Product demonstrations and case studies might affect the decision to become your customer.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You don\u2019t have to create all that content in one sitting. But you should be aware of the role each piece of content plays in the overall strategy. <strong>Every article, eBook, report, or case study you create should have a place in the sequence of content that matches the steps in the customer journey.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][vc_widget_sidebar sidebar_id=&#8221;new-corporate-banner&#8221;][vc_empty_space height=&#8221;81px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">The Call to Action<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"451\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/The-Call-to-Action.jpg\" class=\"attachment-full size-full\" alt=\"The Call to Action\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/The-Call-to-Action.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/The-Call-to-Action-300x193.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/The-Call-to-Action-620x399.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]The call-to-action is yet another valuable member in the star-studded lineup of elements you have at your disposal for lead generation. CTAs are a rare chance to tell the people visiting your WordPress website precisely what you want from them \u2014<strong> but that\u2019s not always the best choice you can make<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"cover-all-the-basics-of-creating-ctas\"><\/a>Cover all the Basics of Creating CTAs<\/h3>\n<p>[\/vc_column_text][vc_column_text]Calls-to-action have been around for a while now. We have a good understanding of what works and what doesn\u2019t. <strong>Experimentation is encouraged, but only if you know the basics of CTAs like the back of your hand. Some of the things you should always keep in mind include:<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">CTAs work best when placed where people can easily see them.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Use clear and straightforward language when writing them.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Use contrasting colors to make CTAs stand out.<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">You can add a sense of urgency to CTAs.<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]There is plenty more good advice out there that will help you increase the visibility of your CTAs and nudge visitors to click on them. <strong>It would help if you made it your mission to learn as many of those \u201crules\u201d as possible<\/strong> \u2014 at the very least, they\u2019ll help you consistently <a href=\"https:\/\/qodeinteractive.com\/magazine\/how-to-design-cta\/\">create decent CTAs<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"tell-the-visitors-what-theyll-get\"><\/a>Tell the Visitors What They\u2019ll Get<\/h3>\n<p>[\/vc_column_text][vc_column_text]While a call-to-action surely is a way to let the people know what\u2019s expected from them, you can turn it around and offer them something else with a CTA.<strong> Instead of giving them an explicit action to perform, wrap your instructions with the benefits they\u2019ll get.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]So let\u2019s say your call to action leads to a page where the visitor might download an eBook about gardening that helps them handle difficult-to-grow types of orchids.<strong> Instead of using a \u201cDownload the eBook now!\u201d CTA or something as obvious, maybe use \u201cDownload now for free and start growing beautiful orchids.\u201d<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]If you mix the CTA with your lead magnet\u2019s unique selling point, you can create copy that works on a couple of levels.<strong> It tells them what they should do, why they should do it, and what they\u2019ll get.<\/strong> Little room left for doubt there.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"match-the-cta-with-the-resource-it-leads-to\"><\/a>Match the CTA With the Resource It Leads To<\/h3>\n<p>[\/vc_column_text][vc_column_text]When you create CTAs in combination with lead magnet content,<strong> you should always ensure that the call-to-action matches the lead magnet<\/strong>. Having a disparity between the call and the resource will confuse the visitors \u2014 some might even think themselves defrauded \u2014 and make you look like an amateur.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>Each lead magnet you create should have its own CTA<\/strong>. If you\u2019re looking to try out a couple of different ways to \u201csell\u201d your content, you might even need to produce a couple of versions of CTAs to see which ones work the best.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>The good news is that CTAs are short and can\u2019t be so widely different.<\/strong> You\u2019ll spend more time developing all the <a href=\"https:\/\/visme.co\/blog\/create-a-lead-magnet\/\" target=\"_blank\" rel=\"noopener\">lead magnets<\/a> than CTAs, but don\u2019t let that fool you. <strong>It takes skill to pack a lot of persuasive power in just a couple of words.<\/strong> Just make sure that it has a destination that\u2019s equally well-crafted \u2014 <strong>avoid having CTAs lead to general pages such as the home page.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"create-ctas-for-different-stages-in-the-customer-journey\"><\/a>Create CTAs for Different Stages in the Customer Journey<\/h3>\n<p>[\/vc_column_text][vc_column_text]If you want to create a CTA that targets someone who\u2019s visiting your website for the first time, it makes perfect sense to place the CTA somewhere above the fold. <strong>You\u2019re not sure how long they\u2019ll stick around, so best make sure they see the CTA while they can.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]But if the person you\u2019re targeting is somewhere in the middle of your funnel, you can easily place the CTA down in the middle of a page. <strong>You don\u2019t have to chase after them too aggressively with the CTA, as you\u2019ve already got their attention.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]It\u2019s even possible to place the call-to-action further down your WordPress webpage, near the footer. It will only work for visitors who are thoroughly engaged with your offering. <strong>But if they\u2019re at the correct stage, your website visitors will see the CTA as the logical conclusion of the journey you\u2019ve arranged for them on that page.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"dont-overuse-them\"><\/a>Don\u2019t Overuse Them<\/h3>\n<p>[\/vc_column_text][vc_column_text]There is such a thing as having too many CTAs. Having several versions of CTAs to go with each lead magnet or offer is excellent. <strong>Placing more than one of them on a single page isn\u2019t.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]If you think your CTA is in trouble and needs help, you can do a lot to help it stand out and be more powerful. <strong>From the color selection and leaving a blank, white space near it, to using a font that\u2019s slightly bigger than the surrounding, you can give your CTA a boost it needs.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You can even use additional content somewhere near the CTA if you think it needs it. <strong>But what you can\u2019t do is backup your CTA with another CTA<\/strong>. You\u2019d be better off ensuring that every page has a single CTA than engineering multiple CTAs on select pages.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">Landing Pages<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"451\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Landing-Pages.jpg\" class=\"attachment-full size-full\" alt=\"Landing Pages\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Landing-Pages.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Landing-Pages-300x193.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/Landing-Pages-620x399.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]Different parts of your WordPress websites can be devoted to different things, but the landing page does one thing and one thing alone \u2013 it converts. That&#8217;s <a href=\"https:\/\/qodeinteractive.com\/magazine\/what-is-landing-page\/\">what a landing page is<\/a> \u2014 a place where people come as strangers and mere website visitors, and leave as leads. Some of them do, anyway, and if it&#8217;s your job to increase the percentage of visitors that convert, here are some tips that should help you.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"understand-the-elements-at-your-disposal\"><\/a>Understand the Elements at Your Disposal<\/h3>\n<p>[\/vc_column_text][vc_column_text]Every landing page you create should be tailor-made for the specific purpose you have for it and the means you want to use to achieve it \u2014 the offer you propose in exchange for lead information. <strong>But even though every landing page is a thing for itself, most of them are built using a handful of elements.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]A landing page should, at the very least, have:[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;]<ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">Copy that shows benefits<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">An image that ties the page together<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">A catchy headline<\/span>        <\/div>\n            <\/li>\n<\/ul><ul class=\"qodef-unordered-list-item qodef-toc\">\n    <li>\n\t        <div class=\"qodef-ul-title-holder\">\n            <span class=\"qodef-ul-title-content\">A lead-capturing form<\/span>        <\/div>\n            <\/li>\n<\/ul>[vc_empty_space height=&#8221;28px&#8221;][vc_column_text]A definitive list of landing page elements would be much longer, and it would include things like social proof, video content, and a reinforcing statement, to name just a few. <strong>But if you find yourself with a lead capturing landing page that lacks even one of these four elements, promptly return to the drawing board.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"make-it-about-the-benefits\"><\/a>Make It About the Benefits<\/h3>\n<p>[\/vc_column_text][vc_column_text]This tip echoes a similar one we&#8217;ve had for calls-to-action. You can be tempted to use your landing page to tell the people how great your eBook or seminar is, and how it changed the lives of everyone who used it and generally make it all about the offer.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The trick is, however, to avoid making it about the offer and make it about the person viewing the page. <strong>More precisely, the landing page should be about how they could benefit from accepting your offer<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]To put it bluntly, a person who lands on your landing page should never struggle to figure out what&#8217;s in it for them.<strong> That&#8217;s the first thing they should pick up. The second is what hoops they have to jump through to get what you&#8217;re offering.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"relationship-between-length-and-clutter\"><\/a>Understand the Relationship Between Length and Clutter<\/h3>\n<p>[\/vc_column_text][vc_column_text]You should avoid putting unnecessary elements on your landing page at all costs. Everything on the page that doesn&#8217;t contribute to its performance directly, even measurable, should be cut. <strong>Clutter is one of the worst enemies of successful landing pages.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]But that doesn&#8217;t mean that you should keep the number of elements you have on your page to a minimum. <strong>Instead of trying to fit everything into a short page, it is sometimes a good strategy to create a more extended page, leaving every element with plenty of breathing room.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You&#8217;ll find a lot of pros and cons for creating long landing pages. You&#8217;ll find the same type of lists for short pages, too. <strong>Seeing how we&#8217;re talking about using WordPress for lead generation here, it&#8217;s likely that your pages will end up being on the shorter side<\/strong>. But if you have the elements you think will work and you want to make the page longer to fit them in, don&#8217;t skip on doing it in the name of avoiding clutter.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"make-it-hard-for-the-visitors-to-leave\"><\/a>Make It Hard for the Visitors to Leave<\/h3>\n<p>[\/vc_column_text][vc_column_text]There is no way to trap someone on your landing page until they see the light and understand how great of an offer you&#8217;re extending their way, and how little they need to give you in return. <strong>If nothing else, they can always close the browser tab where your landing page is open.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]But still, you can make a strong case against giving people who land on your landing page a clear way out. <strong>Any way out marked as such will send a wrong message, add to the clutter, and interfere with the sole purpose of the landing page.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]So while you might not be inclined to include a big flashing button that says &#8220;press here to run away from this page,&#8221; you might think about removing the navigation menu from the landing page, too. <strong>Even if it doesn&#8217;t attract too much attention, it can still be counterproductive to what you&#8217;re trying to do.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"test-everything\"><\/a>Test Everything<\/h3>\n<p>[\/vc_column_text][vc_column_text]Here&#8217;s a fundamental principle of landing page design you should adopt early on: everything gets tested. <strong>Whatever advice about landing pages you come across, no matter how reasonable and insightful it might seem, you should always check to see how it performs.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]That goes for every advice you&#8217;ve read so far. Every one of them is only useful if it makes your landing page perform better. And how do you know it performs better? <strong>You test it, of course.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Some <a href=\"https:\/\/qodeinteractive.com\/magazine\/wordpress-landing-page-plugins\/\">landing page plugins<\/a> come with integrated A\/B testing capabilities. When you want to try things out and experiment with different layouts and elements, this type of testing can show you how the changes you&#8217;ve made perform compared to a version of the landing page without them. <strong>The insight you get by testing is invaluable and crucial to the success of your landing pages.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">The Lead Capturing Form<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;]<div class=\"qodef-single-image-holder    \">\n    <div class=\"qodef-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"451\" src=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/The-Lead-Capturing-Form.jpg\" class=\"attachment-full size-full\" alt=\"The Lead Capturing Form\" srcset=\"https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/The-Lead-Capturing-Form.jpg 700w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/The-Lead-Capturing-Form-300x193.jpg 300w, https:\/\/qodeinteractive.com\/magazine\/wp-content\/uploads\/2020\/11\/The-Lead-Capturing-Form-620x399.jpg 620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;38px&#8221;][vc_column_text]You\u2019ve created the best content you could, and you\u2019ve used it to attract people to your website and to create an enticing offer. You\u2019ve written the heck out of your CTAs, and you tested your landing pages until there were no more tests you could do. <strong>And now, we\u2019ve come to the moment of truth, where the lead capturing form does its job<\/strong>. Here\u2019s what you should keep in mind if you want to have a favorable outcome in that crucial stage of lead generation.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"its-about-the-length\"><\/a>It\u2019s (Mostly) About the Length<\/h3>\n<p>[\/vc_column_text][vc_column_text]Your desires and the desires of your website visitors don\u2019t always match. You need their information, so you create the lead magnet to offer something in return. They want the lead magnet, but they can\u2019t be bothered to give you their information. <strong>You adapt by asking for the basic information.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Turns out, people don\u2019t want to spend too much time giving personal information to unfamiliar websites. If they\u2019re going to share the data at all, that is.<strong> It\u2019s a real shame because you need at least some necessary contact information such as an email address<\/strong>. If you can manage to get more information, that\u2019s even better.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]The length of your form is inversely correlated with the likelihood that people will fill it out. Shorter forms are preferable. But <strong>don\u2019t forget to use elements such as spacing between the form fields to make your forms appear shorter even with an extra field in them<\/strong>. It might be worth your while.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"present-a-longer-form\"><\/a>Know How to Present a Longer Form<\/h3>\n<p>[\/vc_column_text][vc_column_text]Some forms can\u2019t be short. If a form really needs people to make choices or provide plenty of information, the only thing you can do is separate it into steps and hope for the best.<strong> That, and be transparent about the length of the form.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]It wouldn\u2019t be fair to separate the form into several chunks that appear manageable and easy to fill out and forget to tell the visitors that you\u2019ve done this. <strong>You should never make your website visitors feel as if you\u2019re hiding something from them, especially when that something concerns their time and information.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]A quick and easy way to let people know they\u2019re about to embark on a multistep form-filling adventure is by adding a progress bar to it.<strong> That way, they\u2019ll always have a sense of where they are in the process, and how much there\u2019s still left to do.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"use-conditional-logic-to-create-dynamic-forms\"><\/a>Use Conditional Logic to Create Dynamic Forms<\/h3>\n<p>[\/vc_column_text][vc_column_text]One of the remarkable things about WordPress is that you can use conditional logic to make items appear and disappear based on certain conditions. <strong>An application of conditional logic to forms would bring you a dynamic form that adjusts its field to the answers provided in previous fields.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]One way you can try to use conditional logic would be to add an extra form field for leads that meet specific criteria. <strong>This way, you can start qualifying your leads while you\u2019re still in the process of capturing them.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]What you shouldn\u2019t ever do is use conditional logic to keep adding form fields as the person is filling it. <strong>Don\u2019t doubt for a second that people will stop filling out the form and forget about your lead magnet altogether if they sense a whiff of dishonesty.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"move-the-form-around\"><\/a>Move the Form Around<\/h3>\n<p>[\/vc_column_text][vc_column_text]The form will not be the only element you\u2019ll have on the landing page. As we\u2019ve seen before, the list of ingredients on a landing page can vary greatly, giving you different choices when it comes to arranging them on the page.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Your lead capture form usually follows some tried and tested rules when it comes to placement. <strong>It shouldn\u2019t be far away from the lead magnet, and it would be best if you put it under the headline. Above all, make your lead capture clearly visible.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]But just like a CTA can work well further down the page, so can a lead capturing form.<strong> If the content you\u2019re placing above the fold is engaging enough, and if you need to use more of it to pitch your offer effectively, try placing the form somewhere under the fold.<\/strong> Test it and see how it works.[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 class=\"qodef-h5\"><a id=\"put-the-visitors-at-ease\"><\/a>Put the Visitors at Ease<\/h3>\n<p>[\/vc_column_text][vc_column_text]Lead capturing forms can require visitors to supply the information they wouldn\u2019t want to appear online. People might not want their name tied to every email address they use. <strong>They just might not be comfortable with the information being spread around or easily stolen.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]You should take reasonable measures to keep your leads\u2019 information safe and ensure the safety and security of the whole lead-capturing process. That goes without saying. <strong>But you should also tell your future leads that you\u2019re doing it.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]Doing the capturing over a secure connection is standard. <strong>But if you want the whole process to be extra safe, you should place any security seals and certifications you have near the field<\/strong>. That might go a long way in putting the visitors\u2019 minds at ease about giving you their info.[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"qodef-h4\">In Conclusion<\/h2>\n<p>[\/vc_column_text][vc_column_text]WordPress might make lead generation easier with all the tools it lets you use with it, but those tools are only as good as the hand that guides them. Lead generation is too important to be left to chance, and even the best tool can only create a good starting point for the adjustments you alone can make.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]And you should always be making adjustments. Your content, landing pages, calls-to-action, and forms are in a constant process of becoming a leaner, meaner, more effective version of themselves \u2014 if that\u2019s the way you approach them. At the very least, you should develop a nagging voice in your mind that tells you always to test. If there\u2019s one tip that should stick with you from this article, it should be that one.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Looking for ways to boost your WordPress website lead-generation capabilities? Here are twenty tips to turn your website into a lead-generating machine!<\/p>\n","protected":false},"author":9295,"featured_media":15395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[4,13],"class_list":["post-15393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","tag-tips","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/15393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/users\/9295"}],"replies":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/comments?post=15393"}],"version-history":[{"count":0,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/posts\/15393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media\/15395"}],"wp:attachment":[{"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/media?parent=15393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/categories?post=15393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qodeinteractive.com\/magazine\/wp-json\/wp\/v2\/tags?post=15393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}